This book covers game theory, economics of Information, and behavioral economics, using examples that cover such topics as the analysis of demand, cost, and market efficiency; the design of pricing strategies; and public policy analysis.

    Readers are shown how to improve not just study skills like note taking, reading, organization and writing, but their thinking skills too. The reader will learn how to analyze difficult concepts, criticize and evaluate arguments, use evidence, and develop more of their own ideas. This book gives clear practical advice, with a troubleshooting section that deals with a range of common problems.

    Kilpatrick, "good, better, and best." With the experience of a lifetime of writing, he tells us, he wants to make a few judgment calls. And Jack Kilpatrick, master of the art, is as good as his word. In the tradition of Theodore Bernstein, Edwin Newman, and William Safire, James J. Kilpatrick gives us a finely crafted, witty guide to writing well. Written for laymen and professionals alike, The Writer's Art highlights techniques and examples of good writing. A section of the book called "My Crotchets and Your Crotchets" comprises more than 200 personal judgment calls, often controversial, often funny, on word usage.

    Whether investigating the asterisk (*) and dagger (†)--which alternately illuminated and skewered heretical verses of the early Bible--or the at sign (@), which languished in obscurity for centuries until rescued by the Internet, Keith Houston draws on myriad sources to chart the life and times of these enigmatic squiggles, both exotic (¶) and everyday (&).From the Library of Alexandria to the halls of Bell Labs, figures as diverse as Charlemagne, Vladimir Nabokov, and George W. Bush cross paths with marks as obscure as the interrobang (‽) and as divisive as the dash (--). Ancient Roman graffiti, Venetian trading shorthand, Cold War double agents, and Madison Avenue round out an ever more diverse set of episodes, characters, and artifacts.Richly illustrated, ranging across time, typographies, and countries, Shady Characters will delight and entertain all who cherish the unpredictable and surprising in the writing life.

    In the last fifty years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.In The Secret Life of Pronouns, social psychologist and language expert James W. Pennebaker uses his groundbreaking research in computational linguistics-in essence, counting the frequency of words we use-to show that our language carries secrets about our feelings, our self-concept, and our social intelligence. Our most forgettable words, such as pronouns and prepositions, can be the most revealing: their patterns are as distinctive as fingerprints.Using innovative analytic techniques, Pennebaker X-rays everything from Craigslist advertisements to the Federalist Papers-or your own writing, in quizzes you can take yourself-to yield unexpected insights. Who would have predicted that the high school student who uses too many verbs in her college admissions essay is likely to make lower grades in college? Or that a world leader's use of pronouns could reliably presage whether he led his country into war? You'll learn why it's bad when politicians use "we" instead of "I," what Lady Gaga and William Butler Yeats have in common, and how Ebenezer Scrooge's syntax hints at his self-deception and repressed emotion. Barack Obama, Sylvia Plath, and King Lear are among the figures who make cameo appearances in this sprightly, surprising tour of what our words are saying-whether we mean them to or not.

    Designed primarily for undergraduates, this self-help manual offers straightforward solutions to common problems and an overview of the diversity of writing tasks faced by professional biologists.

    The rules about how to use them are complicated, and have evolved haphazardly. Originally written as advice by a copywriter for designers – wont to insert and remove apostrophes at will, for visual effect – this is a light-hearted pocket-sized guide to getting the things right.Simon Griffin lets off steam so that we don’t have to, showing precisely why ‘Rhianna and Jennifer’s photos were all over the internet’ is quite different to ‘Rhianna’s and Jennifer’s photos’ or what words apostrophes are replacing in sentences such as ‘He’d like you to buy him some cocaine’, or ‘They’ve got it all on camera.’Elegantly produced, this is the perfect gift for any pedant, as well as an indispensable guide in all our moments of grammar-related frustration.

    You'll never be lost for words again.

