We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    Christopher Hitchens continues to make the case for a splendidly godless universe in this first-ever gathering of the influential voices--past and present--that have shaped his side of the current (and raging) God/no-god debate. With Hitchens as your erudite and witty guide, you'll be led through a wealth of philosophy, literature, and scientific inquiry, including generous portions of the words of Lucretius, Benedict de Spinoza, Charles Darwin, Karl Marx, Mark Twain, George Eliot, Bertrand Russell, Emma Goldman, H. L. Mencken, Albert Einstein, Daniel Dennett, Sam Harris, Richard Dawkins, and many others well-known and lesser known. And they're all set in context and commented upon as only Christopher Hitchens political and literary journalist extraordinaire can.” (Los Angeles Times) Atheist? Believer? Uncertain? No matter: The Portable Atheist will speak to you and engage you every step of the way.

    The world is more complex and volatile today than at any other time in our history. The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, transforming every aspect of society, from business to culture and from the public sphere to our most private moments. The people who succeed will be the ones who learn to think differently. In Whiplash, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period: Emergence over AuthorityPull over PushCompasses over MapsRisk over SafetyDisobedience over CompliancePractice over TheoryDiversity over AbilityResilience over StrengthSystems over Objects Filled with incredible case studies and cutting-edge research and philosophies from the MIT Media Lab and beyond, Whiplash will help you adapt and succeed in this unpredictable world.

    They all pass through Theodore Dalrymple's surgery, and he uses the experience of treating them to examine life for those unfortunate enough to live at the bottom end of society. He writes with a combination of dry humour, compassion and, occasionally, anger -- mostly at the inhuman bureaucracy of the system, which works against the doctors and nurses as they try to help their patients.

    Here, Sokal teams up with Jean Bricmont to expose the abuse of scientific concepts in the writings of today's most fashionable postmodern thinkers. From Jacques Lacan and Julia Kristeva to Luce Irigaray and Jean Baudrillard, the authors document the errors made by some postmodernists using science to bolster their arguments and theories. Witty and closely reasoned, Fashionable Nonsense dispels the notion that scientific theories are mere "narratives" or social constructions, and explored the abilities and the limits of science to describe the conditions of existence.

    The shock of the Columbine shootings and other school violence has generated a national debate, and there's a dawning realization that something incomprehensible is happening: our privileged, pampered children are turning into monsters at an alarming rate.With years of study and first-hand experience, Dr. Robert Shaw exposes the roots of what he calls The Epidemic: the violence and the more subtle behaviour problems that are jeopardizing a generation. In this eye-opening book, Dr. Shaw explains that the advanced parenting methods experts have promoted for the last thirty years have helped to create a nation of children who are detached loners, unable to form meaningful relationships. From infancy through the teen years, Dr. Shaw provides a map back to sanity that tracks specific misguided parenting techniques and shows parents how to get and keep their children on track and create the environment necessary for a healthy psychological future.Some of the important ground Dr. Shaw covers includes:The myths and realities of bonding and attachmentHow to recognize when day care is working - and when it isn'tLandmarks to look for in your children's moral and ethical developmentSelf-centeredness versus self-esteemKeeping the media from mugging your childWhat can be done with a child who is out of controlDr. Shaw challenges us to confront a very real problem, then helps us take steps forward using common sense and humanity. The Epidemic calls us to become better parents--and feel better about the choices we make for our children.

    The first guide to treat transgenderism as a distinct topic of study, this text moves beyond mere anecdote and recommendations for clinical practice to legitimatize transgenderism in society and culture.Chapters introduce transgenderism and its psychological, physical, and social processes. They describe the coming out process and its affect on family and friends; the relationship between sexual orientation and gender and the differences between transsexualism and lesser-known types of transgenderism; the characteristics of Gender Identity Disorder; and the development of the transgender movement. Each chapter explains how transgender individuals handle their gender identity, how others view it within the context of "normal" society, and how the transitioning of genders is made possible. The book features men who become women, women who become men, and those who live in between and beyond traditional classifications. Written for friends, family members, students, and professionals, this resource works as a stand alone text for social work and gender studies courses as well as a supportive text for sociologists, psychologists, and clinical practitioners. A special focus on issues affecting transgender youth, along with a glossary of key terms and helpful resources, makes this an ideal guide for younger audiences as well as those invested in their care.

