Each year, millions of talented college students graduate with little or no real sense of what their next step will be, yet they are determined not to settle for a so-so career; they are looking for a great career. Smith points out that only a few fortunate souls are born knowing exactly what they want to pursue in life. The rest of us have to stop making excuses and start asking ourselves tough questions about achieving our goals.  In his straightforward, no-nonsense approach, Smith itemizes and dismisses all the usual excuses, fears, and worries that people hide behind when trying to find their true direction. His unusual take on this challenging conundrum is both universal and timely, and his stunning TEDx talk on this subject has been viewed by more than six million people so far.  This is the perfect book for any college graduate who is wondering where he or she fits into the world. It won't necessarily be easy, but if you follow Smith’s guidance, your career dreams can indeed come true.

    Using glorious, colorful graphics, Mark Ovenden traces the history of mass transit-including rare and historic maps, diagrams, and photographs, some available for the first time since their original publication. Transit Maps is the graphic designer's new bible, the transport enthusiast's dream collection, and a coffee-table essential for everyone who's ever traveled in a city.

    . . and more!Whether you want to powerfully impact the lives of the people around you or simply wish to create a deeper, more meaningful experience of being alive, this book is your essential guide to helping yourself and assisting others.

    Best remembered for his landscape architecture, from New York's Central Park to Boston's Emerald Necklace to Stanford University's campus, Olmsted was also an influential journalist, early voice for the environment, and abolitionist credited with helping dissuade England from joining the South in the Civil War. This momentous career was shadowed by a tragic personal life, also fully portrayed here.Most of all, he was a social reformer. He didn't simply create places that were beautiful in the abstract. An awesome and timeless intent stands behind Olmsted's designs, allowing his work to survive to the present day. With our urgent need to revitalize cities and a widespread yearning for green space, his work is more relevant now than it was during his lifetime. Justin Martin restores Olmsted to his rightful place in the pantheon of great Americans.

    In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success.The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more.Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from "In Search of Excellence" to "Built to Last" and "Good to Great."Rosenzweig identifies nine popular business delusions. Among them:"The Delusion of Absolute Performance: " Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks."The Delusion of Rigorous Research: " Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance."The Delusion of Single Explanations: " Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested.In what promises to be a landmark book, "The Halo Effect" replaces mistaken thinking with a sharper understanding of what drives business success and failure. "The Halo Effect" is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure.Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, "The Halo Effect" is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves.

    But that pattern, and the ways of life that went with it, were consigned to history by, Andro Linklater persuasively argues, the most creative and at the same time destructive cultural force in the modern era-the idea of individual, exclusive ownership of land.Spreading from both shores of the north Atlantic, it laid waste to traditional communal civilizations, displacing entire peoples from their homelands, but at the same time brought into being a unique concept of individual freedom and a distinct form of representative government and democratic institutions. By contrast, as Linklater demonstrates, other great civilizations, in Russia, China, and the Islamic world, evolved very different structures of land ownership and thus very different forms of government and social responsibility.The history and evolution of landownership is a fascinating chronicle in the history of civilization, offering unexpected insights about how various forms of democracy and capitalism developed, as well as a revealing analysis of a future where the Earth must sustain nine billion lives. Seen through the eyes of remarkable individuals-Chinese emperors; German peasants; the seventeenth century English surveyor William Petty, who first saw the connection between private property and free-market capitalism; the American radical Wolf Ladejinsky, whose land redistribution in Japan, Taiwan, and South Korea after WWII made possible the emergence of Asian tiger economies-Owning the Earth presents a radically new view of mankind's place on the planet.

    This seemingly small phenomenon symbolizes a significant social change that Robert Putnam has identified in this brilliant volume, which The Economist hailed as "a prodigious achievement."Drawing on vast new data that reveal Americans' changing behavior, Putnam shows how we have become increasingly disconnected from one another and how social structures--whether they be PTA, church, or political parties--have disintegrated. Until the publication of this groundbreaking work, no one had so deftly diagnosed the harm that these broken bonds have wreaked on our physical and civic health, nor had anyone exalted their fundamental power in creating a society that is happy, healthy, and safe.Like defining works from the past, such as The Lonely Crowd and The Affluent Society, and like the works of C. Wright Mills and Betty Friedan, Putnam's Bowling Alone has identified a central crisis at the heart of our society and suggests what we can do.

    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

    But vast areas in the same cities house thousands of people living in poverty who see little or no new hope or opportunity. Even as cities revive, they are becoming more unequal and more segregated. What does this mean for these cities—and the people who live in them? In The Divided City, urban practitioner and scholar Alan Mallach shows us what has happened over the past 15 to 20 years in industrial cities like Pittsburgh, Detroit, Cleveland, and Baltimore, as they have undergone unprecedented, unexpected revival. He draws from his decades of experience working in America’s cities, and pulls in insightful research and data, to spotlight these changes while placing them in their larger economic, social, and political context. Mallach explores the pervasive significance of race in American cities and looks closely at the successes and failures of city governments, nonprofit entities, and citizens as they have tried to address the challenges of change.The Divided City offers strategies to foster greater equality and opportunity. Mallach makes a compelling case that these strategies must be local in addition to being concrete and focusing on people’s needs—education, jobs, housing and quality of life. Change, he argues, will come city by city, not through national plans or utopian schemes. This is the first book to provide a comprehensive, grounded picture of the transformation of America’s older industrial cities. It is neither a dystopian narrative nor a one-sided "the cities are back" story, but a balanced picture rooted in the nitty-gritty reality of these cities. The Divided City is imperative for anyone who cares about cities and who wants to understand how to make today’s urban revival work for everyone.

