B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

    Years later, Ma has inspired not only a bestselling novel and hit movie, but has also started three different companies—the latest of which, Citizen Sports, is an innovative marriage of sports, betting, and digital technology—and launched a successful corporate speaking career. The House Advantage reveals Ma's cutting-edge mathematical insights into the world of statistics and makes them applicable to a wide business audience. He argues that numbers are the key to analyzing nearly everything in the world of business, from how to spot and profit from global market inefficiencies to having multiple backup plans in anticipation of every probability. Ma's stories and business lessons are as intriguing as they are universally applicable.

    Now, with classic titles such as Economist on Wall Street, A Primer on Money, Banking, and Gold, and The Price of Prosperity--which have forewords by financial luminaries and new introductions by the author--you can enjoy some of the best of Bernstein in his earlier Wall Street days. With the proliferation of financial instruments, new areas of instability, and innovative capital market strategies, many economists and investors have lost sight of the fundamentals of the financial system--its strengths as well as its weaknesses. A Primer on Money, Banking, and Gold takes you back to the beginning and sorts out all the pieces.Peter Bernstein skillfully addresses how and why commercial banks lend and invest, where money comes from, how it moves from hand to hand, and the critical role of interest rates. He explores the Federal Reserve System and the consequences of the Fed's actions on the overall economy. But this book is not just about the past. Bernstein's novel perspective on gold and the dollar is critical for today's decision makers, as he provides extensive views on the future of money, banking, and gold in the world economy.This illuminating story about the heart of our economic system is essential reading at a time when developments in finance are more important than ever.

    Teeming with revelations and glorious memories, Birth of a Dynasty celebrates the unforgettable 1996 Yankees season: the season that began one of the most respected team dynasties in sports history. Veteran New York Post columnist Joel Sherman, who has spent more time with the Bronx Bombers in the past 15 years than any other writer, draws on hundreds of interviews and years of on-the-spot reporting to re-create one of the Yankees' greatest years.

    While stories of newly built but empty cities, white elephant state projects, and a byzantine shadow banking system, have all become a regular fixture in the press in recent years, McMahon goes beyond the headlines to explain how such waste has been allowed to flourish, and why one of the most powerful governments in the world has been at a loss to stop it.Through the stories of ordinary Chinese citizens, McMahon tries to make sense of the unique--and often bizarre--mechanics of the Chinese economy, whether it be the state's addiction to appropriating land from poor farmers; or why a Chinese entrepreneur decided it was cheaper to move his yarn factory to South Carolina; or why ambitious Chinese mayors build ghost cities; or why the Chinese bureaucracy was able to stare down Beijing's attempts to break up the state's pointless monopoly over the distribution of table salt.Debt, entrenched vested interests, a frenzy of speculation, and an aging population are all pushing China toward an economic reckoning. China's Great Wall of Debt unravels an incredibly complex and opaque economy, one whose fortunes--for better or worse--will shape the globe like never before.

    You will discover that the path to financial freedom lies not in selling but in sharing, and that living your dream begins when you start helping other people live theirs. You will trade the mindset of a SELLfish(TM) for the lifestyle of a STARfish(TM)-and for you and many, many others, that transformation will have an impact beyond anything you can imagine.The road to success is mapped out for you clearly in these pages. It's no secret-not anymore. You're about to discover-The vital link between action and purpose-How to "control the controllables"-How you can remove the pressure so that people love buying from you-The all-important Share Cycle(TM) and how to master its 10 indispensable steps-Proven, no-pressure ways to defuse customer challenges-And much more

    Up-and-coming cities that wanted teams of their own were being rebuffed by the owners, and in response Congress was threatening to revoke the sport's antitrust exemption. These problems were magnified by what was happening on the field, as the New York Yankees were winning so often that true competition was vanishing in the American League.In "Bottom of the Ninth," Michael Shapiro brings to life this watershed moment in baseball history. He shows how the legendary executive Branch Rickey saw the game's salvation in two radical ideas: the creation of a third major league--the Continental League--and the pooling of television revenues for the benefit of all. And Shapiro captures the audacity of Casey Stengel, the manager of the Yankees, who believed that he could bend the game to his wishes and remake how baseball was played. Their stories are interwoven with the on-field drama of pennant races and clutch performances, culminating in three classic World Series confrontations.As the tension built on and off the field, Rickey and Stengel would find themselves outsmarted and defeated by the team owners who held true backroom power--defeats that would diminish the game for decades to come. Shapiro's compelling narrative reaches its stunning climax in the seventh game of the 1960 World Series, when one swing of the bat heralds baseball's eclipse as America's number-one sport.

    This year alone, five trillion spam messages will clog Internet users in-boxes, costing society an estimated $10-billion in lost productivity, filtering software, and other expenses.Spam Kings: The Real Story behind the High-Rolling Hucksters Pushing Porn, Pills, and %*@)# Enlargements is the first book to expose the shadowy world of the people responsible for the junk email problem. Author and veteran investigative journalist Brian S. McWilliams delivers a compelling account of the cat-and-mouse game played by spam entrepreneurs in search of easy fortunes and those who are trying to stop them.Spam Kings chronicles the evolution of Davis Wolfgang Hawke, a notorious neo-Nazi leader (Jewish-born) who got into junk email in 1999. Using Hawke as a case study, Spam Kings traces the twenty-year-old neophyte's rise in the spam trade to his emergence as a major player in the lucrative penis pill market--a business that would eventually make him a millionaire and the target of lawsuits from AOL and others.Spam Kings also tells the parallel story of Susan Gunn, a computer novice in California who is reluctantly drawn into the spam wars and eventually joins a group of anti-spam activists. Her volunteer sleuth work puts her on a collision course with Hawke and other spammers, who try to wreak revenge on the antis. You'll also meet other cyber-vigilantes who have taken up the fight against spammers as well as the cast of quirky characters who comprise Hawke's business associates.The book sheds light on the technical sleight-of-hand--forged headers, open relays, harvesting tools, and bulletproof hosting--and other sleazy business practices that spammers use; the work of top anti-spam attorneys; the surprising new partnership developing between spammers and computer hackers; and the rise of a new breed of computer viruses designed to turn the PCs of innocent bystanders into secret spam factories.

