The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    Now you can study at the office, on a plane or even in your car with RMC’s portable and extremely valuable Hot Topics PMP® Exam Flashcards—in hard copy or audio CD format. Over 300 of the most important and difficult to recall PMP® exam-related terms and concepts are now available for study as you drive, fly or take your lunch break. Order them both! This product is aligned with the PMBOK® Guide Third Edition (2005).

    This e-book from The Wall Street Journal collects dispatches from our coverage of the sights, sounds and culture of the world's favorite sport as seen in Brazil, its spiritual home. We’ve collected highlights from The Journal's coverage of the tournament, added an introductory essay from WSJ Sports Columnist Jason Gay and more to bring you the most interesting, unexpected and insightful reporting from the Journal's correspondents in Brazil and around the world. It looks at everything from the sport itself to the people, places and culture that make the World Cup one of the most engaging sporting events on the planet.

    For three years Deepak travelled to the distant corners of the world, found a growing global movement and interviewed hundreds of inspiring people. From the founder of LatestFreeStuff.co.uk, the UK's largest freebie website, learn how to turn your life around, reach your goals and make any part of it free. Packed full of tips, action lists and resources, How To Live For Free will make the biggest change to your life, more than any other book.As featured in The Sunday Telegraph, Daily Mirror, Forbes Magazine, The Sun and more...#1 Amazon Bestseller in Business and Finance#1 Amazon Bestseller in Personal Finance#1 Amazon Bestseller in Health and Fitness IN THIS BOOK YOU'LL DISCOVER... - How to attend free restaurant tastings- How to get free clothes and beauty treatments- How to attend free restaurant tastings- How to get free clothes and beauty treatments- How to get free clothes and beauty treatments- How to receive freebies from brands- How to forage and cook wild game- The man who lived in luxury flats for two years free of charge- The man who built his own island- How to upcycle furniture- How to sail a yacht and travel the world- The ultimate hitchhiker's guide- The best free living apps- The ultimate hitchhiker's guide- The best free living apps- How to get free cinema, theatre and festival tickets- How Deepak gets a free private driver everywhere he goes- How to upgrade your wardrobe for free- How to learn any skill, get free books and master your goals- And much, much more. REVIEWS Despite thinking I was someone who never misses an opportunity for a bargain I was shocked by how many things I didn’t know. Deepak Tailor really knows the ins and outs of living for free - it felt like I highlighted most of the book to come back to later and try out. The suggestions in travel alone had me daydreaming about some adventures I should be going on and now potentially could be going on! Throughly recommend this book and giving some of the ideas a go.- by Nick M"I am an avid follower of Deepak's web site and some of the other people he recommends in the book. The book is great for a beginner in the art of saving money and pulls all the various aspects of this together."- by Andrea HemThis is an excellent introduction to the world of free living with something for everyone. It really opened my eyes to the possibilities and the resources provided in the book (websites etc) are great references. After reading this i'm a free living convert!- by Steve Price DOWNLOAD the book for FREE today!

    Consumer's identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand.In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge--and he teaches you "the art of invisibility." Mitnick is the world's most famous--and formerly the Most Wanted--computer hacker. He has hacked into some of the country's most powerful and seemingly impenetrable agencies and companies, and at one point he was on a three-year run from the FBI. Now, though, Mitnick is reformed and is widely regarded as the expert on the subject of computer security. He knows exactly how vulnerabilities can be exploited and just what to do to prevent that from happening. In THE ART OF INVISIBILITY Mitnick provides both online and real life tactics and inexpensive methods to protect you and your family, in easy step-by-step instructions. He even talks about more advanced "elite" techniques, which, if used properly, can maximize your privacy. Invisibility isn't just for superheroes--privacy is a power you deserve and need in this modern age.

    Windows Presentation Foundation (WPF) is a key component of the .NET Framework 3.0, giving you the power to create richer and more compelling applications than you dreamed possible. Whether you want to develop traditional user interfaces or integrate 3D graphics, audio/video, animation, dynamic skinning, rich document support, speech recognition, or more, WPF enables you to do so in a seamless, resolution-independent manner. Windows Presentation Foundation Unleashed is the authoritative book that covers it all, in a practical and approachable fashion, authored by .NET guru and Microsoft developer Adam Nathan. - Covers everything you need to know about Extensible Application Markup Language (XAML) - Examines the WPF feature areas in incredible depth: controls, layout, resources, data binding, styling, graphics, animation, and more - Features a chapter on 3D graphics by Daniel Lehenbauer, lead developer responsible for WPF 3D - Delves into non-mainstream topics: speech, audio/video, documents, bitmap effects, and more - Shows how to create popular UI elements, such as features introduced in the 2007 Microsoft Office System: Galleries, ScreenTips, custom control layouts, and more - Demonstrates how to create sophisticated UI mechanisms, such as Visual Studio-like collapsible/dockable panes - Explains how to develop and deploy all types of applications, including navigation-based applications, applications hosted in a Web browser, and applications with great-looking non-rectangular windows - Explains how to create first-class custom controls for WPF - Demonstrates how to create hybrid WPF software that leverages Windows Forms, ActiveX, or other non-WPF technologies - Explains how to exploit new Windows Vista features in WPF applications

    In the early days of AA, sponsors would come to the alcoholic's home and talk him through Steps 1 and 2, and when they were thoroughly convinced he was ready, they would start him on the program. Step 12 is the foundation of sponsorships: "Having had a spiritual awakening as the result of these steps, we tried to carry this message to alcoholics, to practice these principles in all our affairs." Carry This Message addresses McQ's concern that sponsors have lost some skills in working with alcoholics. AA sponsors need to refocus on the Big Book, on the Twelve Steps, and on their message, urges McQ, to recognize the value of the program and to return to its roots and essence. Directed to sponsors, this is a companion book to The Steps We Took, offering tools for helping others find recovery and new life through the Twelve Step program.

