Him… Elijah Johnson. As in the uber-wealthy owner of the agency. My boss. In my defense, I didn’t know who he was when I clumsily bumped into him. Um.…can you say instant attraction? His hotness practically exploding underneath the expensive suit. I’m just his employee. Not his girlfriend. Besides, I am forced to work with him if I want that promotion. Working with him is getting harder by the day though. He’s charming, powerful. But he’s no Mr. Perfect. He’s got skeletons in his closet. Our project is ending. It’s the perfect time to walk away. But why do I feel this burning desire to stick around. Can I trust my heart or will this flawed man break it?

    Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, but what does this mean? And more to the point, how do you do it?As one who has actually launched a company using the power of online communities, and who now advises large and small companies, Tara Hunt (named by the San Francisco Chronicle, along with luminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) is the perfect person to do this book.While The Whuffie Factor will traverse the landscape of Web 2.0 and show how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: Let’s throw a bunch of money at it. To which Tara Hunt says: “Stop! Money isn’t the capital of choice in online communities, it is whuffie–social capital–and how to raise it is at the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections and any recommendations you make will be seen as spam–met with negative reactions and a loss of social capital.The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and, to some, strange world of on­line communities. By connecting with your customers through community interaction, you’ll raise your social capital, create demand, and sell more product. Consumer loyalty is a direct result of whuffie. With great stories of online business successes and cautionary tales of major missteps–recording industry, anyone?–Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how your business can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.For those without millions–even thousands–to throw around, here is a fresh perspective for using social networks to help build a business whether you are a start-up or a Fortune 500 giant. Even those in big rich companies need to learn how to be effective and not waste their money. For them–as well as the entrepreneur–The Whuffie Factor is an eye-opening guide to a world they probably don’t understand all that well.

    Genuine, heartfelt devotion and loyalty from customers — yes, love — is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely likethose products, you adore them. Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight. Lovability: How to Build a Business That People Love and Be Happy Doing It  shares what Silicon Valley-based author and Aha! CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products. He reveals the secret to the phenomenal growth of Aha! and the engine that powers lasting customer devotion — a set of principles that he pioneered and named The Responsive Method. Lovability provides valuable lessons and actionable steps for product and company builders everywhere, including:•   Why you should rethink everything you know about building a business•   What a product really is•   The magic of finding what your customers truly desire•   How to turn business strategy and product roadmaps into customer love•   Why you should chase company value, not valuation•   Surveys to measure your company’s lovability Brian de Haaff has spent the last 20 years focused on business strategy, product management, and bringing disruptive technologies to market. And in preparation for writing this book, he interviewed well-known startup founders, product managers, executives, and CEOs at hundreds of name brand and agile organizations. Their experiences, along with headline-grabbing case studies (both inspiring successes and cautionary tales), will help readers discover how to build something that matters. Much has been written about how entrepreneurs build innovative products and successful businesses, but the author's message is original and refreshing. He convincingly explains that there is a better path forward — a people-first way grounded in love. In a business world that has increasingly emphasized hype over substance and get-big-at-any-cost thinking over profitable and sustainable growth, it's time for a new recipe for company success. ​Insightful, thought-provoking, and sometimes controversial, Lovability is the book that you turn to when you know there has to be a better way.

    It requires you to develop a data culture that involves people throughout the organization. In this O’Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be truly data-driven—including the questions you should ask and the methods you should adopt. You’ll not only learn examples of how Google, LinkedIn, and Facebook use their data, but also how Walmart, UPS, and other organizations took advantage of this resource long before the advent of Big Data. No matter how you approach it, building a data culture is the key to success in the 21st century. You’ll explore: Data scientist skills—and why every company needs a Spock How the benefits of giving company-wide access to data outweigh the costs Why data-driven organizations use the scientific method to explore and solve data problems Key questions to help you develop a research-specific process for tackling important issues What to consider when assembling your data team Developing processes to keep your data team (and company) engaged Choosing technologies that are powerful, support teamwork, and easy to use and learn

    It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.From travel to news to commerce, smart businesses are reorienting their efforts around people-around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

     When I started my new job as the social media manager for Alchemy Enterprises, I had no idea who my sexy rich “American” management consultant was. There was something strange about the way he spoke. I felt drawn to him but thought he was hiding something. He is supposed to be American but he had an foreign accent. Something was off and I had to find out what it was. Even when I found out who he was I knew he was off limits but I couldn’t resist. Those eyes… that smile… I knew it was wrong, but it felt so right. . I knew I should stop…but could I?