    In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it. The business of videogames is both a prestige industry and an opaque one. Based on dozens of first-hand interviews that cover the development of landmark games -- Bioshock Infinite, Epic Mickey, Dead Space, and more -- on to the shocking closures of the studios that made them, PRESS RESET tells the stories of how real people are affected by game studio shutdowns, and how they recover, move on, or escape the industry entirely. Schreier's insider interviews cover hostile takeovers, abusive bosses, corporate drama, bounced checks, and that one time the Boston Red Sox's Curt Schilling decided he was going to lead a game studio that would take out World of Warcraft. Along the way, he asks pressing questions about why, when the video game industry is more successful than ever, it's become so hard to make a stable living making video games -- and whether the business of making games can change before it's too late.

    We still don't know how to talk about game design. We can't share our visions. We forget what works (and doesn't). We don't learn from history. It's too hard to improve.The breakthrough starts here. A Game Design Vocabulary gives us the complete game design framework we desperately need--whether we create games, study them, review them, or build businesses on them.Craft amazing experiences. Anna Anthropy and Naomi Clark share foundational principles, examples, and exercises that help you create great player experiences...complement intuition with design discipline...and craft games that succeed brilliantly on every level.Liberate yourself from stale cliches and genres Tell great stories: go way beyond cutscenes and text dumps Control the crucial relationships between game "verbs" and "objects" Wield the full power of development, conflict, climax, and resolution Shape scenes, pacing, and player choices Deepen context via art, animation, music, and sound Help players discover, understand, engage, and "talk back" to you Effectively use resistance and difficulty: the "push and pull" of games Design holistically: integrate visuals, audio, and controls Communicate a design vision everyone can understand

    Its rules and pieces have served as a metaphor for society including military strategy, mathematics, artificial intelligence, literature, and the arts. It has been condemned as the devil’s game by popes, rabbis, and imams, and lauded as a guide to proper living by different popes, rabbis, and imams. In his wide-ranging and ever fascinating examination of chess, David Shenk gleefully unearths the hidden history of a game that seems so simple yet contains infinity. From its invention somewhere in India around 500 A.D., to its enthusiastic adoption by the Persians and its spread by Islamic warriors, to its remarkable use as a moral guide in the Middle Ages and its political utility in the Enlightenment, to its crucial importance in the birth of cognitive science and its key role in the new aesthetic of modernism in 20th century art, to its 21st century importance to the development of artificial intelligence and use as a teaching tool in inner-city America, chess has been a remarkably omnipresent factor in the development of civilization. Indeed as Shenk shows, some neuroscientists believe that playing chess may actually alter the structure of the brain, that it may for individuals be what it has been for civilization: a virus that makes us smarter.From the Hardcover edition.

    the standard deduction Several money-saving deductions and credits and how to make sure you qualify for them How to calculate your refund How to know which tax forms to fill out State income taxes Alternative Minimum Tax (AMT) Capital Gains and Losses

    Along with black-and-white photographs, Katie shares letters written to her mom, who died of cancer before the two of them could go on this adventure of a lifetime together.A Season with Mom reminds readers that in life, as in baseball, sometimes you strike out, but sometimes you hit home runs. Even if the wait is longer than you’d hoped, dreams can come true.

    No matter how much cash or experience you currently have, this book will take you on a journey through buying your first multifamily investment property and give you a framework for turning that into long-term financial freedom. Millionaires are created every day—isn’t it time you joined the ranks? It won’t happen overnight and it won’t always be easy, but The Multifamily Millionaire series will make sure it happens sooner than you ever thought possible! Inside this book, you’ll discover:• How to create a million-dollar net worth in five years using the stack method • The seven different types of small multifamily real estate and which make the best rental properties• How to quickly and accurately analyze your investment, whether its two units or twenty units • Three creative no and low money down strategies that work in any market• A game-changing algorithm for estimating your ongoing repair and reserve expenses • The powerful Multifamily Millionaire Model that illustrates how a million dollars can be created from one single deal• Six off-market acquisition strategies to help you land incredible deals, even in a competitive market• How the BRRRR strategy can help you supercharge your small multifamily portfolio• Detailed instructions for managing your growing portfolio (hint: find five-star tenants!)• And so much more

    But this isn't the ability to which he attributes his success. Instead, Schmidt says his multi-million dollar achievements are due to his ability to apply old-fashioned business concepts to the game of poker. Six years into his career, Schmidt's resume is legendary: Nearly 10 million hands and 15,000 hours played. Mind-blowing win rates spanning massive sample sizes. $5 million won, and never a losing month. With "Treat Your Poker Like A Business," Schmidt teaches other online poker players to monetize their abilities as he did. He shows readers how to manage bankroll, rationalize variance, move up in stakes, avoid tilt, create new sources of revenue, and most importantly, become more profitable. Just as "Moneyball" did for baseball, "Treat Your Poker Like A Business" gives players an entirely new way to gain a competitive advantage.