Disappointed that her mind does not always deal well with the pressures of modern life, Emma decided to go on mind-toning journey.Is it possible to tone your mind just as you can tone your body so it becomes more resilient and better prepared to deal with what life throws at you?By looking at some of the new and tried and tested techniques, from meditation to mental preparation involved in extreme sports and military training, Emma has devised a programme that will help everyone achieve mental stability.

    Humes—who wrote speeches for five American presidents—shows you how great leaders through the ages used simple yet incredibly effective tricks to speak, persuade, and win throngs of fans and followers. Inside, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more.Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln. "As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide."—Roger Ailes, chairman and CEO, FOX News"I love this book. I've followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now."—Chris Matthews, Hardball

    In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."

    The reality is far murkier.Hector Macdonald has spent much of his career exploring the ways that two completely true statements about the same thing can give wildly different impressions to the people listening. For instance, the Internet can be described as a tool to disseminate knowledge or a system that spreads misinformation and hatred. Both statements are true, but they would paint radically different pictures for a cyber-novice.Now, in Truth: A User's Guide, Macdonald explains how these so-called "competing truths" are used both constructively and misleadingly by businesses, media, politicians, advertisers, and even regular people having regular conversations. He shows how understanding competing truths makes us better at navigating the world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny, and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.

    As Dr. Kent Kiehl shows, psychopaths can be identified by a checklist of symptoms that includes pathological lying; lack of empathy, guilt, and remorse; grandiose sense of self-worth; manipulation; and failure to accept one’s actions. But why do psychopaths behave the way they do? Is it the result of their environment— how they were raised—or is there a genetic compo­nent to their lack of conscience? This is the question Kiehl, a protégé of famed psychopath researcher Dr. Robert Hare, was deter­mined to answer as he began his career twenty years ago. To aid in his quest to unravel the psy­chopathic mind, Kiehl created the first mobile functional MRI scanner to study psychopaths in prison populations. The brains of more than five hundred psychopaths and three thousand other offenders have been scanned by Kiehl’s labora­tory—the world’s largest forensic neuroscience repository of its kind. Over the course of The Psy­chopath Whisperer, we follow the scientific bread crumbs that Kiehl uncovered to show that the key brain structures that correspond with emotional engagement and reactions are diminished in psy­chopaths, offering new clues to how to predict and treat the disorder. In The Psychopath Whisperer, Kiehl describes in fascinating detail his years working with psy­chopaths and studying their thought processes— from the remorseless serial killers he meets with behind bars to children whose behavior and per­sonality traits exhibit the early warning signs of psychopathy. Less than 1 percent of the general population meets the criteria for psychopathy. But psycho­paths account for a vastly outsized proportion of violent crimes. And as Kiehl shows, many who aren’t psychopaths exhibit some of the behaviors and traits associated with the condition. What do you do if you discover your roommate, or boss, or the person you are dating has traits that define a psy­chopath? And what does having a diminished limbic region of the brain mean for how the legal system approaches crimes committed by psychopaths? A compelling narrative of cutting-edge science, The Psychopath Whisperer will open your eyes on a fascinating but little understood world, with startling implications for society, the law, and our personal lives.

    Carson’s philosophies of serving one’s country, becoming role models for people with disadvantaged backgrounds, using the talents God has given you, embracing what success really is, and believing, youths and adults alike, that with hard work and perseverance, “you can do it.” And on May 4, 2015, Dr. Ben Carson declared himself a candidate for the Presidency of the United States of America.

    Calls came in from people around the country eager to tell Linda how her words had touched their hearts. That was the beginning of an enduring phenomenon. "Live Your Dash" captures and expands upon the theme of the original poem: It's not your birth or death that matters most, but how you spend each passing year. Linda shares her message of joy, hope, and positive energy through uplifting stories, essays, and poetry, along with tales of people who have been "touched by the dash," including Bob Dole, legendary football coach Lou Holtz, and "American Idol" winner David Cook. An inspiring look at life based on the fantastically successful poem.

    Avoid Grammatical Minefields with this Entertaining GuideConfused about when to use "its" or "it's" or the correct spelling of "principal" and "principle"? My Grammar and I...or Should That Be me? is a refresher course for anyone who has ever been stumped by spelling confusion, dangling modifiers, split infinities, or for those who have no idea what these things even are.Clever, informative, and fun, this delightful little handbook offers practical and humorous guidance on how to avoid falling into language pitfalls.* Sentence Structure: Let's ponder the subject or object: Is it "I" or is it "me"?* Parts of Speech: "whose" or "who's"? "which" or "that"?* Punctuation: So where does that comma go, anyway?* Spelling and Confusables: There are times when the spelling "rules" confuse.* Elements of Style: You'll find there's lots more to know about grammar.* ...and for grammar know-it-alls, there are entertaining "Smart Aleck" tidbits throughout.

    

    Yet, we also suspect that it takes a little something more—but what? The Art of Doing asks today’s most successful celebrities, businessmen, and iconoclastic achievers, “How do you succeed at what you do?” Illuminating, surprising, and profoundly inspiring, interviewees include: • Zappos’ CEO Tony Hsieh • New York Times crossword puzzle editor Will Shortz • Style commentator Simon Doonan • Actor Alec Baldwin • Foodie god David Chang • And many, many more.

    Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.

    The saga of Rothstein's rise and fall which included a Warren Yacht, two Bugattis, Governor Crist, the former Versace mansion, The Eagles, and even the murder of a law partner, is the stuff that Hollywood movies are made from.

    But what if God is calling us to shamelessly recover the woman he created us to be? What if God is urging us to be--for the first time in our lives--brazen? The word "brazen" means "without shame." Leeana Tankersley wants women to be just that--to unapologetically move from shame- and fear-based living toward lives that are based on love and belonging. With moving personal stories and spot-on observations of the longings we all experience--to know we are loved, to feel comfortable in our own skin, to be heard--Tankersley calls women to honor that voice deep down inside of them rather than bowing to outside influences that push them to become someone they're not. Gritty and overflowing with grace, Brazen will set women free to be truly themselves in a world bent on molding them in its image.

    What these people don’t understand is how exhausting it feels to make it look that way. The pressure to keep it all going is intense. You feel unfulfilled and don’t believe you measure up to others. You’re constantly searching for the secret to experience confidence in your own skin. Despite your have-it-all-together life, you can’t figure out how to accept or perfect yourself. You’ve tried diets, intense exercise, shopping, and stuffing brownies in your face. Yet nothing fills the hole deep inside, and you worry, Will I ever be enough? You’ve come to the right place. In Letting Go of Leo, Simi Botic gets personal about what she’s experienced and learned. She shares stories about eating a jar of peanut butter without choking to death. Stories about her thighs rubbing together. Stories of living a fantasy where she would marry Leo DiCaprio and win an Oscar. Stories of realizing that real life can be better than any fantasy, that she could show up for the good stuff and the hard stuff and, most importantly, for herself. Simi used to freak out about food, her body, and not being perfect enough. She freaks out a lot less now. In Letting Go of Leo, she shares how she broke up with perfection—and how you can too.

    Ruby Wax - comedian, writer and mental health campaigner - shows us how our minds can jeopardize our sanity. With her own periods of depression and now a Masters from Oxford in Mindfulness-based Cognitive Therapy to draw from, she explains how our busy, chattering, self-critical thoughts drive us to anxiety and stress. If we are to break the cycle, we need to understand how our brains work, rewire our thinking and find calm in a frenetic world. Helping you become the master, not the slave, of your mind, here is the manual to saner living