But is it really as simple as that? Kevin Rodgers has his doubts, and in this fascinating inside account of the financial world over the past three decades, he explains why. Taking us from the days when traders still shouted their deals down the phone to the silent modern world of computer trading, he shows how, far more than the pursuit of personal gain, it has been the pursuit of ever-more sophisticated systems, algorithms and financial models that has undermined banking and made it chronically unstable. He also shows how, by their very nature, the computers on which modern finance now so completely depend are hopelessly ill-equipped to forestall a future crash. Both a very personal and evocative account of how banking has changed since the 1980s, and a masterclass in how it actually works, Why Aren't They Shouting also offers a nuanced, if alarming, glimpse into its likely future.

    Using 100s of fascinating examples, James Burke shows how old established ideas in science and technology often lead to serendipitous and amazing modern discoveries and innovations.

    

    Often inspired by events in the news, the "Explainer" column asks the questions we never think to ask, or that we're too embarrassed to admit we don't know how to answer. Filling in these overlooked blanks of our daily lives, the book provides memorable tidbits for conversations, further rumination, or important context as we follow current events from day to day. Full of fascinating information about unlikely but important subjects, The Explainer will entertain and inform anyone who has ever stopped to wonder who runs Antarctica, how cell phones can reveal your location, or whether one can live off lizard meat.

    From ripples in glass to 'holograms' in ice, the natural world's wonders are unravelled by the magazine's knowledgeable readers.Six years on from Does Anything Eat Wasps? (2005), the New Scientist series still rides high in the bestseller lists, with well over two million copies sold. Popular science has never been more absorbing or more enjoyable. Like Why Don't Penguins' Feet Freeze? (2006), Do Polar Bears Get Lonely? (2008) and Why Can't Elephants Jump? (2010), this latest collection of resourceful, wry and well-informed answers to a remarkable range of baffling science questions is guaranteed to impress and delight.

    This isn't just another running book.101 Simple Ways to be a Better Runner boils down the best training advice from the worlds of coaching and science to give you actionable strategies to become stronger, faster, and more resilient.It's divided into five main sections:- Workouts, Races, and Performance (like why you need randomness and heavy weights)- Running Gear (what's essential - and what's crap)- The Runner's Diet (small tweaks you can make today to get more from your food)- Recovery and Injury Prevention (how fast could you be if you rarely or never got hurt?)- Motivation and Random Training Tips (how most runners run longer in their races - and more)And that's just a glimpse of all 100+ lessons you'll learn (in less than 2 minutes each).Written by Jason Fitzgreald, a 2:39 marathoner and the creator of StrengthRunning.com, 101 Simple Ways to be a Better Runner is a practical, actionable guide to helping you reach your running goals. If you want to run a fast 5k, finish your first marathon, or just lose weight and stay in shape - this book is for you.You don't need the most expensive running gear or better genetics. You need simple training tweaks that give you "small wins" to keep you motivated.That's exactly what this book delivers.

    Whether you’re a competitive veteran or a recreational beginner, this essential guide will tell you exactly what to eat, what to wear, what to expect, and how to train. When race day arrives, author Dave Kuehls, contributing editor at Runner’s World and a marathoner himself, will have you in the best shape of your life—physically and mentally. All you have to do is take the first step.Four Months to a Four-Hour Marathon includes:• Day-by-day training schedules for 4-hour and 5-hour marathoners• Detailed diet plans• The marathoner’s mind-set• Right and wrong things to wear• How to pick the right sneakers• Pain vs. performance—how far to go• Common pitfalls to avoid—in training and during the race• A list of the 36 marathons in North America where you can run the fastest times

    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

    Far from the drabness of scientific textbooks, here is a mind bending trip into the world as it is-and as it might have been. What would life on earth be like if we didn't have a moon?Why don't we follow the clear logic of a seasonal calender? Must we computerize the world because we have grown too lazy to run it in any other way? Scientist or non scientist, layman or specialist, asimov invites you to join him on a trip back into the past and forward into the future.

     Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: • Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. • Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

    From the death of Archimedes at the hands of an irritated Roman soldier to the concoction of a superconducting witches' brew at the close of the twentieth century, the stories in Eurekas and Euphorias pour out, told with wit and relish by Walter Gratzer. Open this book at random and you may chance on the clumsy chemist named Sapper who broke a thermometer in a reaction vat and made the discovery that launched the modern dyestuff industry. Or the physicist who dissolved his gold Nobel Prize medal in acid to prevent it from falling into the hands of the Nazis. We meet mathematicians and physicists in prison cells, and even in a madhouse, making important advances in their field. And we witness the careers, sometimes tragic, sometimes carefree, of the great women scientists, from Hypatia of Alexandria, to Sophie Germain and Sonia Kovalevskaya, to Marie Curie and her relentless battle with the French Academy. A glorious parade unfolds to delight the reader, with stories to astonish, to instruct, and most especially, to entertain.

    In Dataclysm, Christian Rudder uses it to show us who we truly are.   For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.   In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.   Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

    Timothy Ferris provides a clear, elegantly written overview of current research and a forecast of where cosmological theory is likely to go in the twenty-first century. He explores the questions that have occurred to even casual readers -- who are curious about nature on the largest scales: What does it mean to say that the universe is "expanding," or that space is "curved"? -- and sheds light on the possibility that our universe is only one among many universes, each with its own physical laws and prospects for the emergence of life.

    Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.

    Rocket Man: Elon Musk In His Own Words is a comprehensive guide to the inner workings of the man dubbed "the real Tony Stark." Hundreds of his best quotes, comprising thoughts on business, clean energy, innovation, engineering, technology, space, electric vehicles, entrepreneurship, life lessons, and more, provide an intimate and direct look into Silicon Valley's most ambitious industrialist.Even with no prior experience in the complex, ultra-high-barrier-of-entry automotive and space industries, Musk has excelled. Tesla, the first successful American car startup in more than 90 years, received more than 325,000 reservations for its economical Model 3 in a single week—advancing the company’s cause to “accelerate the advent of sustainable transport” via affordable, reliable electric vehicles. SpaceX, the first private company to launch, orbit, and recover a rocket and dock at the International Space Station, has drastically reduced the cost of launching and manufacturing reusable spacecraft, which the company sees as the first step toward its "ultimate goal" of making life multiplanetary. In the words of Richard Branson, "Whatever skeptics have said can’t be done, Elon has gone out and made real."How could a young man who at one time seemed like "just" another Internet entrepreneur have gone on to build two highly disruptive companies and innovate technologies related to everything from electric batteries to rocket manufacturing? There's no better way to learn than through his own words.This book curates Musk quotes from interviews, public appearances, online postings, company blogs, press releases, and more. What emerges is a 'word portrait' of the man whose companies' swift rise to the top will undoubtedly keep their status-quo competitors scrambling to keep up.