Deborah Tannen, the internationally-acclaimed expert on communication and author of the bestselling YOU JUST DON'T UNDERSTAND, will help you recognize your own conversational style and how it meshes or clashes with the styles of others. Entertaining and informative, everyone who speaks will want to read this gem.

    That acclaimed book, as one reviewer put it, "made meteorologists the most unlikely heroes of recent literature." But, what if the warning system failed to provide a clear, timely notice of a major storm? Tragically, that scenario played out in Joplin, Missouri, on May 22, 2011. As a wedding, a high school graduation, and shopping trips were in progress, an invisible monster storm was developing west of the city. When it arrived, many were caught unaware. One hundred sixty-one perished and one thousand were injured. "When the Sirens Were Silent" is the gripping story of the Joplin tornado. It recounts that horrible day with a goal of insuring this does not happen again. The book gives you the tools you need to keep yourself and your family safe. Included are clever lift-out copies of the latest tornado safety rules for homes, schools, and offices.

    What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    He takes you inside a typical interview by exploring the various types of case questions, and he shares with you the acclaimed Ivy Case System. It will give you the confidence to answer even the most sophisticated cases. The book includes dozens of strategy cases, with case starts exercises, 21 ways to cut costs -- plus a special section on Federal and nonprofit cases.!

    Drawing from scientific research, in-depth interviews with experts and other introverts, and her personal story, Granneman reveals the clockwork behind the introvert’s mind—and why so many people get it wrong initially.Whether you are a bona fide introvert, an extrovert anxious to learn how we tick, or a curious ambivert, these revelations will answer the questions you’ve always had:• What’s going on when introverts go quiet?• What do introvert lovers need to flourish in a relationship?• How can introverts find their own brand of fulfillment in the workplace?• Do introverts really have a lot to say—and how do we draw it out?• How can introverts mine their rich inner worlds of creativity and insight?• Why might introverts party on a Friday night but stay home alone all Saturday?• How can introverts speak out to defend their needs?With other myths debunked and truths revealed, The Secret Lives of Introverts is an empowering manifesto that guides you toward owning your introversion by working with your nature, rather than against it, in a world where you deserve to be heard.

    His goal was to help shift the focus in Japanese education from memorization to critical thinking, by adapting some of the techniques he had learned as an elite McKinsey consultant.He was amazed to discover that adults were hungry for his fun and easy guide to problem solving and decision making. The book became a surprise Japanese bestseller, with more than 370,000 in print after six months. Now American businesspeople can also use it to master some powerful skills.Watanabe uses sample scenarios to illustrate his techniques, which include logic trees and matrixes. A rock band figures out how to drive up concert attendance. An aspiring animator budgets for a new computer purchase. Students decide which high school they will attend.Illustrated with diagrams and quirky drawings, the book is simple enough for a middleschooler to understand but sophisticated enough for business leaders to apply to their most challenging problems.

    Infographica collects intriguing data from across our planet - including facial hair styles of famous dictators, the countries with the most McDonald's restaurants and the world's most expensive divorces - and presents it in stylish, memorable and original infographics.

    This is Nick's story of his world record-breaking adventure and the extraordinary people who joined him along the way. On January 6th 2018, Nick Butter tied his laces and stepped out on to an icy pavement in Toronto, where he began to take the first steps of an epic journey that would see him run 196 marathons in every one of the world's 196 countries. Spending almost two years on the road and relying on the kindness of strangers to keep him moving, Nick's odyssey allowed him to travel slowly, on foot, immersing himself in the diverse cultures and customs of his host nations. Running through capital cities and deserts, around islands and through spectacular landscapes, Nick dodges bullets in Guinea-Bissau, crosses battlefields in Syria, survives a wild dog attack in Tunisia and runs around an erupting volcano in Guatemala. Along the way, he is often joined by local supporters and fellow runners, curious children and bemused passers-by. Telling their stories alongside his own, Nick captures the unique spirit of each place he visits and forges a new relationship with the world around him. Running the World captures Nick's journey as he sets three world records and covers over five thousand miles. As he recounts his adventures, he shares his unique perspective on our glorious planet, celebrates the diversity of human experience, and reflects on the overwhelming power of running.

    Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.

    If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters--what fundraisers everywhere need to know--there would be only a small number of true gems deserving of the description, "nuggets of information." Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and-more importantly-what makes them give.

    Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness.On hand is Gavin Strange, a creative working by night under the name of JamFactory and, by day, at Aardman Animations – the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep.With advice, encouragement and a reminder that life's too short to not pursue your passion, whatever your age or position – from school leaver or graduate just starting out to CEO ready to head in a new direction, Do Fly will inspire you to:Change your perspective and revamp your mindsetDevelop creative side projectsStay optimistic and resilientDiscover skills and passions you never knew you had!Do Fly is your all-in-one guide, ticket and passport to a new destination. Are you ready for take off?

    Dick, who tells the story of a man trapped on a spaceship of the somnolent, unable to sleep and slowly losing his mind; Shirley Jackson, who takes us on a nightmarish trip across town with a young secretary; and Oliver Sacks, who presents us with an aging hippie who possesses no memory of anything that has taken place since the early seventies.What Lethem has done is nothing less than define a new genre of literature-the amnesia story-and in the process he invites us to sit down, pick up the book, and begin to forget.Also including: John Franklin Bardin, Donald Barthelme, Thomas M. Disch, Karn Joy Fowler, David Grand, Anna Kavan, Haruki Murakami, Flann O'Brien, Edmund White, and many others.Includes:Dream science by Thomas PalmerThe night fave up by Julio CortazarOther people by Martin AmisNightmare by Shirley JacksonMemories of amnesia by Lawrence ShainbergWarm by Robert SheckleySoul walker by Brian FawcettCowboys don't cry by L.J. DavisThe second coming by Walker PercyFunes, his memory by Jorge Luis BorgesThe black curtain by Cornell WoolrichThe third policeman by Flann O'BrienFive fucks by Jonathan LethemForgetting Elena by Edmund WhiteSarah Canary by Karen Joy FowlerThe last hippie by Oliver SacksNotes toward a history of the seventies by Geoffrey O'BrienTicket to ride by Dennis PotterThe fall of the Roman Empire, the 1881 Indian uprising, Hitler's invasion of Poland, and the realm of raging winds by Haruki MurakamiGeoffrey Sonnabend's obliscence: theories of forgetting and the problem of matter-an encapsulation by Valentine WorthI hope I shall arrive soon by Philip K. DickThe zebra struck by Anna KavanThe squirrel cage by Thomas M. DischLouse by David GrandGame by Donald BarthelmeThe affirmation by Christopher Priest by Kleinzeit by Russell HobanDays between stations by Steve EricsonThat in Aleppo once by Vladimir NabokovCarnation, lily, lily, rose by Kelly Link