Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force—encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own.Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity…in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. In-game advertising, advergames, adverworlds, and beyondChoose your best marketing opportunities—and avoid the pitfalls Use gaming to recruit and develop better employeesLearn practical lessons from America’s Army and other innovative case studies Channel the passion of your user communitiesHelp your customers improve your products and services—and have fun doing it What gamers do better than computers, scientists, or governmentsUse games to solve problems that can’t be solved any other way

    He is also an obsessive gamer who has spent untold hours in front of his various video game consoles, playing titles such as Far Cry 2, Left 4 Dead, BioShock, and Oblivion for, literally, days. If you are reading this flap copy, the same thing can probably be said of you, or of someone you know. Until recently, Bissell was somewhat reluctant to admit to his passion for games. In this, he is not alone. Millions of adults spend hours every week playing video games, and the industry itself now reliably outearns Hollywood. But the wider culture seems to regard video games as, at best, well designed if mindless entertainment. Extra Lives is an impassioned defense of this assailed and misunderstood art form. Bissell argues that we are in a golden age of gaming—but he also believes games could be even better. He offers a fascinating and often hilarious critique of the ways video games dazzle and, just as often, frustrate. Along the way, we get firsthand portraits of some of the best minds (Jonathan Blow, Clint Hocking, Cliff Bleszinski, Peter Molyneux) at work in video game design today, as well as a shattering and deeply moving final chapter that describes, in searing detail, Bissell’s descent into the world of Grand Theft Auto IV, a game whose themes mirror his own increasingly self-destructive compulsions. Blending memoir, criticism, and first-rate reportage, Extra Lives is like no other book on the subject ever published. Whether you love video games, loathe video games, or are merely curious about why they are becoming the dominant popular art form of our time, Extra Lives is required reading.

    An exceptional book written by a true professional.

    What better way could the amateur have of learning to exploit the weak play of fellow amateurs than to study how a master would handle such situations? Selected by former World Chess Champion Max Euwe and Walter Meiden, a typical amateur player, the games point out graphically how the chess master takes advantage of characteristic errors of the amateur.In general, the games have been presented in order of the degree of skill of the amateur. The early games were played against beginners; later games, against "coffeehouse" players of various skill levels; the last games, against amateur "book" players. Each game, with commentary by Dr. Euwe, was chosen to illustrate a specific aspect of chess, from various openings to a number of typical chess situations. By carefully studying these games, the amateur player will learn how to recognize and avoid a variety of weak strategic and tactical moves.Dr. Euwe's helpful and informative commentary on each contest consists of a discussion of significant moves in the game, an analysis of the opening used and explanations of important chess concepts as they arise. Often, he includes a detailed analysis of tactical variations that might have been played as alternatives. The result is an indispensable aid for amateurs seeking to raise the quality of their games as well as a book that can be read with profit by chess players at every level of expertise.

    Such combinations do not come into being by themselves, however; they appear only as the result of proper chess strategy. It is therefore surprising that so few books deal with this highly important subject, and understandable that Pachman's modern classic has been so enthusiastically received by chessplayers at all levels.Ludĕk Pachman, a Czech grandmaster, has long had an international reputation as a chess theorist, but until now his work has not been available in English. This present volume, which condenses his great Modern Schachstrategie, presents his ideas and theories in a form that the English-speaking world can assimilate easily. Beginning with basic concepts and the rules of the minor and major pieces, it covers the use of the Queen, the active King, exchanges, various kinds of Pawns, the center and its use, superiority on the wings, minority attack, strategical points and weak squares, methods of attack and defense, and similar topics. Pachman elaborates the various kinds of strategy that can be employed, and shows how each leads to tactical opportunities. It has been said that his section on the Rook alone make his book indispensable to the serious chess player, since the Rook is so important in both middle and endgames.Pachman presents his method in the form of a thorough, systematic, analytical text, which draws upon scores of great games for exemplification. Both classical and very recent masters are included, although stress is on the moderns: Capablanca, Alekhine, Dr. Lasker, Rubinstein, Nimzovich, Botvinnik, Reshevsky, Bronstein, Smyslov, and Spasski.

