Book picks similar to
The Bottom Line: Business Finance: Your Questions Answered by Paul Barrow
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finance
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Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community
Douglas B. Sosnik - 2006
"Applebee's America" cracks the twenty-first-century code for political, business, and religious leaders struggling to keep pace with the times. A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's beltway in search of keys to winning leadership.They discovered that successful leaders, even those from disparate fields, have more in common than not.Their book takes you inside the reelection campaigns of Bush and Clinton, behind the scenes of hyper-successful megachurches, and into the boardrooms of corporations such as Applebee's International, the world's largest casual dining restaurant chain. You'll also see America through the anxious eyes of ordinary people, buffeted by change and struggling to maintain control of their lives.Whether you're promoting a candidate, a product, or the Word of God, the rules are the same in Applebee's America.- People make choices about politics, consumer goods, and religion with their hearts, not their heads.- Successful leaders touch people at a gut level by projecting basic American values that seem lacking in modern institutions and missing from day-to-day life experiences.- The most important Gut Values today are community and authenticity. People are desperate to connect with one another and be part of a cause greater than themselves. They're tired of spin and sloganeering from political, business, and religious institutions that constantly fail them.- A person's lifestyle choices can be used to predict howhe or she will vote, shop, and practice religion. The authors reveal exclusive new details about the best "LifeTargeting" strategies.- In this age of skepticism and media diversification, people are abandoning traditional opinion leaders for "Navigators." These otherwise average Americans help their family, friends, neighbors, and coworkers negotiate the swift currents of change in twenty-first-century America.- Winning leaders ignore conventional wisdom and its many myths, including these false assumptions: Voters only act in their self-interests; Republicans rule exurbia; and technology drives people apart. "Wrong, wrong, and wrong."- Once you squander a Gut Values Connection, you may never get it back. Bush learned that hard lesson within a year of winning reelection."Applebee's America" offers numerous practical examples of how leaders -- whether from the worlds of politics, business, or religion -- earn the loyalty and support of people by understanding and sharing their values and goals.
Marketing in the Groundswell
Charlene Li - 2009
The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.
Sir Alex Ferguson: The Official Manchester United Celebration of his Career at Old Trafford
David Meek - 2011
But re-establishing the Reds as the most successful club in the land was an enormous task. Famously, he knew he had to knock Liverpool of their perch. At the dawn of the Premier League era, in 1992-93, United had gone twenty-six years without being champions, but that season Ferguson finally led the club to title success and in 2010-11 he finally achieved the record-breaking nineteenth title. On top of that, Sir Alex has led Manchester United to two Champions League victories and many other trophies. This fascinating book not only celebrates what Sir Alex has achieved at United, but also seeks to explain just how he has gone about creating this remarkable dynasty, constantly rebuilding the team and driving them forward to yet more glory. In an era when most managers are lucky if they last two years, Sir Alex's achievement of lasting twenty-five years at the very top is truly astonishing. This book is the club's fitting tribute to his career.
Refuting the External World
Göran Backlund - 2014
It will effectively reveal and dispel any wrong-thinking surrounding this idea upon which all else stands. The purpose? To unburden you from all notions of ‘self’, allowing you to directly discover the raw, non-dual truth of Being.This isn't the first work that tackles this subject. But others have left it at “we can’t really know whether there’s anything beyond our experience”, while I go all the way and say that we can know – and in this book I’ll show you exactly how and why this idea of an objective, physical universe of time and space beyond our perceptions is nothing but a figment of our imagination.But it’s a book unlike all others on the contemporary non-dual awakening scene. You won’t find any ‘pointers’ in it. What you’ll find is stone cold logic hacking away at the very foundation of existence itself. And in its wake; when the dust finally settles; you’ll recognize that, not only were the words of the sages true all along, but they've gone from being a remote possibility to being the light and guiding principle of your life. What words?"Consciousness is all."
Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat (Social Media, Social Media Marketing)
David Kelly - 2016
You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies. Would you like to know more about: The Advance Strategies That The Pros Use. Doubling Your Instagram Followers Understanding Facebook Ad marketing Top Strategies For Growth Monetizing Your Social Media This book breaks training down into easy-to-understand modules. It starts from the very beginning of dog training, so you can get great results - even as a beginner! Download Social Media:Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Scroll to the top and select the "BUY" button for instant download. You’ll be happy you did!
