Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

    Millions of fans have enjoyed Bremer’s observations, insight, and magical storytelling on television broadcasts. Now, in this striking memoir, the Minnesota native and lifelong Twins fan takes fans behind the mic, into the clubhouse, and beyond as only he can. Told through 108 unique anecdotes–one for each stitch in a baseball–Bremer weaves the tale of a lifetime, from childhood memories of the ballfield in remote Dumont, Minnesota, to his early radio days as the “Duke in the Dark,” to champagne soaked clubhouses in 1987 and 1991, and his encounters with Twins legends ranging from Calvin Griffith and Harmon Killebrew, to Kirby Puckett and Kent Hrbek, to Joe Mauer and Justin Morneau. Game Used gives fans a rare seat alongside Bremer and his broadcast partners, including Killebrew, Bert Blyleven, Jack Morris, Jim Kaat, Tom Kelly, and other Twins legends.

    The other books in the series are The Black Swan, Antifragile,and The Bed of Procrustes.

    Wrigley, the great chewing-gum mogul and owner of the Chicago Cubs, who feared the effect of WWII on the major leagues, many of whose players weren't waiting to be drafted before joining up.Women answered the recruiters' call from all over the U.S. and Canada.They were drawn by the lure of bankable money and an escape from dead-end jobs and small towns.- Mary "Bonnie" Baker - the well-groomed stylish player from Regina, Saskatchewan who embodied the virtues of the All-American girl- Alma "Gabby" Ziegler - the great morale booster and captain of the Grand Rapids Chicks- Dorothy "Kammie" Kamenshek - rated the best all-round player in the League- Dorothy Schroeder - she lied about her age to join in the league's first year and played every year until the league ended 12 years laterThey were all superb athletes, but they also had to be perfect ladies.Chaperones directed their every move. Feminine uniforms included a knee-length skirt, and Charm School to teach them everything they needed to know about how to dress and act like a lady.Through all this, the All-American was a magnificent success.In its heyday, stadiums packed in fans and players were shipped off to spring training in Cuba and Florida. The All-American League teams played their first game in 1943 and their last game in 1954.

    In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will phish us as phools.Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous.Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery--and how it can be reduced through greater knowledge, reform, and regulation.

    "ROGER MARIS may be the greatest ballplayer no one really knows. In 1961, the soft-spoken man from the frozen plains of North Dakota enjoyed one of the most amazing seasons in baseball history, when he outslugged his teammate Mickey Mantle to become the game's natural home-run king. It was Mantle himself who said, "Roger was as good a man and as good a ballplayer as there ever was." Yet Maris was vilified by fans and the press and has never received his due from biographers--until now.Tom Clavin and Danny Peary trace the dramatic arc of Maris's life, from his boyhood in Fargo through his early pro career in the Cleveland Indians farm program, to his World Series championship years in New York and beyond. At the center is the exciting story of the 1961 season and the ordeal Maris endured as an outsider in Yankee pinstripes, unloved by fans who compared him unfavorably to their heroes Ruth and Mantle, relentlessly attacked by an aggressive press corps who found him cold and inaccessible, and treated miserably by the organization. After the tremendous challenge of breaking Ruth's record was behind him, Maris ultimately regained his love of baseball as a member of the world champion St. Louis Cardinals. And over time, he gained redemption in the eyes of the Yankee faithful.With research drawn from more than 130 interviews with Maris's teammates, opponents, family, and friends, as well as 16 pages of photos, some of which have never before been seen, this timely and poignant biography sheds light on an iconic figure from baseball's golden era--and establishes the importance of his role in the game's history.

