Bannon had long sensed that deep within America's soul lurked an explosive tension. Cambridge Analytica had the data to prove it, and in 2016 Bannon had a presidential campaign to use as his proving ground.Christopher Wylie might have seemed an unlikely figure to be at the center of such an operation. Canadian and liberal in his politics, he was only twenty-four when he got a job with a London firm that worked with the U.K. Ministry of Defense and was charged putatively with helping to build a team of data scientists to create new tools to identify and combat radical extremism online. In short order, those same military tools were turned to political purposes, and Cambridge Analytica was born. Wylie's decision to become a whistleblower prompted the largest data crime investigation in history. His story is both exposé and dire warning about a sudden problem born of very new and powerful capabilities. It has not only exposed the profound vulnerabilities and profound carelessness in the enormous companies that drive the attention economy, it has also exposed the profound vulnerabilities of democracy itself. What happened in 2016 was just a trial run. Ruthless actors are coming for your data, and they want to control what you think.

    This book is the answer to that wish." Social Media is more popular than ever. As society becomes more and more technologically advanced, people are seeking new ways to interact. Humans are social creatures. Relationships and community are vital to our survival and our mental and emotional health. Writers, published and unpublished, fiction and non-fiction are hearing words like platform and brand with increasing frequency as the publishing paradigm shifts into the 21st century. The world around us is changing faster than ever, and publishing is certainly not immune. There are more opportunities for a new author today than there has been in the entirety of human history. Yet, the flip side of that reality is, with thousands and thousands of authors with books and blogs, how can a writer ever hope to stand apart let alone succeed? This book will show you how. There are countless social media experts, but Kristen's system is specifically designed to meet the unique needs of a writer. Take charge of your future today. You have great books to write, and don't have time for rookie mistakes that can cost you years of rebuilding your name, brand, and platform. Kristen's method is simple, effective, and helps you harness that same creativity you apply to your writing and harness it to build you social media platform. Best part is you don't even have to be a computer expert or know anything about sales. This system is designed to change the writer's approach, not the writer's personality. And the best part is you have help. Remember, We Are Not Alone.

    You've been eager to jump right in and take a shot at striking it rich, but you're not quite sure how to get started--or if you're business-minded and tech-savvy enough to succeed. Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You'll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to:Establish and promote your business Advertise your site Build a business with online auctions Keep your business legal and lawsuit free Impress customers in the virtual world Publicize your business with Google, Yahoo!, and Microsoft Conduct electronic payments Utilize VoIP, site feeds, blogging, and affiliate marketng You'll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There's also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5th edition of Starting an Online Business for Dummies helps you help your business can reach its full potential!

    Poverty thrust them forward instead of keeping them back. Therefore, if you are poor make your circumstances a means to an end. Have ambition, keep a goal in sight and bend every energy to reach that goal. A story is told of Thomas Carlyle the day he attained the highest honor the literary world could confer upon him when he was elected Lord Rector of Edinburgh University. After his installation speech, in going through the halls, he met a student seemingly deep in study.

    This book comes with 15 video tutorials where the author, John Lee Dumas, will walk you through the more technical aspects of podcasting. These tutorials will make your podcast experience enjoyable and stress free. Podcast Launch begins with identifying your podcast, followed by equipment needed, recording and editing, intros and outros, tagging your MP3, uploading to a media host, embedding your MP3 onto your website, submitting your podcast to iTunes, Stitcher Radio, and Blackberry, launching your podcast the right way, building your audience, and monetizing. The author, John Lee Dumas, is the Founder and Host of the top ranked business podcast, EntrepreneurOnFire. EntrepreneurOnFire generates over 150,000 unique downloads every single month in over 140 countries. EntrepreneurOnFire’s lineup consists of Seth Godin, Tim Ferriss, Barbara Corcoran, Gary Vaynerchuk, Chris Brogan, MJ DeMarco, and over 170 others.In Podcast Launch, John Lee Dumas shares how he turned an idea into a red-hot podcast that inspires thousands of people daily. It started with an AHA moment, and passion has guided him ever since. John shares the lessons he learned so you can take advantage of all his victories and learn from all of his failures. Your final result will be a podcast of your own, and it will be amazing.

    At under 200 pages it's quick reading too. Makes a great airplane book.

    Read 40 Rules for Internet Business Success and you will learn from an entrepreneur who created a seven-figure internet business from scratch. Matthew Paulson, Founder of Analyst Ratings Network, Lightning Releases and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business. By reading 40 Rules for Internet Business Success, you will learn to: Throw away your business plan! Create a scalable business model that actually works. Identify a target market that is desperate for your company's products and services. Launch your first product or service faster by building a minimum viable business. Create a reliable and repeatable marketing strategy to keep new customers coming. Build systems that make your business run like a well-oiled machine. Maximize your company's earnings potential with the three keys of revenue growth. No matter what your goals are for online business success: 40 Rules will help you turn your dream of owning a profitable Internet business into reality. EXTRAS WITH EVERY PURCHASE: After purchasing the book, open it and follow the directions inside to receive access to the two bonus audio interviews titled 40 Bootstrapped Business Ideas and The Seven Deadly Sins of New Entrepreneurs.

