Been around the block a few times? You'll walk away with a whole host of new tools and insights. Far from theoretical, The Well-Fed Self-Publisher is One Big Case Study: the author's own real-world success chronicle!

    But when your book hits the shelves, and the sales don't start rolling in, there's only two things an author can do. Keep writing more books and ... Get to grips with marketing. This book is for authors who want to sell more books, but it's also for those writers who want to think more like an entrepreneur. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jumpstart a career. There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can't even imagine yet. There are no rules in this game, but learning this kind of authentic marketing has certainly changed my life, so read on and I'll share everything I know with you.How To Market A Book covers an extensive range of marketing principles, strategies and tactics: Part 1: Marketing Principles - including myths, how to balance your time, co-opetition and generosity Part 2: Prerequisites for Success - including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of freePart 3: No Platform Needed - Short-term Marketing - including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases Part 4: The Author Platform - Long-term Marketing - including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur. Part 5: Launching Your Book - including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches. Plus/ tips for when you get overwhelmed and plenty more links to further resources.

    Today's environment is similarly chaotic, turbulent, and uncertain. On Becoming a Leader has served for nearly fifteen years as a beacon of insight, delving into the qualities that define leadership, the people who exemplify it, and the strategies that anyone can apply to become an effective leader. This new edition features a provocative introduction on the challenges and opportunities facing leaders today, with additional updates and current references throughout.

    It was the 1960s, when New York City was a place "throbbing with possibility" and "in which everyone seemed to know everyone else and where everything of importance seemed to happen first". These were Willie Morris's New York days - with William Styron, David Halberstam, Woody Allen, Bobby Kennedy, Truman Capote, Shirley MacLaine, George Plimpton, Leonard Bernstein, and the other leading figures of the time. For he knew them all: the writers, the poets, the intellectuals, the editors, the actresses, the tycoons, the detectives, the athletes, and not a few fakirs and charlatans. He wined with Sinatra at the Players Club and eavesdropped in the trattorias on the Mob; sat next to DiMaggio in the Garden ringside seats and spent evenings at Elaine's. And during the day, Morris worked to transform Harper's from an uninspired literary magazine to its apex as the groundbreaking political and cultural voice of the '60s, until the editorial rift and the mass resignations of 1971 - possibly the most notable dispute in American publishing history. New York Days is a portrait of an era, but it is also a poignant, deeply personal yet universal story of a man's life: a man who attains everything he has ever hoped for only to realize that what he has sacrificed is even greater. For in the process of reaching the pinnacle of his career, Morris also experiencedprofound loss: the dissolution of his marriage and the breakdown of the magazine as he helped create it. Now, from a vantage point of more than twenty years and a thousand miles, Morris asks his younger self: "Where on earth, fast-moving boy, are you going now?" And what, i

    

    Weatherman was a fringe group most of whose ideas were rejected by the dominant culture. But unfortunately their views on race were not. In succeeding decades the idea of "white skin privilege" became the new default position for racial crusaders and race hustlers alike who believed that white skin privilege was alive and well in our society -- not because white Americans were actively racist, but because they enjoyed the invisible privileges and prerogatives that go along with their skin color. In this searing pamphlet on the racial realities of contemporary America, David Horowitz and John Perazzo show that in fact the most insidious bias in our culture today is black skin privilege. Black skin privilege means the press will fail to report an epidemic of race riots targeting whites for beatings, shooting and other violence in major American cities over the last several years. Black skin privilege means that whites -- as in the case of the Duke lacrosse players -- will be presumed guilty of racial crimes when they are clearly innocent and then never accorded an apology by those who have stigmatized them. Black skin privilege has created an optical illusion in the liberal culture that white on black attacks are commonplace events when in fact there are five times as many black attacks on whites as the reverse. (As Horowitz and Perazzo note, in 2010, blacks committed more than 25 times the number of acts of interracial violence than whites did.) Black skin privilege exists in the affirmative action programs of our system of higher education and in our culture, where a black racist like Al Sharpton could be regarded by the national media as a civil rights leader and then hired as a TV anchor by NBC. This pamphlet gives the statistics and hard numbers the mainstream media conceal. It also probes the double standards and double talk that has come to dominate the way America talks when it talks about race.

