The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts


Dani Marie - 2015
     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

Culture is Everything: The Story And System Of A Start-Up That Became Australia's Best Place To Work


Tristan White - 2017
    He had a dream to work in a job that inspired him. He didn’t find that job, so he created it. In 2004, The Physio Co (TPC) was born with one team member: Tristan White. In the thirteen years since, TPC has become a remarkable healthcare success story based upon fast growth and a thriving, systemized company culture. Tristan’s obsession with creating an inspiring place to work for himself and others has resulted in more than a decade of learning, testing and refining. If you’ve ever wondered how to build and sustain a thriving company culture, the Culture Is Everything system developed by Tristan White and The Physio Co team is your answer. The Physio Co story and Culture Is Everything system explained in this book will give you the confidence and knowledge to create a strong culture in your very own business or team.

Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution


Charles Morris - 2014
    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

SoulPancake: Chew on Life's Big Questions


Rainn Wilson - 2010
    Side effects may include change in the way you think about what it means to be human. Don't say we didn't warn you.Somewhere over the course of history, chewing on Life's Big Questions lost its cool factor. Fortunately for mankind, Rainn Wilson (best known for playing Dwight Schrute on NBC's The Office) and a bunch of his friends are on a mission to change that. CAN MEN AND WOMEN REALLY BE "JUST FRIENDS? IF YOU ONLY HAD ONE HOUR LEFT TO LIVE, HOW WOULD YOU SPEND IT? WHAT PARALYZES YOUR CREATIVITY? WHAT FUELS IT?Based on the wildly successful website SoulPancake.com, this book urges you to explore philosophy, creativity, spirituality, love, truth, science, and so much more. With bold questions, intriguing challenges, and mind-bending art, SoulPancake creates a space for you to stimulate your brain stem, spark your soul, and figure out what it means to be human.CRAMMED INSIDE:A revealing Introduction by Rainn Wilson 180 Life's Big Questions (the ones that gnaw at your innards) Visual masterpieces from 90+ artists Unusual activities that launch you into the world Exclusive commentary from the fascinating minds of: Amy Sedaris, David Lynch, Heather Armstrong (Dooce.com), Dr. Drew, Jesse Dylan, Justin Vernon (Bon Iver), Harold Ramis, Josh Ritter, and Saul Williams.

The Rules of Work: The Unspoken Truth about Getting Ahead in Business


Richard Templar - 2002
    Arm yourself with these 50 secret rules, and get to the top without breaking a sweat. * Hot book -- 55,000 copies sold in the UK, and 20,000 copies in Canada. * The complete success primer for today's manager: fun, irreverent, and real. * Why some people glide effortlessly past office politics, backstabbing, and unpleasant bosses...and how you can, too.

Direction & Quality of Light: Your Key to Better Portrait Photography Anywhere


Neil van Niekerk - 2013
    Acclaimed photographer Neil van Niekirk presents seven distinctly different lighting scenarios—available light, exposure metering, a touch of flash, bounced on-camera flash, off-camera flash, video light, and hard sunlight—to show readers how to manipulate the direction and quality of light, the subject’s and photographer’s position, and numerous other variables so as to turn a bad image into a stunning, professional-level portrait. Packed with dozens of instructional, full-color photos, this work also features 10 sample photo sessions, allowing readers the opportunity to see the seven lighting scenarios put to practice.

Your Second Act: Inspiring Stories of Reinvention


Patricia Heaton - 2020
    Now, she returns to television as the lead in the new series Carol’s Second Act, which follows divorced fifty-year-old Carol Kenney (played by Heaton), who after raising two children and retiring as a teacher decides to finally pursue her dream of becoming a doctor.Patricia Heaton knows what it’s like to stage a second act and navigate pivotal transitions in life. Just like Carol, when Heaton’s children left the nest, she found herself in a new and unfamiliar stage of life, compelling her to evaluate which direction to take next. She discovered she had the time to pursue passions that were previously placed on hold, both personally and professionally. She made her move and took a step forward in her career and for the first time, Heaton is not only the star of her own show, but also the executive producer. She also now finds her greatest fulfillment in using her influence to support humanitarian efforts as a Celebrity Ambassador for World Vision, the world’s largest non-governmental organization. She and her husband support their work in poverty relief around the globe, something that was planted in heart long ago.Through her own experience, Heaton became curious about other people’s stories of second-act transitions and ways to offer support in the process. In her new book, Your Second Act, she shares wisdom from her own personal journey as well as insight from stories of numerous people across the country. From work to health, to love and more, the results are heartwarming, inspiring, and surprisingly relatable!Filled with light-hearted anecdotes and pragmatic steps to help you discover your own path, Your Second Act shows us that midlife doesn’t have to be about crisis when you focus on the opportunity. After all, it’s never too late, or too early to stage your second act!

Catholic Book of Prayers


Maurus Fitzgerald - 2011
    Compiled and edited by Rev. Maurus Fitzgerald this prayer book has been updated in accord with the Roman Missal. With a helpful summary of our Catholic Faith, this useful prayer book will prove invaluable for making regular prayer easy and meaningful.

