Book picks similar to
The Reputation Playbook: A Winning Formula to Help Ceos Protect Corporate Reputation in the Digital Economy by Jennifer Janson
business
social-media
non-fiction
2-business
The Wall Street Journal Essential Guide to Management: Lasting Lessons from the Best Leadership Minds of Our Time
Alan Murray - 2010
For decades, understanding management—what works, and what doesn't—has been the pursuit of the world's best and brightest. Globally, there are more than 1,500 credible schools offering master's degrees in business administration, and hundreds of magazines and newspapers and thousands of books devoted to the subject. What's been missing is a simple and convenient way to disseminate the best ideas and practices to managers everywhere, at all levels and in all kinds of industries and organizations. The Wall Street Journal Essential Guide to Management draws the best from the existing body of knowledge and research, and summarizes it in a simple, clear, and useful way. Focusing on classic and contemporary works that have been recommended by members of The Wall Street Journal CEO Council—all chief executives of large and successful global companies—it is an invaluable reference and essential tool for every manager, new and experienced alike.
Introducing Psychology of Relationships: A Practical Guide (Introducing...)
John Karter - 2012
This Practical Guide will help you achieve new and healthier ways of relating by explaining some of the major underlying psychological ‘drivers’ that permeate relationships and identify and work on these unconscious motivating factors to eliminate ‘knee-jerk’ reactions. Filled with straightforward, practical advice, case studies and examples, Introducing Psychology of Relationships will help you understand your relationship and make it more loving and mutually supportive, as well as be better equipped for entering into a new relationship.
The Build: Designing My Life of Choppers, Family, and Faith
Paul Teutul Jr. - 2017
Author Paul Teutul, Jr., is arguably the most creative builder of custom "chopper" motorcycles in the world. His talents were revealed to millions of TV viewers worldwide on American Chopper, as well as later on a spinoff series, American Chopper Senior vs Junior. The Build gives the reader at Paul Jr.'s life behind the camera, which included volcanic conflict with his father and business mentor, Paul Sr. Using his own story of improbable success as an illustration, Paul Jr. offers insights on how anyone can find and activate often hidden talents. In a charming, often humorous way, The Build is a rallying cry to unleash God-designed creativity and live life to the fullest.
Of Mikes and Men: A Lifetime of Braves Baseball
Pete Van Wieren - 2010
Pete Van Wieren’s legacy began in 1976, when he and a young Skip Caray were hired to call Atlanta Braves games. During the next three decades, "the Professor" and Caray became the voices of a team known nationwide as America's Team courtesy of Ted Turner's SuperStation TBS. In this heartfelt autobiography, Van Wieren shares his memories of thrilling moments in Braves history, such as the 1995 season when the Braves won the world championship; the pitching mastery of Greg Maddux, Tom Glavine, and John Smoltz; the heartbreak of the 1996 World Series loss to the Yankees; and Atlanta's unprecedented run of 14 consecutive division titles.
Secrets of a Master Closer: A Simpler, Easier, and Faster Way to Sell Anything to Anyone, Anytime, Anywhere: (Sales, Sales Training, Sales Book, Sales Techniques, Sales Tips, Sales Management)
Mike Kaplan - 2012
Here's the deal: At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals. Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride. In this book, you'll learn things like... * The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. * The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. * How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. * Learn how to smoothly create an abundance of closing opportunities, and know when to act on them and close. This is the hallmark of every master closer. Learn it, use it, and profit. * Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. * Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. * And a whole lot more! This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process. If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success. If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality. SPECIAL BONUS FOR READERS! With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book. Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned. Scroll up, click the "Buy" button now, learn the secrets of master closers, and use them to sell more, sell easier, and sell faster!
