It was the start, for better or for worse, of a long relationship with this unassuming and much maligned little country. He decided to put worldwide opinion to the test: is Belgium really as boring as people say it is? Immersing himself in Belgian culture – and sampling the local beer and ‘cat poo’ coffee along the way – he discovers a country of contradictions; of Michelin stars and processed food, where Trappist monks make the best beer in the world and grown men partake in vertical archery and watch roosters sing (not necessarily at the same time). This colourful and eccentric jaunt is proof that Belgium isn’t just a load of waffle.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    But behind the music lay a ghost city of malice and corruption.Pressed under the thumb of the Bjelke-Petersen government and its toughest enforcers - the police - Brisbane's musicians, radio announcers and political activists braved ignorance, harassment and often violence to be heard."Pig City" maps the shifts in musical, political and cultural consciousness that have shaped the city's history and identity. This is Brisbane's story - the story of how a city finally grew up.

    

    But occasionally over the years he’s found it impossible to turn down a particularly enticing assignment or, in the case of the 2012-13 Premier League, just unable to resist writing about that most spectacular of seasons. Fortunately for those who love great writing about soccer, all these fugitive pieces are collected in Fan Mail. You can follow the fortunes, as Hornby did, of a hopelessly out-of-their-depth Cambridge United in the old Second Division, discover why Perry Groves was an unlikely hero among Arsenal fans, enjoy Hornby trying to explain the World Cup to Americans, and share with him the pain of watching his national team.

    This smart and funny book includes tales from many of these much-loved comics, and will appeal to their broad audience, while revealing the history, context and wider culture of Jewish joking.The Jewish joke is as old as Abraham, and like the Jews themselves it has wandered over the world, learned countless new languages, worked with a range of different materials, been performed in front of some pretty hostile crowds, and yet still retained its own distinctive identity. So what is it that animates the Jewish joke? Why are Jews so often thought of as ‘funny’? And how old can a joke get?The Jewish Joke is a brilliant—and laugh-out-loud funny—riff on about what marks Jewish jokes apart from other jokes, why they are important to Jewish identity and how they work. Ranging from self-deprecation to anti-Semitism, politics to sex, Devorah Baum looks at the history of Jewish joking and asks whether the Jewish joke has a future. With jokes from Lena Dunham to Woody Allen, as well as Freud and Marx (Groucho, mostly), Baum balances serious research with light-hearted humor and provides fascinating insight into this well-known and much loved cultural phenomenon.

     "Ridiculously funny. A treat for fans and new readers alike." Chicago Tribune "Clever and laugh out loud funny. Packed with stories and correspondences that will leave you chuckling long after you have finished them." The Washington Post "Razor sharp humor. Highly recommended reading " Sydney Morning Herald

    Birds were rarely used in similar studies on the grounds that they were merely talented mimics--that they were, after all, "birdbrains." Experiments performed primarily on pigeons in Skinner boxes demonstrated capacities inferior to those of mammals; these results were thought to reflect the capacities of all birds, despite evidence suggesting that species such as jays, crows, and parrots might be capable of more impressive cognitive feats.Twenty years ago Irene Pepperberg set out to discover whether the results of the pigeon studies necessarily meant that other birds--particularly the large-brained, highly social parrots--were incapable of mastering complex cognitive concepts and the rudiments of referential speech. Her investigation and the bird at its center--a male Grey parrot named Alex--have since become almost as well known as their primate equivalents and no less a subject of fierce debate in the field of animal cognition. This book represents the long-awaited synthesis of the studies constituting one of the landmark experiments in modern comparative psychology.

    With candor he takes us behind the scenes on the set of Three's Company, and behind the sets of his hugely successful film comedies. And he shares bittersweet memories of The Mayberry Reunion, and affectionate recollections of his professional and personal relationships with such legends as Andy Griffith, Jack Benny, Red Skelton, Orson Welles, Lou Costello, and Arthur Godfrey.

    Are you up to the challenge?

    The dos and don'ts of travelling and staying in Iceland. Five chapters with multiple tips in each one explain what is expected of you as a traveller - as well as some bonus tips on what you can do.

    Written by Moe Howard's daughter, this detailed biography is bursting with photographs Curly traces the life of one wacky Stooge from birth to his final status as a cult hero.

    . . Charles Ramsey gives a roller coaster account of his life before, during, and after the dramatic rescue of three kidnapped women in Cleveland . . .Global news media declared him a hero. Well-wishers mobbed him. The Internet made him a viral sensation. It couldn't have happened to a less likely guy. Now, read how it all went down.Ramsey was in the wrong place at the right time when he answered a young woman's cry for help, kicked in his neighbor's locked front door, and got her the hell out of there--leading to the astonishing rescue of three young women--Amanda Berry, Gina DeJesus, and Michelle Knight--who had been missing for a decade.Reporters and TV cameras flocked to a neighborhood--and a man--they otherwise would have ignored. Ramsey was ready, with plenty to say."Bro, I knew something was wrong when a little pretty white girl ran into a black man's arms . . . Dead giveaway." It was a quote that launched a thousand Internet memes . . .In this book Ramsey walks us step-by-step through the day of the rescue and talks about living right next door to Ariel Castro--outwardly charming, secretly a monster.He tells about life before the rescue--growing up a privileged black kid in a white suburb, seeking out trouble over and over, getting kicked out of school, selling drugs, going to prison, and ultimately finding work as a dishwasher and landing by chance on gritty Seymour Avenue.And he shares what it's like to become an instant celebrity, when suddenly everybody wants a piece of you. (For example, he learned the hard way that when a big TV network flies you to New York City for an interview, that doesn't mean they also bought you a ticket back home to Cleveland!)This is a wild, eye-opening tale told with a sharp sense of humor.

    

    Why then do we have creeping inequality in the land of the fair go? The answer lies in stagnant wage rises, gender pay inequity, insecure work and the lack of real opportunities for all while corporations are still consuming large profits and executives claim record bonuses. Sally McManus confronts these truths every day. In On Fairness, she explores the true cost of social injustice and argues for advancing Australia fair.