Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet.Yet even as they use advertising to capture consumers' imaginations and build their brands, few people know of the ingenious and tormented man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded: Albert D. Lasker.Drawing on a recently uncovered trove of Lasker's papers, Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the past century's most influential, intriguing, troubled, and instructive figures. Lasker's creative and powerful use of "reason-why" advertising to inject ideas and arguments into ad campaigns had a profound impact on modern advertising, foreshadowing the consumer-centered "unique selling proposition" approach that dominates the industry today. His tactics helped launch or revitalize companies and brands that remain household names--including Palmolive, Goodyear, and Quaker Oats.As Lasker rose in prominence, he went beyond consumer products to apply his brilliance to presidential politics, government service, and professional sports, changing the game wherever he went, and building a vast fortune along the way. But his intensity had a price--he was felled by mental breakdowns throughout his life. This book also tells the story of how he fought back with determination and with support from family and friends in an age when lack of effective treatment doomed most mentally ill people.The Man Who Sold America is a riveting account of a man larger than life, who shaped not only an industry but also a century.

    S. Lewis. The works are Surprised by Joy, Reflections on the Psalms, The Four Loves, and The Business of Heaven. Gold leaf book edge.

    One of the cars he is hired to demolish is a snow-white Cadillac that was supposed to be a present for the Big Bopper, who died in the Iowa plane crash that killed Buddy Holly and Ritchie Valens. Gastin has a change of heart and takes off in the car, heading for Texas where the Bopper is buried. Armed with a thousand hits of Benzedrine and chased by adversaries real and imagined, Gastin navigates a road trip that covers many miles and states of mind. Traveling in time from the Beat era to the dawn of the sixties, from the coffeehouses of North Beach to the open plains of America, Gastin picks up some extraordinary hitchhikers: the self-proclaimed "world's greatest salesman," the Reverend Double-Gone Johnson, and a battered housewife with a box of old 45s. As the miles and sleepless hours roll by, Gastin's trip becomes a blur of fantasy and reality fueled by a soundtrack of classic rock 'n' roll.

    But when he gets lost on the way to a big race, he realizes that he still has a lot to learn about what it takes to be a true friend. This exciting retelling of the newest Disney/Pixar film is sure to be a hit with young speedsters!

    He is also a passionate, charming, sophisticated young Londoner, well versed in life's finer enjoyments — art and wine, great food and engaging friendships — who happens to eke out his stylish existence in the improbable vocation of calligraphy. While working on a commission to transcribe the love poetry of John Donne, he glimpses an alluring woman in the courtyard outside his window. Madeleine is in every way his match — sexy, intelligent, and, above all, elusive. But his mission to seduce her marks the start of his unraveling.A contemporary comedy of manners for fans of Nick Hornby or Julian Barnes, The Calligrapher dazzles with its acute observations about truth and deceit in the eternal battle of love.

    With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford’s inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing. Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford’s battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.  Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

    The Book of MASSAGE the complete step by step guide to eastern and western techniques copyright 1984 , nice white pages

    Two of Formula One's most honoured champions and iconic figures drove together for McLaren for two seasons, and their acrimonious and hostile relationship extended even after one of them had left the team. ALAIN PROST, France's only F1 world champion, the intelligent, smooth driver with the epithet 'Le Professeur'. AYRTON SENNA, the mercurial kid from a privileged background in Sao Paolo who would become the most intense and ruthless racing driver the world has ever seen. It was a story that would have a tragic ending. As the great rivals raced to victory, their relationship deteriorated badly, beginning with the breaking of a gentleman's agreement, and public spats followed, culminating in Prost accusing Senna of deliberately trying to ride him off the circuit, and fearful that the Brazilian would get someone killed with his daring overtaking feats. And the final, sad act of this drama happened at the San Marino Grand prix at Imola in May 1994, when Senna was killed. Featuring a rare interview with Prost, and insight from Martin Brundle, Damon Hill, Sir Frank Williams, Bernie Ecclestone, Derek Warrick, Johnny Herbert, Gerhard Berger, plus McLaren insiders and other F1 figures, Malcolm Folley provides us with a breath-taking account of one of the all-time classic sporting rivalries.