     24 successful authors. 24 stories to help you turn books into a six-figure calling. Have you tried all the entrepreneurial tricks only to end up back where you started? Are you passionate about an idea that you want to share with the world? Do you wish you could turn a single book into something more? Bestselling author Alinka Rutkowska started with one book and transformed it into a successful six-figure business. But she isn't the only one. Join her and 23 other powerful author entrepreneurs as they share "how they did it" in this once-in-a-lifetime collection of true stories. In Write and Grow Rich, you'll discover how this incredible group of authors, marketers, teachers, and trainers turned the corner with the power of writing behind them. By sharing their best practices, authors Adam Houge, Daniel Hall, Caitlyn Pyle, Marc Guberti, Bryan Cohen, Kristen Joy, and many more provide a roadmap to the steps you need to take to join their ranks. Inside, you'll learn which so-called expert advice to avoid and their little-known tools for faster, more resilient success. In Write and Grow Rich, you'll discover: What these authors would've done differently if they were starting their businesses today How they cope with overwhelm and how you can use this overload as an advantage Key factors for book-based success in a variety of industries How quickly you can expect to start profiting off your writing The skills you should start cultivating to take your business to the next level, and much, much more! Write and Grow Rich is a jam-packed handbook for making your words worth more than you ever dreamed possible. If you like expert guidance, multiple points of view, and down-to-earth education from entrepreneurs who've made it, then you'll love Alinka Rutkowska's authorpreneurial anthology. Buy Write and Grow Rich to start applying time-tested wisdom to your business today! Full contributing authors list: Alinka Rutkowska, Adam Houge, Alexa Bigwarfe, Amy Collins, Bryan Cohen, Caitlin Pyle, Claire Diaz-Ortiz, Christine Kloser, Daniel Hall, Donna Kozik, Debbie Drum, Derek Doepker, Derek Murphy, Jason Ladd, Jyotsna Ramachandran, Kirsten Oliphant, Kristen Joy, Lise Cartwright, Marc Guberti, Matt Stone, Sally Miller, Steve Alcorn, Summer Tannhauser, Susan Friedmann.

    Good journalism builds communities, arms citizens with important information, and serves as a public watchdog for civic, national, and global issues. But what happens when the news turns its back on its public role? Leonard Downie Jr., executive editor of The Washington Post, and Robert G. Kaiser, associate editor and senior correspondent, report on a growing crisis in American journalism. From the corporatization that leads media moguls to slash content for profit, to newsrooms that ignore global crises to report on personal entertainment, these veteran journalists chronicle an erosion of independent, relevant journalism. In the process, they make clear why incorruptible reporting is crucial to American society. Rooted in interviews and first-hand accounts, the authors take us inside the politically charged world of one of America’s powerful institutions, the media.

    Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

    

    Most scientists don't care how they are perceived, but in our media-dominated age, style points count.Enter Randy Olson.  Fifteen years ago, Olson bid farewell to the science world and shipped off to Hollywood ready to change the world. With films like Flock of Dodos: The Evolution-Intelligent Design Circus (Tribeca '06, Showtime) and Sizzle: A Global Warming Comedy (Outfest '08), he has tried to bridge the cultural divide that has too often left science on the outside looking in.Now, in his first book, Olson, with a Harvard Ph.D. and formerly a tenured professor of marine biology at the University of New Hampshire, recounts the lessons from his own hilarious-and at times humiliating-evolution from science professor to Hollywood filmmaker.  In Don't Be Such a Scientist, he shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human.In a book enlivened by a profane acting teacher who made Olson realize that "nobody wants to watch you think," he offers up serious insights and poignant stories. You'll laugh, you may cry, and as a communicator you'll certainly learn the importance of not only knowing how to fulfill, but also how to arouse.

    Land of the midnight sun and the Klondike gold rush. Wilderness and wildlife, rivers and lakes, mountains and glaciers. As mystical a place as there is on earth. The Yukon’s also a great place to launder illicit cash with a gold mine. And organized crime knows it. C.E. Brody is a man of the world but prefers life in a cabin on the Yukon River. For a living he flies an ancient float plane and runs a highway repair shop. Single, fiercely independent, a champion for the little guy, Brody loves his dogs and plane, hates cops and phones, and cooks a great meal for two. After repairing her car, Brody is hired by a beautiful and mysterious woman to fly her over a gold mine. The two spot a missing plane. They land and find two men inside. He knows the pilot, she knows the passenger. Within hours, Brody realizes he’s suddenly become the center of attention for the RCMP, the FBI, and two underworld gangs. His beautiful passenger is making romantic advances. He’s beaten up, his plane is hijacked, a friend’s child is kidnapped. With no idea what's going on, he's bound and determined to get answers. And get even. A thriller, an adventure, a romance, Yukon Audit is filled with imagery and insight into the land called the Yukon - its gold rush history, its colorful characters, its geography and geology. Detailed flying sequences are narrated from the cockpit, as are the history and details of Brody’s sixty year old pride and joy, a DeHavilland Beaver, the greatest bush plane ever made. If you’ve never been to the Yukon, you’ll want to visit after reading Yukon Audit.

