Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

    Learn how to design your own personal Epic Quest of Awesome through advice on health, fitness, travel, and finance.Author Steven Kamb, the founder/creator of NerdFitness.com, leads you on a journey to discover the kind of game you want to play, including how to:* Develop a leveling structure* Create a personal Origin Story (every hero has a great origin story)* Determine what your Level 50 character will look like* Build your own quest lists * Hack your productivity, habits, and willpower to build momentum* Build in rewards and accountability* Add members to your party, expanding your community* Find your own personal Yoda or Morpheus (i.e. mentor) to help you along the way* Restart and earn Extra Lives (how to keep going when you get scared or stuck)

    Find happiness through purpose. Feel comfort in the universal. Think bigger to unlock you.Writing this book changed my life. I sought the insight and advice of wise minds to explore what they can teach us to achieve happiness, connection and hope. With their help, I peeled back layers of anxiety and self-limiting beliefs to find contentment and deeper meaning. From intuition and energy to manifesting, ritual, prayer, and signs, I have explored positive ideas and simple exercises that are available to every single one of us. Bigger Than Us is for anyone seeking a path through their confusing lives and offers inspiration for tapping into the strength and comfort around us and releasing the blocks and insecurities that hold us back.

    But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return. Using his own pioneering research as Wharton's youngest tenured professor, Grant shows that these styles have a surprising impact on success. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries. Combining cutting-edge evidence with captivating stories, this landmark book shows how one of America's best networkers developed his connections, why the creative genius behind one of the most popular shows in television history toiled for years in anonymity, how a basketball executive responsible for multiple draft busts transformed his franchise into a winner, and how we could have anticipated Enron's demise four years before the company collapsed - without ever looking at a single number. Praised by bestselling authors such as Dan Pink, Tony Hsieh, Dan Ariely, Susan Cain, Dan Gilbert, Gretchen Rubin, Bob Sutton, David Allen, Robert Cialdini, and Seth Godin-as well as senior leaders from Google, McKinsey, Merck, Estee Lauder, Nike, and NASA - Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. This landmark book opens up an approach to success that has the power to transform not just individuals and groups, but entire organizations and communities.

    Based on Don Lowry's True ColorsÒ model, you will discover tips for understanding, appreciating and relating to each style. Lighthearted anecdotes convey concepts in �real life� situations, offering immediately useful methods for resolving conflicts, opening lines of communication, and enhancing personal effectiveness. Convenient reference lists and a set of color character cards are included for easy determination of your True Colors spectrum. The end result is a celebration of the uniqueness in yourself and others.

    He started by reaching out to people he admired, searching for mentors, and applying his past coaches' advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host.In The School of Greatness, Howes shares the essential tips and habits he gathered in interviewing "the greats" on his wildly popular podcast of the same name. In discussion with people like Olympic gold medalist Shawn Johnson and Pencils of Promise CEO Adam Braun, Howes figured out that greatness is unearthed and cultivated from within. The masters of greatness are not successful because they got lucky or are innately more talented, but because they applied specific habits and tools to embrace and overcome adversity in their lives.A framework for personal development, The School of Greatness gives you the tools, knowledge, and actionable resources you need to reach your potential. Howes anchors each chapter with a specific lesson he culled from his greatness "professors" and his own experiences to teach you how to create a vision, develop hustle, and use dedication, mindfulness, joy, and love to reach goals. His lessons and practical exercises prove that anyone is capable of achieving success and that we can all strive for greatness in our everyday lives.

    The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.

    These athletes prove that raw athletic ability doesn’t necessarily translate to a superior on-field experience—it’s the mental game that matters most.Sports participation—from the recreational to the collegiate Division I level—is at an all-time high. While the caliber of their game may differ, athletes at every level have one thing in common: they want to excel. In The Champion’s Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including:• Tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble• How to progress within a sport and sustain excellence long-term• Customizable pre-performance routines to hit full power when the gun goes off or the puck is droppedThe Champion’s Mind distills actionable advice into clear and concise steps for athletes looking to find confidence, concentration, and mental preparedness—the mental edge that sets champions apart.

