They teach you how to discover the "Franchise" or structure of a television show in order to write a successful and eye catching spec script. The four-act structure is covered, along with the elements that go into telling a good story. After you've blown them away with your spec script, learn how to pitch confidently and concisely. You'll also find invaluable information on how to work with producers, how to handle your first writing assignment, and tackle revisions. Also included are Writer's Guidelines, and beat sheets, from several television shows to help you familiarize yourself with the way writer's work.

    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    Reckless. Impractical. Insecure. Distracted. These are all words commonly used to describe adolescents. But what if we recast these traits in a positive light? Teens possess insight, passion, idealism, sensitivity, and creativity in abundance--all qualities that can make a significant positive contribution to society.In this thought-provoking book, Thomas Armstrong looks at the power and promise of the teenage brain from an empathetic, strength-based perspective--and describes what middle and high school educators can do to make the most of their students' potential.Thoroughly grounded in current neuroscience research, the book explains what we know about how the adolescent brain works and proposes eight essential instructional elements that will help students develop the ability to think, make healthy choices, regulate their emotions, handle social conflict, consolidate their identities, and learn enough about the world to move into adulthood with dignity and grace.Armstrong provides practical strategies and real-life examples from schools that illustrate these eight key practices in action. In addition, you'll find a glossary of brain terms, a selection of brain-friendly lesson plans across the content areas, and a list of resources to support and extend the book's ideas and practices.There is a colossal mismatch between how the adolescent brain has evolved over the millennia and the passive, rote learning experiences that are all too common in today's test-obsessed educational climate. See the amazing difference--in school and beyond--when you use the insights from this book to help students tap into the power of their changing brains.

    Until recently, however, we have had few clues to unlock the secrets of the brain. Now, research from the neurosciences has greatly improved our understanding of the learning process, and we have a much more solid foundation on which to base educational decisions. In this book, Patricia Wolfe makes it clear that before we can effectively match teaching practice to brain functioning, we must first understand how the brain functions. In Part I, several chapters act as a mini-textbook on brain anatomy and physiology. Then, in Part II, Wolfe brings brain functioning into clearer focus, describing how the brain encodes, manipulates, and stores information. This information-processing model provides a first look at some implications of the research for practice--why meaning is essential for attention, how emotion can enhance or impede learning, and how different types of rehearsal are necessary for different types of learning. In Part III, Wolfe devotes several chapters to practical classroom applications and brain-compatible teaching strategies. This section shows how to use simulations, projects, problem-based learning, graphic organizers, music, rhyme and rhythm, writing, active engagement, and mnemonics. Each chapter provides examples using brief scenarios from actual classroom practice, from the lower elementary grades to high school. The book also includes a glossary of terms.

    For advanced crafters, this book instructs on features such as modes and functions, and teaches how to create with color, texture, and dimension. A cutting guide teaches the perfect settings to cut every type of material. A separate chapter introduces the new features of Cricut Expression™ 2 and explains how it differs from the original Expression machine. More than 50 creative projects inspire ideas for home décor, gifts, parties, cards, and scrapbook layouts.

    While the previous model focused on teacher outcomes, the new version places focus on student outcomes, with strategies teachers can use to help students grasp the information and skills transferred through their instruction. Throughout the book, Marzano details the elements of three overarching categories of teaching, which define what must happen to optimize student learning: students must receive feedback, get meaningful content instruction, and have their basic psychological needs met.BenefitsExplore instructional strategies that correspond to each of the 43 elements of The New Art and Science of Teaching, which have been carefully designed to maximize student engagement and achievement. Gain ten design questions and a general framework that will help determine which classroom strategies you should use to foster student learning. Analyze the behavioral evidence that proves the strategies of an element are helping learners reach their peak academic success. Study the state of the modern standards movement and what changes must be made in K 12 education to ensure high levels of learning for all. Download free reproducible scales specific to the elements in The New Art and Science of Teaching. ContentsChapter 1: Providing and Communicating Clear Learning GoalsChapter 2: Conducting AssessmentChapter 3: Conducting Direct Instruction LessonsChapter 4: Practicing and Deepening LessonsChapter 5: Implementing Knowledge Application LessonsChapter 6: Using Strategies That Appear in All Types of LessonsChapter 7: Using Engagement StrategiesChapter 8: Implementing Rules and ProceduresChapter 9: Building RelationshipsChapter 10: Communicating High ExpectationsChapter 11: Making System Changes"

    The result is a comprehensive and accessible guide for improving student learning based on the best the research world has to offer.Willis takes a reader-friendly approach to neuroscience, describing how the brain processes, stores, and retrieves material and which instructional strategies help students learn most effectively and joyfully. You will discover how to captivate and hold the attention of your students and how to enhance their memory and test-taking success. You will learn how to know when students are ready for learning and when their brains need a rest. You will also learn how stress and emotion affect learning and how to improve student engagement. And you will find innovative techniques for designing assessments and adjusting teaching practices to ensure that all students reach their potential.No matter what grade or subject you teach, Research-Based Strategies to Ignite Student Learning will enrich your repertoire of teaching strategies so you can help students reach their full academic potential.

