In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. It’s the ability to taste an intoxicating dish and deduce its recipe, to listen to a beautiful song and discern its chord progression, to watch a horror film and grasp its narrative arc. Using eye-opening examples of top performers—from Agatha Christie to Andy Warhol, Barack Obama to Serena Williams—and groundbreaking research on pattern recognition, skill acquisition, and creative genius, Friedman reveals the staggering power of reverse engineering and teaches you how to harness this vital skill for yourself. You’ll learn how to take apart models you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas, methods, and products that are uniquely your own. Along the way, you’ll meet the culinary detective who exposes top-secret recipes, the burglar who can visit a bank and recreate its blueprints, and the celebrated artist who reverse engineered his way to the top of his profession without any formal education. You don’t have to be a genius to achieve greatness, but you do need a method for getting there. Bursting with unforgettable stories and actionable strategies, Decoding Greatness is an indispensable guide to learning from the best, improving your skills, and sparking breakthrough ideas.

    Fields Cookies... What backward messages on records are really trying to tell you... Frank Sinatra's real age... Why you can't counterfeit a lottery ticket... Barbra Streisand's blue movie... The other Boy Scout rituals... Ingmar Bergman's soap commercials... The formula for Play-Doh... and more.

    Nor do you need to burn incense or rub crystals.This book shows you easy ways to meditate whenever and wherever you want—you’ll learn how to do it without anyone knowing—and still hang out with your military pals, cop buddies, and fellow martial arts students. You can still own a pit bull, drive a Harley, and share lies with your drinking buddies. The same is true whether you’re a firefighter, doorman, bodyguard, medic, or security officer. The simple fact is, meditation as taught within these pages, will make you a better warrior.

    Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.Some of the steps toward thinking like a Freak:First, put away your moral compass—because it’s hard to see a problem clearly if you’ve already decided what to do about it.Learn to say “I don’t know”—for until you can admit what you don’t yet know, it’s virtually impossible to learn what you need to.Think like a child—because you’ll come up with better ideas and ask better questions.Take a master class in incentives—because for better or worse, incentives rule our world.Learn to persuade people who don’t want to be persuaded—because being right is rarely enough to carry the day.Learn to appreciate the upside of quitting—because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.

    This book contains specific, carefully formulated psychological tactics that can be applied to any business situation, with any person. This book offers readers the opportunity to use the most important psychological tools governing human behavior, not just to level the playing field, but to create an automatic advantage in today's business world. The book will arm the reader with the tactics to: * Get back any customer you've lost. * Find out who in your company is loyal to you and who is not. * Get any group of people to get along and work as a team. * Turn a lazy worker into an ambitious go-getter. * Fire anyone easily, without an argument or even a difficult conversation. * Dilute the impact of negative publicity quickly. * Collect money owed, no matter how long it's been overdue. * Inspire your client, colleague, or boss to go along with your idea or plan. * Manage the unmanageable-get any employee to fall in line with the company line.

    Underlying Jung's extraordinary body of work, and providing a foundation for it, there is a broad and sophisticated system of metaphysical thought. This system, however, is only implied in Jung's writings, so as to shield his scientific persona from accusations of philosophical speculation.The present book scrutinizes Jung’s work to distil and reveal that extraordinary, hidden metaphysical treasure: for Jung, mind and world are one and the same entity; reality is fundamentally experiential, not material; the psyche builds and maintains its body, not the other way around; and the ultimate meaning of our sacrificial lives is to serve God by providing a reflecting mirror to God’s own instinctive mentation.Embodied in this compact volume is a journey of discovery through Jungian thoughtscapes never before revealed with the depth, force and scholarly rigor you are about to encounter.

    Often we think that successful people--and successful companies and organizations--are simply luckier than the rest of us. Good fortune--serendipity--just seems to happen to them.Is that true? Or are some people better at creating the conditions for coincidences to arise and taking advantage of them when they do? How can we connect the dots of seemingly random events to improve our lives?In The Serendipity Mindset, Christian Busch explains that serendipity isn't about luck in the sense of simple randomness. It's about seeing links that others don't, combining these observations in unexpected and strategic ways, and learning how to detect the moments when apparently random or unconnected ideas merge to form new opportunities. Busch explores serendipity from a rational and scientific perspective and argues that there are identifiable approaches we can use to foster the conditions to let serendipity grow. Drawing from biology, chemistry, management, and information systems, and using examples of people from all walks of life, Busch illustrates how serendipity works and explains how we can train our own serendipity muscle and use it to turn the unexpected into opportunity. Once we understand serendipity, Busch says, we become curators of it, and luck becomes something that no longer just happens to us--it becomes a force that we can grasp, shape, and hone.Full of exciting ideas and strategies, The Serendipity Mindset offers a clear blueprint for how we can cultivate serendipity to increase innovation, influence, and opportunity in every aspect of our lives.