Waffle Street: The Confession and Rehabilitation of a Financier
James Adams - 2010
Wearied by eight years in the bond market and disillusioned by the financial services profession, he decides to get an “honest job” for a change. Before he knows what hit him, Jimmy finds himself waiting on tables of barflies at his local Waffle House.Amidst the glorious chaos of the night shift, the 24-hour diner affords a bevy of comedic experiences as the author struggles to ingratiate himself with a motley crew of waiters and cooks.Unexpectedly, the restaurant also becomes a font of insight into financial markets and the human condition.In a uniquely hilarious and thought-provoking narrative, Waffle Street unravels the enigmas of money, banking, economics, and grits once and for all. As they laugh heartily at the author’sexpense, readers will develop a profound appreciation for the first principle of economics: there really is no such thing as a free lunch.
True Singapore Ghost Stories: Book 14
Russell Lee - 2006
'Dead men DO tell tales! And everybody wants to know what they say. So they use Ouija boards, Tarot cards, etc. Do these work?' Read what RUSSELL LEE says.
The Honest Guide to Stock Trading: Make Market-Beating Returns. Achieve Long-Term Wealth
Llewelyn James - 2014
This book is not about day-trading, it is not the ‘holy grail’ and it’s not going to make you a millionaire overnight. But if you follow the author’s exact rules and trading psychology tips, you’ll learn how to manage your trading account like a true professional. Download your copy today and discover… • How to successfully trade stocks, forex, ETFs, commodities and bonds. • How to calculate your position size for each trade. • When to enter and exit positions. • Where to put your stop-losses and profit targets. • How to cut your losing trades quickly and let your winning trades run. • How to find the most promising markets to trade in less than 20 minutes each evening. • How to combine fundamental and technical analysis to find the strongest stocks from the strongest industries. • How to find penny stocks that could make triple-digit returns, without day-trading or taking unnecessary risks. • How to define bull markets and bear markets using simple tools. • How to use correlation analysis to improve your diversification and profits, while simultaneously reducing your risk. • How to overcome the psychological barriers that prevent the majority of traders from ever making a dime. • And much more. Buy Your Copy Today and Receive 100% Free Access to The Accompanying Video Series and Exclusive Downloadable Content.
Ayn Rand: The Playboy Interview
Ayn Rand - 1964
It covered jazz, of course, but it also included Davis’s ruminations on race, politics and culture. Fascinated, Hef sent the writer—future Pulitzer-Prize-winning author Alex Haley, an unknown at the time—back to glean even more opinion and insight from Davis. The resulting exchange, published in the September 1962 issue, became the first official Playboy Interview and kicked off a remarkable run of public inquisition that continues today—and that has featured just about every cultural titan of the last half century.To celebrate the Interview’s 50th anniversary, the editors of Playboy have culled 50 of its most (in)famous Interviews and will publish them over the course of 50 weekdays (from September 4, 2012 to November 12, 2012) via Amazon’s Kindle Direct platform. Here is the interview with the novelist and philosopher Ayn Rand from the March 1964 issue.
Essential Elements 2000 - Book 1: Flute [With CDROM]
Hal Leonard Corporation - 1999
Features: - Same great Essential Elements 2000 method - 15-minute video/"super lesson" for learning the basics- Play-along mp3* tracks for all 185 exercises (featuring a professional player on your instrument)- Tempo Adjustment Software- Duets and Trios- Music Listening Library- SmartMusic Software for Exercises 1-100 (for use on PC/Mac) - practice, record, and email a performance with on-screen assessment *mp3 files will play on most current CD or DVD players Authors: Tim Lautzenheiser, John Higgins, Charles Menghini, Paul Lavender, Tom C. Rhodes, Don Bierschenk
Skating Where the Puck Was: The Correlation Game in a Flat World
William J. Bernstein - 2012
This series is not for novices. This booklet explores the notion that, as a general rule, no magic policy rich in high-return/low-correlation alternative asset classes exists that will simultaneously preserve upside reward and protect against downside losses. And as long as I'm lowering your expectations, this booklet is most certainly not a blueprint for the "perfect portfolio." You're an adult, after all, so you know that the future efficient frontier lies well beyond our ken; presumably you already know all about the mechanics, long-term benefits, as well as the uncertainties, of wide diversification and factor tilt using low-cost, efficient vehicles and the risk/reward spectrum between all-fixed-income and all-equity portfolios. Rather, this booklet provides a way of navigating a global investment landscape that grows ever more linked by the month, and a way of thinking about diversification.
