Betting on Horse Racing for Dummies


Richard Eng - 2005
    It explains: what goes on at the track what to look for in horses and jockeys how to read a racing form and do simple handicapping how to manage betting funds and make wagers that stand a good chance of paying off. Complete with coverage of off-track and online betting, it's just what anyone needs to play the ponies-and win! Richard Eng (Las Vegas, NV) is a racing writer and handicapper for the Las Vegas Review-Journal, a columnist for the Daily Racing Form, and the host of a horseracing radio program in Las Vegas. He was formerly a part of the ABC Sports team that covered the Triple Crown.

The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts


Dani Marie - 2015
     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

The Rookie Copywriter's Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience... And Without Chasing After Clients!


Doberman Dan - 2014
    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

How to Drive: Real World Instruction and Advice from Hollywood's Top Driver


Ben Collins - 2016
    And an absolute must for everyone with a learner's permit. Former Top Gear Stig and professional driver Ben Collins shares expert skills culled from a twenty year career as one of the best drivers in the world, famous for racing in the Le Mans series and NASCAR, piloting the Batmobile, and dodging bullets with James Bond. Refined over thousands of hours of elite-level performance in the physics of driving, his philosophy results in greater control and safer, more efficient and fun driving for all skill levels.

Public Speaking Essentials: Six Steps to Sizzle on Stage


Ramakrishna Reddy - 2015
    You may be overloaded with too much of information. There are loads of information in form of books and articles out there that can help you. However, would it be nice to have an easy and simple process to follow to handle this area of your life? Discover The Easy Guide To Public Speaking: “Public Speaking Essentials” will reveal 6 steps that’ll help you overcome your fear and speak like a PRO. These are easy to understand and implement solutions coming from someone who was in the trenches and who's now an active and successful public speaker. Since he was a shy kid as he was growing up, Rama ventured into Public Speaking to handle this area of his life. As a result of his learning from mentors, toastmasters and contests, Ramakrishna Reddy has won more than 25 Public Speaking Contests and written 3 books related to Public Speaking. He speaks regularly to people ranging from few dozens to few hundreds. Ramakrishna is dedicated to sharing the lessons he’s learned to help others become confident in public speaking. Public Speaking Revealed in Six Simple Steps: How to overcome Public Speaking Anxiety How to master three pillars of Public Speaking How to Practice for Presentation Day How to Handle the Presentation Day How to create a connection with the audience How to handle glitches during the presentation day Download now to know more about this 'no clutter' guide.

NZ Frenzy: New Zealand South Island


Scott Cook - 2010
    This guidebook is not meant to replace a Lonely Planet/Frommers/Rough Guide, but rather to compliment them. In NZ Frenzy you'll find info about all the South's must-see spots, plus detailed info about the lesser-known and unheralded off-the-beaten-path wonder spots. This guidebook goes WAY beyond the vague outdoor info in the mainstream travel guidebooks. NZ Frenzy is about giving you the details you'll need to find the "real" NZ, the one without lines of tour buses, the one without brochures of pay-to-see commercialized natural "attractions". NZ Frenzy, unlike any of the other mainstream guidebooks, will deliver you to the New Zealand that you've been planning for and fantasizing about. I guarantee it. Please read the reviews of NZ Frenzy North Island to see what travelers think of my info. Are you going to NZ to be a tourist at touristy crowded places or do you want to find the "Real" New Zealand that you'll tell stories about?? When you have an NZ Frenzy in hand, you'll leave the other guidebooks in the glove box and you'll leave the tourists behind!! The South Island has natural wonders beyond compare, but the mainstream media only promotes the commercialized stuff. Don't waste your precious time while in NZ waiting in line at the tourist visitor centers...get NZ Frenzy and go experience the Real New Zealand, the Fabled New Zealand. You can have the trip of a lifetime, you will have the trip of a lifetime!!

Happy Stories!: Real-Life Inspirational Stories from Around the World


Will Bowen - 2013
    The path to happiness is not determined by your circumstances, but by aligning your thoughts, words, and actions to focus on the goal of happiness. Now, through fifty true stories, Bowen shares how people have taken his philosophies to heart—and are becoming measurably happier!

Amber Earns Her Ears: My Secret Walt Disney World Cast Member Diary


Amber Michelle Sewell - 2013
    What’s it like to work at Walt Disney World?Amber Sewell spent two semesters “earning her ears” at the Happiest Place on Earth, first in the CareerStart Program and then in the better known Disney College Program.During her time backstage, as the Cast Member areas of the theme park are called, Amber kept a diary of her successes and her failures, her moments of delight and her moments of despair, and most of all, her discoveries about what happens when the pixie dust settles and the guests have gone home.Amber will never feel the same about Walt Disney World again.After you’ve read her book, neither will you.

Bleed Through


Heather Atkinson - 2012
    Beth Moorhouse flatlines after a devastating car crash in the north of England. Simultaneously in Afghanistan Liam MacIntyre is almost killed when his army truck hits a landmine, the blast stopping his heart. Both are brought back after crossing over. Recovering from debilitating injuries, lost in fevers and delirium they experience vivid dreams that bleed through into their reality, making them yearn for a past lost to them. From the sixteenth century massacre of Glencoe in the Highlands of Scotland through eighteenth century Venice and finally to Flanders in World War One they both dream of the lives they shared together, each one cut short by Beth’s young and violent death. In each incarnation Liam‘s death shortly follows her own when he finds himself unable to go on without her, but not before avenging himself on the one who took her life. Resolved to discover the meaning behind these dreams Beth visits a gifted psychic who reveals that her murderer in each dream is a dark entity who has latched onto Beth and her soulmate with the sole purpose of destroying their happiness. She must find her love in this life and break this fatal pattern if she is to avoid another brutal death. Liam and Beth set out, determined to find one another by retracing the steps of their shared pasts. But their reunion is like a flare, drawing the dark soul to them and the race against time itself begins to save Beth from her inevitable fate. Bleed Through is a tale of love enduring centuries, sweeping through some of the most memorable events in European history and is the age old battle between good and evil.

