It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

    This art form has been developed by Rick Roberts and Maria Thomas. What I love most about this art form is that all the patterns are based on simple lines, circles and shapes. Anyone can do it. The beauty of Zentangle lies in the way these patterns evolve from their simple building blocks. Different patterns are put together to create small ‘tiles’ or square drawings. Zentangle art has been used by artists from all over the globe and from all art fields. They have incorporated Zentangle art into everything from mixed media, paper crafting, scrap booking to home décor projects. A simple search on Google images will reveal the vast world of Zentangle art! Zentangle art has also been used by kids all over the world to have fun and make paper toys. With this book Zentangle art can now be used by you to rest, relax, create and make art! This book is perfect for the beginner as well as the experienced tangler. We will go through the list of tools needed, basic tangles created by Rick and Maria, Zentangle Inspired Projects, creating new tangles and lots of worksheets for you to play with and have fun. So left brained or right brained, artist or scientist, child or adult join us in this wonderful journey as we discover and create awesome doodles and tangles. This book will take you from the tools needed to start your Zentangle art experience to creating some beautiful Zentangle Inspired Art pieces that will range from mixed media to home décor crafts. Let’s take a brief look at all we will cover in this book. We will discuss paper, pencils, tiles and log books to store patterns. Once we have all the basics in place we will move on to basic tangle patterns. These tangle patterns have either all been developed by the founders of Zentangle, Rick and Maria or are part of the list of official tangles. They are a great place to start your tangling adventure. Tangles can also be enhanced in several different ways. We will talk about four of these methods and share some examples. Next up we will add some color to the black and white world of Zentangle Art and stir things up a bit. We will go through several different ways in which color can be incorporated in your tangled art. Then we come to the art creation section of the book! In Chapter 5 I will share lots of worksheets for exercises and projects you can do yourself whenever you want. The worksheets come as an easy download and you can print as many as you want to use for yourself or share with family and friends when you introduce them to tangling. These worksheets come as a separate pdf which is available for FREE download for all readers. In Chapter 6 I will outline and give instructions for several applications of Zentangle art in the popular art and craft forms today. We will talk about mixed media art dolls, home décor items, book making, art journaling, card making, paper quilts, Artist Trading Cards and paper crafting. To finish up I will share with you a few of the tangles I have come up with and will show you how to create your own!

    

    This guide covers everything from microphone placement to multitracking and mastering, helping you choose the right tools and use them like a pro. Discover how to: Create a studio around your budget Direct signal flow to maximize your sound Apply the best microphone techniques Use compressors and limiters properly Build a space for optimum mixing

    This full-color guide will have you blazing through the web, staying entertained with the latest apps and games, watching your favorite TV shows and movies, and, of course, reading magazines, newspapers, and books to indulge all your interests. Whether this is your first tablet or you're upgrading from another device, you'll get to know your Kindle Fire HD and rekindle your love of reading with "Kindle Fire HD For Dummies"!Covers the Kindle Fire HD and original Kindle FireHelps you navigate the interface, customize your settings, get connected, and take advantage of Amazon CloudShows you how to work with the built-in apps and find new ones to to try out from the Amazon AppstoreExplains how to fill your Kindle Fire with cool stuff - from movies and music to videos, photos, apps, e-books, and moreWalks you through using Amazon's incredibly smooth Amazon Silk web browser to find anything you need online and keep in touch with e-mail, Skype, Facebook, and TwitterLight 'er up and unleash the fun with "Kindle Fire HD For Dummies"!