Big Fat Lies
Kaelin Tuell Poulin - 2017
This book is not for those who want to continue in the energy draining cycle of losing weight only to gain it back again. This book is for those who want the TRUTH. Everything You’ve Been Told about Weight Loss Is A Big Fat Lie! Seriously, it really is. You’ve tried it all haven’t you? Weight-Loss fads, challenges, and every other diet out there—but nothing seems to stick. Finally, someone has the courage to tell you why. Kaelin Tuell Poulin, the woman who lost 65 pounds in 7 months while still eating pizza and ice cream, cuts through the B.S. She debunks the MYTHS and reveals the TRUTHS about losing weight and creating a lasting healthy lifestyle that will TRANSFORM your life. No more weight loss tips from people who haven't lost any weight. On her own personal journey, Kaelin discovered that the reason her and other women had a hard time losing weight and keeping it off was because the weight-loss industry was lying about how to actually get healthy and have long-term success. To help you discover your own incredible story, the founder of the LadyBoss movement now shares her inspiring personal journey from being clinically obese and hopeless to fit and confident. Kaelin’s award-winning achievements in fitness and health , backed by careful research, led her to develop the Lady Boss Formula for weight loss success that tens of thousands of women around the world—housewives, executives, athletes, students, and busy moms—have used to lose weight and keep it off forever. How is your health holding you back? What would life be like if it wasn't? Through this book you will lay the foundation to create YOUR story so it becomes one you love to tell. You deserve the life of your dreams. It's time to start living it. Kaelin will show you the way as you become part of the most powerful community of women on the planet. Are you ready for the truth?
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
Michael Masterson - 2009
What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.
Boganaire: The Rise and Fall of Nathan Tinkler
Paddy Manning - 2013
He had gambled and won, but his volatility and reluctance to pay his debts were making him enemies. He lived the high life as only a young man would, buying luxury homes, private jets, sports cars and football teams, and splurging massively to build a horseracing empire.But Tinkler’s dreams had extended beyond even his resources, and his business model worked only in a rising market. When coal prices slumped in 2012, Tinkler had no cash flow to service his massive borrowings and no allies to help him recover. Within months he was trying desperately to stave off his creditors, large and small, and fighting to save his businesses and his fortune.In this impressive biography, leading business writer Paddy Manning tells the story of Tinkler’s meteoric rise to wealth, and captures the drama of his equally rapid downfall.‘Some might see it as a handbook on how to go from broke to billionaire in a matter of years … Others might see it as a morality tale about the canker at the heart of the consumerist, aspirational politics peddled by our leaders for the past few decades.’ —Sydney Morning Herald‘Paddy Manning’s Boganaire: The Rise and Fall of Nathan Tinkler is a rollicking tale, which works on our sense of schadenfreude.’ —Chloe Hooper, the Monthly‘Boganaire is much more than a book for readers of business literature. It provides an insight into a bigger and more important subject than Nathan Tinkler: it shows how the easy prosperity from resource riches might be changing our culture and values for the worse.’ — the Australian‘The richly detailed book lays Tinkler’s life bare, from his early days working in Newcastle’s coal mines through to his triumphant deals with Macarthur Coal and Whitehaven, and his spectacular fall from grace.’ —BRWPaddy Manning is one of Australia’s most respected journalists, with fifteen years’ experience including a decade on the business desks of the Sydney Morning Herald, the Australian Financial Review and the Australian – a period in which he was highly commended in the business category of the Walkley Awards and was a three-time category winner in the prestigious Citigroup Journalism Awards for Excellence. His first book, What the Frack: everything you need to know about coal seam gas, was published in 2012.
The Midas Touch - 99 Pages To Acquire The Art Alchemy & Forge Champions
Sheetal Nair - 2020
This book talks about how one can acquire the expertise to forge leaders, I have delved deep into my interactions with inspiring leaders/mentors who have carved a niche for themselves & benchmarked their best practices for you to imbibe.There is a lot of Vedic & Greco-Roman cultural influence which you shall find in this book, as it draws a parallel between ancient knowledge & its modern interpretation.Each of the 22 Chapters should be perceived as a tool & this book aspires to serve as a instrument to learn techniques to develop leaders & forge them into champions.