    Planners make rapid decisions that have an immediate impact on the ground--the width of streets, the minimum size of land parcels, the heights of buildings. The language they use to describe their objectives is qualitative--"sustainable," "livable," "resilient"--often with no link to measurable outcomes. Urban economics, on the other hand, is a quantitative science, based on theories, models, and empirical evidence largely developed in academic settings. In this book, the eminent urban planner Alain Bertaud argues that applying the theories of urban economics to the practice of urban planning would greatly improve both the productivity of cities and the welfare of urban citizens.Bertaud explains that markets provide the indispensable mechanism for cities' development. He cites the experience of cities without markets for land or labor in pre-reform China and Russia; this "urban planners' dream" created inefficiencies and waste. Drawing on five decades of urban planning experience in forty cities around the world, Bertaud links cities' productivity to the size of their labor markets; argues that the design of infrastructure and markets can complement each other; examines the spatial distribution of land prices and densities; stresses the importance of mobility and affordability; and critiques the land use regulations in a number of cities that aim at redesigning existing cities instead of just trying to alleviate clear negative externalities. Bertaud concludes by describing the new role that joint teams of urban planners and economists could play to improve the way cities are managed.

    Over the past century, American demographics and social norms have shifted dramatically. More people are living alone, marrying later in life, and having smaller families. At the same time, their lifestyles are changing, whether by choice or by force, to become more virtual, more mobile, and less stable. But despite the ways that today's America is different and more diverse, housing still looks stuck in the 1950s. In Brave New Home, Diana Lind shows why a country full of single-family houses is bad for us and our planet, and details the new efforts underway that better reflect the way we live now, to ensure that the way we live next is both less lonely and more affordable. Lind takes readers into the homes and communities that are seeking alternatives to the American norm, from multi-generational living, in-law suites, and co-living to microapartments, tiny houses, and new rural communities. Drawing on Lind's expertise and the stories of Americans caught in or forging their own paths outside of our cookie-cutter housing trap, Brave New Home offers a diagnosis of the current American housing crisis and a radical re-imagining of future possibilities.

    Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK, Asia, a

    So if we are to address the problems of environmental deterioration and peak oil adequately, the city has to be a major focus of attention.Ecocities is about re-building cities and towns based on ecological principles for the long term sustainability, cultural vitality and health of the Earth’s biosphere. Unique in the literature is the book’s insight that the form of the city really matters – and that it is within our ability to change it, and crucial that we do. Further, that the ecocity within its bioregion is comprehensible and do-able, and can produce a healthy and potentially happy future.Ecocities describes the place of the city in evolution, nature and history. It pays special attention to the key question of accessibility and transportation, and outlines design principles for the ecocity. The reader is encouraged to plunge in to its economics and politics: the kinds of businesses, planning and leadership required. The book then outlines the tools by which a gradual transition to the ecocity could be accomplished. Throughout, this new edition is generously illustrated with the author’s own inspired visions of what such rebuilt cities might actually look like.Richard Register is one of the world's great theorists and authors in ecological city design and planning. The founder of Urban Ecology and Ecocity Builders, he convened the first International Ecocity Conference in 1990, lectures around the world, and has authored two previous books, as well as an earlier edition of Ecocities.

    With a diversifying economy and large numbers of both highly-skilled technical jobs in engineering and medicine and low-skilled minimum-wage jobs in construction, restaurant work, and personal services, Houston has become a magnet for the new divergent streams of immigration that are transforming America in the 21st century. And thanks to an annual systematic survey conducted over the past thirty-eight years, the ongoing changes in attitudes, beliefs, and life experiences have been measured and studied, creating a compelling data-driven map of the challenges and opportunities that are facing Houston and the rest of the country. In Prophetic City, we’ll meet some of the new Americans, including a family who moved to Houston from Mexico in the early 1980s and is still trying to find work that pays more than poverty wages. There’s a young man born to highly-educated Indian parents in an affluent Houston suburb who grows up to become a doctor in the world’s largest medical complex, as well as a white man who struggles with being prematurely pushed out of the workforce when his company downsizes. This timely and groundbreaking book tracks the progress of an American city like never before. Houston is at the center of the rapid changes that have redefined the nature of American society itself in the new century. Houston is where, for better or worse, we can see the American future emerging.

    The 77-year old grandfather was struck in a hit-and-run crash while trying to cross a high-speed, six-lane road without crosswalks near his son’s home in Phoenix, Arizona. He was one of the more than 6,000 people killed while walking in America in 2018. In the last ten years, there has been a 50 percent increase in pedestrian deaths. The tragedy of traffic violence has barely registered with the media and wider culture. Disproportionately the victims are like Duarte-Rodriguez—immigrants, the poor, and people of color. They have largely been blamed and forgotten. In Right of Way, journalist Angie Schmitt shows us that deaths like Duarte-Rodriguez’s are not unavoidable “accidents.” They don’t happen because of jaywalking or distracted walking. They are predictable, occurring in stark geographic patterns that tell a story about systemic inequality. These deaths are the forgotten faces of an increasingly urgent public-health crisis that we have the tools, but not the will, to solve.  Schmitt examines the possible causes of the increase in pedestrian deaths as well as programs and movements that are beginning to respond to the epidemic. Her investigation unveils why pedestrians are dying—and she demands action.  Right of Way is a call to reframe the problem, acknowledge the role of racism and classism in the public response to these deaths, and energize advocacy around road safety. Ultimately, Schmitt argues that we need improvements in infrastructure and changes to policy to save lives.Right of Way unveils a crisis that is rooted in both inequality and the undeterred reign of the automobile in our cities. It challenges us to imagine and demand safer and more equitable cities, where no one is expendable.