    Currently the play-by-play announcer for the Toronto Blue Jays, Martinez has witnessed enormous change in the game he loves, as it has morphed from a grassroots pastime to big business. Not all of the change has been for the better, and today’s fans struggle to connect to their on-the-field heroes as loyalty to club and player wavers and free agency constantly changes the face of every team’s roster.In Change Up, Martinez offers his unique insights into how Major League Baseball might reconnect with its fanbase, how the clubs might train and prepare their players for their time in “The Show,” and how players might approach the sport in a time of sagging fan interest. Martinez isn’t shy with his opinions, whether they be on pitch count, how to develop players through the minor-league system, and even if there should be a minor-league system at all. Always entertaining, ever insightful, Martinez shares brilliant insights and inside pitches about summer’s favourite game.

    Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something better than we know it now. How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed." -Peter Tippett, PhD, M.D. Chief Technology Officer at CyberTrust and inventor of the first antivirus software "Doug Hubbard has provided an easy-to-read, demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. We encourage our clients to try his powerful, practical techniques." -Peter Schay EVP and COO of The Advisory Council "As a reader you soon realize that actually everything can be measured while learning how to measure only what matters. This book cuts through conventional cliches and business rhetoric and offers practical steps to using measurements as a tool for better decision making. Hubbard bridges the gaps to make college statistics relevant and valuable for business decisions." -Ray Gilbert EVP Lucent "This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, 'Sure, that concept is important, but can we measure it?'" -Dr. Jack Stenner Cofounder and CEO of MetraMetrics, Inc.

    And The Book of Basketball is that book. Nowhere in the roundball universe will you find another single volume that covers as much in such depth as this wildly opinionated and thoroughly entertaining look at the past, present, and future of pro basketball.From the age-old question of who actually won the rivalry between Bill Russell and Wilt Chamberlain to the one about which team was truly the best of all time, Simmons opens–and then closes, once and for all–every major pro basketball debate. Then he takes it further by completely reevaluating not only how NBA Hall of Fame inductees should be chosen but how the institution must be reshaped from the ground up, the result being the Pyramid: Simmons’s one-of-a-kind, five-level shrine to the ninety-six greatest players in the history of pro basketball. And ultimately he takes fans to the heart of it all, as he uses a conversation with one NBA great to uncover that coveted thing: The Secret of Basketball.Comprehensive, authoritative, controversial, hilarious, and impossible to put down (even for Celtic-haters), The Book of Basketball offers every hardwood fan a courtside seat beside the game’s finest, funniest, and fiercest chronicler.* More to the point, he’s the only one crazy enough to try to pull it off.

    He has ten of them, in fact. One for each and every finger.In Ten Rings, Yogi, for the first time, tells the stories behind each of those remarkable championship seasons, spanning 1947 through 1962, baseball's golden years. It was a time when players played for the love of the game, a time when dynasties were born and baseball became the national pastime. And what a pastime it was.With Yogi Berra at their heart, Casey Stengel's Yankees took on their heralded archrivals: the Cleveland Indians, the New York Giants, the Brooklyn Dodgers, and, of course, the Boston Red Sox. And with those teams was Yogi's constellation of contemporaries, a who's who of the Hall of Fame: Joe DiMaggio, Mickey Mantle, Sandy Koufax, Willie Mays, Duke Snider, Ted Williams, Jackie Robinson, Phil Rizzuto, and many others.Each season brought its own drama, and it's all brought to life by the man who witnessed it. Ten Rings is a one-of-a-kind story told by a one-of-a-kind guy, baseball's elder statesman, the beloved Yogi Berra.

    Hood brokers. Monthly million dollar paychecks. Thirty-six hour cocaine binges. Rocky themed pep rallies. Run-ins with Mafia thugs toting Mac 10 machine pistols. This was the life of Louis Pasciuto, a fast talking Staten Island kid who, from the age of 19 to 25, moved stocks for 17 different brokerage houses - most of the time without a fake license. This inside account of the Mafia's infiltration of Wall Street details Louis' career as the consummate liar, selling phantom stocks to naive Americans and leading a lifestyle worthy of Caligula. To avoid a long prison sentence, Pasciuto eventually became state witness. Now, Gary Weiss shares the inside story of Wall Street's notorious chop houses, best known as the crooked Mob-run brokerages, where rampant thievery netted several billion dollars from gullible investors.

