It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

      Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany.  What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.

    We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems ... [This book] probes the psychological forces that push us downstream--including 'problem blindness,' which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored ... victories by switching to an upstream mindset.

     When a woman with horns and hooves came to my door, I could have stayed in bed. I could have ignored her invitation to a world unknown. Instead, I saved her life. And that changed everything. She is a marvelous creature, with fickle desires and a mischievous glint in her onyx-black eyes. She is brazen and brash and bold — though vulnerable. She is hunted. But she is not without hope. A goddess of resplendent grace and beauty watches over the mythical races of the dark forest. She awaits a champion to save them from the brink of a violent extinction. To protect the women I grow to love, I must abandon my small and backwater life to become something more. I must become her emissary. A holy goddess who sees without sight. A muscled cyclopean beauty en route to the castle's door. A thirsty satyress with a penchant for cherry wine. Together, we will reshape the world. WARNING: This book contains violence and gore, explicit sexual encounters, puppets, a goddess with no love of privacy, monster girls in mortal danger, a pampered prince, dazzling divine artifacts, insatiable women, blessed intercourse in a holy temple, death and dismemberment, a god whose anger ignites at deception, a pageant dressing room of hideous horrors, and a rapist who gets tossed into another dimension.

    Includes: Wuthering Heights and Emma

    They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.This book is recommended for usability professionals, developers, programmers, information architects, interaction designers, market researchers, and students in an HCI or HFE program.

    The design should incorporate flexibility for dealing with seasonal changes, as well as long-term changes in wastewater quality and future regulations. Good planning and design, therefore, must be based on five major steps:characterization of the raw wastewater quality and effluent, pre-design studies to develop alternative processes and selection of final process train, detailed design of the selected alternative, contraction, and operation and maintenance of the completed facility. Engineers, scientists, and financial analysts must utilize principles from a wide range of disciplines: engineering, chemistry, microbiology, geology, architecture, and economics to carry out the responsibilities of designing a wastewater treatment plant. The objective of this book is to present the technical and nontechnical issues that are most commonly addressed in the planning and design reports for wastewater treatment facilities prepared by practicing engineers. Topics discussed include facility planning, process description, process selection logic, mass balance calculations, design calculations, and concepts for equipment sizing. Theory, design, operation and maintenance, trouble shooting, equipment selection and specifications are integrated for each treatment process. Thus delineation of such information for use by students and practicing engineers is the main purpose of this book.

    The changes were more than anyone could have dreamed of: magical powers, a stronger body, and a call to adventure.And it should have been a paradise. Gifted the ability to combine spells with my Meta Bracer, I should have had an easy climb to the top.Maybe it was just me, Jory Mitchels, previously middle management in a start up from hell. The change was supposed to make life better for the humans of Earth, but something went wrong. An anomaly occurred involving my previous boss, a misguided man child billionaire who believes in the healing power of crystals and essential oils.On a quest to clean up the bastard's mess, with a beautiful sorceress and a brimstone burping monster at my side, this second life as a glass cannon mage is off to a memorable start.(Contains unconventional relationships and adult situations.)

    His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up. Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

    Narnia...where owls are wise, where some of the giants like to snack on humans, where a prince is put under an evil spell...and where the adventure begins. Eustace and Jill escape from the bullies at school through a strange door in the wall, which, for once, is unlocked. It leads to the open moor...or does it? Once again Aslan has a task for the children, and Narnia needs them. Through dangers untold and caverns deep and dark, they pursue the quest that brings them face and face with the evil Witch. She must be defeated if Prince Rillian is to be saved.

    Combining practical, theoretical, and historical, this book is a must for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.Having established itself as a standard in its field The Elements of Typographic Style is house manual at most American university presses, a standard university text, and a reference work in studios of designers around the world. It has been translated into italian and greek, and dutch.

    The bullet that ripped my girlfriend away from me in Iraq, ripped a May shaped hole in my heart that I don't want to fill. The only time my lungs fully remember how to do something as simple as breathing air is when I'm with a woman who can never be mine. In a relationship? I'll take it. Engaged? Yes please. Married? Hell yeah. Then I met her. The blonde with the boyfriend who's involved with everything I hate. I don't know if she knows what he's into, all I know is that my pants aren't the only thing that tighten when I'm around her. And now history is trying to repeat itself and I'm letting it happen over my dead body. Juliana: My life is comfortable. My boyfriend is seriously good-looking and my best friend is fun, supportive and always up for having a good time. I'm content, until I'm not. My perfectly constructed life comes crashing down around me and it's a mysterious, super hunky ex- SEAL who's suddenly at the right place at the right time. Every time. But when choices I didn't make impact my life in ways I never thought possible, I'm alone. Screwed. Terrified. When everything is on the line and your life is on the wrong side of the plumbing system, what do you do? I don't know... I don't know because this wasn't my mess to clean up. I like to think I'm an optimist, but how is it possible that anything good can come of this?

     The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

    Keep Playing. Keep Creating. In his previous books Steal Like an Artist and Show Your Work!, both New York Times bestsellers, Austin Kleon gave readers the keys to unlock their creativity and showed them how to become known. Now he offers his most inspiring work yet, with ten simple rules for how to stay creative, focused, and true to yourself—for life. The creative life is not a linear journey to a finish line, it’s a loop—so find a daily routine, because today is the only day that matters. Disconnect from the world to connect with yourself—sometimes you just have to switch into airplane mode. Keep Going celebrates getting outdoors and taking a walk (as director Ingmar Bergman told his daughter, ”The demons hate fresh air”). Pay attention, and especially pay attention to what you pay attention to. Worry less about getting things done, and more about the worth of what you’re doing. Instead of focusing on making your mark, work to leave things better than you found them.Keep Going and its timeless, practical, and ethical principles are for anyone trying to sustain a meaningful and productive life.

    Yet as a complete beginner, and a terrified one at that, in April 2018 Fiona set out to see if she could stand up paddleboard up the west coast of Britain, 800 miles from Land’s End to John O’Groats (LEJOG). Having walked and cycled LEJOG the year before, something inexplicably compelled her to see if she could turn her previous adventures into a length of Britain triathlon and set three new world records. Along the way Fiona was joined by dolphins, paddled 40 miles across the Irish Sea, and battled past whirlpools. This inspiring and gripping account shows that no matter what the odds, if you dare to start before you’re ready, anything is possible. "Fiona’s stand up paddleboard adventure certainly tested her to the limits. Having had a bad experience in water when she was a child, and then to put herself in a situation that pushes on that fear, week after week, is no mean feat. Along the way she lost sight of shore to paddle across the Irish Sea, becoming the first woman to do so. Through all of the challenges she faced, it was her belief in herself and those around her that enabled her to keep moving forwards." - Sean Conway Fiona Quinn is a keynote speaker, endurance adventurer and entrepreneur. Sharing stories with everyone from school children to business executives, she enthusiastically invites you to change your view of what’s possible.