Let There Be Rock: Story of AC/DC


Susan Masino - 2006
    Over the years, she remained in contact with them, watching AC/DC climb to international stardom. Since 1977, Susan has interviewed the band many times and their friendship has lasted nearly three decades. Now she tells the true story of AC/DC's illustrious career and how they became one of the true great rock 'n' roll bands in history. The book traces the band's history, from their beginnings in Sydney, Australia in the early 1970s to trail-blazing the U.S. mainstream to the devastating death of lead singer Bon Scott in 1980. The band pulled together and rebounded to the top of the charts with new front man, Brian Johnson and the watershed album, Back in Black. Through it all, AC/DC continues their quest to build a legion of new fans in the 21st century.

Beyond a Misty Shore


Lyn Andrews - 2011
    For sisters Sophie and Maria, though, the upheaval is just beginning. For they have no choice but to leave their beloved home on the Isle of Man. It is a huge wrench for eighteen-year-old Maria, who can't forget Hans Bonhoeffer, a young Austrian, interned on the island during the war. For widowed Sophie, Liverpool offers a new beginning with her daughter Bella. She has no room for distractions - until she falls in love with Frank Ryan, a man married to a woman who, although she doesn't love him, has no intention of letting him go. Without the men they love, will the sisters ever find happiness?

Medal of Honor: Profiles of America's Military Heroes from the Civil War to the Present


Allen Mikaelian - 2002
    military decoration, from the Civil War through the Vietnam War, and examines what drove them to go so far above and beyond the call of duty. Among the stories is an account of the life of the only woman ever to receive the medal; of an officer who staged a daring escape from a German POW camp in WWI; and of a soldier from the legendary WWII Japanese-American 442nd, who went on to earn the medal in the Korean War. The book tells not only of astonishing military actions but also, significantly, of the recipients' lives before and after their wartime experiences.In his moving commentary, acclaimed 60 Minutes reporter Mike Wallace places these actions in historical context and relates his own personal experiences in WWII and as a journalist covering recent wars. He also meditates on the meaning of courage and shows what we can all learn from these extraordinary individuals."The President may award, and present in the name of Congress, a medal of honor of appropriate design, with ribbons and appurtenances, to a person who, while a member of the Army, Navy, or Air Force distinguished himself conspicuously by gallantry and intrepidity at the risk of his life above and beyond the call of duty." --The United States Congress

Half Seven on a Tuesday


Roisin Meaney - 2009
    He was soon to discover, however, that all the real drama was taking place off-stage ... Maria, trapped in a loveless marriage to an older man, makes an appalling discovery. If pushed, she knows she will do whatever it takes to protect her vulnerable son, Pat. But will she find the strength to do the one thing that would save them both? Her sister Ellen, scarred after a tragic motorbike accident, seeks comfort where she can find it. Will she finally come to terms with what happened . . . and, perhaps, open her heart to love again? Handsome, charming Robert glides through life. When Caroline threatens to take his sons away from him, however, he realises that everything he ever wanted was right under his nose. But is it too late? As the weeks pass, the cast members of Death by Dying are brought together and their lives intertwine. And, as opening night draws near, they learn that in life there's no such thing as a dress rehearsal.

Why Sell Tacos in Africa?: 16 life-changing business strategies you can use anywhere, from the man who turned $400 into $200 million


Paul Oberschneider - 2016
    There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it. In 1992, I landed in Estonia with $400 in my pocket. There, I discovered a truth that changed my life and the way I conducted business: You can make a lot of money as an entrepreneur by moving decisively in blue-sky markets - markets where you face very little competition and the tide can carry you to riches.Over the next decade and a half, I built a portfolio of businesses worth $200 million. Now, I want to share the paths that led me to success, passing on my knowledge to you. In Why Sell Tacos in Africa? I explain sixteen principles that allowed me to drive such tremendous growth. May you, too, find a blue-market and watch your business soar.

The Pleasure Contract


Harper West - 2019
    If I don’t get the money I need – and fast. I’m going to be totally f*cked. I’m only one semester away from graduating with my MFA. But I can’t TA this semester, and I need to finish my thesis. There’s only one job out there that’s going to pay me what I need. And it involves testing a brand-new sex toy. The only problem? The partners of the start-up are totally gorgeous. Jack’s dark and intense. Holden’s passionate and smoldering. Carter’s sexy and fun. And now? I want them all. Jack, Holden, & Carter Ever since we were boys, we’ve been close friends. And now, we’re billionaire partners. We create ventures, sell them, and then move on. We’ve got a brilliant idea for something that’s really going to revolutionize sex. And we need the perfect woman to rep the venture. But when we find her? Well ... let’s just say that we need her for more than just business. We need to touch her, caress her. Bring her to the edge of insanity with pleasure. We can’t all share her. Or can we? The Pleasure Contract is a sizzling reverse harem love story with sweltering MFMM menage sex, that’s hot enough to melt your kindle. No cheating and a HEA guaranteed! If dominant alpha billionaires are your thing, this book is for you!

The Gold Standard: Rules to Rule By


Ari Gold - 2015
     Ari Gold is known for his ruthless approach to deal-making and client relationships that made him one of, if not the, most powerful and sought-after agents in Hollywood until he retired in 2011. In his new book The Golden Standard, Gold will illuminate, for the first time, his unique, effective and, some would say, outrageous philosophies on running a successful business, client management, employee motivation, keeping a happy home life, and other keys to his many successes. Brash, emphatic, instructive and always wise, Gold's book will rival business and leadership bestsellers the world over. In his own words and with his trademark enthusiasm, Gold's tome will be the only book anyone wanting to make something of him or herself will ever need. Ari Gold says: "In my humble opinion, if you want to run a successful business this is the only book you'll ever have to read. And my humble opinion is never wrong."