    No other investor--Warren Buffett, Peter Lynch, Ray Dalio, Steve Cohen, or George Soros--can touch his record. Since 1988, Renaissance's signature Medallion fund has generated average annual returns of 66 percent. The firm has earned profits of more than $100 billion; Simons is worth twenty-three billion dollars.Drawing on unprecedented access to Simons and dozens of current and former employees, Zuckerman, a veteran Wall Street Journal investigative reporter, tells the gripping story of how a world-class mathematician and former code breaker mastered the market. Simons pioneered a data-driven, algorithmic approach that's sweeping the world.As Renaissance became a market force, its executives began influencing the world beyond finance. Simons became a major figure in scientific research, education, and liberal politics. Senior executive Robert Mercer is more responsible than anyone else for the Trump presidency, placing Steve Bannon in the campaign and funding Trump's victorious 2016 effort. Mercer also impacted the campaign behind Brexit.The Man Who Solved the Market is a portrait of a modern-day Midas who remade markets in his own image, but failed to anticipate how his success would impact his firm and his country. It's also a story of what Simons's revolution means for the rest of us.

    It saved me, and 50 years on that hasn't changed one bit – I’d be lost without it…’Harry is the manager who has seen it all – from a dismal 70s Portakabin at Oxford City and training pitches with trees in the middle to the unbeatable highs of the Premiership, lifting the FA Cup and taking on Real Madrid in the Champions League. With his much loved, no-nonsense delivery, Harry brings us a story filled with passion and humour that takes you right inside every drama of his career.Harry finally tells the full story of all the controversial ups and downs – the pain and heartache of his court case, the England job, his love for Bobby Moore, his adventures at Portsmouth with Milan Mandaric, the Southampton debacle, Tottenham and Daniel Levy, and not forgetting his years at West Ham or the challenges at his current club QPR.It’s the epic journey of one of the great managers and, along the way, the story of the British game itself over the last five decades. In an era now dominated by foreign coaches Harry is the last of an old-fashioned breed of English football man – one who has managed to move with the times and always come out fighting.

    Dickey weaves searing honesty and baseball insight in this memoir about his unlikely journey to the big leagues.An English Lit major at the University of Tennessee, Dickey is as articulate and thoughtful as any professional athlete in any sport-and proves it page after page, as he provides fresh and honest insight into baseball and a career unlike any other. Fourteen years ago, Dickey was a heralded No. 1 draft choice of the Texas Rangers, only to have an $810,000 signing bonus, and his lifelong dream, ripped away by an X- ray-and the discovery that he did not have an ulna collateral ligament in his right elbow. Five years ago, he gave up a record six home runs in three innings to the Detroit Tigers-and was effectively consigned to the baseball scrap heap.Sustained by his profound Christian faith, the love of his wife and children, and a relentless quest for self-awareness and authenticity, the immensely likable Dickey details his transformation from a reckless, risk-taking loner to a grounded, life- affirming big leaguer. He emerged as one of the premier pitchers in the National League in 2010-and the knuckleballing embodiment of the wonders that perseverance and human wisdom can produce. Dickey views his story as one of redemption. Readers will come to see it as something more-a uniquely American story of beating back demons, listening to your heart, and overcoming extraordinary odds.

    While such visualizations can better inform us, they can also deceive by displaying incomplete or inaccurate data, suggesting misleading patterns—or simply misinform us by being poorly designed, such as the confusing “eye of the storm” maps shown on TV every hurricane season.Many of us are ill equipped to interpret the visuals that politicians, journalists, advertisers, and even employers present each day, enabling bad actors to easily manipulate visuals to promote their own agendas. Public conversations are increasingly driven by numbers, and to make sense of them we must be able to decode and use visual information. By examining contemporary examples ranging from election-result infographics to global GDP maps and box-office record charts, How Charts Lie teaches us how to do just that.