Chunk (Kindle Single)


Brian Donovan - 2015
    Chunk follows him along his crazy, overweight journey; from the chubby 10-year old who stole brownies and tricked his parents into thinking he’d lost weight, to the teenage boy who made regular after-school plans to eat entire pies, to the adult man who still hates working out and still loves Cinnabons. It’s a bracingly funny and delightfully uncomfortable collection of essays exploring food, fitness, and the funny things that happen when we try to slim down and grow up. Brian Donovan has written for Late Night with Jimmy Fallon, National Public Radio, and, most recently, ABC’s The Neighbors. His work has also appeared on Chapelle’s Show, Funny or Die, and Off Broadway in New York City. His “Not a Match: My True Tales of Online Dating Disasters” is currently being developed for television. Cover design by Adil Dara.

The Long, Steep Path


Catherine Ryan Hyde - 2013
     "What inspired you to write the novel Pay It Forward?" Years after the publication of Pay It Forward, this is still the most common question asked of Catherine Ryan Hyde, bestselling and critically acclaimed author of 20 published and forthcoming books, including Don't Let Me Go, When You Were Older, and Pay It Forward, the incredible bestselling novel that led to a movie, a foundation, and an entire social movement. Everything Pay It Forward became is rooted in a small, but extraordinary act of kindness, which Catherine received as a young adult. It was one moment that caused her to look at life in a different way. It was a moment of pure, human inspiration. In THE LONG STEEP PATH: EVERYDAY INSPIRATION FROM THE AUTHOR OF PAY IT FORWARD, Catherine shares her story, as well as what inspires her, in a series of funny and totally engaging autobiographical stories that are at once personal and universal.

Do Lead: Share Your Vision. Inspire Others. Achieve the Impossible.


Les McKeown - 2014
    Forget the dashing swashbuckler, effective leadership is typically understated. It's the myriad small things that make the big things possible. In Do Lead, Les McKeown demolishes the myths that have paralysed leadership in our modern era, then provides newt tools for the job. You'll discover that we can all lead. And what's more, we should. Because effective leadership is goal- not people-oriented. It's about the person with the right skills putting themselves forward. Find out:• The mindset required• The basic leadership toolkit• Techniques for dealing with the (inevitable) failuresWhether you are new to the game or reigniting a dormant passion, start leading from where you are, right now. And start to make a difference. You can lead. Yes, you.

The 10 Stories Great Leaders Tell (Ignite Reads)


Paul Smith - 2019
    He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.

The Potato Hack: Weight Loss Simplified


Tim Steele - 2016
    This potato diet simply called for one to eat nothing but potatoes for a few days at a time, promising that fat men become as “lean as they ought to be.” One hundred and sixty-seven years later, we are fatter and sicker than ever, but the potato diet still works. Potatoes contains natural drug-like agents that affect inflammation, hunger, insulin, sleep, dreams, mood, and body weight. The potato is the best diet pill ever invented. The potato hack is a short-term intervention (3-5 days) where one eats nothing but potatoes. This short mono-food experiment will strengthen your immune system and provide you with all of the nutrition you need to remain energetic, sleep great, and, as a side-effect, lose weight. The potato hack will help you develop a new relationship with food, hunger, taste, and yourself. The potato hack is not just for the overweight. As noted in 1849, anyone with digestive complaints who follows an all-potato diet for a few days at a time will find their digestion improves greatly. Modern science shows that simple diets high in fiber create an intestinal microbiome that is highly diverse and stable. This diversity and stability is lacking in most people and leads to digestive complaints like Gastroesophageal reflux disease (GERD), Irritable bowel syndrome (IBS), Inflammatory bowel disease (IBD), and Small intestinal bacterial overgrowths (SIBO). The "modern dyspeptic gut" affects millions of people and costs billions of dollars annually. The answer might be as simple as 3-5 days of potatoes. You don't need this book to do the potato hack. Just eat potatoes until full every day for 3-5 days. It really is that simple! This book explains the science behind the potato hack, some variations on the basic hack, recipes, and what to do if it does not work as advertised. Also found in The Potato Hack is a comprehensive review of resistant starch, gut health, potato history, and a growing guide for those that want to grow their own. Most of the photography throughout the book was done by award-winning photographer, Ann Overhulse. The artfully photographed potatoes found on the cover and on 30 pages within are well worth the full price of the book. Guaranteed that after reading The Potato Hack, you will never look at potatoes the same.

The New Arrival: Part 1 of 3: The Heartwarming True Story of a 1970s Trainee Nurse


Sarah Beeson - 2014
    A place where the poorly children of Hackney were nursed to health, a place where young nurses would discover just want they wanted from life, fall in love with shy photographers and grow into women. But it’s not all smooth sailing in Hackney: for every baby that goes home to its loving family another is abandoned, unloved, or never gets to go home at all.Funny, warm and deeply moving, Sarah Beeson’s poignant memoir captures both the heartache and happiness of hospital life and 1970s London through the eyes of a gentle but determined young nurse.