     In The Essence of Watercolour Hazel shows how wonderfully versatile and beguiling the medium of watercolour is and how to get the most out of it. Hazel stresses how important it is to understand the characteristics of the medium in order to exploit it to the full.  She encourages the reader to explore the properties of watercolour and to be unafraid of strength of colour and brushstroke.Hazel shows through demonstration and projects that tone is king in watercolour and illustrates how to paint light with the use of shade. Armed with this understanding she demonstrates that watercolour is not such an unforgiving medium after all: accidents and mistakes can be disguised, overridden and corrected.The Essence of Watercolour is a culmination of many years of Hazel's teaching and demonstrating, in which she offers inspirational insights into the secrets of watercolour painting and encourages artists to take their art to the next level.

    Now this classic book has been fully updated and revised with leading-edge practices--and hundreds of new code samples--illustrating the art and science of software construction. Capturing the body of knowledge available from research, academia, and everyday commercial practice, McConnell synthesizes the most effective techniques and must-know principles into clear, pragmatic guidance. No matter what your experience level, development environment, or project size, this book will inform and stimulate your thinking--and help you build the highest quality code. Discover the timeless techniques and strategies that help you: Design for minimum complexity and maximum creativity Reap the benefits of collaborative development Apply defensive programming techniques to reduce and flush out errors Exploit opportunities to refactor--or evolve--code, and do it safely Use construction practices that are right-weight for your project Debug problems quickly and effectively Resolve critical construction issues early and correctly Build quality into the beginning, middle, and end of your project

    Focusing on art before 1520, this edition organizes the material chronologically. It now incorporates considerable new material on the history of music and theatre, and updates scholarship on ancient art.

    The various paths are made clear by a concentration on the major works and turningpoints in the music of our time: the new rhythmic force that came in with The Rite of Spring, the unbounded universe of Schoenberg's atonality, the undreamed-of possibilities opened up by electronics, the role of chance in the music of John Cage and the astonishing diversity of minimalism.

    Rediscover Lara Croft's greatest moments with fascinating coverage of the smash hit Tomb Raider movies, fiction, comics, and collectibles, and be enthralled by the legacy of Tomb Raider across the decades.Packed with exclusive art, photographs, and interviews covering all facets of the Tomb Raider franchise, 20 Years of Tomb Raider is the essential guide to this game's action-packed history and a must-have for every Tomb Raider fan.

    Now, Harry shares many of his hilarious insider tips.

    Each chapter utilizes case studies and numerous examples. Mathematical and technical sections can be skipped without loss of continuity. Most textbooks do not include models and decision support systems robust enough for industry, but that is not true of this new edition.The accompanying CD-ROM also features the return of two simulations, the Computerized Beer Game and the Risk Pool Game and a computerized tool. These simulations help users develop and execute supply chain contracts while also illustrating many of the concepts discussed in the text.

    Once human, each character has been forever changed, imbued with awesome power and terrible responsibility. Heaven and Hell, angels and devils, the Giants and the Old Gods - in Nobilis, all are united in the Great War against the Excrucians, whose goal is to destroy all Creation - but all are divided by their own plots and ancient rivalries, as well.

    This internationally recognized standard provides the essential tools to practice project management and deliver organizational results.

    Author Jay G Foonberg, now in his fifth decade of practicing law, has always been dedicated to giving other lawyers the benefit of his wealth of experience. This Platinum Fifth Edition is packed with over 600 pages of guidance on identifying the right location, finding clients, setting fees, managing your office, maintaining an ethical and responsible practice, maximizing available resources, upholding your standards, and much more. If you're committed to starting--and growing-- your own practice, this one book will give you the expert advice you need to make it succeed. More than 100,000 lawyers have turned to Jay Foonberg for the secrets to running a successful law firm; now you can, too, with the new Platinum Fifth Edition. Jay Foonberg has organized the book into short, easy-to-read chapters that deal with all the specific challenges you will encounter when you open your office. The answers you'll get are realistic, practical, and based on real-life experience. You'll find a wealth of tips that can improve your practice once it is up and running, as well as dozens of time-saving templates and checklists. In addition, there is all-new material for this edition, covering topics including: �New opportunities for serving senior clients and the growth of elder law �E-mail and the Internet �Law firm mergers and dissolutions �The increasing size of student loans �Opportunities created by an aging population �Nonlawyer consultants �The globalization of legal practice �When and how to safely close and destroy files �The aggressive marketing being done now by firms of all sizes �And much more! Even if you already have an established practice, you are sure to find information that will help you compete and succeed. This is the one book you'll need to build and grow your practice.