Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Trattner's From Poor Law to Welfare State has served as the standard text on the history of welfare policy in the United States. The only comprehensive account of American social welfare history from the colonial era to the present, the new sixth edition has been updated to include the latest developments in our society as well as trends in social welfare.Trattner provides in-depth examination of developments in child welfare, public health, and the evolution of social work as a profession, showing how all these changes affected the treatment of the poor and needy in America. He explores the impact of public policies on social workers and other helping professions—all against the backdrop of social and intellectual trends in American history. From Poor Law to Welfare State directly addresses racism and sexism and pays special attention to the worsening problems of child abuse, neglect, and homelessness. Topics new to this sixth edition include: -A review of President Clinton's health-care reform and its failure, and his efforts to “end welfare as we know it” -Recent developments in child welfare including an expanded section on the voluntary use of children's institutions by parents in the nineteenth century, and the continued discrimination against black youth in the juvenile justice system -An in-depth discussion of Charles Murray and Richard Herrnstein's controversial book, The Bell Curve, which provided social conservatives new weapons in their war on the black poor and social welfare in general -The latest information on AIDS and the reappearance of tuberculosis—and their impact on public health policy -A new Preface and Conclusion, and substantially updated Bibliographies Written for students in social work and other human service professions, From Poor Law to Welfare State: A History of Social Welfare in America is also an essential resource for historians, political scientists, sociologists, and policymakers.

    The book studies the development of familiar cultural practices from India and around the world and links the regular to the esoteric and explains everything from Game Theory to the Cobra Effect without depending on graphs or equations-a modern-day miracle!Through disarmingly simple prose, the book demystifies economic theories, offers delightful insights, and provides nuance without jargon. Each chapter of this book will give you the tools to meaningfully engage with a subject that has long been considered alienating but is unavoidable in its relevance.

    This is no ordinary "how-to" manual for CFA candidates. Written by an internationally published author who passed all three CFA exams on the first try, this book is packed with real strategies that get real results. What tactics make the difference? How do passing candidates set themselves apart? Direct Path to the CFA Charter enables you to adopt the right methods and strategies to pass the exams the first time around. With actionable takeaways, sample study schedules, and unique tips for every CFA Level, this book is for the serious candidate who not only wants to understand the CFA Program, but succeed in it.

    During the summer of his senior year at college, while earning a B.A. in Economics and Political Science, David P. Spears spent eighty hours undercover as a panhandler. Systematically recording every transaction at the exit ramp, Spears captured a rarely seen picture of how modern urban charity works.This book is the record of his adventures, part economic research, part investigative journalism. Both the numbers and the stories behind the numbers provide answers to the questions we’ve all been wondering: Who gives more to panhandlers—men or women? What percentage of drivers roll down their windows to donate? And most important of all, how much can a panhandler earn per hour?Get out your bi-weekly pay stub—by the end of this book you’ll know if you make more or less than the guy with the cardboard sign.

    For over a decade,the authors have studied the world’s successful traders. Based on their learnings, they started practicing it and are now part of the 5%. Trade and Grow Rich teaches not just concepts but also methods with the help of anecdotes. This book has to be read one chapter at a time, rather than just being a one-time read. If you want to enjoy an adventurous journey to become a successful trader, then this is the book you are looking for!

    

    

    When John Hargrave first invested in cryptocurrency, the price of a single bitcoin was about $125; a few years later, that same bitcoin was worth $20,000. He wasn’t alone: this flood of new money is like the early days of the Internet, creating a new breed of “blockchain billionaires.” Sir John has unlocked their secrets. In Blockchain for Everyone, Sir John reveals the formula for investing in bitcoin and blockchain, using real-life stories, easy-to-understand examples, and a healthy helping of humor. Packed with illustrations, Blockchain for Everyone explains how (and when) to buy bitcoin, cryptocurrencies, and other blockchain assets, with step-by-step instructions. Blockchain for Everyone is the first blockchain investing book written for the layperson: a guide that helps everyone understand how to build wealth wisely. It’s the new investing manifesto!

    Sabathia—even Hal Steinbrenner and Randy Levine—and many more.   This is baseball’s version of HBO’s award-winning NFL series “Hard Knocks.” Klapisch and Solotaroff take you deep into the Yankees clubhouse, their dugout, and the front office and pull back the curtain so that every fan can see what really goes on. Bottom line? You may think you know everything about the storied franchise of the New York Yankees and what makes them tick. But Inside the Empire will set the record straight, and drop bombshells about iconic figures along the way. There’s never been a baseball book quite like it.

    

    Good to Great Summarized for Busy People

    The monograph vociferouslydemanded that socialism be sacrificed for a competitive market economic system, so India cangrow at 10 per cent per year, achieve self-reliance, full employment and produce nuclear weaponry.The then Prime Minister Indira Gandhi denounced the plan as dangerous.Fifty years later, Swamy redefines his path-breaking ideas on India-specific economic developmentin his seminal work, Reset. It undertakes a nuanced analysis of the manner in which the highlyprosperous Indian economy witnessed a long, accelerated decline due to persistent British imperialistaggression, and compares the distinctive manner in which Asian giants—India and China—sufferedat the hands of imperialism. He critically analyses the highs and lows of the Nehruvian model ofcentralized economic planning borrowed from the Soviet Union, and the debilitating circumstancesthat impelled him, as Commerce Minister in Prime Minister Chandra Shekhar’s government, todraw up a blueprint for economic reforms.

    The book encompasses the time before enlistment, Boot Camp, Infantry Training Regiment, Artillery School, and his time in Vietnam during the Tet Offensive of 1968. Incorporated with actual pictures from the times and places remembered in this book, it gives the reader a mix of emotions felt during the good times and bad, of combat and of non-combat, with the intent of giving the lay person a more complete picture of the Vietnam experience. After serving in Vietnam, Dr. Cowart earned a B.A. degree in Zoology from the University of Washington, and a Doctor of Dental Surgery degree from the UW School of Dentistry He currently lives, writes, and maintains a general dental practice in Kent, Washington. Visit the "BLOOD ON RED DIRT" Facebook page to see all the pictures in this book in full size and living color.