Ankur Warikoo is an entrepreneur and content creator whose witty and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands.In his first book, Ankur puts together the key ideas that have fuelled his journey.This is a book to be read, and reread, a book you will give your family and friends and strangers.

    So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: * Cultivate the 3Cs of evergreen companies: character, community, and content * Build loyalty programs that turn satisfied customers into enthusiastic advocates * Nurture profitable customers while pruning those who sap time and money * Inject authenticity into social media communications * Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

    It reflects the latest information (in 2001), including the impact of global competition and rapid technological advances, that have accelerated trends such as shared service centres, outsourcing and just-in-time training. A number of actual company examples demonstrates how concepts are being used in several leading-edge organizations.

    Over 200 Notated Audio Examples! + Professional Backing Tracks Guitarists are often very guilty of 'collecting' musical theory without taking the time to learn to apply the information on their instrument. 'Modern Music Theory for Guitarists' combines cutting edge, up to date musical information with over 200 exercises and examples to help you internalise and master the most important concepts in modern guitar playing. There are also bespoke, professional backing tracks from Guitar Techniques Magazine's Quist Know What's Important There are so many sources of information out there these days it's hard to know where to begin and what's important when it comes to applying music theory to the guitar. This book has been designed to take you on a journey from essential first principles through to complex, exciting musical ideas while all the time teaching you the musical application of each concept.  Essential Knowledge and Musical Skills The Complete Guide to Modern Music Theory begins with the formation of the Major scale and builds steadily from the concepts taught in the first few chapters to help you master, hear and apply all the essential theory used today. Topics Covered Theory topics covered include Major and Minor Scale Construction, Harmonisation and How to Name Chords Constructing Chord Progressions, Modulation and Chord Qualities Complete Study of Modes with real world examples. Modes deconstructed into Intervallic and Three and Four Note Soloing Approaches plus Pentatonic Substitutions A 'Cheat Sheet' of the most common soloing approaches to save you hours in the practice room Guitar Licks for each mode + Professional Backing Tracks Check Out 60+ Positive Reviews Below! "Joseph Alexander writes in a very clear and concise style that is easy to follow." - Just one of the many Amazon reviews Scroll Up to Buy it Now Buy now to begin your journey into musical understanding and practical, musical application.

    Many leadership books can be boring. Instead of reading another repetitive book about 100 leadership essentials by a corporate CEO, search no more for the perfect leadership book. In "The Diary of a West Point Cadet," by Captain Preston Pysh, the author teaches essential West Point leadership through the most fun and unique reading of any book in its class. If you are an aspiring cadet, a small-group leader, or even an emerging leader in corporate America, this book is for you. Each intriguing firsthand account of Preston's most memorable stories from attending West Point will capture your interest and imagination. At the conclusion of each gripping story, Preston efficiently summarizes how the experience taught him lessons about leadership, which later prepared him to be a combat commander. If you like twists and turns while reading and learning, you are in for a treat. Prepare to be glued to your seat and the text as you experience unforgettable stories and lessons from "The Point."

    Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

     That means taking almost any job that comes his way, no matter the situation. So long as he can keep his ship floating, he's free to live the life he wants. But that all changes when he meets Abigail Pryar, a nun looking for safe passage out of the system. Too bad there's something off about the cargo she's carrying. Jace knows he shouldn't ask too many questions, but when odd sounds start coming from inside the large, metal box, he can't help but check it out. Big mistake. The Renegade Star boxset includes the first three books in the series.

    RWJ took a hard look at what was truly important and useful; in doing so, they eliminated topics of dubious relevance, downplayed purely theoretical issues, and minimized the use of extensive and elaborate calculations to illustrate points that are either intuitively obvious or of limited practical use. As a result of this process, three basic themes became the central focus of FCF: An Emphasis on Intuition, A Unified Valuation Approach, and A Managerial Focus. And remember, every text purchased from Irwin/McGraw Hill comes packaged free with F.A.S.T. software, and calculator supplement cards.

    He doesn't laugh when I mention vampires."They're in the cellar," he says.It must be the heat. The old man is delusional. At least that's what I tell myself. Things are different in the middle of the night. When monsters come tapping, it's impossible to dismiss the idea that the Maine woods hold secrets--deadly secrets. Until the Sun Goes Down - a terrifying and inventive novel by Ike Hamill A new look at the vampire genre, this book draws you into the slow madness that overtakes our protagonist. There's not much time Until the Sun Goes Down.

    You didn’t choose it and you can’t get out of it. After a lifelong quest to find “the one” a British writer living in L.A. finds herself single again in her mid-thirties and admits defeat. But instead of blaming the string of past ex-boyfriends, she turns the spotlight on herself. Taking a year off dating men, she tries to date herself in a search for some answers. A fun “honeymoon period” concludes with a shocking discovery. She starts to dig deeper, seeking the source of her problems, but the truth is a bitter pill to swallow. The Girl Who Dated Herself begins as an entertaining “rom com for one” but evolves into an engaging and thought-provoking journey that ultimately questions our preconceptions about love and the foundations of self worth. A book for women and men of all ages, this creative memoir is endlessly amusing and endearing. It touches on subjects painfully familiar to some and uncomfortably shocking to others. A journey of self-discovery, it is also a beautiful love letter to Los Angeles, taking the reader to the real world behind the glitz and gloss of Beverly Hills and Hollywood.