The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do


Clotaire Rapaille - 2006
    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

Financial Freedom: A Proven Path to All the Money You Will Ever Need


Grant Sabatier - 2019
    Time is not. Become financially independent as fast as possible.In 2010, 24-year old Grant Sabatier woke up to find he had $2.26 in his bank account. Five years later, he had a net worth of over $1.25 million, and CNBC began calling him "the Millennial Millionaire." By age 30, he had reached financial independence. Along the way he uncovered that most of the accepted wisdom about money, work, and retirement is either incorrect, incomplete, or so old-school it's obsolete.Financial Freedom is a step-by-step path to make more money in less time, so you have more time for the things you love. It challenges the accepted narrative of spending decades working a traditional 9 to 5 job, pinching pennies, and finally earning the right to retirement at age 65, and instead offers readers an alternative: forget everything you've ever learned about money so that you can actually live the life you want.Sabatier offers surprising, counter-intuitive advice on topics such as how to:*  Create profitable side hustles that you can turn into passive income streams or full-time businesses*  Save money without giving up what makes you happy*  Negotiate more out of your employer than you thought possible*  Travel the world for less*  Live for free--or better yet, make money on your living situation*  Create a simple, money-making portfolio that only needs minor adjustments*  Think creatively--there are so many ways to make money, but we don't see them.But most importantly, Sabatier highlights that, while one's ability to make money is limitless, one's time is not. There's also a limit to how much you can save, but not to how much money you can make. No one should spend precious years working at a job they dislike or worrying about how to make ends meet. Perhaps the biggest surprise: You need less money to "retire" at age 30 than you do at age 65.Financial Freedom is not merely a laundry list of advice to follow to get rich quick--it's a practical roadmap to living life on one's own terms, as soon as possible.

The Data Detective: Ten Easy Rules to Make Sense of Statistics


Tim Harford - 2020
    That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us.” If we can toss aside our fears and learn to approach them clearly—understanding how our own preconceptions lead us astray—statistics can point to ways we can live better and work smarter.As “perhaps the best popular economics writer in the world” (New Statesman), Tim Harford is an expert at taking complicated ideas and untangling them for millions of readers. In The Data Detective, he uses new research in science and psychology to set out ten strategies for using statistics to erase our biases and replace them with new ideas that use virtues like patience, curiosity, and good sense to better understand ourselves and the world. As a result, The Data Detective is a big-idea book about statistics and human behavior that is fresh, unexpected, and insightful.

Job Interviews For Dummies


Joyce Lain Kennedy - 1996
    But, since the previous edition of Job Interviews for Dummies was published, everything about the interview process has changed in ways you need to know about and get comfortable with beforehand. This completely revised and updated 3rd Edition brings you fully up to speed with the latest technological changes, interview strategies, and negotiation techniques to help you give a show-stopping performance and land the job of your dreams. You learn the secrets of successful Internet video interviewing and find out how to present yourself on a global scale. And, you'll get plenty of expert advice on giving targeted responses, pinpointing the critical parts of questions, and following up on the interview. In this outstanding handbook of contemporary interview arts, you'll discover how to:Out-prepare the competition Overcome your fear of interviewing Ask smart questions about the job and the employer Give the best answers to make-or-break questions Fit your qualifications to the job's requirements Dress like an insider Survive personality tests Interview across cultures Deliver a show-stopping interview performance Evaluate a job offer Negotiate a better salary Whether you're fresh from the classroom, a prime-timer over 50, or somewhere in between, Job Interviews For Dummies, 3rd Edition gets you up to speed fast on the skills and tools you need to land the job you want.

Yes!: 50 Scientifically Proven Ways to Be Persuasive


Noah J. Goldstein - 2008
    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Solving the Procrastination Puzzle: A Concise Guide to Strategies for Change


Timothy A. Pychyl - 2013
    Why do we sabotage our own best intentions? How can we eliminate procrastination from our lives for good? Based on current psychological research and supplemented with clear strategies for change, this concise guide will help readers finally break free from self-destructive ideas and habits, and move into freedom and accomplishment. With numerous practical tips for change, Solving the Procrastination Puzzle brings clarity and scientific studies—and a touch of humor!—to the quest for successfully achieving goals. This accessible guide is perfect for entrepreneurs, parents, students, and anyone who wants to get unstuck, stop delaying, and start living their most inspired life.