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    Only Ellen can help them, but will a sister’s love be enough?

    Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.

    In this explosive book, Bolton describes why practices such as the Oil for Food scandal, procurement fraud and sexual exploitation and abuse by U.N. peacekeepers are explained away or ignored. He also details how he made sure that U.N. Secretary General Kofi Annan did not run for a third term and that another 'secular Pope' did not succeed him and why no country except the United States has done much about ending the genocide in Darfur. With a no-holds barred approach, John Bolton provides a unique insight into the workings of this monolithic institution and America's place within it.

    The result: greater productivity, quality, and profits achieved with minimal cost, time, and effort invested.

    If you have a home and an Internet connection, you have a solution: Airbnb hosting. Get Paid For Your Pad is the veritable blueprint on how to transform your home into a short-stay rental boon. Renting in the short-stay market, when done correctly, crushes the return from long-term tenants. Like hundreds of thousands of people, you can boost your profits by 2 to 3 times with the most well known short-stay marketplace in the world: Airbnb. This step-by-step guide to renting your home on the Airbnb platform teaches: • How Jasper went from making $24,000 per year to $60,000 from his house in Amsterdam • How to prepare your home like a 5-star hotel in a cost-effective manner • How to set up a dazzling and polished Airbnb listing from start to finish • How to communicate with guests in a professional and responsive way • How to scientifically calculate an optimal price point for profit maximization • How to catapult your search rank within the Airbnb platform The book comes with countless (1) tips, (2) examples, (3) real life stories from Airbnb hosts, (4) action points, and (5) easy-to-implement templates that can be employed to launch and optimize your Airbnb business right away!

    Parts cover: Windows 8.1 Stuff Everybody Thinks You Already Know - an introduction to the dual interfaces, basic mechanics, file storage, and instruction on how to get the free upgrade to Windows 8.1.Working with Programs, Apps and Files - the basics of finding and launching apps, getting help, and printingGetting Things Done on the Internet - instructions for connecting a Windows 8.1 device, using web and social apps, and maintaining privacyCustomizing and Upgrading Windows 8.1 - Windows 8.1 offers big changes to what a user can customize on the OS. This section shows how to manipulate app tiles, give Windows the look you in, set up boot-to-desktop capabilities, connect to a network, and create user accounts.Music, Photos and Movies - Windows 8.1 offers new apps and capabilities for working with onboard and online media, all covered in this chapterHelp! - includes guidance on how to fix common problems, interpret strange messages, move files to a new PC, and use the built-in help systemThe Part of Tens - quick tips for avoiding common annoyances and working with Windows 8.1 on a touch device

    In this step-by-step guide, he provides 50 1/2 answers drawn from his experience as an Amazon executive--and shows today's business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody's business. Learn how to: Move forward to get back to Day 1--and change the status quo.Use the "working backwards" innovation and problem-solving approach to lead the way.Become a platform company--with the right platform strategy.Create customer obsession--and grant your customers superpowers.Experiment, fail, rinse, and repeat.Decentralize your way to digital greatness.Master the magic of small autonomous teams.Avoid the trap of past positions.Make better and faster decisions.Use metrics to create a culture of accountability and innovationUse AI and the Internet of Things to reinvent customer experiences.In addition to these targeted strategies, you'll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You'll understand the unique mindset and inner workings that drive Amazon's operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you'll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know.If you want to compete and win in the digital era, you have to Think Like Amazon.

    The author lays down tested methods of getting along with people. In simple, easy to read language, Les Giblin shows you How to: 1 Achieve your Goals. 2 Handle the human ego. 3 Create a good impression. 4 Communicate effectively. 5 Develop an attractive personality. 6 Convince others to see your point of view. LES GIBLIN was one of the pioneers of the personal development industry. His timeless message of making Skills with People the essential ability in your life, has transcended generations and taken new meaning in today’s world of impersonal communication. His books have sold millions of copies worldwide.