In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    And everything is based on the “science of investing” – evidenced with studies from peer-reviewed journals.Overall, this adds up to a complete retirement guide, packed with the latest and best knowledge. Don’t enter your retirement without it.

    In this compilation all focused around the four letter word that has ended more wrestling careers than steroids, pills and alcohol combined: HEAT!HEAT: A dark cloud that follows a wrestler after a personal conflict or misunderstanding between two individuals or more backstage.JTG will take you, the reader, on a journey, from the beginning of his career, to the final curtain call; sharing stories on how he battled Heat from day one. Join JTG on this epic pilgrimage through this blazing inferno that was his career, while managing to piss off more people for writing this book!!!

    It is a depiction of sides that people don't readily show, sides of vulnerability, insecurity and tiny amounts of hope. One could say it is the result of shedding light into a world of secrecy, escapism, an alternate reality belonging to an alternate version of an individual. When No One Is Watching is the truth in its purest form.

    I learned about myself and gained new insights into the work I've been doing for thirty years. It is a spectacular read." -John Riccitiello, CEO, Electronic Arts This is not a management book. This is a book for managers. Ever have the feeling that no matter how rewarding your job is that there's an entirely different level of success and fulfillment available to you? Lingering in the mist, just out of reach . . . There is, and Stan Slap is going to help you get it. You hold in your hands the book that entirely redraws the potential of being a manager. It will show you how to gain the one competency most critical to achieving business impact, but it won't stop there. This book will put a whole new level of meaning into your job description. You Will Never Really Work for Your Company Until Your Company Really Works for You Bury My Heart at Conference Room B is about igniting the massive power of any manager's emotional commitment to his or her company-worth more than financial, intellectual and physical commitment combined. Sometimes companies get this from their managers in the early garage days or in times of tremendous gain, but it's almost unheard of to get it on a sustained, self-reinforced basis. Of course your company is only going to get it if you're willing to give it. Slap proves that emotional commitment comes from the ability to live your deepest personal values at work and then provides a remarkable process that allows you to use your own values to achieve tremendous success. This is not soft stuff; it is the stuff of hard-core results. Bury My Heart at Conference Room B is the highest-rated management development solution at a number of the world's highest-rated companies -- companies that don't include "patience" on their list of corporate values. It has been exhaustively researched and bench tested with tens of thousands of real managers in more than seventy countries. You'll hear directly from managers about how this legendary method has transformed their careers and their lives. As Big as It Gets Stan Slap is doing nothing less than making the business case for a manager's humanity-for every manager and the companies that depend on them. Bury My Heart at Conference Room B gives managers the urgency to change their world and the energy to do it. It will stir the soul, race the heart, and throb the foot used for acceleration. Buckle Up. We're Going Off-Road. Slap is smart, provocative, wickedly funny and heartfelt. He fearlessly takes on some of the most cherished myths of management for the illogic they are and celebrates the experience of being a manager in all of its potential and potential weirdness. And he talks to managers like they really talk to themselves.

    I could barely put the book down until its equally heart-wrenching and heart-warming ending. A wonderful, smart and funny book - I know readers will absolutely love it' Louise Fein, bestselling author of People Like UsThe Willows have been through a lot. Louise has devoted her life to caring for her disabled youngest daughter. Pete works abroad, almost never seeing his loved ones. And their eldest, Eliza, is burdened by all the secrets she's trying to keep from her overloaded family.Meanwhile, Patience observes the world while trapped in her own body. She laughs, she cries, she has opinions and knows what she wants. But those who love her most - and make every decision about her life - will never know.Or will they? When the Willows are offered the opportunity for Patience to take part in a new gene therapy trial to cure her Rett syndrome, they face an impossible dilemma. Are the very real risks worth the chance of the reward, no matter how small?'An extraordinary novel about love and hope and family and what happens in the space between the words. I adored it' Kirsten Hesketh, author of Another Us

    The Elements of Scoring explains how paying attention to the way you play -- regardless of your level of skill -- will guarantee you fewer strokes, a better overall game, and at the end of the day, more fun. With a practical and encouraging touch, Raymond Floyd shares his vision of what makes a scorer and shows how you can become this most dangerous of opponents. Discover the ten mistakes amateurs make that pros never doLearn why the 6-foot putt is the most important shot in golfPlay to your strengths and hide your weaknessesBanish first-tee jitters and focus on the rest of your gameKnow when bogey can be a good score Golf is a game of mistakes: The secret to better golf lies in making fewer of them and making sure the ones you do make don?t prove too costly. With Raymond Floyd as your teacher, you are sure to shoot the lowest scores you can, day in and day out, playing the game like a true scorer.