Investing QuickStart Guide: The Simplified Beginner’s Guide to Navigating the Stock Market, Growing Your Wealth, & Creating a Secure Financial Future


Ted Snow - 2018
    Author Ted Snow brings 30 years of experience in the finance industry, much to the benefit of novice learners and experienced investors alike. Snow provides readers with the complete picture on stocks, bonds, treasuries, ETFs, mutual funds, indexes, REITS and several other investment securities. Snow’s intrepid but practical asset-allocation investment philosophy is marvelouslycommunicated and highly appropriate for market newcomers.The key insights of Warren Buffett, Peter Lynch, Burton Malkiel, and James Altucher all play important roles in this seminal investment resource. But unlike most of today’s books on investment, the Investing QuickStart Guide threads the needle between thorough and simple. You will learn the market from end to end, while also enjoying Snow’s fascinating personal stories and insights from the front lines of the finance industry.

The More of Less: Finding the Life You Want Under Everything You Own


Joshua Becker - 2016
    We feel the weight and burden of our clutter, and we tire of cleaning and managing and organizing.   While excess consumption leads to bigger houses, faster cars, fancier technology, and cluttered homes, it never brings happiness. Rather, it results in a desire for more. It redirects our God-given passions to things that can never fulfill. And it distracts us from the very life we wish we were living.  But it doesn’t have to be this way.    In The More of Less, Joshua Becker, helps you….   •          recognize the life-giving benefits of owning less •          realize how all the stuff you own is keeping you from pursuing your dreams •          craft a personal, practical approach to decluttering your home and life •          experience the joys of generosity •          learn why the best part of minimalism isn’t a clean house, it’s a full life   The beauty of minimalism isn’t in what it takes away. It’s in what it gives.

Quitter: Closing the Gap Between Your Day Job and Your Dream Job


Jon Acuff - 2011
    At first I thought I was the only one who felt that way, but then I started to talk to people and realized we're becoming the "I'm, but" generation. When we talk about what we do for a living we inevitably say, "I'm a teacher, but I want to be an artist." "I'm a CPA, but I'd love to start my own business." "I'm a _____, but I want to be a ______." All too often, we hear that dreaming big means you quit your day job, sell everything you own, and move to Guam. But what if there were a different way? What if you could blow up your dream without blowing up your life? What if you could go for broke without going broke? What if you could start today? What if you already have everything you need to begin? From figuring out what your dream is to quitting in a way that exponentially increases your chance of success, Quitter is full of inspiring stories and actionable advice. This book is based on 12 years of cubicle living and my true story of cultivating a dream job that changed my life and the world in the process. It's time to close the gap between your day job and your dream job. It's time to be a Quitter.

Happy: Why More or Less Everything is Absolutely Fine


Derren Brown - 2016
    But that's much more easily said than done. What does being happy actually mean? And how do you even know when you feel it?Across the millennia, philosophers have thought long and hard about happiness, and come up with all sorts of different definitions and ideas for how we might live a happier life. Here, Derren explores the history of happiness from classical times until today, when the self-help industry has attempted to claim happiness as its own. His aim is to reclaim happiness for us all, and enable us to appreciate the really good things in life for what they are.Fascinating, entertaining and revelatory, this is a book for anyone who has ever wondered if there must be more to life...

Emotional Intelligence: Why It Can Matter More Than IQ


Daniel Goleman - 1995
    Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our "two minds"—the rational and the emotional—and how they together shape our destiny.Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk about being smart. The best news is that "emotional literacy" is not fixed early in life. Every parent, every teacher, every business leader, and everyone interested in a more civil society, has a stake in this compelling vision of human possibility.From the Trade Paperback edition.

