In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.

    This book will offer students a broad outline of essential mathematics and will help to fill in the gaps in their knowledge. The author explains the basic points and a few key results of all the most important undergraduate topics in mathematics, emphasizing the intuitions behind the subject. The topics include linear algebra, vector calculus, differential and analytical geometry, real analysis, point-set topology, probability, complex analysis, set theory, algorithms, and more. An annotated bibliography offers a guide to further reading and to more rigorous foundations.

    Stimulating, illuminating, and always surprising, The Big Questions challenges readers to re-evaluate their most fundamental beliefs and reveals the relationship between the loftiest philosophical quests and our everyday lives.

    Now the journey continues in a new, updated edition that includes all the latest information on mathematical proofs, fractals, prime numbers, and chaos, as well as new material on* the relationship between mathematical knots and DNA* how computers based on quantum logic can significantly speed up the factoring of large composite numbers* the relationship between four-dimensional geometry and physical theories of the nature of matter* the application of cellular automata models to social questions and the peregrinations of virtual ants* a novel mathematical model of quasicrystals based on decagon-shaped tilesBlazing a trail through rows of austere symbols and dense lines of formulae, Peterson explores the central ideas behind the work of professional mathematicians-- how and where their pieces of the mathematical puzzle fit in, the sources of their ideas, their fountains of inspiration, and the images that carry them from one discovery to another.

    This book reveals how anyone can begin to visualize the enigmatic 'imaginary numbers' that first baffled mathematicians in the 16th century.

    The Times called it elegant, discursive, and littered with quotes and allusions from Aquinas via Gershwin to Woolf and The Philadelphia Inquirer praised it as absolutely scintillating. In this delightful new book, Robert Kaplan, writing together with his wife Ellen Kaplan, once again takes us on a witty, literate, and accessible tour of the world of mathematics. Where The Nothing That Is looked at math through the lens of zero, The Art of the Infinite takes infinity, in its countless guises, as a touchstone for understanding mathematical thinking. Tracing a path from Pythagoras, whose great Theorem led inexorably to a discovery that his followers tried in vain to keep secret (the existence of irrational numbers); through Descartes and Leibniz; to the brilliant, haunted Georg Cantor, who proved that infinity can come in different sizes, the Kaplans show how the attempt to grasp the ungraspable embodies the essence of mathematics. The Kaplans guide us through the Republic of Numbers, where we meet both its upstanding citizens and more shadowy dwellers; and we travel across the plane of geometry into the unlikely realm where parallel lines meet. Along the way, deft character studies of great mathematicians (and equally colorful lesser ones) illustrate the opposed yet intertwined modes of mathematical thinking: the intutionist notion that we discover mathematical truth as it exists, and the formalist belief that math is true because we invent consistent rules for it. Less than All, wrote William Blake, cannot satisfy Man. The Art of the Infinite shows us some of the ways that Man has grappled with All, and reveals mathematics as one of the most exhilarating expressions of the human imagination.

    Burger teaches at Wiliams College; Starbird at The University of Texas at Austin. Here, they “reveal the hidden powers of deep understanding (earth), failure (fire), questions (air), the flow of ideas (water), and the quintessential element of change that brings all four elements together. By mastering and applying these practical and proven strategies, readers develop better thinking habits and learn how to create their own successes.”Brilliant people aren't a special breed--they just use their minds differently. By using the straightforward and thought-provoking techniques in "The 5 Elements of Effective Thinking," you will regularly find imaginative solutions to difficult challenges, and you will discover new ways of looking at your world and yourself--revealing previously hidden opportunities.The book offers real-life stories, explicit action items, and concrete methods that allow you to attain a deeper understanding of any issue, exploit the power of failure as a step toward success, develop a habit of creating probing questions, see the world of ideas as an ever-flowing stream of thought, and embrace the uplifting reality that we are all capable of change. No matter who you are, the practical mind-sets introduced in the book will empower you to realize any goal in a more creative, intelligent, and effective manner. Filled with engaging examples that unlock truths about thinking in every walk of life, "The 5 Elements of Effective Thinking" is written for all who want to reach their fullest potential--including students, parents, teachers, businesspeople, professionals, athletes, artists, leaders, and lifelong learners.Whenever you are stuck, need a new idea, or want to learn and grow, "The 5 Elements of Effective Thinking" will inspire and guide you on your way.

    Theoretical, yet applied. Statistics for Business and Economics, Eleventh Edition, gives you the best of both worlds. Using a rich array of applications from a variety of industries, McClave/Sincich/Benson clearly demonstrates how to use statistics effectively in a business environment.The book focuses on developing statistical thinking so the reader can better assess the credibility and value of inferences made from data. As consumers and future producers of statistical inferences, readers are introduced to a wide variety of data collection and analysis techniques to help them evaluate data and make informed business decisions. As with previous editions, this revision offers an abundance of applications with many new and updated exercises that draw on real business situations and recent economic events. The authors assume a background of basic algebra.