    The Meaning of the Library is a generously illustrated examination of this key institution of Western culture. Tracing what the library has meant since its beginning, examining how its significance has shifted, and pondering its importance in the twenty-first century, notable contributors--including the Librarian of Congress and the former executive director of the HathiTrust--present a cultural history of the library. In an informative introduction, Alice Crawford sets out the book's purpose and scope, and an international array of scholars, librarians, writers, and critics offer vivid perspectives about the library through their chosen fields. The Meaning of the Library will appeal to all who are interested in this vital institution's heritage and ongoing legacy.

    Lorraine Monroe founded the Frederick Douglass Academy, a public school in Harlem, in the belief that caring instructors, a disciplined but creative environment, and a refusal to accept mediocrity could transform the lives of inner-city kids. Her experiment was a huge success. Today the Academy is one of the finest schools in the country, sending graduates to Ivy League colleges and registering the third highest SAT scores in New York City. The key to its success: a unique leadership method Monroe calls the "Monroe Doctrine," which she developed through decades as a teacher and principal in some of America's toughest schools. In this book Monroe tells her own remarkable story and explains her "Doctrine" through pithy, memorable rules and observations and a host of wonderful true stories. This is an inspiring read for both new and experienced educators—and for anyone who wants to succeed in the face of seemingly impossible odds.

    Probst explore why independent reading is vital to the intellectual and developmental growth of students as citizens of our world and as architects of the future. Forged by Reading explores historic and timely topics through the context of literacy—literacy being the gateway to power and privilege—while serving as nothing short of a call to action. One that reminds educators of their critical hand in empowering readers to think, to seek curiosity and skepticism, to shape themselves and their ideas through evidence and reason, vision and imagination, and in doing so to forge themselves and our world through reading. “This book will open the door to an understanding of literacy like no other. But, it’s not a how-to-use-literature-to-empower-our-kids-book. It’s a why-haven’t-we book. It’s a we-must book. Forged by Reading is filled with hard truths, and the inspiration needed to walk towards a new world—one where relevant reading rules. So, put your walking shoes on, get ready for the hard, necessary work, and let Kylene and Bob show us the way.” —Kwame Alexander, poet, educator, and New York Times bestselling author of Light for the World to See: A Thousand Words on Race and Hope   “If you haven’t read a single Beers & Probst educational bible to date, read Forged by Reading. It’s all right here…at the time of American education’s greatest need. There may well be no creative power greater than that of language…reading language, writing language, understanding language, embracing language. With Forged by Reading, Kylene and Bob hand us a roadmap to unleashing that power. Read it. Revel in it. Use it.” —Chris Crutcher, bestselling author and recipient of the American Library Association Margaret Edwards Award for Lifetime Achievement and the NCTE Intellectual Freedom Award.   “Forged by Reading is scholarship that shows us not only how our literacies link us to each other, but also, how reading links to our uniquely human souls.”–Jennifer Ochoa, middle school teacher, NYC Public Schools, and award-winning educator    “Beers and Probst, who explore the moral imperative of liberatory pedagogy, remind us that those who read and discuss books hone literate minds—the key to transforming their own their lives, as well as our greatest hope for transforming our democracy—bending its arc toward equity and justice for all.” —Ernest Morrell, Coyle Professor of Literacy Education, University of Notre Dame    “This timely book is a call to action for educators to embrace the languages, cultures, and identities of our students, disrupt the oppressive reading and writing practices in classrooms across this nation—and replace them with humane, equitable instruction for all.” —Yalitza Vasquez, VP of Multilingual Education, Trinity Education Group, and Former Senior Executive Director Division of English Language Learners, NYC Department of Education   “Literacy is an essential element of freedom and the ways in which it is withheld contributes to oppression. This book will shift how you regard your teaching: abolish harmful pedagogies, confirm just practices, and travel with your colleagues on an epic journey of literacy justice.” —Kate Roberts, author, consultant, and guest teacher    “Kylene and Bob show us why student compliance is not our goal and why testing and standards too often interfere with our bigger goals for literacy. They also ask us to be brave and to anchor our work in these understandings so we can achieve the ultimate aim: students who live the power of reading.” —Franki Sibberson, teacher, librarian, author, past president of NCTE  “Consider the intimate connection between education and our democratic ideals. Forged by Reading is a powerful and timely reminder that when we are equipped with insight and the truth of who we are, we can be what’s right.” —Cornelius Minor, educator and author of We Got This: Equity, Access, and the Quest to Be Who Our Students Need Us to Be

    This guide shows that good research and lively writing do not have to be mutually exclusive.

    In 2007, Janet Belsky's "Experiencing the Lifespan" was published to widespread instructor and student acclaim, ultimately winning the 2008 Textbook Excellence Award from the Text and Academic Authors Association. Now that breakthrough text returns in a rigorously updated edition that explores the lifespan by combining the latest research with a practicing psychologist's understanding of people, and a teacher's understanding of students and classroom dynamics. And again, all of this in the right number of pages to fit comfortably in a single term course.

    Instead you'll be able to absorb the most important content and begin applying it immediately after just one day!

    The author investigates three converging elements in his examination of human differences: individual attitudes and behaviors, cultural expectations, and institutional policies and practices. This examination provides the basis for the conceptual organization of the text.

    In this newly revised edition, chapters have been rewritten to accommodate the impact of computer technology and the Internet, not only on the acquisition and analysis of data, but also on its organization and presentation. Alternatives to the use of radiation have been expanded, and figures and illustrations have been redrawn to reflect changes in laboratory equipment and procedures.