    He is also the Head Teaching Fellow for the most popular course at Harvard, “Positive Psychology,” which is taken by more than 1,000 students per semester and led by Professor Tal Ben-Shahar.  Shawn received his B.A. in English from Harvard and a Master’s from Harvard Divinity School in Christian and Buddhist Ethics. Part of his interest in positive psychology stems from a troubling fact: studies have shown that many of Harvard’s undergraduates suffer from depression at some point in their college careers. One Day University is a unique educational experience  that brings intellectuals together to learn from top rated professors at Yale, Harvard, Stanford, Columbia and other prestigious universities. Chosen for their excellent teaching abilities as rated by their students, these great thinkers represent a wide variety of academic disciplines and share their knowledge in 60 minute, highly entertaining lectures. Offering the ability to learn the highlights of academic thought in world affairs, politics, history, science, art, and more; One Day University is a way to truly enjoy the thrill of learning without the pressures of tests and the high price tag of college tuition. Once reserved only for students who could attend the lectures in New York and other major cities, One Day University courses are now available to everyone from the comfort of their own homes in Kindle format.

    But for the past thirty-five years of his professional life, he has also been active as an investigator of the paranormal, occult, and supernatural claims that have impressed the thinking of the public for a generation: ESP, psychokinesis, psychic detectives, levitation, psychic surgery, UFOs, dowsing, astrology, and many others. Those of us unable to discriminate between geniune scientific research and the pseudoscientific nonsense that has resulted in fantastic theories and fancies have long needed James Randi and Flim-Flam!In this book, Randi explores and exposes what he believes to be the outrageous deception that has been promoted widely in the media. Unafraid to call researchers to account for their failures and impostures, Randi tells us that we have been badly served by scientists who have failed to follow the procedures required by their training and traditions. Here he shows us how what he views as sloppy research has been followed by rationalizations of evident failures, and we see these errors and misrepresentations clearly pointed out. Mr. Randi provides us with a compelling and convincing document that will certainly startle and enlighten all who read it.

    Award-winning journalist Jennifer Senior now asks: what are the effects of children on their parents?"All Joy and No Fun is an indispensable map for a journey that most of us take without one. Brilliant, funny, and brimming with insight, this is an important book that every parent should read, and then read again. Jennifer Senior is surely one of the best writers on the planet."-Daniel Gilbert, author of Stumbling on HappinessIn All Joy and No Fun, award-winning journalist Jennifer Senior isolates and analyzes the many ways in which children reshape their parents' lives, whether it's their marriages, their jobs, their habits, their hobbies, their friendships, or their internal senses of self. She argues that changes in the last half century have radically altered the roles of today's mothers and fathers, making their mandates at once more complex and far less clear. Recruiting from a wide variety of sources-in history, sociology, economics, psychology, philosophy, and anthropology-she dissects both the timeless strains of parenting and the ones that are brand new, and then brings her research to life in the homes of ordinary parents around the country. The result is an unforgettable series of family portraits, starting with parents of young children and progressing to parents of teens. Through lively and accessible storytelling, Senior follows these mothers and fathers as they wrestle with some of parenthood's deepest vexations-and luxuriate in some of its finest rewards.Meticulously researched yet imbued with emotional intelligence, All Joy and No Fun makes us reconsider some of our culture's most basic beliefs about parenthood, all while illuminating the profound ways children deepen and add purpose to our lives. By focusing on parenthood, rather than parenting, the book is original and essential reading for mothers and fathers of today-and tomorrow.