    This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    We wrote this book to capture our ideas about how to best prepare for and command a U.S. Army company-level unit. In the book, we lay out a leadership framework that was very effective for us and, based on feedback from hundreds of readers, is making a significant difference in how others think about leading. One of the best things that emerged out of this project was the idea for creating CompanyCommand and PlatoonLeader, but that is another story. Here is an excerpt from the preface that introduces the book: Combat is the ultimate team sport; the cost of losing is death. As an Army leader, your mission is to build a winning team of disciplined, fit, and motivated soldiers that will accomplish the mission. In this book, you will find some input into to the age-old dialogue on how to create a team and harness its energy to accomplish uncommon results. Leading soldiers is our inspiration; doing so has affected every part of our lives. To begin with, the knowledge that we would command a company motivated us to prepare doggedly for command. This book is a compilation of our research and thinking, validated by experience (both success and failure!). It is not meant to be prescriptive in nature; nor will all these ideas work for you and your situation. Rather, our intent is to spark your thinking and encourage you as you prepare for command. We were fortunate to work with and watch some great leaders in action and to learn from some challenging experiences. Now we are in a position to pass on some of what we have learned. Our desire is that reading this book motivates and challenges you while you prepare for and execute the most honorable mission in the world--leading American soldiers! Finally, many people wonder about the title of the book. We wrote this to clearly explain that: Significance of the title, Taking the Guidon The unit guidon serves to identify the unit, is a symbol of the commander's authority and presence, and represents the collective pride and spirit of all soldiers--past and present--who have served under it. Historically, the guidon accompanied the commander into battle where, in the heat and confusion of the close fight, it emboldened and rallied the soldiers to accomplish the mission. Today, the unit guidon continues to be an honored symbol of the commander's authority and responsibility, and it connects the valorous deeds of past warriors with today's soldiers who continue the proud tradition of selfless service to our Nation. An Army unit conducts a change-of-command ceremony whenever a new commander takes charge. The central rite of this ceremony is the passing of the unit guidon from the outgoing commander to the incoming commander. By taking the guidon, the new commander signals his or her selfless commitment to the traditions, values, and soldiers that the guidon represents.

    Justin Bariso brings the concept of emotional intelligence up to date and into the real world, combining scientific research with high-profile examples and personal stories. For example, in EQ Applied you'll examine one of the most famous business stories of all time--Steve Jobs's exit and return to Apple--from a completely different angle...and reveal a major lesson in the process.Learn how to control your emotional reactions--and see how a modern day "miracle" brought this ability to life.Discover how to break bad habits and escape "emotional hijacks."See the power of emotional influence in action--illustrated through powerful stories from the FBI's former lead kidnap investigator, a famous singer, and many more.See also how emotional intelligence can be used for evil--and learn how to protect yourself.Making emotions work for you, instead of against you. That's EQ Applied.

    Not only is the cliché flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping.After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.So Good They Can't Ignore You will change the way we think about our careers, happiness, and the crafting of a remarkable life.

    Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision in your life: Choose Yourself.New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).This book will teach you to do just that. With dozens of case studies, interviews and examples–including the author, investor and entrepreneur James Altucher’s own heartbreaking and inspiring story–Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.

    This is a book about discovering your life's work, that treasure of immeasurable worth we all long for. Its about the task you were born to do. As Jeff Goins explains, the search begins with passion but does not end there. Only when our interests connect with the needs of the world do we begin living for a larger purpose. Those who experience this intersection experience something exceptional and enviable. Though it is rare, such a life is attainable by anyone brave enough to try. Through personal experience, compelling case studies, and current research on the mysteries of motivation and talent, Jeff shows readers how to find their vocation and what to expect along the way.

    What unfolded next has become a masterclass in how to turn adversity to your advantage.The Inside Track is the collection of 11 private letters that Peter sent to his elite coaching groups throughout his 6-month sentence. Written in a conversational style, each one breaks down the actual tools, techniques and insights he uses and shows you how to face any problem in your life from a place of power, not force. How to stay calm and positive when life hits you with a bat and turn your biggest challenges into your greatest achievements.As you follow this unique and incredible story, you'll discover not only how Peter was able to thrive in a place where angels fear to tread, but also leave a lasting mark that is now helping thousands of lives.