Book picks similar to
Festival And Special Event Management by Johnny Allen
non-fiction
event
business
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The Pastry Queen Christmas: Big-Hearted Holiday Entertaining, Texas Style
Rebecca Rather - 2007
As party invitations pile up in the mailbox, Rebecca Rather is up to her elbows in sticky meringue, creamy chocolate, and a sleigh full of savory treats to meet the entertaining needs of her neighbors.In The Pastry Queen Christmas, Rebecca shares nearly 100 traditional recipes reflecting her made-with-love-from-scratch philosophy and the tastes of small-town Texas. Show-off desserts such as Chocolate Cookie Crusted Eggnog Cheesecake, Sticky Toffee Pudding with Brandy Butterscotch Sauce, and Warm Pear Ginger Upside-Down Cake with Amaretto Whipped Cream are the perfect toppers to a family-style feast of Texas Spice-Rubbed Roast Pork, Baked Apple Pear Chutney, Brown Sugar Bacon, and No-Peeking Popovers. Still hungry the next morning? No problem-this country girl does an impressive breakfast, too: Bite-Sized Sticky Buns, Sweet Potato Scones, Cast-Iron Skillet Potatoes, and Mexican Ranch Chilaquiles ought to fill you up.And if you're still looking for excuses to entertain this season, you'll find ooey-gooey baked goods wrapped up as gifts, homemade craft and décor ideas to make your home sparkle, and holiday-worthy menus guaranteed to make your gathering a Texas-sized success. Tree-trimming, cookie decorating, and Santas running down Main Street . . . Christmastime is here.
The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World
Danny Iny - 2015
Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.
The Power of Six SIGMA
Subir Chowdhury - 2001
While it has been credited with improving productivity, slashing costs, and improving profit margins, it can cause much angst among employees who need to change the way they currently work and adhere to a new philosophy. That's where characters Joe and Larry step in to deliver The Power of Six Sigma. This fictionalized tale simplifies a complicated topic through the lives of two typical business professionals. Contrary to other books on the subject,
The Power of Six Sigma
explains the overall philosophy of Six Sigma effectively in a nonthreatening way, taking no more than two hours to read.
Baseball Prospectus 2013
Baseball Prospectus - 2013
Baseball Prospectus 2013 brings together an elite group of analysts to provide the definitive look at the upcoming season in critical essays and commentary on the thirty teams, their managers, and more than sixty players and prospects from each team.Contains critical essays on each of the thirty teams and player comments for some sixty players for each of those teamsProjects each player's stats for the coming season using the groundbreaking PECOTA projection system, which has been called "perhaps the game's most accurate projection model" (Sports Illustrated)From Baseball Prospectus, America's leading provider of statistical analysis for baseballNow in its eighteenth edition, this New York Times bestselling insider's guide remains hands down the most authoritative and entertaining book of its kind.
The DIY Bride: 40 Fun Projects for Your Ultimate One-Of-A-Kind Wedding
Khris Cochran - 2007
The DIY Bride helps brides put their stamp on the big day without breaking the bank. Written by the creator of the number one Web site for wedding crafts, DIYBride.com, this fun, easy guide showcases unique, easy-to-do craft projects that range from beautiful handmade announcements and invitations to personalized favors and much more. Khris Cochran includes valuable cost-comparison sidebars that clearly detail the huge savings involved. She also shows brides how to involve their friends and families in the project-making process, making this a fun journey for all. The DIY Bride is an essential purchase for any woman who dreams of an unforgettable wedding--from the inside out.
Outbound Sales, No Fluff: Written by two millennials who have actually sold something this decade.
Rex Biberston - 2017
In the past 30 years, there has been an incredible amount of research and growth in the sales profession to help modern sales professionals better serve their customers. However, after reading Rory Vaden's New York Times Bestseller "Take The Stairs" and learning that "95% of all books that are purchased are never completely read" and "70% of all books ever purchased are never even opened" we wanted to write a book that everyone could read and take action on immediately.This book is a step-by-step guide for the modern sales professional. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It's all practical advice - no cutesy stories, no rants, and no product pitches.There are really only two ways to fill a funnel: inbound leads or outbound prospecting. We focus this book exclusively on outbound prospecting, because it's the half of the formula that an individual sales rep can control (that's why so many sales job descriptions include the phrase "we're looking for a hunter").
But Wait ... There's More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink
Remy Stern - 2009
Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics.Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America.Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend.Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.
Billy Slater Autobiography
Billy Slater - 2017
Slater’s story is that of a young country recruit with superb natural talent who rose quickly to the top level, playing with the Storm after just one pre-season in Melbourne and starring for Queensland during just his second season in the NRL. But inside the player who has scored so many audacious tries on the game’s biggest stages is a fierce competitive drive and a relentless work ethic, one inherited from parents who worked tirelessly to provide for their two children.In his fourteen years in the NRL, Slater has been confronted by the Melbourne Storm salary cap scandal, career-threatening injuries, the disappointment of lost grand finals, his early axing from the Queensland team, a game-losing mistake with the Kangaroos and accusations about his allegedly rough style of play. Slater has emerged not merely as a great of the game, but as an even more resilient character, a respected spokesman for his sport, a devoted husband and father, and – in a moment of emotional vindication – a member of the Storm’s defiant 2012 premiership team. Billy’s story is told with contributions from Slater’s family, as well as other rugby league legends like Cooper Cronk, Craig Bellamy, Darren Lockyer and Cameron Smith.
