It's a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring
Steven Schussler - 2010
Drawing from his own life and business triumphs, Schussler offers would-be entrepreneurs a new way of utilizing creativity to achieve their dreams. Schussler distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons-from self-branding to developing strategic partnerships to giving recognition where recognition is due-can work in larger corporations. Just like his famous themed restaurants, Schussler's insights provide entertainment, education, and ample food for thought for all business people aspiring to their next level of success.
You Are What You Believe: Simple Steps to Transform Your Life
Hyrum W. Smith - 2016
These shortfalls may result in depression, anger, frustration, and relationship struggles, among a host of possible symptoms. It often seems difficult to see a clear path out of the problems. Even when we try to change our behavior, it doesn’t stick—before we know it we’re right back where we started.In this new book, Hyrum Smith does two things that are invaluable to people who wish to make their lives less painful. First, he reveals, through a clear and simple model, how we get to the point where our behaviors cause these kinds of problems. Then, with a simplicity that is impressive in itself, he describes the steps we must take to identify and rectify the beliefs leading to our painful behavior.Through the use of the Reality Model and the concept of the Belief Window, illustrated through humorous anecdotes and a powerful experience at a high school, Smith not only lays out the intellectual framework of his approach but draws you in emotionally as well. When you are done, you will agree with him that the solution to our problems is simple. It’s not easy, but it is simple.The result is a powerful process for transforming your habits and relationships and achieving lasting personal and career success.“Read You Are What You Believe and change the results you’re getting in an area of your life that’s not working. Thanks, Hyrum, for sharing the simple truths inherent in your Reality Model. It will continue to make a difference in my life.”—from the foreword by Ken Blanchard, author of The One Minute Manager®
The Author's Guide to Working with Book Bloggers
Barb Drozdowich - 2013
Based on survey answers from over 700 bloggers, this book contains down to earth, basic information that will help every author understand the book blogger world. Although there are many sources of book reviews, this book will focus specifically on the benefits the online reader world can bring to you and your book.In this book you’ll learn about who book bloggers are and where to find them as well as learn all about these essential promotional tools: The Query The Review The Giveaway The Guest Post The Book Blurb/Cover Graphic Feature The Cover Reveal…and so much more!Discover how to move comfortably in the blogging world, putting your best foot forward. Learn to introduce yourself to coveted reviewers to obtain valuable reviews and promotion of your book.Whether you are a new author or have many titles under your belt, let the award-winning The Author’s Guide to Working with Book Bloggers demystify the promotion of your book.Pick up a copy today!
Profit First for Ecommerce Sellers: Transform Your Ecommerce Business from a Cash-Eating Monster to a Money-Making Machine
Cyndi Thomason - 2019
While the ecommerce industry presents incredible opportunities, these four areas can also present major pitfalls in the quest for success. Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses each of the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable. This book is for every online seller who dreams of ecommerce prosperity.
Launch Your Dream: A 30-Day Plan for Turning Your Passion Into Your Profession
Dale Partridge - 2017
In Launch Your Dream, Partridge distills the essence of that course into a hyper-practical, 30-day journey for readers looking to follow their passions and realize their dreams. In clear, easily grasped steps, he teaches readers how to hone their ideas, build an audience, construct an online presence, launch a business, master social media, craft a beautiful brand, and create experiences that keep customers from ever considering competitors. Sharing time-saving "smartcuts" to make readers more efficient, Partridge also helps them identify and resolve business-killing blind spots.For anyone looking simply to make money on the side or seeking to become a millionaire, for the CEO or the stay-at-home mom, for the would-be entrepreneur or the freelancer, Launch Your Dream provides the steps necessary to begin living your dream in just 30 days.
Change: Learn to Love It, Learn to Lead It
Richard Gerver - 2013
We face new challenges every day in our jobs and in our personal lives. Those who can handle change are the most fulfilled. Those who fear change will find it hardest to thrive. As a head teacher, Richard Gerver famously transformed a failing school into one of the most acclaimed learning environments in the world - in just two years. As a hugely popular speaker and author, he now helps individuals and companies to embrace change. This book is his powerful personal reflection on change, full of wisdom and practical insights. Whether you are leading a company through change or looking for a new direction in life, let Richard Gerver be your guide.
Content Strategy for the Web
Kristina Halvorson - 2009
Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain languageFind out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delaysLearn how to audit and analyze your contentMake smarter, achievable decisions about which content to create and howFind out how to maintain consistent, accurate, compelling content over timeGet solid, practical advice on staffing for content-related roles and responsibilities "
Storyscaping: Stop Creating Ads, Start Creating Worlds
Gaston Legorburu - 2014
Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.
