The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    "Using Econometrics: A Practical Guide "provides readers with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginners. New problem sets and added support make "Using Econometrics" modern and easier to use.

    Called by some, "the theory of everything," superstrings may solve a problem that has eluded physicists for the past 50 years, the final unification of the two great theories of the twentieth century, general relativity and quantum field theory. Now, here is a thoroughly revised, second edition of a course-tested comprehensive introductory graduate text on superstrings which stresses the most current areas of interest, not covered in other presentations, including: - Four-dimensional superstrings - Kac-Moody algebras - Teichm�ller spaces and Calabi-Yau manifolds - M-theory Membranes and D-branes - Duality and BPS relations - Matrix models The book begins with a simple discussion of point particle theory, and uses Feynman path integrals to unify the presentation of superstrings. It has been updated throughout, and three new chapters on M-theory have been added. Prerequisites are an acquaintance with quantum mechanics and relativity.

    Assuming a minimum of mathematical preparation, Basic Category Theory for Computer Scientists provides a straightforward presentation of the basic constructions and terminology of category theory, including limits, functors, natural transformations, adjoints, and cartesian closed categories. Four case studies illustrate applications of category theory to programming language design, semantics, and the solution of recursive domain equations. A brief literature survey offers suggestions for further study in more advanced texts.

    It reveals the attraction that has drawn leading mathematicians and amateurs alike to number theory over the course of history.

    Its easy-to-read treatment offers an intuitive approach, featuring informal discussions followed by thematically arranged exercises. Intended for undergraduate courses in abstract algebra, it is suitable for junior- and senior-level math majors and future math teachers. This second edition features additional exercises to improve student familiarity with applications. An introductory chapter traces concepts of abstract algebra from their historical roots. Succeeding chapters avoid the conventional format of definition-theorem-proof-corollary-example; instead, they take the form of a discussion with students, focusing on explanations and offering motivation. Each chapter rests upon a central theme, usually a specific application or use. The author provides elementary background as needed and discusses standard topics in their usual order. He introduces many advanced and peripheral subjects in the plentiful exercises, which are accompanied by ample instruction and commentary and offer a wide range of experiences to students at different levels of ability.

    As well as lucid descriptions of all the topics and many worked examples, it contains over 800 exercises. New stand-alone chapters give a systematic account of the 'special functions' of physical science, cover an extended range of practical applications of complex variables, and give an introduction to quantum operators. Further tabulations, of relevance in statistics and numerical integration, have been added. In this edition, half of the exercises are provided with hints and answers and, in a separate manual available to both students and their teachers, complete worked solutions. The remaining exercises have no hints, answers or worked solutions and can be used for unaided homework; full solutions are available to instructors on a password-protected web site, www.cambridge.org/9780521679718.

    Weygandt, Paul D. Kimmel, and Donald E. Kieso, which incorporates International Financial Reporting Standards (IFRS) into the existing textbook framework. On almost every page, the book addresses every accounting topic from the perspective of IFRS while still highlighting key differences between IFRS and US GAAP. Following the reputation for accuracy, comprehensiveness, and currency, the authors have painstakingly created a book dedicated to assisting students learning accounting topics under the rules of IFRS.

    This book picks you up at the very beginning and guides you through the foundations of algebra using lots of examples and no-nonsense explanations. Each chapter contains well-chosen exercises as well as all the solutions. No prior knowledge is required. Topics include: Exponents, Brackets, Linear Equations and Quadratic Equations. For a more detailed table of contents, use the "Look Inside" feature. From the author of "Great Formulas Explained" and "Physics! In Quantities and Examples".

    The authors present all basic management concepts and principles in "bite-size" chunks, 2- to 6-page sections, to optimize student learning and also emphasize the practicality of the subject matter. In addition, instructor and students are given a wealth of classroom-tested resources.

    The tenth edition includes an extensive update with new examples and timely HR topics added. Most opening vignettes and "Did You Know?" boxes are new to provide the most relevant information. The "Workplace Issues, Technology Corner," and "Ethical Issues" in HRM boxes have also been updated to reflect current ideas and issues in HR. HR professionals will find more detailed discussions on topics including HR as a career, outsourcing of HR, discipline and dismissal, employment branding, and more.

    It discusses new results, along with applications of probability theory to a variety of problems. The book contains many exercises and is suitable for use as a textbook on graduate-level courses involving data analysis. Aimed at readers already familiar with applied mathematics at an advanced undergraduate level or higher, it is of interest to scientists concerned with inference from incomplete information.

    This book offers a full range of exercises, a precise and conceptual presentation, and a new media package designed specifically to meet the needs of today's readers. The exercises gradually increase in difficulty, helping readers learn to generalize and apply the concepts. The refined table of contents introduces the exponential, logarithmic, and trigonometric functions in Chapter 7 of the text.KEY TOPICS Functions, Limits and Continuity, Differentiation, Applications of Derivatives, Integration, Applications of Definite Integrals, Integrals and Transcendental Functions, Techniques of Integration, Further Applications of Integration, Conic Sections and Polar Coordinates, Infinite Sequences and Series, Vectors and the Geometry of Space, Vector-Valued Functions and Motion in Space, Partial Derivatives, Multiple Integrals, Integration in Vector Fields.MARKET For all readers interested in Calculus.

    The new edition will be a valuable resource for new primary teachers as they prepare to teach this curriculum.Some of the changes in the new edition include the following:New chapters on key ideas and key processes in primary mathematicsReordering of the chapters to give more prominence to using and applying mathematicsFurther material on graphs in the chapter on coordinates and linear relationshipsReferences throughout to the new Primary CurriculumResearch focus in every chapterUpdating of suggestions for further readingMore discursive answers to some of the self-assessment questionsA companion website providing a comprehensive glossary and additional material to enable primary trainees to prepare with confidence for the ITT Numeracy testA companion Student Workbook available for purchase, providing further self-assessment examples for checking understanding, for using and applying mathematics, and for teaching and learningExtensively used on primary PGCE courses and undergraduate courses leading to QTS, this book is an essential resource for all new primary teachers.

    'Social Work Macro Practice' focuses on work with organizations and communities, including planned change approaches and implementation.