    In "Spent" Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like "Freakonomics" or "The Tipping Point, Spent" is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

    Volume I describes the Meta Model, a framework for comprehending the structure of language; Volume II applies NLP theory to nonverbal communication.

    Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/

    Tim Murphy and Loriann Hoff Oberlin provide an in-depth look at a topic we've all faced but haven't always recognized: Hidden anger. When people don't express their views and feel compelled to conceal their true beliefs and emotions, behaving in ways that don't match what they honestly think, there can be serious physical and psychological results for everyone involved. For the first time, Murphy and Oberlin offer a clear definition of passive-aggression and show readers not only how to end the behavior, but also how to avoid falling victim to other people's hidden anger. In clear, compassionate language, they cover everything from the childhood origins of the condition to the devastating effect it has on work and personal relationships to the latest research on the subject, and offer practical, proven strategies for the angry person as well as the individual who finds himself the target of someone else's passive-aggression.

    But what if we could escape these trappings? With The Possibility Principle, Mel Schwartz emerges as one of the first psychotherapists to distill the basic premises of quantum theory into an empowering and practical system for transcending limitations and opening to infinite possibility. New discoveries in quantum physics are revolutionizing the way we understand our world, but we're often unclear about how this applies to our own experience. Using three core tenets of quantum physics--inseparability, potentiality, and uncertainty--Schwartz demonstrates how each of us can overcome difficulties and live our fullest potential, so long as we are willing to challenge our operating beliefs. Drawing from his vast body of research and dozens of client success stories, Schwartz shows us how to break through communication impasses, create resilient relationships, build authentic self-esteem, overcome anxiety and depression, and catalyze our defining moments so we can live more fearless and expansive lives.

    Through its win-win approach, Healing Our World illustrates how the rules of social interaction which we learned as children hold the secret to universal harmony and abundance.

    Weatherman was a fringe group most of whose ideas were rejected by the dominant culture. But unfortunately their views on race were not. In succeeding decades the idea of "white skin privilege" became the new default position for racial crusaders and race hustlers alike who believed that white skin privilege was alive and well in our society -- not because white Americans were actively racist, but because they enjoyed the invisible privileges and prerogatives that go along with their skin color. In this searing pamphlet on the racial realities of contemporary America, David Horowitz and John Perazzo show that in fact the most insidious bias in our culture today is black skin privilege. Black skin privilege means the press will fail to report an epidemic of race riots targeting whites for beatings, shooting and other violence in major American cities over the last several years. Black skin privilege means that whites -- as in the case of the Duke lacrosse players -- will be presumed guilty of racial crimes when they are clearly innocent and then never accorded an apology by those who have stigmatized them. Black skin privilege has created an optical illusion in the liberal culture that white on black attacks are commonplace events when in fact there are five times as many black attacks on whites as the reverse. (As Horowitz and Perazzo note, in 2010, blacks committed more than 25 times the number of acts of interracial violence than whites did.) Black skin privilege exists in the affirmative action programs of our system of higher education and in our culture, where a black racist like Al Sharpton could be regarded by the national media as a civil rights leader and then hired as a TV anchor by NBC. This pamphlet gives the statistics and hard numbers the mainstream media conceal. It also probes the double standards and double talk that has come to dominate the way America talks when it talks about race.

    Attaining Your Desires is a simple guide to using the Law of Attraction in your everyday life. Chapters include How to Get What You Want, How to Overcome Adverse Condition, Strengthening Your Will, and making Your Subjective Mind Work for You. Long out of print, this landmark book is now once again available in its original, intended form. PS. For maximal benefit, this book should be read together with Dr Norman Vincent Peale's The Power of Positive Thinking, and Napoleon Hill's Think and Grow Rich