    Here's the "ultimate," painless way for intermediate and advanced learners to brush up on the rules. Each grammatical concept is explained and then illustrated with lively sentence examples; extensive exercises offer practice at applying this knowledge in everyday conversation. Also included are "culture notes," authentic documents, vocabulary boxes, and verb charts, as well as a full answer key and index.

    Get ready to amaze your friends—and yourself—with incredible calculations you never thought you could master, as renowned “mathemagician” Arthur Benjamin shares his techniques for lightning-quick calculations and amazing number tricks. This book will teach you to do math in your head faster than you ever thought possible, dramatically improve your memory for numbers, and—maybe for the first time—make mathematics fun.Yes, even you can learn to do seemingly complex equations in your head; all you need to learn are a few tricks. You’ll be able to quickly multiply and divide triple digits, compute with fractions, and determine squares, cubes, and roots without blinking an eye. No matter what your age or current math ability, Secrets of Mental Math will allow you to perform fantastic feats of the mind effortlessly. This is the math they never taught you in school.Also available as an eBook

    Read on your PC, Mac, smart phone, tablet or Kindle device. If You Don't Have Kindle You Can Still Read This Book On Your Web Browser using Amazon Free Cloud ReaderThis book contains proven steps and strategies on how to pronounce French vowels and consonants, how to pluralize nouns, and how to get around your way in France, using all the helpful examples of phrases and dialogues provided in this book.Through this manual you will learn the basics of the romantic French language and gain confidence as you speak. To facilitate learning, easy-to-follow pronunciation guides have been included. Tips for tourists and other pertinent information about the City of Lights were extensively researched for your convenience. Here Is A Preview Of What You'll Learn Inside ✔ Numbers and Gender✔ Plural Forms of Nouns✔ Pronouns✔ Verbs✔ Prepositions✔ Useful Expressions✔ Much, much more! Take Action Right Away and START your amazing journey with French!

    Peter Bowler will teach you the practical riches of saying it well with good words, neglected words, and precise words for vocabular exultation!

    Covering spelling, capitalization, plurals, hyphens, abbreviations, and foreign names and phrases, Bryson’s Dictionary for Writers and Editors will be an indispensable companion for all who care enough about our language not to maul, misuse, or contort it.As Bill Bryson notes, “English is a dazzlingly idiosyncratic tongue, full of quirks and irregularities that often seem willfully at odds with logic and common sense.” This dictionary is an essential guide to the wonderfully disordered thing that is the English language.

    No matter what subject you teach, Content-Area Writing is for you, especially if youre juggling broad curriculum mandates, thick textbooks, and severe time constraints. It not only shows that incorporating carefully structured writing activities into your lessons actually increases understanding and achievement, but also proves how writing can save, not consume, valuable instructional time. Following up on Subjects Matterthe book that changed how tens of thousands of language arts, math, science, and social studies teachers use reading in their classroomsHarvey Daniels, Steven Zemelman, and Nancy Steineke now present the most thorough and practical exploration available of writing in the subject areas. Content-Area Writing guides you strategically through the two major types of writing that every student must know:Writing to Learn the quick, exploratory, and extemporaneous in-class writing that helps kids engage deeply with content, build connections, and retain what theyve learnedPublic Writing planned, constructed, and polished writing in which students demonstrate knowledge and reflect on what theyve learned. With their contagious combination of humor, irreverence, and classroom smarts, Daniels, Zemelman, and Steineke give you dozens of valuable lessons for encouraging growth in both types of writing with subject-specific ideas for planning, organizing, and teaching, as well as samples of student work and guidelines for evaluation and assessment. They also include detailed information on how their strategies fit into the writing process, how they can be used in writing workshops across the curriculum, and how they prepare students for testing and other on-demand writing situations. With writing, you can help students learn better, retain more, meet content- and skills-based standards, and tackle any test with confidence. No matter what you teach, read Content-Area Writing and discover for yourself that classroom time spent writing is classroom time well spent.

    M. Wheelock, this book is well suited for use in any introductory course.