The Whole Brain Business Book


Ned Herrmann - 1996
    This long-awaited culmination of Herrmann's highly respected research and testing presents his four-quadrant model of the brain and the corresponding thinking styles. 100 illustrations.

Knowledge and Human Interests


Jürgen Habermas - 1965
    For those concerned with the relationships between thought and action, Knowledge and Human Interests will quickly be recognized as a brilliant book -- and a bold outline for a new social theory."…this book is rich in suggestions for a new theory of knowledge that would take into account the 'interest' of humanity in non-repressive and non-distorting commmunication, or free and equal interaction as the implicit horizon of knowledge." -- Mark Poster"It is not altogether easy to assess the work of a scholar whose professional competence extends from the logic of science to the sociology of knowledge, by way of Marx, Hegel, and the more recondite sources of the European metaphysical tradition.…The baffling thing about Habermas is that, at an age when most of his colleagues had painfully established control over one corner of the field, he has made himself the master of the whole, in depth and breadth alike." -- Times Literary Supplement

How We Think: Digital Media and Contemporary Technogenesis


N. Katherine Hayles - 2012
    Katherine Hayles poses this question at the beginning of this bracing exploration of the idea that we think through, with, and alongside media. As the age of print passes and new technologies appear every day, this proposition has become far more complicated, particularly for the traditionally print-based disciplines in the humanities and qualitative social sciences. With a rift growing between digital scholarship and its print-based counterpart, Hayles argues for contemporary technogenesis—the belief that humans and technics are coevolving—and advocates for what she calls comparative media studies, a new approach to locating digital work within print traditions and vice versa.Hayles examines the evolution of the field from the traditional humanities and how the digital humanities are changing academic scholarship, research, teaching, and publication. She goes on to depict the neurological consequences of working in digital media, where skimming and scanning, or “hyper reading,” and analysis through machine algorithms are forms of reading as valid as close reading once was. Hayles contends that we must recognize all three types of reading and understand the limitations and possibilities of each. In addition to illustrating what a comparative media perspective entails, Hayles explores the technogenesis spiral in its full complexity. She considers the effects of early databases such as telegraph code books and confronts our changing perceptions of time and space in the digital age, illustrating this through three innovative digital productions—Steve Tomasula’s electronic novel, TOC; Steven Hall’s The Raw Shark Texts; and Mark Z. Danielewski’s Only Revolutions. Deepening our understanding of the extraordinary transformative powers digital technologies have placed in the hands of humanists, How We Think presents a cogent rationale for tackling the challenges facing the humanities today.

Education for Socially Engaged Art


Pablo Helguera - 2011
    Helguera's spunky primer promises to offer a much-needed critical compass for those adrift in the expanded social field." -Claire Bishop, Professor of Contemporary Art and Exhibition History, CUNY, and author of Artificial Hells: Participatory Art and the Politics of Spectatorship"This is an extremely timely and thoughtful reference book. Drawn from empirical and extensive experience and research, it provides a curriculum and framework for thinking about the complexity of socially engaged practices. Locating the methodologies of this work in between disciplines, Helguera draws on histories of performance, pedagogy, sociology, ethnography, linguistics, community and public practices. Rather than propose a system he exposes the temporalities necessary to make these situations possible and resonant. This is a tool that will allow us to consider the difficulties of making socially engaged art and move closer to finding a language through which we can represent and discuss its impact."-Sally Tallant, Artistic Director, Liverpool Biennial"Helguera has produced a highly readable book that absolutely needs to be in the back pocket of anyone interested in teaching or learning about socially engaged art"-Tom Finkelpearl, Director of the Queens Museum, New York, and author of Dialogues in Public Art

The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation


Ikujiro Nonaka - 1991
    In The Knowledge-Creating Company, Nonaka and Takeuchi provide an inside look at how Japanese companies go about creating this new knowledge organizationally.The authors point out that there are two types of knowledge: explicit knowledge, contained in manuals and procedures, and tacit knowledge, learned only by experience, and communicated only indirectly, through metaphor and analogy. U.S. managers focus on explicit knowledge. The Japanese, on the otherhand, focus on tacit knowledge. And this, the authors argue, is the key to their success--the Japanese have learned how to transform tacit into explicit knowledge.To explain how this is done--and illuminate Japanese business practices as they do so--the authors range from Greek philosophy to Zen Buddhism, from classical economists to modern management gurus, illustrating the theory of organizational knowledge creation with case studies drawn from such firmsas Honda, Canon, Matsushita, NEC, Nissan, 3M, GE, and even the U.S. Marines. For instance, using Matsushita's development of the Home Bakery (the world's first fully automated bread-baking machine for home use), they show how tacit knowledge can be converted to explicit knowledge: when the designerscouldn't perfect the dough kneading mechanism, a software programmer apprenticed herself with the master baker at Osaka International Hotel, gained a tacit understanding of kneading, and then conveyed this information to the engineers. In addition, the authors show that, to create knowledge, thebest management style is neither top-down nor bottom-up, but rather what they call middle-up-down, in which the middle managers form a bridge between the ideals of top management and the chaotic realities of the frontline.As we make the turn into the 21st century, a new society is emerging. Peter Drucker calls it the knowledge society, one that is drastically different from the industrial society, and one in which acquiring and applying knowledge will become key competitive factors. Nonaka and Takeuchi go a stepfurther, arguing that creating knowledge will become the key to sustaining a competitive advantage in the future.Because the competitive environment and customer preferences changes constantly, knowledge perishes quickly. With The Knowledge-Creating Company, managers have at their fingertips years of insight from Japanese firms that reveal how to create knowledge continuously, and how to exploit it to makesuccessful new products, services, and systems.

