With millions of copies sold, the Publication Manual of the American Psychological Association is the style manual of choice for writers, editors, students, educators, and professionals in psychology, sociology, business, economics, nursing, social work, and justice administration, and other disciplines in which effective communication with words and data is fundamental.In addition to providing clear guidance on grammar, the mechanics of writing, and APA style, the Publication Manual offers an authoritative and easy-to-use reference and citation system and comprehensive coverage of the treatment of numbers, metrication, statistical and mathematical data, tables, and figures for use in writing, reports, or presentations. The new edition has been revised and updated to include: The latest guidelines and examples for referencing electronic and online sources New and revised guidelines for submitting papers electronically Improved guidelines for avoiding plagiarism Simplified formatting guidelines for writers using up-to-date word-processing software All new guidelines for presenting case studies Improved guidelines for the construction of tables Updates on copyright and permissions issues for writers New reference examples for audiovisual media and patents An expanded and improved index for quick and easy access Writers, scholars, and professionals will also find: New guidelines on how to choose text, tables, or figures to present data Guidelines for writing cover letters for submitting articles for publication, plus a sample letter Expanded guidelines on the retention of raw data New advice on establishing written agreements for the use of shared data New information on the responsibilities of co-authors New and experienced readers alike will find the 5th Edition a complete resource for writing, presenting, or publishing with clarity and persuasiveness.Approximately 400 pages

    Its coverage balances upon three essential pillars: (1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing--in sales forces, retailing, advertising, research, or any other areas.

    Using illustrations and examples from science fiction pulp magazines and comic books, The Amazing Story of Quantum Mechanics explains the fundamental principles of quantum mechanics that underlie the world we live in.Watch a Video

    This new and expanded third edition continues to offer students and readers the best one-volume introduction to the field.The bewildering variety of approaches, theorists and technical language is lucidly and expertly unraveled. Unlike many books which assume certain positions about the critics and the theories they represent, Peter Barry allows readers to develop their own ideas once first principles and concepts have been grasped.

    Offers students with the tools necessary to do ethical research in psychology and to understand the research they learn about in psychology courses and in the media.

    The anthology offers more poetry by women (40 new poets), with special attention to early women poets. The book also includes a greater diversity of American poetry, with double the number of poems by African American, Hispanic, native American and Asian American poets. There are 26 new poets representing the Commonwealth literature tradition: now included are more than 37 poets from Australia, New Zealand, Ireland, Scotland, Wales, the Caribbean, South Africa and India.

    By encouraging students to question, and teaching students how to test their assumptions, Lilienfeld motivates students to use scientific thinking skills to better understand the complex world of psychology.

    The main objective of this book is to present circuit analysis in a clear, easy-to-understand manner, with many practical applications to interest the student. Each chapter opens with either historical sketches or career information on a subdiscipline of electrical engineering. This is followed by an introduction that includes chapter objectives. Each chapter closes with a summary of the key points and formulas. The authors present principles in an appealing and lucid step-by-step manner, carefully explaining each step. Important formulas are highlighted to help students sort out what is essential and what is not. Many pedagogical aids reinforce the concepts learned in the text so that students get comfortable with the various methods of analysis presented in the text.

    A growing number of scholars and political activists have invoked the term to describe a variety of changing economic, political, cultural, ideological, and environmental processes that are alleged to have accelerated in the last few decades. Rather than forcing such a complex social phenomenon into a single conceptual framework, Manfred Steger presents globalization in plain, readable English as a multifaceted process encompassing global, regional, and local aspects of social life. In addition to explaining the various dimensions of globalization, the author explores whether globalization should be considered a good or bad thing--a question that has been hotly debated in classrooms, boardrooms, and on the streets.

    At each stage, students are asked to apply critical thinking skills as they learn key concepts. Accounts of real researchers designing and analysing experiments are punctuated by questions and exercises.

    It strikes a balance between theory and application by incorporating real examples, and helping students visualize the three-dimensional atomic and molecular structures that are the basis of chemical activity.

    The book also provides a balanced presentation of time-varying and static fields, preparingstudents for employment in today's industrial and manufacturing sectors. Streamlined to facilitate student understanding, this edition features worked examples in every chapter that explain how to use the theory presented in the text to solve different kinds of problems. Numerical methods, including MATLAB and vector analysis, are also included to help students analyzesituations that they are likely to encounter in industry practice. Elements of Electromagnetics, Fifth Edition, is designed for introductory undergraduate courses in electromagnetics.

    In this unconventional introduction, physicist Leonard Susskind and hacker-scientist George Hrabovsky offer a first course in physics and associated math for the ardent amateur. Unlike most popular physics books—which give readers a taste of what physicists know but shy away from equations or math—Susskind and Hrabovsky actually teach the skills you need to do physics, beginning with classical mechanics, yourself. Based on Susskind's enormously popular Stanford University-based (and YouTube-featured) continuing-education course, the authors cover the minimum—the theoretical minimum of the title—that readers need to master to study more advanced topics.An alternative to the conventional go-to-college method, The Theoretical Minimum provides a tool kit for amateur scientists to learn physics at their own pace.

    Suitable for students who have little prior scientific knowledge, this book presents basic botanical principles and includes sufficient information for some shorter introductory botany courses open to both majors and nonmajors.

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.