    Well ‘next’ might be exaggerating it a little. A sale would be more appropriate. Each night I’d return home and let out a bunch of expletives that would make my dog blush. I was often in a foul mood. Then after 10 years of struggle I discovered, developed and implemented a bunch of real estate marketing strategies which I am going reveal in this book that saw my income virtually double in one year. After 2 years of using these real estate lead generation skills my income shot up another 50%. The word soon got out that I had discovered a way to make ‘easy’ (no such thing) real estate sales. Real estate referrals became my method of operation. Companies were approaching me to move camps. In fact one company placed me on a $200,000 package to help boost sales. The strategies worked for me and they’ll work for you. This book is for real estate sales people, real estate agents or brokers who are totally overwhelmed with the complexities of selling real estate. It’s for agents seething with frustration at their pathetic sales. And it’s also for successful real estate agents wanting to take their real estate career to the next level. You have two obstacles from making a killing in real estate sales: 1. You have no idea what business you are REALLY in. Most real estate sales people think that they are in the real estate business to assist people with their real estate buying, selling, leasing or managing needs.While partly ‘true’ unless you have a real estate lead that wants to buy, sell, lease or manage a property through you, you have no business. PERIOD. 2. A belief that you are ‘Gods’ answer to all things real estate.Let’s face it. Real estate agents are an egotistical bunch. How often do you see advertisements stating “Billy Blogs – No. 1 For XYZ Real Estate” or “Cheryl Champion – Top Real Estate Marketer, Mars Tribune” Who gives a toss. The public certainly don’t and nor should you especially if you are a newbie just getting started. With my real estate lead generation tips you’ll soon be the ‘king’ or queen’ of your local area. My real estate lead generation strategies are by no means complete. But they are a good start in raising you from the depths of despair to making you the champion agent you so rightly deserve to be. Here’s my appeal to you. Believe in yourself. Believe in your real estate career. Follow my suggestions. Implement those that appeal to you and be consistent. These real estate lead generation strategies take time but they have helped me sell over $400 million of real estate. They will work for you to.

    It has also often required oppressive and incomprehensible mathematics. Game Theory at Work steers around math and pedagogy to make this innovative tool accessible to a larger audience and allow all levels of business to use it to both improve decision-making skills and eliminate potentially lethal uncertainty.This proven tool requires everyone in an organization to look at the competition, guage his or her own responses to their actions, and then establish an appropriate strategy. Game Theory at Work will help business leaders at all levels improve their overall performance in:NegotiatingDecision makingEstablishing strategic alliancesMarketingPositioningBrandingPricing

    Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it.In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives. STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch.

    Originally marked out by eye and later by use of a stretched cord, in time these forms came to be made with the simple tools of ruler and compass.This small book introduces the origins and basic principles of geometric constructions using these ancient tools, before going on to cover dozens of geometric forms, from practical fundamentals to more challenging constructions.

    Traditional mathematics teaching is largely about solving exactly stated problems exactly, yet life often hands us partly defined problems needing only moderately accurate solutions. This engaging book is an antidote to the rigor mortis brought on by too much mathematical rigor, teaching us how to guess answers without needing a proof or an exact calculation.In Street-Fighting Mathematics, Sanjoy Mahajan builds, sharpens, and demonstrates tools for educated guessing and down-and-dirty, opportunistic problem solving across diverse fields of knowledge--from mathematics to management. Mahajan describes six tools: dimensional analysis, easy cases, lumping, picture proofs, successive approximation, and reasoning by analogy. Illustrating each tool with numerous examples, he carefully separates the tool--the general principle--from the particular application so that the reader can most easily grasp the tool itself to use on problems of particular interest. Street-Fighting Mathematics grew out of a short course taught by the author at MIT for students ranging from first-year undergraduates to graduate students ready for careers in physics, mathematics, management, electrical engineering, computer science, and biology. They benefited from an approach that avoided rigor and taught them how to use mathematics to solve real problems.Street-Fighting Mathematics will appear in print and online under a Creative Commons Noncommercial Share Alike license.

    Politicians and marketers present shoddy evidence for dubious claims all the time. But smart people make mistakes too, and when it comes to statistics, plenty of otherwise great scientists--yes, even those published in peer-reviewed journals--are doing statistics wrong."Statistics Done Wrong" comes to the rescue with cautionary tales of all-too-common statistical fallacies. It'll help you see where and why researchers often go wrong and teach you the best practices for avoiding their mistakes.In this book, you'll learn: - Why "statistically significant" doesn't necessarily imply practical significance- Ideas behind hypothesis testing and regression analysis, and common misinterpretations of those ideas- How and how not to ask questions, design experiments, and work with data- Why many studies have too little data to detect what they're looking for-and, surprisingly, why this means published results are often overestimates- Why false positives are much more common than "significant at the 5% level" would suggestBy walking through colorful examples of statistics gone awry, the book offers approachable lessons on proper methodology, and each chapter ends with pro tips for practicing scientists and statisticians. No matter what your level of experience, "Statistics Done Wrong" will teach you how to be a better analyst, data scientist, or researcher.

    But your pleasure and prowess at games, gambling, and other numerically related pursuits can be heightened with this entertaining volume, in which the authors offer a fascinating view of some of the lesser-known and more imaginative aspects of mathematics.A brief and breezy explanation of the new language of mathematics precedes a smorgasbord of such thought-provoking subjects as the googolplex (the largest definite number anyone has yet bothered to conceive of); assorted geometries — plane and fancy; famous puzzles that made mathematical history; and tantalizing paradoxes. Gamblers receive fair warning on the laws of chance; a look at rubber-sheet geometry twists circles into loops without sacrificing certain important properties; and an exploration of the mathematics of change and growth shows how calculus, among its other uses, helps trace the path of falling bombs.Written with wit and clarity for the intelligent reader who has taken high school and perhaps college math, this volume deftly progresses from simple arithmetic to calculus and non-Euclidean geometry. It “lives up to its title in every way [and] might well have been merely terrifying, whereas it proves to be both charming and exciting." — Saturday Review of Literature.