    While this has had the positive effect of equalizing access to knowledge, it also has lowered the bar on what depth of knowledge is required to consider oneself an "expert." A cult of anti-expertise sentiment has coincided with anti-intellectualism, resulting in massively viral yet poorly informed debates ranging from the anti-vaccination movement to attacks on GMOs. This surge in intellectual egalitarianism has altered the landscape of debates-all voices are equal, and "fact" is a subjective term. Browsing WebMD puts one on equal footing with doctors, and Wikipedia allows all to be foreign policy experts, scientists, and more. As Tom Nichols shows in The Death of Expertise, there are a number of reasons why this has occurred-ranging from easy access to Internet search engines to a customer satisfaction model within higher education. The product of these interrelated trends, Nichols argues, is a pervasive distrust of expertise among the public coinciding with an unfounded belief among non-experts that their opinions should have equal standing with those of the experts. The experts are not always right, of course, and Nichols discusses expert failure. The crucial point is that bad decisions by experts can and have been effectively challenged by other well-informed experts. The issue now is that the democratization of information dissemination has created an army of ill-informed citizens who denounce expertise.When challenged, non-experts resort to the false argument that the experts are often wrong. Though it may be true, but the solution is not to jettison expertise as an ideal; it is to improve our expertise. Nichols is certainly not opposed to information democratization, but rather the enlightenment people believe they achieve after superficial internet research. He shows in vivid detail the ways in which this impulse is coursing through our culture and body politic, but the larger goal is to explain the benefits that expertise and rigorous learning regimes bestow upon all societies.

     What makes a good life? Is it money? An important job? Leisure time? Mihaly Csikszentmihalyi believes our obsessive focus on such measures has led us astray. Work fills our days with anxiety and pressure, so that during our free time, we tend to live in boredom, watching TV or absorbed by our phones.What are we missing? To answer this question, Csikszentmihalyi studied thousands of people, and he found the key. People are happiest when they challenge themselves with tasks that demand a high degree of skill and commitment, and which are undertaken for their own sake. Instead of watching television, play the piano. Take a routine chore and figure out how to do it better, faster, more efficiently. In short, learn the hidden power of complete engagement, a psychological state the author calls flow. Though they appear simple, the lessons in Finding Flow are life-changing.

    "Psychology Applied to Teaching "takes complex psychological theories demonstrates how they apply to the everyday experiences of in-service teachers. The Eleventh Edition combines fresh concepts and contemporary research with long standing theory and applications to create a textbook that speaks to today' s teachers and students."New! "Chapter 9: Social Cognitive Theory has been added in response to reviewer suggestions and the many recent developments in cognitive research. No other educational psychology book currently offers a separate chapter on this topic."New! ""Take a Stand!" features give the author an opportunity to spotlight issues such as inclusion, school violence, or high-stakes testing, and encourages debate on critical issues in education. Also accessible on the textbook web site with additional resources and pedagogy and in the Eduspace course with online chats."New! "Coverage of key national standards including PRAXIS and INTASC has been added and referenced throughout the text. A convenient correlation table highlighting text coverage is located on the inside covers for students and professors, with additional suggestions for instructor use in the IRM."Case in Print" exercises in every chapter use recent news articles to demonstrate how basic ideas or techniques are being applied by educators from the primary grades through high school. Each article is followed by several open-ended questions to encourage reflection. This feature can also be found on the textbook Web site."Suggestions for Teaching in YourClassroom" sections include detailed descriptions of how to apply the information and concepts discussed in the chapter to the classroom. These features are intended to be read while the book is used as a text and to serve as a reference for in-service teachers later on.Journal entries help students to prepare and use a Reflective Journal. Entries appear in the margins of the text and encourage readers to consider their own personality, style, and teaching situation in establishing personal guidelines for teaching. A guide for setting up a Reflective Journal is included in Chapter 16--students can use their journals as a reference before and during their teaching experience.Eduspace is a customizable, powerful Interactive platform that provides instructors with text-specific online courses and content in multiple disciplines. Eduspace gives an instructor the ability to create all or part of their course online using the widely recognized tools of Blackboard and quality text-specific content from HMCo. Instructors can quickly and easily assign homework exercises, quizzes, tests, tutorials and supplemental study materials and can modify that content or even add their own.

    With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.