    He asked them to disclose something that, for scientific reasons, worries them—particularly scenarios that aren't on the popular radar yet. Encompassing neuroscience, economics, philosophy, physics, psychology, biology, and more—here are 150 ideas that will revolutionize your understanding of the world.Steven Pinker uncovers the real risk factors for war * Mihaly Csikszentmihalyi peers into the coming virtual abyss * Nobel laureate Frank Wilczek laments our squandered opportunities to prevent global catastrophe * Seth Lloyd calculates the threat of a financial black hole * Alison Gopnik on the loss of childhood * Nassim Nicholas Taleb explains why firefighters understand risk far better than economic "experts" * Matt Ridley on the alarming re-emergence of superstition * Daniel C. Dennett and george dyson ponder the impact of a major breakdown of the Internet * Jennifer Jacquet fears human-induced damage to the planet due to "the Anthropocebo Effect" * Douglas Rushkoff fears humanity is losing its soul * Nicholas Carr on the "patience deficit" * Tim O'Reilly foresees a coming new Dark Age * Scott Atran on the homogenization of human experience * Sherry Turkle explores what's lost when kids are constantly connected * Kevin Kelly outlines the looming "underpopulation bomb" * Helen Fisher on the fate of men * Lawrence Krauss dreads what we don't know about the universe * Susan Blackmore on the loss of manual skills * Kate Jeffery on the death of death * plus J. Craig Venter, Daniel Goleman, Virginia Heffernan, Sam Harris, Brian Eno, Martin Rees, and more

    Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to: Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don’t like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay-per-click in ways that get the most bang for your advertising buck Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    While this has had the positive effect of equalizing access to knowledge, it also has lowered the bar on what depth of knowledge is required to consider oneself an "expert." A cult of anti-expertise sentiment has coincided with anti-intellectualism, resulting in massively viral yet poorly informed debates ranging from the anti-vaccination movement to attacks on GMOs. This surge in intellectual egalitarianism has altered the landscape of debates-all voices are equal, and "fact" is a subjective term. Browsing WebMD puts one on equal footing with doctors, and Wikipedia allows all to be foreign policy experts, scientists, and more. As Tom Nichols shows in The Death of Expertise, there are a number of reasons why this has occurred-ranging from easy access to Internet search engines to a customer satisfaction model within higher education. The product of these interrelated trends, Nichols argues, is a pervasive distrust of expertise among the public coinciding with an unfounded belief among non-experts that their opinions should have equal standing with those of the experts. The experts are not always right, of course, and Nichols discusses expert failure. The crucial point is that bad decisions by experts can and have been effectively challenged by other well-informed experts. The issue now is that the democratization of information dissemination has created an army of ill-informed citizens who denounce expertise.When challenged, non-experts resort to the false argument that the experts are often wrong. Though it may be true, but the solution is not to jettison expertise as an ideal; it is to improve our expertise. Nichols is certainly not opposed to information democratization, but rather the enlightenment people believe they achieve after superficial internet research. He shows in vivid detail the ways in which this impulse is coursing through our culture and body politic, but the larger goal is to explain the benefits that expertise and rigorous learning regimes bestow upon all societies.

    That source turned out to be the twenty-nine-year-old NSA contractor Edward Snowden, and his revelations about the agency's widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security and information privacy.Now Greenwald fits all the pieces together, recounting his high-intensity eleven-day trip to Hong Kong, examining the broader implications of the surveillance detailed in his reporting for The Guardian, and revealing fresh information on the NSA's unprecedented abuse of power with documents from the Snowden archive. Fearless and incisive, No Place to Hide has already sparked outrage around the globe and been hailed by voices across the political spectrum as an essential contribution to our understanding of the U.S. surveillance state.

    This insightful overview provides striking examples of how these technologies have teamed up to give the Web a truly open platform.Author Kyle Simpson (HTML5 Cookbook) shows you how JavaScript unlocks the power of all of the new functionality in HTML5, giving web applications the capabilities developers have wanted for years. These technologies now provide the raw tools you need in the presentation layer to replace everything you used to do with Flash.You’ll discover how:> HTML5 builds natively into the web platform things we find most commonly useful, such as audio, video, and drawing> The Canvas element is changing graphic animations, games, audio visualization, charting, and video effects> Geolocation has spawned “geofencing” and augmented reality> Web Workers allows calculations to be performed in the background, rather than compete with the UI> Web Sockets is enabling realtime communication for chat, live tech support, multi-user collaboration, and gaming> Mobile device APIs will give web apps direct access the phone’s camera, vibration, and other capabilities

    did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.