Local Knowledge: Further Essays In Interpretive Anthropology


Clifford Geertz - 1983
    With a new introduction by the author.

Audio-Vision: Sound on Screen


Michel Chion - 1993
    Expanding on arguments made in his influential books The "Voice in Cinema" and "Sound in Cinema," Chion provides lapidary insight into the functions and aesthetics of sound in film and television. He considers the effects of such evolving technologies as widescreen, multitrack, and Dolby; the influences of sound on the perception of space and time; and the impact of such contemporary forms of audio-vision as music videos, video art, and commercial television. Chion concludes with an original and useful model for the audiovisual analysis of film.

Teaching in the Online Classroom: Surviving and Thriving in the New Normal


Doug Lemov - 2020
    

Sociology of Philosophies: A Global Theory of Intellectual Change (Revised)


Randall Collins - 1998
    What emerges from this history is a general theory of intellectual life, one that avoids both the reduction of ideas to the influences of society at large and the purely contingent local construction of meanings. Instead, Collins focuses on the social locations where sophisticated ideas are formed: the patterns of intellectual networks and their inner divisions and conflicts. According to his theory, when the material bases of intellectual life shift with the rise and fall of religions, educational systems, and publishing markets, opportunities open for some networks to expand while others shrink and close down. It locates individuals -- among them celebrated thinkers like Socrates, Aristotle, Chu Hsi, Shankara, Wirt Henstein, and Heidegger -- within these networks and explains the emotional and symbolic processes that, by forming coalitions within the mind, ultimately bring about original and historically successful ideas.

Live Green: 52 Steps for a More Sustainable Life


Jen Chillingsworth - 2019
    We recycle, try to reduce our waste and plastics, choose organic food when shopping, eat less meat and opt for environmentally friendly cleaning products. Yet we often wish we were doing more and it can be overwhelming to know where to start.  Live Green is a practical guide of 52 changes – one for each week of the year – you can make to your home and lifestyle to reduce your impact on the environment. Tackling all areas of your life from your cleaning routine, home furnishings, food shopping, fashion choices, natural beauty and Christmas, this book has all the ingredients to help you achieve a more sustainable year.  From making your own eco-friendly cleaning products, buying vintage furniture, making your own moth repellent and improving your natural beauty regime to creating a capsule wardrobe and creating your own ethical Christmas decorations – discover how to get the most out of life by living with intention. Live simply. Live Green.

The Undivided Universe: An Ontological Interpretation of Quantum Theory


David Bohm - 1993
    They develop an interpretation of quantum mechanics which gives a clear, intuitive understanding of its meaning and in which there is a coherent notion of the reality of the universe without assuming a fundamental role for the human observer. With the aid of new concepts such as active information together with non-locality, they provide a comprehensive account of all the basic features of quantum mechanics, including the relativistic domain and quantum field theory. It is shown that, with the new approach, paradoxical or unsatisfactory features associated with the standard approaches, such as the wave-particle duality and the collapse of the wave function, do not arise. Finally, the authors make new suggestions and indicate some areas in which one may expect quantum theory to break down in a way that will allow for a test. The Undivided Universe is an important book especially because it provides a different overall world view which is neither mechanistic nor reductionist. This view will ultimately have radical implications not only in physics but also in our general approach to all areas of life.

Persuasive Games: The Expressive Power of Videogames


Ian Bogost - 2007
    In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.

Intensive Science & Virtual Philosophy


Manuel DeLanda - 2002
    Here Manuel DeLanda makes sense of Deleuze for both analytic and continental thought, for both science and philosophy.

Into the Universe of Technical Images


Vilém Flusser - 1985
    First published in German in 1985 and now available in English for the first time, Into the Universe of Technical Images outlines the history of communication technology as a process of increasing abstraction.Flusser charts how communication evolved from direct interaction with the world to mediation through various technologies. The invention of writing marked one significant shift; the invention of photography marked another, heralding the current age of the technical image. The automation of the processing of technical images carries both promise and threat: the promise of freeing humans to play and invent and the threat for networks of automation to proceed independently of humans.

Computers as Theatre


Brenda Laurel - 1991
    It shows how similar principles can help students understand what people experience when interacting with computers. The book also describes how the user's enjoyment of a computer system should be the biggest design consideration.