The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    The scope of the book reflects the changes that have occurred in power technology, allowing the entrance of power electronics into every facet of industrial drives, and expanding the field to open more career opportunities.

    By introducing a thick layer of cushioning and an elevated heel between the foot and the ground, modern running shoes alter natural running form. But modern running shoes alter form in ways that lead to injury. Therefore, getting back to a more natural running gait by running in little-to-no shoe will lead to improved form, which should lower injury rates.A key reason to run barefoot or in minimalist shoes is to allow your feet to work more naturally, free from the confines and controls of overly engineered running shoes. Unfortunately, too many runners, eager to run more naturally, have gone too far, too fast, from one extreme to the other. The realities of modern life have weakened our feet, ankles, and lower legs, and our bodies have adapted to the shoes we have worn for most of our lives; if we suddenly start running in little-to-no shoe, our bodies are not prepared for the new stresses.Runner's World Essential Guides: Barefoot Running and Minimalism provides historical context, thoughts, advice, and tips on making a healthy transition. The foremost authorities on running on the planet show you how to ease into a transition from conventional running shoes to barefoot running or minimalist shoes, starting with some simple at-home tests to see if your feet already have the strength they need to handle little-to-no shoe. You’ll learn a step-by-step process for safely moving away from doing all your running in big, bulky shoes, including guidelines on how to introduce barefoot running into your regimen.Whether you want to learn more about the barefoot craze that’s swept the nation or you want to introduce barefoot running into your training plan, this indispensable guide contains everything you need to get started!

    It has been developed in response to the need for a text that supports the mastery of this difficult subject. Therefore, in addition to presenting electromagnetics in a concise and logical manner, the text includes end-of-section review questions, worked examples, boxed remarks that alert students to key ideas and tricky points, margin notes, and point-by-point chapter summaries. Examples and applications invite students to solve problems and build their knowledge of electromagnetics. Application topics include: electric motors, transmission lines, waveguides, antenna arrays and radar systems.

    Economics has things to say about AC/DC and Arthur Boyd, dating and dieting, Grange and Geelong, murder and poverty. Incentives matter, often in surprising ways, and seemingly simple everyday activities can have unexpected outcomes. Insights from behavioural economics can also help us make better decisions.If you like fresh facts and provocative ideas, this is great train and weekend reading. You'll soon see the world and the people around you in a new light.'Essential reading for the 21st century' - Karl Kruszelnicki'Economics isn't the only thing, but Andrew Leigh reminds us that it can explain almost everything.' - George Megalogenis'What do you get when you cross a politician with an economist? A captivating, charming, and nicely-written book. Who knew?' - Annabel CrabbAndrew Leigh is the federal member for Fraser, ACT. He has a PhD from Harvard, was a Professor of Economics at the Australian National University, appears regularly in the media, and is author of several books, including Battlers and Billionaires.

    It requires three to five times less time than developing in Java, is a great building block for learning both procedural and object-oriented programming concepts, and is an ideal language for data analysis. Beginning Programming with Python For Dummies is the perfect guide to this dynamic and powerful programming language--even if you've never coded before! Author John Paul Mueller draws on his vast programming knowledge and experience to guide you step-by-step through the syntax and logic of programming with Python and provides several real-world programming examples to give you hands-on experience trying out what you've learned.Provides a solid understanding of basic computer programming concepts and helps familiarize you with syntax and logic Explains the fundamentals of procedural and object-oriented programming Shows how Python is being used for data analysis and other applications Includes short, practical programming samples to apply your skills to real-world programming scenarios Whether you've never written a line of code or are just trying to pick up Python, there's nothing to fear with the fun and friendly Beginning Programming with Python For Dummies leading the way.

    This well-written book is grounded in the reality of teaching today to show real-world teachers who want to use assessment in their classroom the latest tools necessary to teach more effectively. The fifth edition of Classroom Assessment addresses the range of assessments that teachers are likely to use in their classrooms. With expanded coverage of problems related to measurement of special education children, a new student website with online activities, and an improved instructor's manual, this book continues to be a cutting-edge and indispensable resource not only for instructors, but also for pre- and in-service teachers. New to This Edition: *Chapter 12 contains new material dealing with formative assessment as well as assessment FOR learning. *The text is committed to fostering readers' realizations regarding the critical link between testing and teaching. Instructional implications are constantly stressed in the text. early childhood assessment throughout the text. *The 5th edition contains a brand-new website providing readers with Extra Electronic Exercises for each chapter, so readers, if they wish, can solidify their understanding of what chapters address (go to www.ablongman.com/popham5e). *A newly revised Instructor's Resource Manual contains Instructor-to-Instructor suggestions as well as a test for each chapter. It also includes a mid-term and final exam and an effective inventory measuring students' confidence in assessment. Here's what your colleagues have to say about this book: Dr. Popham has done a tremendous job in researching and incorporating current trends throughout the entire text! Terry H. Stepka, Arkansas State University Overall, I am extremely satisfied with the text. It is well-written, and I love the author's sense of humor! Terry H. Stepka, Arkansas State University I LOVE the arrangement of the chapters and the high quality of the self-checks and discussion questions that are provided. Karen E. Eifler, University of Portland

    The Fourth Edition of volumes 1 and 2 is concerned with mechanics and E&M/Optics. New features include: expanded coverage of classic physics topics, substantial increases in the number of in-text examples which reinforce text exposition, the latest pedagogical and technical advances in the field, numerical analysis, computer-generated graphics, computer projects and much more.