    This Step 2 film retelling is sure to be a hit with boys ages 4 to 6.

    Now, the taste-making editors of Garden & Gun offer a compendium of essential Southern skills-drawn from tradition yet utterly modern-straight from leading experts and writers who embody the contemporary South. Beautifully designed and illustrated, this anthology-style manual includes more than 75 essays and instructional features on essential aspects of Southern life, including Food & Drink, Style, Entertaining, Home, Gardening, Sporting and The Outdoors, and Southern Tradition.The Southerner's Handbook contains such requisite information as:• How to season grits, fry okra, and shuck an oyster• How to drink bourbon, make moonshine, and mix the perfect Bloody Mary• How to fly fish, shoot a dove, and bet on a horse• How to set a sideboard, polish silver, and be a gracious host• How to break in Western boots, fold a pocket square, and embrace seersucker• How to write the Great Southern Novel, play a blues song, and tell a great storyAs flavorful, authentic, and irresistible as the land and the people who inspire it, The Southerner's Handbook is the ultimate guide to being a Southerner (no matter where you live).

    Comprehensive and easy to understand, it provides brokers, operations personnel, and individual investors with definitive and up-to-the-minute explanations of each step in the trading process—from the moment a customer decides to buy or sell a security through the final requirements of record keeping.Written for both securities professionals and individual investors, whether domestic or in other countries, this new edition clearly explains the core of underwritings, new and established trading markets, transaction processing, margin, and more—while providing critical insights into the most recent wave of industry changes.David M. Weiss, a veteran securities professional, traces the entire process of buying or selling a security, from order management to transaction processing to the final posting on the firm’s books and records. He covers the specialized attributes of each function in a typical brokerage firm, as well as their relationships with commercial banks, transfer agents, clearing corporations, and depositories.After the Trade Is Made is the definitive resource for anyone eager to understand and confidently navigate the vast and often surprising world of securities.

    All 600 of the roadside rhymes are indexed.

    And yet, writes Larry P. Arnn:The words of the Declaration of Independence ring across the ages. The arrangements of the Constitution have a way of organizing our actions so as to produce certain desirable results, and they have done this more reliably than any governing instrument in the history of man. Connect these arrangements to the beauty of the Declaration and one has something inspiring and commanding.From Chapter 2, The Founders KeyDr. Arnn, president of Hillsdale College, reveals this integral unity of the Declaration and the Constitution. Together, they form the pillars upon which the liberties and rights of the American people stand. United, they have guided history s first self-governing nation, forming our government under certain universal and eternal principles. Unfortunately, the effort to redefine government to reflect the changing and growing social order has gone very far toward success. Politicians such as Franklin Roosevelt found ways to condemn and discard the Constitution and to redefine the Declaration to justify government without limit. As a result, both documents have been weakened, their influence diminished, and their meaning obscured paving the way for the modern administrative state, unaccountable to the will of the people.The Founders Key is a powerful call to rediscover the connection between these two mighty documents, and thereby restore our political faith and revive our free institutions."

    Brother has entered a road race! Will he be able to keep up with the tough competition, or will he putter out mid-race? Includes over 50 bonus stickers!

    Like fiction, cars take us into a different world: from the tony enclaves of upper crust society to the lowliest barrio; from muscle car-driving con men to hardscrabble kids on the road during the Great Depression; from a psychotic traveling salesman to a Mexican drug lord who drives a tricked-out VW Bus. We all share the roads, and our cars link us together. Including entirely new stories from Michael Connelly, C.J. Box, George Pelecanos, Diana Gabaldon, James Sallis, Ace Atkins, Luis Alberto Urrea, Sara Gran, Ben H. Winters, and Joe Lansdale, The Highway Kind is a street-level look at modern America, as seen through one of its national obsessions.