    Playing on women's compassion and ability to be hooked into "uplifting" stories with a moral or happy ending, American media has convinced the most well-educated, rich and healthy audience in history that they are miserable. She dissects why: --liberal celebrities' messages aren't scrutinized and in fact presented with a halo of approval --middle class American women have been sold stress as the new scourge of modern life --media paints a negative picture of women's lives today, at exactly the moment when women have more money, privlege and choices than ever before --the club of liberal women who run magazines and television shows have an outsize and lock-step affect on what we "know" about the major issues of the day--the incestuous relationship between celebrities and media has corrupted journalism --magazines rarely tell stories about the majority of women whose conservative views don't mesh with their own

    He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

    Strummer, Jones, Simonon and Headon tell it like it was. Accept no substitutes.The unique story of the Clash, by the Clash. The Clash were a band like no other. Pioneers of punk rock, their incendiary gigs, intelligent songwriting, definitive style and passionate idealism caught the spirit of the times and made them a worldwide phenomenon. Rolling Stone magazine declared London Calling one of the greatest albums of all time, their autobiographical documentary Westway to the World won a Grammy, and their music lives on, influencing emerging bands and exciting new audiences today.This is the only book to be created by the band and is now available as an eBook. The Clash: trendsetters, icons, revolutionaries. One of the most influential bands of their time, they have inspired bookshelves of commentary, but this is the only book to be created by the band themselves. With unprecedented access to the Clash archives and original interviews with band, this publication tells it like it was. The full story from the last gang in town. Strummer, Jones, Simonon and Headon in their own words.Reviews‘One of the greatest bands of all time.' The Edge, U2 'A massive inspiration for me.' Bernard Sumner, Joy Division and New Order 'I adore The Clash.' Pete Townshend, The Who'One of England's greatest bands.' Nick Hornby ‘What could be more fun than a book about The Clash written by The Clash - What makes this tome more worthy than the reams of unofficial Clash literature available is that in it, the band tells their story in their own words - it's packed with little secrets and playful digs - Brilliant.' Short List 'Thrilling - This is a treasure trove of hitherto undiscovered gems. Long overdue.' Classic Rock ''This book is a cracker - crammed with Clash bits and bobs.' The Sunday Times

    Aged 16, White was the youngest player to win the English Amateur Championship. At 18, he won the World Amateur title. By 1984, he's a professional success, married but not at all settled. He's the kind of man who goes out for a packet of cigarettes and comes home two weeks later. Gambling, women, marathon binges with showbiz friends like Ron Wood of the Rolling Stones, have threatened the stability of his marriage. But somehow White has survived, to tell in candid detail, a most unusual, often outrageous story of a very sporting life.

    Since its foundation in 1919, Leeds United Football Club has seen more ups and downs than most, rising to global fame through an inimitable and uncompromising style in the 70s, clinching the last Division One title of the pre-Sky Sports era in 1992, before becoming the epitome of financial mismanagement at the start of the 21st century. Despite this demise, United remains one of the best supported – and most divisive – clubs in football, with supporters’ clubs dotted across the globe. In 100 Years of Leeds United, Chapman delves deep into the archives to discover the lesser-known episodes, providing fresh context to the folkloric tales that have shaped the club we know today, painting the definitive picture of the West Yorkshire giants.

    With unprecedented access to club officials, players and coaches, author Konrad Marshall takes the reader inside the rooms at the key moments the campaign, chronicling the Tigers' journey towards premiership contention. This is not just a book of wins and losses, it's the story of a professional football club and how it operates at every level: from the fitness staff, to the coaching panel, the players, and the Board. Football has changed enormously since Richmond's last flag, in 1980, and Marshall explains in great detail the enormous amount of work and thought that goes into every decision made-on and off the field. Whether the Tigers make it to the last Saturday in September or not, their story is rich and explosive. A Season with Richmond is full of unparalleled access to all the key moments, including frank and occasionally emotional interviews with all the key figures. A Season with Richmond is a compulsory read for all football fans.

    With a foreword by Dean Karnazes.Outrunning the Demons is an in-depth exploration of just why running can so often seem the answer to everything when you find yourself in extremis. Phil Hewitt has been there himself. He was viciously mugged in 2016 and left for dead. Suffering the acute symptoms of post-traumatic stress disorder and unable to make any sense of what had happened to him, Phil found that dedicating himself to running--and its possible healing powers--was the only route ahead.Running can take us to fantastic places. Just as importantly, it can also bring us back from terrible ones. For people in times of crisis, trauma and physical or mental illness, running is often the means by which they reconstruct fractured, fragmented identity--or indeed the means to a new identity. When normality collapses, running can put it back together again. In the very worst cases, it can actually create a new normality and offer us the chance to move on.The author's own experiences place him in a unique position as he interviews runners who have suffered similarly and worse in a wide range of scenarios. The book covers the themes of Trauma, Bereavement, Depression & Anxiety, Addiction & Alcoholism, Terrorism, Violence/Sexual Abuse, Long-term Health Conditions (cancer, stroke etc), and Eating Disorders. While dealing with heavy, harrowing subjects, this powerfully compelling, engrossing, and enriching book will ultimately uplifting and celebratory, an exploration of why running can be the key to overcoming traumatic experiences and rebuilding lives.

    This is the real stuff: dynamic, messy, baffling adoptive parenting, rooted in domestic life.Award-winning columnist and adoptive parent Sally Donovan offers savvy, compassionate advice on how to be 'good enough' in the face of both day-to-day and more bewildering challenges – how to respond to 'red mist' meltdowns, crippling anxieties about new routines and, most importantly, how to meet the intimidating challenge of being strong enough to protect and nurture your child.Full of affecting and hilarious stories drawn from life in the Donovan household, The Unofficial Guide to Adoptive Parenting offers parents a refreshing counterblast to stuffy parenting manuals -- read it, weep, laugh and learn.