As huge as the Pantheon of Rome and as heavy as the Statue of Liberty, this magnificent instrument is so precisely built that its seventeen-foot mirror was hand-polished to a tolerance of 2/1,000,000 of an inch. The telescope's construction drove some to the brink of madness, made others fearful that mortals might glimpse heaven, and transfixed an entire nation. Ronald Florence weaves into his account of the creation of "the perfect machine" a stirring chronicle of the birth of Big Science and a poignant rendering of an America mired in the depression yet reaching for the stars.

    Today, the homegrown Marico is a leading international FMCG giant which recorded an annual turnover of over Rs 8000 crore last year. Their products, like Parachute, Nihar Naturals, Saffola, Set Wet, Livon and Mediker, are market leaders in their categories. This is the story of grit, gumption and growth, and of the core values of trust, transparency and innovation which have brought the company to its current stature. Co-authored by leading management thinker and guru Ram Charan, Harsh Realities is a much-awaited business book by an innovative and clear-headed leader who built a highly professional, competitive business from the ground up.

    Lives were mangled. Fortunes were made. All for your pleasure. Follow writer and narrator Jon Ronson as he uncovers our web of desire.

    It’s about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention and an illegal website four times the size of the iTunes Music Store. Journalist Stephen Witt traces the secret history of digital music piracy, from the German audio engineers who invented the mp3, to a North Carolina compact-disc manufacturing plant where factory worker Dell Glover leaked nearly two thousand albums over the course of a decade, to the high-rises of midtown Manhattan where music executive Doug Morris cornered the global market on rap, and, finally, into the darkest recesses of the Internet.Through these interwoven narratives, Witt has written a thrilling book that depicts the moment in history when ordinary life became forever entwined with the world online — when, suddenly, all the music ever recorded was available for free. In the page-turning tradition of writers like Michael Lewis and Lawrence Wright, Witt’s deeply-reported first book introduces the unforgettable characters—inventors, executives, factory workers, and smugglers—who revolutionized an entire artform, and reveals for the first time the secret underworld of media pirates that transformed our digital lives.An irresistible never-before-told story of greed, cunning, genius, and deceit, How Music Got Free isn’t just a story of the music industry—it’s a must-read history of the Internet itself.

    There, at its center, the fusion of 620 million tons of hydrogen every second generates an unfathomable amount of energy. By replicating even a tiny piece of the Sun’s power on Earth, we can secure all the heat and energy we would ever need.Nuclear fusion scientists have pursued this simple yet extraordinary ambition for decades. Skeptics say it will never work but, as A Piece of the Sun makes clear, large-scale nuclear fusion is scientifically possible—and has many advantages over other options. Fusion is clean, green and virtually limitless and Clery argues passionately and eloquently that the only thing keeping us from proving its worth is our politicians’ shortsightedness. The world energy industry is worth trillions of dollars, divert just a tiny fraction of that into researching fusion and we would soon know if it is workable.Timely and authoritative, A Piece of the Sun is a rousing call-to-arms to seize this chance of avoiding the looming energy crisis.

    They shared both academic brilliance in math and a geeky awkwardness with women.Eduardo figured their ticket to social acceptance–and sexual success–was getting invited to join one of the university’s Final Clubs, a constellation of elite societies that had groomed generations of the most powerful men in the world and ranked on top of the inflexible hierarchy at Harvard. Mark, with less of an interest in what the campus alpha males thought of him, happened to be a computer genius of the first order.Which he used to find a more direct route to social stardom: one lonely night, Mark hacked into the university's computer system, creating a ratable database of all the female students on campus–and subsequently crashing the university's servers and nearly getting himself kicked out of school. In that moment, in his Harvard dorm room, the framework for Facebook was born.What followed–a real-life adventure filled with slick venture capitalists, stunning women, and six-foot-five-inch identical-twin Olympic rowers–makes for one of the most entertaining and compelling books of the year. Before long, Eduardo’s and Mark’s different ideas about Facebook created in their relationship faint cracks, which soon spiraled into out-and-out warfare. The collegiate exuberance that marked their collaboration fell prey to the adult world of lawyers and money. The great irony is that while Facebook succeeded by bringing people together, its very success tore two best friends apart.The Accidental Billionaires is a compulsively readable story of innocence lost–and of the unusual creation of a company that has revolutionized the way hundreds of millions of people relate to one another.Ben Mezrich, a Harvard graduate, has published ten books, including the New York Times bestseller Bringing Down the House. He is a columnist for Boston Common and a contributor for Flush magazine. Ben lives in Boston with his wife, Tonya.

    Why is glass see-through? What makes elastic stretchy? Why does a paper clip bend? Why does any material look and behave the way it does? These are the sorts of questions that Mark Miodownik a globally-renowned materials scientist has spent his life exploring In this book he examines the materials he encounters in a typical morning, from the steel in his razor and the graphite in his pencil to the foam in his sneakers and the concrete in a nearby skyscraper.