Living Debt-Free: The No-Shame, No-Blame Guide to Getting Rid of Your Debt


Shannon Lee Simmons - 2018
    But life happens and if you’ve got debt, life has happened to you. Whether you have a rolling balance of $2,000 on your credit card or an $80,000 line of credit you are positive you will carry to your grave, debt can be a huge cause of stress—affecting both your emotional and financial wellness.After working with thousands of financial planning clients, Shannon Lee Simmons knows that your only way out of the debt cycle is to truly understand all of your spending triggers so you can shut them down for good. In Living Debt-Free, she shows you that it is possible to have a life and pay down debt at the same time. In fact, that’s the only way your debt plan will work. You will learn to take control of your finances and pay down your debt in a realistic way that will keep you motivated long enough to see it through to the end. No shame. No blame. No scare tactics.In Living Debt-Free, Simmons focuses on creating a debt repayment plan that will motivate you for a long time, rather than an unrealistic one that’s strictly about paying the least amount of interest charges. (Collective gasp—how dare she!?) Listen, everyone knows that paying interest on debt is bad and to be avoided as much as possible, but human beings are complex. Life is complex. Debt is complex. There cannot be a one-size-fits-all plan, so Living Debt-Free will help you build your plan—the one that will help you finally put the debt behind you, start fresh and feel good about your money again.

Visual Intelligence: Sharpen Your Perception, Change Your Life


Amy E. Herman - 2015
    How could looking at Monet’s water lily paintings help save your company millions? How can checking out people’s footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your kid, or catch a thief?   In her celebrated seminar, the Art of Perception, art historian Amy Herman has trained experts from many fields how to perceive and communicate better. By showing people how to look closely at images, she helps them hone their “visual intelligence,” a set of skills we all possess but few of us know how to use properly. She has spent more than a decade teaching doctors to observe patients instead of their charts, helping police officers separate facts from opinions when investigating a crime, and training professionals from the FBI, the State Department, Fortune 500 companies, and the military to recognize the most pertinent and useful information. Her lessons highlight far more than the physical objects you may be missing; they teach you how to recognize the talents, opportunities, and dangers that surround you every day.   Whether you want to be more effective on the job, more empathetic toward your loved ones, or more alert to the trove of possibilities and threats all around us, this book will show you how to see what matters most to you more clearly than ever before.

The Science of Storytelling


Will Storr - 2019
    They drive us to act out our dreams and ambitions, and shape our politics and beliefs. We use them to construct our relationships, to keep order in our law courts, to interpret events in our newspapers and social media. Storytelling is an essential part of what makes us human.There have been many attempts to understand what makes a good story – from Joseph Campbell’s well-worn theories about myth and archetype to recent attempts to crack the ‘Bestseller Code’. But few have used a scientific approach. This is curious, for if we are to truly understand storytelling in its grandest sense, we must first come to understand the ultimate storyteller – the human brain.In this scalpel-sharp, thought-provoking book, Will Storr demonstrates how master storytellers manipulate and compel us, leading us on a journey from the Hebrew scriptures to Mr Men, from Booker Prize-winning literature to box set TV. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.

How to Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter


Matt Kepnes - 2013
    You can start packing your bags for that trip you’ve been dreaming a lifetime about.For more than half a decade, Matt Kepnes (aka Nomadic Matt) has been showing readers of his enormously popular travel blog that traveling isn’t expensive and that it’s affordable to all. He proves that as long as you think out of the box and travel like locals, your trip doesn’t have to break your bank, nor do you need to give up luxury.How to Travel the World on $50 a Day reveals Nomadic Matt’s tips, tricks, and secrets to comfortable budget travel based on his experience traveling the world without giving up the sushi meals and comfortable beds he enjoys. Offering a blend of advice ranging from travel hacking to smart banking, you’ll learn how to:* Avoid paying bank fees anywhere in the world* Earn thousands of free frequent flyer points* Find discount travel cards that can save on hostels, tours, and transportation* Get cheap (or free) plane ticketsWhether it’s a two-week, two-month, or two-year trip, Nomadic Matt shows you how to stretch your money further so you can travel cheaper, smarter, and longer.