Trees Make the Best Mobiles: Simple Ways to Raise Your Child in a Complex World
Jessica Teich - 2001
Now, Jessica Teich and Brandel France de Bravo help new parents- who barely have time to return a phone call or wash a sock- learn to do less, listen more, and spend focused, fruitful time with their children. Practical and fun to read, Trees Make the Best Mobiles urges parents to treat every task-even diapering and feeding-as a chance to connect with their child, and gives calming advice about hot-button issues from pacifier use to temper tantrums. Parents will be relieved to discover that they don't have to buy lots of stuff-a tree outside a baby's window can serve as a mobile-or shuttle kids from one activity to another. In fact, in today's hectic, high-speed world, children need less "stimulation" and more unhurried interaction with the people who matter most. The authors call their approach "present parenting," because they believe being "present in the moment," without resentment or distraction, is the greatest present any parent can give.
So You Think You Can Write? The Definitive Guide to Successful Online Writing
Julia McCoy - 2016
Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner.In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content:1. Web Content2. Blogging3. Social Media4. Advertising/Sales Copy5. Industry Writing6. Journalism 7. Creative WritingJulia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content.After you read this book, you'll be able to:
Define your audience and the terms they use to search in Google
Write great content that will get picked up by Google
Know the basics of what it takes to write all seven forms of online copy
Create blogs that are evergreen and engaging
Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more
Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer
Access a comprehensive list of online writing tools and resources in the final Appendix
Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamentals in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16.
Kick the Balls: An Offensive Suburban Odyssey
Alan Black - 2008
His experience was not the little league, boys-of-summer stuff of modern America. For him, it was life and death. Now middleaged and living in California, Alan finds himself coaching a team of eight-year-olds in his beloved sport—and nothing is going right. For a start, the kids are no good at soccer. Secondly, they’re pampered. Born and bred on the sport, Black’s hardscrabble Scottish upbringing consisted of playing tough and victory at all costs. Needless to say, his coaching methods are a far cry from the “winning isn’t everything” mentality his little leaguers have been reared with; and players and parents alike are shocked as Black attempts to transform the losing team through drills and bombast. Alone at night, watching evangelicals on TV, Black finds himself searching for some truth in the culture he finds so bizarre. And it’s with the Tigers that he feels most out of sync—faced with a mix of soft suburban children, a raft of overprotective parents, and an Iranian co-coach called Ali. Told with Black’s uproarious Scottish sensibility, Kick the Balls follows the abrasive, irreverent, and hilarious coach as he contends with a team that winds up with a zero-win record. Both a celebration of his own tough childhood and an account of one man’s navigation of an alien culture, Kick the Balls will delight fans of well-told, laugh-out-loud memoirs.
Small Miracles Ii
Yitta Halberstam - 1998
Each Small Miracles book is a collection of more than sixty heartwarming stories that recall remarkable coincidences that have changed people's ordinary lives.
Happiness, Finders' Keepers
Mary Ellen Edmunds - 1999
What is it, and where can it be found? Is it an ideal to be hoped for in the next life, or a reality to be sought here and now? "To me there was never a time when we had a greater need for happiness and for the peace, contentment, serenity, hope, gratitude, and joy that are part of it," writes Mary Ellen Edmunds. In Happiness: Finders, Keepers, she offers a wealth of practical, cheery, spirit-filled suggestions for living a happier life. Since our Father in Heaven's plan is "the great plan of happiness," and since one of the reasons for our very existence is that we "might have joy" (2 Nephi 2:25), it's clear that we're meant to be happy right now, here, today! We can do so, even in the midst of trials, if we understand the true nature of this heavenly gift. "I am convinced that even with the heavy burdens, the awful injustices, and the tragedies in the world, there is happiness all around us," writes the author. "We must be the finders and the keepers — those who are aware of and who cherish this holy, abundant blessing." Overcoming stress, maintaining a sense of humor, remembering our blessings, feeling gratitude — these are just some of the paths to happiness discussed in this delightful book. Warm personal stories and solid insights from the scriptures and the words of Church leaders help shape our perspective. The message is one of hope: There are things we can do and feel that will make us almost instantly happier. As Mary Ellen says: "May we remember that we already chose the great plan of happiness, but we need to choose it again, hour after hour and day after day, through all our earthly experiences. . . . If we will, we can live happily ever after!"
A Microsoft Life
Stephen Toulouse - 2010
Enjoy a journey through the eyes of a geek working at one of the most important companies in the world as he walks you through events both large and small. Just don't get caught in the Redmond reality distortion field! What others are saying about "A Microsoft Life": "Any self-respecting geek needs to read this book. Stepto provides an enjoyable and entertaining insight of life inside Microsoft." - Larry "Major Nelson" Hryb, Director of Programming for Xbox LIVE "Anyone who lived through the adolescent years of the computer revolution will alternate between laughing and crying (from laughing) at these great stories from inside the monolith. - Ken Denmead, NYT Bestselling Author, and editor of Geekdad.com
Thieves of Bay Street: How Banks, Brokerages and the Wealthy Steal Billions from Canadians
Bruce Livesey - 2012
Though no large financial institution has recently gone bust in this country, white-collar criminals, scam artists, Ponzi schemers and organized crime, from the Hells Angels to the Russian mafia, know that Canada is the place in the Western world to rip off investors. And the fraudsters do so with little fear of being caught and punished. Thieves of Bay Street investigates Canada's biggest financial scandals of recent years. Readers will learn what banks do with investors' money and what happens when they lose it. They will meet the bogus investment gurus, the brokers who lose money with both reckless abandon and impunity, the bankers who squander money in toxic investments, the lawyers who protect them and the regulators who do nothing to keep them from doing it again. And most importantly, they'll meet the victims who are demanding that our vaunted banking sector finally come clean on its dirtiest secret.