    Wolfram lets the world see his work in A New Kind of Science, a gorgeous, 1,280-page tome more than a decade in the making. With patience, insight, and self-confidence to spare, Wolfram outlines a fundamental new way of modeling complex systems. On the frontier of complexity science since he was a boy, Wolfram is a champion of cellular automata--256 "programs" governed by simple nonmathematical rules. He points out that even the most complex equations fail to accurately model biological systems, but the simplest cellular automata can produce results straight out of nature--tree branches, stream eddies, and leopard spots, for instance. The graphics in A New Kind of Science show striking resemblance to the patterns we see in nature every day. Wolfram wrote the book in a distinct style meant to make it easy to read, even for nontechies; a basic familiarity with logic is helpful but not essential. Readers will find themselves swept away by the elegant simplicity of Wolfram's ideas and the accidental artistry of the cellular automaton models. Whether or not Wolfram's revolution ultimately gives us the keys to the universe, his new science is absolutely awe-inspiring. --Therese Littleton

    Over the years their textbooks have introduced significant theoretical and pedagogical innovations in statics, dynamics, and mechanics of materials education. At the same time, their careful presentation of content, unmatched levels of accuracy, and attention to detail have made their texts the standard for excellence. The new Seventh Edition of Vector Mechanics for Engineers: Statics and Dynamics continues this tradition. The seventh edition is complemented by a media and supplement package that is targeted to address core course needs for both the student and the instructor.

    

    Using motors, gears, pneumatics, pulleys, linkages, and more, you can design LEGO models that really move.The Unofficial LEGO Technic Builder's Guide is filled with building tips for creating strong yet elegant machines and mechanisms with the Technic system. Author Pawel "Sairel" Kmiec will teach you the foundations of LEGO Technic building, from simple machines to advanced mechanics, even explaining how to create realistic to-scale models. Sariel, a world-renowned LEGO Technic expert, offers unique insight into mechanical principles like torque, power translation, and gear ratios, all using Technic bricks. You'll learn how to:Create sturdy connections that can withstand serious stressRe-create specialized LEGO pieces like casings and u-joints, and build solutions like Schmidt and Oldham couplings, when no standard piece will doBuild custom differentials, suspensions, transmissions, and steering systemsPick the right motor for the job—and transform its properties to suit your needsCombine studfull and studless building styles for a stunning lookCreate remote-controlled vehicles, lighting systems, motorized compressors, and pneumatic enginesThis beautifully illustrated, full-color book will inspire you with ideas for building amazing machines like tanks with suspended treads, supercars, cranes, bulldozers, and much more. Your Technic adventure starts now!

    I also hope that it will serve as a useful reference too for the many workers engaged in one type of solid state research activity or another, who may be without formal training in the subject.

    A Key Strength Of This Text Is Zill'S Emphasis On Differential Equations As Mathematical Models, Discussing The Constructs And Pitfalls Of Each. The Third Edition Is Comprehensive, Yet Flexible, To Meet The Unique Needs Of Various Course Offerings Ranging From Ordinary Differential Equations To Vector Calculus. Numerous New Projects Contributed By Esteemed Mathematicians Have Been Added. Key Features O The Entire Text Has Been Modernized To Prepare Engineers And Scientists With The Mathematical Skills Required To Meet Current Technological Challenges. O The New Larger Trim Size And 2-Color Design Make The Text A Pleasure To Read And Learn From. O Numerous NEW Engineering And Science Projects Contributed By Top Mathematicians Have Been Added, And Are Tied To Key Mathematical Topics In The Text. O Divided Into Five Major Parts, The Text'S Flexibility Allows Instructors To Customize The Text To Fit Their Needs. The First Eight Chapters Are Ideal For A Complete Short Course In Ordinary Differential Equations. O The Gram-Schmidt Orthogonalization Process Has Been Added In Chapter 7 And Is Used In Subsequent Chapters. O All Figures Now Have Explanatory Captions. Supplements O Complete Instructor'S Solutions: Includes All Solutions To The Exercises Found In The Text. Powerpoint Lecture Slides And Additional Instructor'S Resources Are Available Online. O Student Solutions To Accompany Advanced Engineering Mathematics, Third Edition: This Student Supplement Contains The Answers To Every Third Problem In The Textbook, Allowing Students To Assess Their Progress And Review Key Ideas And Concepts Discussed Throughout The Text. ISBN: 0-7637-4095-0

    A new foreword by Kip Thorne, the current Richard Feynman Professor of Theoretical Physics at Caltech, discusses the relevance of the new edition to today's readers. This boxed set also includes Feynman's new Tips on Physics—the four previously unpublished lectures that Feynman gave to students preparing for exams at the end of his course. Thus, this 4-volume set is the complete and definitive edition of The Feynman Lectures on Physics. Packaged in a specially designed slipcase, this 4-volume set provides the ultimate legacy of Feynman's extraordinary contribution to students, teachers, researches, and lay readers around the world.