Book picks similar to
Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff Geismar by Ivan Chermayeff
design
graphic-design
business
branding
Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
William Lidwell - 2003
Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now.
Universal Principles of Design
is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
Milton Glaser: Graphic Design
Milton Glaser - 1973
Glaser’s work ranges from the psychedelic Bob Dylan poster to book and record covers; from store and restaurant design to toy creations; and magazine formats including New York magazine and logotypes, all of which define the look of our time. Here Glaser undertakes not only a remarkably wide-ranging representation of his oeuvre from the incredibly fertile early years, but, in a new preface, speaks of the influences on his work, the responsibilities of the artist, the hierarchies of the traditional art world, and the role of graphic design in the area of his creative growth. First published in 1973, Milton Glaser: Graphic Design is an extraordinary achievement and indisputably a classic in the field.
Women in Tech: Practical Advice and Inspiring Stories from Successful Women in Tech to Take Your Career to the Next Level
Tarah Wheeler - 2016
Craig Pritchett leads you through an unforgettable learning experience that builds on the extraordinary life and games of the first World Chess Champion Wilhelm Steinitz.
The Walkthrough: Insider Tales from a Life in Strategy Guides
Doug Walsh - 2019
For eighteen years, Doug Walsh was one of the most prolific authors of officially licensed video game strategy guides. And now he's ready to talk. One part memoir and one part industry tell-all, The Walkthrough takes players on an entertaining march through gaming’s recent history, from the dawn of the PlayStation to the Xbox 360 and Nintendo Switch. Follow along as Walsh retraces his career and reveals how the books were made, what it was like writing guides to some of the industry’s most celebrated — and derided — titles, and why the biggest publishers of guidebooks are no longer around. Walsh devotes entire chapters to many of gaming’s most popular franchises, including Tony Hawk’s Pro Skater, Gears of War, and Diablo, among others. From inauspicious beginnings with Daikatana to authoring the books for the entire Bioshock trilogy, with plenty of highs, lows, and Warp Pipes along the way, Walsh delivers a rare treat to twenty-first century gamers. The Walkthrough is sure to satisfy the curiosity of anyone who grew up with the works of BradyGames and Prima Games sprawled across their laps. With over one hundred books to his credit, and countless weeks spent at many of the most famous studios in North America, he is uniquely qualified to give an insider’s perspective of a little-known niche within the multi-billion-dollar industry.
Visual Literacy: A Conceptual Approach to Graphic Problem Solving
Judith Wilde - 1991
Nineteen challenging assignments and over one thousand pieces of solution art executed by the authors' students are presented. Each visual problem shows the actual assignment sheet given to the students and includes an analysis of the problem's underlying intent, addressing principles such as framal reference, negative-positive relationships, cropping techniques, and other important issues.
Brand New: The Shape of Brands to Come
Wally Olins - 2014
How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Emotional Design: Why We Love (or Hate) Everyday Things
Donald A. Norman - 2003
Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
Grid Systems in Graphic Design/Raster Systeme Fur Die Visuele Gestaltung
Josef Müller-Brockmann - 1996
"Grid Systems in Graphic Design - Raster Systeme für die Visuelle Gestaltung" By Josef Müller-Brockmann. English version by D. Q. Stephenson. English and German text. This is the 5th Edition, published by Verlag Niggli AG, 2007. Full title: "Grid Systems in Graphic Design. A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers - Raster Systeme für die Visuelle Gestaltung. Ein Handbuch für Grafiker, Typografen und Ausstellungsgestalter". A comprehensive handbook on modern typography and using the Grid System, illustrated with drawings, diagrams, black & white photographs & numerous examples of graphic design. Subjects include: Grid and Design Philosophy; The Typographic Grid and its purpose; Sizes of Paper; Typeface Alphabets; Margin Proportions; Construction of the Grid and Type Area; Type & Picture Area with 8, 20 and 32 Grid Fields; Photograph & Illustration in the Grid System; the Grid in Corporate Identity and Three-Dimensional Design & more.
Cracking Complexity: The Breakthrough Formula for Solving Just About Anything Fast
David Komlos - 2019
This is complexity. But too many leaders approach complexity the wrong way - they push their people harder and harder and tackle problems one at a time over months, sometimes even years, and nearly always in a linear fashion. It's like setting a pot of water on "low" and waiting for it to boil. To solve the seemingly intractable challenges that leaders bang their heads against for months - to get the metaphorical water to boil - you must generate a high amount of heat very quickly. In this book, the authors share their proven formula for dramatically shortening the process and solving an organization's toughest challenges in mere days.
Reinventing Yourself: How to Become the Person You've Always Wanted to Be
Steve Chandler - 1998
Motivational speaker Steve Chandler helps you turn "what could have been nto "what will be." His writing is filled with techniques for breaking down egative barriers and letting go of pessimistic thoughts that prevent you from ulfilling or even allowing yourself to conceive of your goals and dreams.
Creative Confidence: Unleashing the Creative Potential Within Us All
Tom Kelley - 2013
In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
The Industrial Design Reader
Carma Gorman - 2001
This pioneering guide traces the entire history of industrial design, industrialization, and mass production from 1850 until today. Sixty comprehensive essays written by designers, theorists, advertisers, historians, and curators detail the most crucial movements, issues, and accomplishments of industrial design. They combine news reports on the very first design workshops, aesthetic manifestos, lectures, and more from the biggest names in the field: William Morris, Henry Dreyfuss, and Victor Papanek, to name only a few. The Industrial Design Reader is an excellent resource for educators, students, and practicing designers. • Features design from not only theoretical and aesthetic perspectives, but also from a socio-political point of view, with texts from Karl Marx, Ralph Nader, and others • Copublished with the Design Management Institute, which will actively promote the book to its membership
The User Experience Team of One: A Research and Design Survival Guide
Leah Buley - 2013
Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.
Complete Kobold Guide to Game Design
Wolfgang Baur - 2012
The Complete Kobold Guide to Game Design offers 240 pages of in-depth essays on what makes RPGs tick. Get time-tested advice from the top designers in the industry. This compilation includes all three volumes of the Kobold Guide to Game Design series—now with all-new material by Wolfgang Baur, Mike Stackpole, and others! From core rules and magic systems to fantasy adventures, monster design, playtesting, and much more, these 40 essays cover every aspect of RPG design in clear, accessible language, to show you what it takes. The City Book Review called it "highly recommended for gaming nerds everywhere"! Pick up the Complete KOBOLD Guide to Game Design today, and starting designing your RPG tonight! Winner, 2012 Gold ENnie Award, Best RPG-Related Accessory
The Repurposed Library
Lisa Occhipinti - 2011
For these projects, Lisa Occhipinti rescues and repurposes orphaned and outdated books from flea markets and library sales and turns them into new art objects and practical items for the home. Her creations range from artfully constructed mobiles, wreaths, and vases, to functional items like shelves, storage boxes, and even a Kindle "keeper" for those who want to replicate the sensation of holding a "real" book while reading from an e-reader. Projects utilize every imaginable part of a book--from hardback cover to individual pages--and are a DIY celebration of a new way to view a book's potential.