Be the Better Broker, Volume 2: Days 1-100 As A New Broker, Building Lasting Foundations and Surviving in the Meantime
Dustan Woodhouse - 2016
Whether you are a rookie or an established Broker, this is the guide you need to lay the foundations for long-term success. Author Dustan Woodhouse has packed this book with dozens of tips and lessons gleaned from personal experience processing over 1,300 mortgage files and taking in over 2,000 applications verbally. You'll learn... - The old-school piece of technology that's every broker's best friend - How to have a complete application built by the time the very first phone call ends - When smart brokers decide to walk away from a file - Where to invest your marketing dollars (and where you'd just be throwing that money away) - How to trade cold-calling for warm-calling - How the "paycheque mentality" can sink your business, and what to do about it Every step, every tip, every process is aimed at building long-term relationships with clients and referral partners alike. It's all designed to get you to the holy grail of a referral-only business. Your mantra? Get the application. Here's how to do it.
Diary of a Hedge Fund Manager: From the Top, to the Bottom, and Back Again
Keith McCullough - 2009
One of the best young portfolio managers on Wall Street, and helping to run the hedge fund operation of one of the world's most prestigious firms, Keith McCullough finds himself a lone voice of reason as the economic crisis of 2008 looms large. Shown the door, his life takes a fascinating turn into the world of independent research and no-holds-barred criticism.Reveals the unvarnished truth of how Wall Street and hedge funds really operate Deftly details how to analyze the markets expertly and avoid group think using technical and fundamental measures Each topic is thoroughly discussed and followed up with lessons you can take away and put to use Written with the authority of someone who knows how Wall Street and hedge funds work, yet accessible to even a casual follower of finance, Diary of a Hedge Fund Manager mixes a constructive critique of the investment industry with fundamental lessons that any investor will find valuable.
Operation Lighthouse: Reflections on our Family's Devastating Story of Coercive Control and Domestic Homicide
Luke Hart - 2018
He then committed suicide. Luke and Ryan Hart, the two surviving sons, open up about their experiences growing up and the circumstances surrounding the murders. They hope to highlight the patterns of behaviour in coercive control and its deadly consequences, improving public awareness and leading to informed discussion on domestic abuse.
Changing Cadence: Meditations on Life, Family and Country from a Leather Bicycle Seat
Michael Dillon - 2014
It’s a story common to many, but Dillon's response was far from expected. Instead of searching for new employment, he bought a bicycle, loaded it with camping gear and pedaled alone across the United States. Changing Cadence recounts the story of Dillon's travels through the farming and fishing communities of the South; the ranch lands and Bible Belt of Texas; the lonely deserts of New Mexico and Arizona; and finally up the coast of California. Along the way, he crosses paths with others who share his need for wanderlust: the brokenhearted woman from London exploring the West alone on a motorcycle; the pair of college students walking across the country in support of the Tea Party; the woman hiking the circumference of the country on a prosthetic leg (along with her three-legged dog); and fellow cyclists like Don, a middle-aged, yarn-spinning, former Marine with a grey ponytail and a penchant for McDonald’s Egg McMuffins. Over the course of more than 3,500 miles, Dillon rediscovers himself, his family and his country, and learns that it’s never too late for a little adventure.
The Eagle and the Dragon: A Story of Strength and Reinvention
Chris Duffin - 2019
The story of his unconventional life will take you from gripping tales of murder, trauma, heartbreak, and survival deep in the Pacific Northwest wilderness all the way to an idealization of the self-made man--still flawed, but never broken.
In The Eagle and the Dragon, you'll follow one man's journey into the darkness of his own heart and witness the transformation of alcoholism, pain, and defeat into vision, character, and victory. Through Chris's powerful self-realization, you'll see how the human spirit can be either shackled by circumstance or freed from it.Strength and Reinvention: the Eagle and the Dragon. Are you ready to walk through the fire and make your vision a reality?This book will show you how.