Ignore Everybody: and 39 Other Keys to Creativity
Hugh MacLeod - 2009
Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
The Little Book of Yes: How to win friends, boost your confidence and persuade others
Noah J. Goldstein - 2018
'Yes' connects us to the world, and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?The Little Book of Yes contains 21 short essays that outline a range of effective persuasion strategies, each proven to increase the chances that someone will agree to your request. That someone could be a friend, a colleague, a partner, a lover, a manager, a sibling, a parent, even a stranger. The timeless principles and practical lessons in this collection can be used to tackle a variety of everyday challenges, from repairing a soured relationship to negotiating a higher fee for your work, from convincing a dithering friend to take action, to building your social network and personal brand.Full of wisdom from the leaders in influence, with carefully curated advice, this little book is essential reading for any freelancer, manager, entrepreneur, parent or person who wants more from their world.
Self-Publishing Manual, Volume II: How to Write, Print, and Sell Your Own Book Employing the Latest Technologies and the Newest Techniques
Dan Poynter - 2009
The Self-Publishing Manual, Volume 2, the sequel to the best selling Self Publishing Manual describes how to use new techniques to write your book even faster, use new technology to publish it for less, and how to use social media for promotion.
Work Smarter: 500+ Online Resources Today's Top Entrepreneurs Use To Increase Productivity and Achieve Their Goals: Updated and Expanded for 2015
Nick Loper - 2014
How do they do it? This book uncovers their secret weapons. The truth is there are hundreds of tools and online resources that enable us to get more done than ever before. This isn't about the latest gadgetry or shifting your mindset; it's about how to increase productivity so you can achieve your goals. It's about working smarter, not harder. We all have the same 24 hours in a day. The resources in this book will help you make the most of your time. More Than 800 Entrepreneurs Contributed Their Best Resources To create this guide, more than 800 of today's smartest and highest performing entrepreneurs contributed their favorite resources. We're talking about people like Seth Godin, Tim Ferriss, Chris Brogan, John Lee Dumas, Guy Kawasaki, Dan Pink, Pat Flynn, Chris Ducker, Peter Shankman, Sean Malarkey, Bob Burg, and many, many more. If you want to learn the real tools these superstar entrepreneurs use on a daily basis to grow their businesses, this is the book for you. In total, more than 500 unique resources were shared. Some will be obvious to you, but with a list this size, I guarantee there will some you've never heard of – or your money back. Powerful Tools in More Than 20 Categories Work Smarter covers a broad range of resources, including Productivity, Communication, Team and Project Management, File Sharing, Networking, Outsourcing, and more. In addition, you'll get personal insights on how to use some of the most popular tools along with pricing information. The good news is that many of the resources are free, and most of the premium tools at least have a free trial so you can see which ones might be a good fit for your business. Small Business Growth, Productivity, and Profits If you feel stuck using the same old tools in your small business, maybe it's time to take a look and see what else is out there. After all, a productive entrepreneur is a happier, healthier, and more profitable entrepreneur. Protect your time, save money, and give your arsenal an upgrade with the hundreds of resources for small business owners and sole proprietors. Even if you implement just a few of these suggestions, it will be well worth your investment. What are you waiting for? Click the Buy Now button to get started today!
Essay and report writing skills
Open University - 2015
Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
Ryan Levesque - 2015
The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.
Summary - Hillbilly Elegy: By James David Vance - A Memoir of a Family and Culture in Crisis
e-Summary - 2016
The book is written by JD (James David by author's full name) Vance and in it the author tries to describe the overall life and struggles of people in post-industrial time in the United States. This book deals with the problems of white working-class and the book is not just some book where the author tries to describe lives of ordinary white people. The book is actually a memento and a message to the readers; in it Vance describes his life and his starts, especially growing up while being poor in Ohio. We can find out about this when we find out that Vance's family is of Scottish-Irish descent and that his ancestors have longer history of poverty and hard work that they need to endure in order to survive the hard times that were at hand. We also find out that since the 18th century many Scottish-Irish people were working as plantation workers, as miners and/or as millworkers. Because these people worked only the hardest jobs that hardly anyone else would take many people belittled them. Words like 'white trash, redneck' and/or 'hillbilly' were unfortunately a common everyday word for those people. Hillbilly Elegy is a fascinating work, not because it was written based on a true story but because it was written from a man who lived 'through' his story. The fact that the entire book contains a message is, of course, welcoming plus and something we want from literature of this genre. Here Is A Preview Of What You Will Get: In Hillbilly Elegy, you will get a summarized version of the book.In Hillbilly Elegy, you will find the book analyzed to further strengthen your knowledge.In Hillbilly Elegy, you will get some fun multiple choice quizzes, along with answers to help you learn about the book.Get a copy, and learn everything about Hillbilly Elegy.