    Intelligence analyst Eugene "Boston" Hollinger wants to escape from his. Hampered by strange dreams since he was severely injured by a roadside bomb in ISIS-occupied Iraq, he enlists the help of an attractive, yet quirky dream therapist to get to the bottom of the mystery. Together they come to understand the true nature of Boston’s condition - he is not dreaming, but somehow accessing the memories of others while he sleeps.As Boston comes to grips with his condition, the nation’s intelligence community is in a panic. A mole with high-level access to classified intel is passing secrets to the enemy, and the pressure to catch him is increasing by the minute. With soldiers and informants dying every day, and the government all pointing fingers at each other, Boston realizes his strange dreams are about the mole, and could hold the only key to finding him before it’s too late. Now armed with a new tool to track him down, he enlists the help of some old friends and his current fiancée to help bring the traitor to justice at any cost. As forces within the government seek to silence him, it becomes a race against time - find the mole or become the scapegoat in one of the deadliest intelligence breaches ever uncovered. The Eyes of Others follows the struggles of five people caught up in a maelstrom of bureaucratic wrangling, politics, and one of the most desperate, high-stakes mole hunts in American history. Lives will be lost and tensions high, but can the mole be found in time when the only clues can be found by dreaming about memories seen through the eyes of others?

     "The VISION54 approach is far more than just pure golf technique, it allows an individual to unlock their true potential by opening their mind and believing anything is possible to achieve." - David Leadbetter, David Leadbetter Golf Academy Pia Nilsson and Lynn Marriott are Complete Game Coaches, leaders of a new kind of golf instruction that focuses on more than just the grip, the stance, and the swing. Their VISION54 method targets the complete golfer-the whole person-not just the technical aspects of the game. Their coaching philosophy focuses on possibilities, not limitations, with an end goal of MY54-the idea that any golfer can reach their own personalized version of peak performance, scoring nothing but birdies on a par-72 course. Building on the core concepts introduced in Every Shot Must Have a Purpose and the strategic thinking in The Game Within the Game, Play Your Best Golf Now takes the mystery out of the soft skills of golf and shows golfers how to add these skills to their game for peak performance. Players learn to master the 8 Essential Playing Skills: 1. LEAVE YOUR MIND BEHIND and enter the Play Box 2. DECIDE AND COMMIT to your shots 3. FIND YOUR BALANCE both physically and mentally 4. FEEL YOUR TEMPO on the course and dance to its rhythm 5. TAME TENSION to improve your swing 6. BUILD EMOTIONAL RESILIENCE 7. STORE MEMORIES and learn from the past to make a better present 8. DROWN SELF-TALK IN USEFUL THOUGHTS And the 2 Essential Practice Skills: 1. SIMULATE GOLF on the practice range to maximize your time and effort 2. INTEGRATE SKILLS and practice with a plan These Essentials complement the technical anchors of the game-the grip, the stance, the swing-and give players a foundation for achieving their peak performance. MY54 is the vision, and these are the building blocks for achieving a higher level of play.

    Even worse, the publishing industry is full of predatory promotion services that don't work, or use old-school tactics that do nothing to sell books. Eager authors, frustrated by lack of sales, then resort to spammy tactics that give self-publishers a bad name. In Book Marketing is Dead I wrote that what passes for book marketing these days is virtually useless, but I didn't provide a way forward. I wanted to show that there was a more effective way to sell books, so I built a platform from scratch, grew a list of over 50K subscribers, got 1000+ book reviews, and sold over 20K books in less than a year. I even made some money (enough to rent a castle for Nanowrimo). I'm still doing a lot wrong, but I've proven that:  You CAN make a living with your writing  Book marketing isn't hard if you do it right  SELL MORE BOOKS WITH LESS MARKETINGThis book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rockstar, and keep it selling enough to support you while you write more books. I only mention the things I actually use, that I know work, and ignore all the other things that don't get results. We'll discuss:  how to write books readers love  self-publishing without getting ripped off  how to get hundreds of book reviews  paid advertising and release strategies  pricing and pre-orders  book giveaways for rapid listbuilding  how to target your audience  viral exposure and press coverage  setting up automated funnels so you spend less time promoting  marketing hacks so good they should be illegal  and how to reach your first $1000 on Kindle  LAUNCH BIG EVEN IF YOU'RE STARTING SMALL "Guerrilla" is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers. FREE BONUS WORKBOOK This book is mostly theory and ideas, and links to a lot of external resources, but I've recently finished a companion workbook that goes into more detail and gives exact, step-by-step plans to follow. For a limited time, this book includes access to the 67-page PDF.