Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    Delightfully illustrated and designed for all ages, this story is destined to take a place with great works of fiction, like Alice in Wonderland, Wind in the Willows, and other great works. But with one twist: Richard is not only a great story teller, he is one of, if not the greatest, hypnotic communicatiors to have ever lived. And in this story, you may find his skills as an agent of change impactful.

    THE SUNDAY TIMES BESTSELLERThe brilliant new book from the multiple Sunday Times bestselling author that will explain the principles behind maintaining a healthy mind and body.The mind and body are often talked about as separate entities, but it’s only when they work in harmony with one another that one can truly push oneself to the highest heights.In his new book, Ant Middleton lays out and explains the principles that he lives by to best keep his mindset and body as strong as they can possibly be.

    Where some accounts of human nature and the particularly human good fall short by the reduction of human being to physical or psychical phenomena, Stoicism’s power lies in engaging with the whole range of human experience, addressing rationality, emotion, piety, will, and both inner and outer impressions, each on their own terms, in language that treats each as significant in its own right. Stoicism is an active philosophy. That means that it is not enough to know its doctrines, one must also live them, develop habits that expand on and complete their ideas in practice. Practice, therefore, is also the focus of this book. The development of the reader’s inner and outer life, that they may follow their own path and discover what it means to “live life in accordance with nature.”   This book is a general introduction to Stoicism that pulls no punches when faced with the more complex aspects of Stoic doctrine. Topics addressed include: The history of the ancient Stoics. The nature of good and evil, virtue and vice, and positive and negative externals. The difference between those things in our control and those things not in our control. Stoic Logic and practical reasoning. Stoicism’s role in the development of cognitive behavioral therapy (CBT). Stoic exercises and daily practice. Theology’s role in Stoicism and Stoic cosmology. And much more! Grab your copy of a detailed guide on stoicism philosphy and wisdom!

    Most us have disturbed, restless nights and rely on a cocktail of caffeine and sugar to drag us through the day. Yet the hours we spend in bed shape our mood, motivation and decision-making skills - defining our performance in work, at home and keeping fit.We need a new approach to sleep. One that helps us cope with our ever more demanding days and always be our personal best.Nick Littlehales is the elite sleep coach to some of the world's leading sports stars and teams, across Premiership and international football, British Cycling and Team Sky, rugby and Olympic sports. His groundbreaking practical techniques have transformed the way athletes approach sleep, unlocking higher levels of mental and physical recovery, personal best performances and ultimately a winning mindset.Now he lays bare his strategies for us all to use. From your personal sleep characteristics and cycles, to posture and bedding, he sets out achievable ways to get the highest possible quality of sleep recovery.Read Sleep, learn from the best in sport, and kickstart a more confident, successful and happier you.

    She draws on her many years of practical experience in psychotherapy, her intimate knowledge of Jung's methods and theories, and her wide-ranging interests in fields such as mythology, alchemy, science, and religion to illumine these varied topics:    •  Projection   •  Transference   •  Dream interpretation    •  Self-realization   •  Group psychology    •  Personality types    •  Active imagination    •  The therapeutic use of hallucinogenic drugs    •  The choice of psychotherapy as a profession    •  The role of religious experience in psychological healing

    Expanding on the fresh concepts that made the first edition of 'Clear Leadership' such a success, Bushe brings up-to-date the tools and techniques needed to build sustaining partnerships and make today's collaborative organizations work.

    Crucial Conversations gives you the tools you need to step up to life's most difficult and important conversations, say what's on your mind, and achieve the positive resolutions you want. You'll learn how to: Prepare for high-impact situations with a six-minute mastery technique Make it safe to talk about almost anything Be persuasive, not abrasive Keep listening when others blow up or clam up Turn crucial conversations into the action and results you want

    Fashion and style are no longer subjects that are passed down from father to son, and any man who suddenly decides that he wants to look better is often intimidated and overwhelmed. Most men's fashion books are overly-preachy and judgemental; they try to dress men in a very conservative style that may not actually match their personality or tastes."Style for Men: A simple guide to dressing well" is designed for men who want to understand the fundamental rules of men's style; how to tell if clothing fits, how to discern between 'good' and 'bad' garments and how to create a style that matches your personality, your job and your lifestyle. It's easy-to-follow format features simple and clear illustrations, specifically designed for the Kindle. It even details the best way for men to shop for clothes effectively - from choosing the right stores to selecting garments and dealing with sales assistants.

    But the cliché is true: happiness truly is in the journey, not the destination.Psychologist Cassandra Dunn believes that happiness is available to all of us – and not just in some picture-perfect ideal life. Cass has helped thousands of people get from Crappy to Happy with her hit podcast. In this book Cass expands on those conversations and provides even more information and practical tools, helping you learn to let go, to find your people, to determine your direction and more.Your journey to living your best life begins right here and now.

    This user-friendly training guide includes groups of instructional exercises and practice tests on various aspects and features of the sixth edition of the Publication Manual, including electronic references and citations, grammar, headings, seriation, statistical and mathematical copy, italics, capitalization, numbers style, and table formatting.

    However, some fundamental problems - such as the pulsational mode and the mass-loss mechanism - remain a mystery.

    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    Don't waste another minute.' In this refreshingly honest and open book, Carl shares his personal experience and the principles he used to go from being housebound to helping others across the world overcome anxiety and depression. This step-by-step guide teaches you all the answers you need to know including: - The truth about anxiety and depression by exposing them for what they really are. - How to instantly reduce your stress and anxiety and feel immediate relief. - How by overcoming just one thing, you will overcome all anxiety related symptoms and disorders including panic attacks, social anxiety, OCD, and agoraphobia. - Why BALANCE is the only real solution for overcoming anxiety and depression, and the ten actions you need to take to achieve lifetime change.

    Names have been changed for the privacy of the family, however the telling of this story is long overdue.