    It underlies many of the issues that shake the world, from war and economics to immigration. No wonder, then, that fears of overpopulation flared regularly over the last century, a century that saw the world's population quadruple. Even today, baby booms are blamed for genocide and terrorism, and overpopulation is regularly cited as the primary factor driving global warming and other environmental issues.Yet, surprisingly, it appears that the explosion is past its peak. Around the world, in developing countries as well as in rich ones, today's women are having on average 2.6 children, half the number their mothers had. Within a generation, world fertility will likely follow Europe's to below replacement levels—and by 2040, the world's population will be declining for the first time since the Black Death, almost seven hundred years ago.In The Coming Population Crash, veteran environmental writer Fred Pearce reveals the dynamics behind this dramatic shift. Charting the demographic path of our species over two hundred years, he begins by chronicling the troubling history of authoritarian efforts to contain the twentieth century's population explosion, as well as the worldwide trend toward the empowerment of women that led to lower birthrates. And then, with vivid reporting from around the globe, he dives into the environmental, social, and economic effects of our surprising demographic future.Now is probably the last time in history that our world will hold more young people than elders. Most fear that an aging world population will put a serious drain on national resources, as a shrinking working population supports a growing number of retirees. But is this necessarily so? Might an older world population have an upside? Pearce also shows us why our demographic future holds increased migration rates, and reveals the hypocrisy at the heart of anti-immigrant rhetoric in the developed world: the simple fact is that countries with lower birthrates need workers and countries with higher birthrates need work. And he tackles the truism that population density always leads to environmental degradation, taking us from some of the world's most densely packed urban slums to rural Africa to argue that underpopulation can sometimes be the cause of environmental woes, while cities could hold the key to sustainable living.Pearce's provocative book is essential reading for anyone who wants to know what demographics tell us about our global future, and for all those who believe in learning from the mistakes of the past.

    Jane Holtz Kay provides a history of the rapid spread of the automobile and documents the huge subsidies commanded by the highway lobby, to the detriment of once-efficient forms of mass transportation. Demonstrating that there are economic, political, architectural, and personal solutions to the problem, she shows that radical change is entirely possible. This book is essential reading for everyone interested in the history of our relationship with the car, and in the prospect of returning to a world of human mobility.

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    The discussion moves systematically through ideas, theories, research and practice of urban design from a wide range of sources. It gradually builds the concepts one upon the other towards a total view of the subject.

    A lot of us leavers, despite being elderly and thick, knew. The establishment wouldn't let it happen.Quite how the establishment stopped us from leaving the European Union, though, we could never have guessed. A mandate which became a process and resulted in the UK being the laughing stock of the world. We might have guessed at the relentless howls of outrage from that extreme block of transgressed remainers, the hostility of the House of Commons, the civil service and the BBC. That was a given, and it all played its part. But beyond our imagination was the readiness of politicians to ignore or subvert the vote, the sheer ineptitude of those charged with negotiating our withdrawal, the spite of the EU and the intercession of that usual thing, events. The Great Betrayal tells the story of a failed Brexit and a betrayal of the British people, drawn from interviews with those at the very centre of what became, in the end, a surreal charade.

    According to Wisdom Meets Passion, the question is not which is right, but rather how can the two work together?Wisdom, meet passion. Passion, wisdom. By bringing these two voices to the issue, this book takes readers through familiar plights, such as understanding the American Dream, the quest for security, and work that matters—regardless of age. Through candid storytelling, Dan Miller and Jared Angaza uncover various generational approaches to work, money, success, and relationships, proving that it is possible to be both passionate and wise..

    The solution is to rein in the market, right? Radical Markets turns this thinking--and pretty much all conventional thinking about markets, both for and against--on its head. The book reveals bold new ways to organize markets for the good of everyone. It shows how the emancipatory force of genuinely open, free, and competitive markets can reawaken the dormant nineteenth-century spirit of liberal reform and lead to greater equality, prosperity, and cooperation.Eric Posner and Glen Weyl demonstrate why private property is inherently monopolistic, and how we would all be better off if private ownership were converted into a public auction for public benefit. They show how the principle of one person, one vote inhibits democracy, suggesting instead an ingenious way for voters to effectively influence the issues that matter most to them. They argue that every citizen of a host country should benefit from immigration--not just migrants and their capitalist employers. They propose leveraging antitrust laws to liberate markets from the grip of institutional investors and creating a data labor movement to force digital monopolies to compensate people for their electronic data.Only by radically expanding the scope of markets can we reduce inequality, restore robust economic growth, and resolve political conflicts. But to do that, we must replace our most sacred institutions with truly free and open competition--Radical Markets shows how.

    Despite coalition compromises, he has turned out to be more radical than Margaret Thatcher. She privatised industries. But he planned to dismantle the welfare state itself - starting with the NHS. The cuts signalled an assault on Britain's post-war social settlement. Children, young people and the poor are bearing the brunt. Social welfare, police, council services, housing and legal aid are under fierce attack. Will it succeed? Writing with their trademark incisiveness and wit, Toynbee and Walker report how a party that failed to win a Commons majority has still been devastatingly effective. Blending analysis and statistics with moving human stories from Sydenham to Sheffield, Cameron's Coup argues that Britain is becoming meaner and harsher. The pressing question now is whether these changes are irrevocable.