    Adobe Photoshop CC Classroom in a Book contains 14 lessons that cover the basics, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. In addition to learning the key elements of the Photoshop interface, this completely revised CC (2014 release) edition covers new features, including Generator, 3D printing, linked Smart Objects, Blur Gallery, smarter Smart Guides, Perspective Warp, and more. Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, goto www.peachpit.com/redeem and redeem the unique code provided inside this book. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." Barbara Binder, Adobe Certified InstructorRocky Mountain Training

    This is the 2006 Edition of the original, acclaimed Route 66 Map Series by Mother Road historians Jerry McClanahan and Jim Ross. In print continuously since 1994, the Route 66 Map Series remains the #1 choice for roadies worldwide when it comes to functionality and precise, accurate, turn-by-turn driving directions. Designed for today’s tourists, this packaged set of eight roadmaps, one for each Route 66 state, provides an easy to follow “through route” aimed at keeping you on track and maximizing your Mother Road experience. Designed with a “treasure map” theme and generously illustrated with original art, points of interest and historical text, the Route 66 Map Series is the most trusted guide material available and the only “must have” you will need as you explore America’s legendary highway, regardless of where you begin or what direction you travel.

    Slim and portable, it offers concise summaries of a wide variety of bids and coordinates with Grant's Bridge Basics books. A color-coded Bidding Ladder indicates the meaning of bids, and tabs grant quick access to any of the topics. This revision adds four pages, providing expanded information and a handy new scoring chart.

    Build hands-on expertise through a series of lessons, exercises, and suggested practices—and help maximize your performance on the job.Provides in-depth, hands-on training you take at your own pace Focuses on job-role-specific expertise for using HTML5, JavaScript, and CSS3 to begin building modern web and Windows 8 apps Features pragmatic lessons, exercises, and practices Creates a foundation of skills which, along with on-the-job experience, can be measured by Microsoft Certification exams such as 70-480 Coverage includes: creating HTML5 documents; implementing styles with CSS3; JavaScript in depth; using Microsoft developer tools; AJAX; multimedia support; drawing with Canvas and SVG; drag and drop functionality; location-aware apps; web storage; offline apps; writing your first simple Windows 8 apps; and other key topics

    Video gaming and Internet surfing are the top sources of entertainment for tens of millions of North Americans today. As these technologies continue to grow and flourish, so does the number of people becoming obsessively absorbed in the imagination and fantasy that they present. More and more people are isolating themselves, turning their backs on reality, ignoring family and friends, and losing their sleep and even their jobs due to excessive use of video games and the Internet--and they continue to do so despite harmful consequences to their mental, physical, and spiritual health, a telltale sign of addiction. In this groundbreaking book, recovering video game addict Kevin Roberts uses extensive scientific and social research, complemented by his and others' personal stories, to give compulsive gamers and surfers--and their family and friends--a step-by-step guide for recovery. He outlines the ways that "cyber junkies" exhibit the classic signs of addiction and reveals how they can successfully recover by following a program similar to those used for other addictions. Readers learn to identify whether they have an addiction, find the right resources to get individualized help, and regain a rewarding life away from the screen by learning new thoughts and behaviors that free them from the cravings that rule their lives. Included is a guide for parents for working with their addicted children.

    

    This bestseller talks to readers at their level, explaining every aspect of how to get started and learn the C language quickly. Readers also find out where to learn more about C. This book includes tear-out reference card of C functions and statements, a hierarchy chart, and other valuable information. It uses special icons, notes, clues, warnings, and rewards to make understanding easier. And the clear and friendly style presumes no programming knowledge.

    Pellham **Do you own a guinea pig but don’t know the first thing about how to take proper care of it? Are you considering getting one but want to make sure it’s really the best decision for you? Whatever your situation, this book will teach you everything you need to know to make sure you are making the best possible decisions.Taking care of any pet can be a huge responsibility. That’s why it is so important to do your research and really know what you are getting yourself into before you actually commit to owning any pet. Guinea pigs are no exception to this rule. While they are becoming increasingly more common as household pets, guinea pigs are still somewhat exotic and, as a result, most people don’t really know much about exactly what they need.That’s exactly where this book comes in. If you’ve been browsing the animal shelter or pet websites and can’t resist the adorable furry face of those guinea pigs you’ve seen, read this book before you make an impulse decision you might regret.Learn about:•The 10 different breeds of guinea pig you can own as a pet•The pros & cons of owning a pet guinea pig•The supplies you’ll need to provide a proper home for your new pet (and a rough estimate of how much it will cost)•The basic care you will need to provide for your guinea pig•How to train your guinea pig to do cool & useful tricks•A brief overview of how to breed your pet guinea pig and sell the offspringSo get this book and decide if this adorable little creature is the right addition to your home and then learn how you can be the best guinea pig parent there ever was!>>Purchase or Download This Book Today, Available on Kindle & in Print. <<