    You'll progress from a complete beginner regarding Arduino programming and electronics knowledge to intermediate skills and the confidence to create your own amazing Arduino projects. Absolutely no experience in programming or electronics required!Rather than requiring you to wade through pages of theory before you start making things, this book has a hands-on approach. You will dive into making projects right from the start, learning how to use various electronic components and how to program the Arduino to control or communicate with those components.Each project is designed to build upon the knowledge learned in earlier projects and to further your knowledge in programming as well as skills with electronics. By the end of the book you will be able create your own projects confidently and with creativity.Please note: the print version of this title is black & white; the eBook is full color. You can download the color diagrams in the book from http: //www.apress.com/9781430232407

    Data Science For Dummies is the perfect starting point for IT professionals and students interested in making sense of their organization’s massive data sets and applying their findings to real-world business scenarios. From uncovering rich data sources to managing large amounts of data within hardware and software limitations, ensuring consistency in reporting, merging various data sources, and beyond, you’ll develop the know-how you need to effectively interpret data and tell a story that can be understood by anyone in your organization. Provides a background in data science fundamentals before moving on to working with relational databases and unstructured data and preparing your data for analysis Details different data visualization techniques that can be used to showcase and summarize your data Explains both supervised and unsupervised machine learning, including regression, model validation, and clustering techniques Includes coverage of big data processing tools like MapReduce, Hadoop, Dremel, Storm, and Spark It’s a big, big data world out there – let Data Science For Dummies help you harness its power and gain a competitive edge for your organization.

    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    In addition, you'll gain access to over 100 (and growing!) FREE social media video tutorials.

    Written for her blog over the years as Victoria's editing business blossomed, this advice is now hard to find and hidden - and now collected just for you, for free.

     Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result. But it doesn't have to be this way. I've spent the last seven years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 17 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you. The book includes: - What you need to know before you self-publish - Why self-publishing an ebook is a good idea - How to format an ebook - Exclusivity and going direct - How to self-publish an ebook - Why self-publish a print book - Print-on-demand will change your life - What you need to know before you print - How to self-publish a print book - What to do if you want help with the publishing process - After self-publishing - How much does it cost to self-publish? - How do you get paid when you self-publish? - Book marketing principles - How to market fiction - How to market non-fiction Plus, links to more useful resources. If you're ready to successfully self-publish, then download a sample or buy now. You can also get your free Author 2.0 Blueprint and mini-course at TheCreativePenn.com/blueprint (just copy and paste into your browser)

    An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits.Social Media Marketing is becoming a necessity, for a Small Business Enterprise and also for the large Corporate Mammoths...It is the easiest and fastest way to relay advertising and marketing products and services to your target market...And this book provides you the...Unfair Edge.The book is divided into 6 parts: # General Strategies # Video Strategies # Image Strategies # Hashtag Strategies # Facebook Strategies # Twitter StrategiesEnjoy 'Unusually Effective' and make your business achieve Mind Blowing Social Media Success

    Patrick Smith, airline pilot and author of the web's popular Ask the Pilot feature, separates the fact from fallacy and tells you everything you need to know...-How planes fly, and a revealing look at the men and women who fly them-Straight talk on turbulence, pilot training, and safety-The real story on congestion, delays, and the dysfunction of the modern airport-The myths and misconceptions of cabin air and cockpit automation-Terrorism in perspective, and a provocative look at security-Airfares, seating woes, and the pitfalls of airline customer service-The colors and cultures of the airlines we love to hateCockpit Confidential covers not only the nuts and bolts of flying, but also the grand theater of air travel, from airport architecture to inflight service to the excitement of travel abroad. It's a thoughtful, funny, at times deeply personal look into the strange and misunderstood world of commercial flying.It's the ideal book for frequent flyers, nervous passengers, and global travelers.Refreshed and vastly expanded from the original Ask the Pilot, with approximately 75 percent new material.

    The romance arc is made up of its own story beats, and the external plot and theme need to be braided to the romance arc—not the other way around. Told in conversational (and often irreverent) prose, Romancing the Beat can be read like you are sitting down to coffee with romance editor and author Gwen Hayes while she explains story structure. The way she does with her clients. Some of whom are regular inhabitants of the New York Times and USA Today bestseller lists. Romancing the Beat is a recipe, not a rigid system. The beats don’t care if you plot or outline before you write, or if you pants your way through the drafts and do a “beat check” when you’re revising. Pantsers and plotters are both welcome. So sit down, grab a cuppa, and let’s talk about kissing books.

    It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.