The Luck Factor
Max Gunther - 1978
We can't see it, or touch it, but we can feel it. We all know it when we experience it. It's an obvious description of obvious events. But does it go deeper than this? And if it goes deeper, does it do so in any way which we can harness to our own and others' advantage? Taking us on a richly anecdotal ride through the more popular theories and histories of luck - from pseudoscience to paganism, through mathematicians to magicians - Max Gunther arrives at a careful set of scientific conclusions as to the nature of luck, and the possibility of managing it. Based entirely on drawing out the logical truths hidden in some examples of outrageous fortune (and some of the seemingly absurd theories of its origins), he presents readers with the concise formulae which make up what he calls "The Luck Factor" - the five traits that lucky people have in common - and shows how anyone can improve their luck.
The Shadow Market: How Sovereign Wealth Funds and Rogue Nations Threaten America's Financial Future
Eric J. Weiner - 2010
Weiner reveals how foreign countries and private investors are increasingly controlling the global economy and secretly wresting power from the United States in ways that our government cannot reverse and about which the average American knows nothing. The most potent force in global commerce today is not the Federal Reserve, not the international banks, not the governments of the G7 countries, and certainly not the European Union. Rather, it is the multi-trillion-dollar network of super-rich, secretive, and largely unregulated investment vehicles—foreign sovereign wealth funds, government-run corporations, private equity funds, and hedge funds—that are quietly buying up the world, piece by valuable piece. As Weiner’s groundbreaking account shows, the shadow market doesn’t have a physical headquarters such as Wall Street. It doesn’t have a formal leadership or an index to track or a single zone of exchange. Rather, it comprises an invisible and ever-shifting global nexus where money mixes with geopolitical power, often with great speed and secrecy. Led by cash-flush nations such as China, Kuwait, Abu Dhabi, Singapore, Saudi Arabia, and even Norway, the shadow market is hiring the brightest international financial talent money can buy and is now assembling the gigantic investment portfolios that will form the power structure of tomorrow’s economy. Taking advantage of the Great Recession and subsequent liquidity problems in the United States and Europe, the major players of the shadow market are deploying staggering amounts of cash, controlling the capital markets, and securing not only major stakes in multinational companies but huge tracts of farmland and natural resources across the world. Yet that’s not all; they’re also pursuing political agendas made possible by their massive wealth and are becoming increasingly aggressive with the United States and other governments. Highly informative and genuinely startling, Eric J. Weiner’s up-to-date account gets out in front of daily events, with proof of his argument destined to appear in the news for years to come. The Shadow Market moves the conversation from “international competition” to “global financial warfare,” and stands as an urgent must-read for anyone interested in the future of the global economy, America’s position in the world, or how and where to invest money today. DID YOU KNOW? ***The Pentagon has run elaborate simulations of global financial war. Result: America lost, and the shadow market won. ***The U.S. dollar is under siege as a global currency; oil-producing nations have already begun secret discussions about replacing it in oil trading. ***While Greece was burning in the spring of 2010, the shadow market nations were spending hundreds of billions of dollars all over the world rather than helping to fix the European crisis. Why? Because it wasn’t their problem. ***With its wealth of natural resources, Brazil may be more powerful than Germany, France, and Great Britain put together, and may soon rival the United States for economic supremacy in the Western Hemisphere. ***In April 2009, China told the International Monetary Fund to sell 3,217 tons of gold. How much did China buy? That’s a secret. What else is China buying? As many of the oil reserves in non–Middle Eastern countries as it can, including in Canada. It has bought so many Australian natural resource companies that Australia is getting nervous. And some would say that China has, in effect, already purchased Taiwan. ***Many of the shadow market countries are racing to improve their food-security risks by buying large swaths of farmland in other countries, potentially at the risk of starving the local citizens. Saudi Arabia has a farm the size of Connecticut in Indonesia, and Korean industrial giant Daewoo controls half the arable land of Madagascar. ***Iran is China’s third largest oil supplier and in return receives significant protection from Chinese diplomats, who are increasingly important players on the geopolitical stage. ***The shadow market countries will soon control nearly $20 trillion in assets, a sum greater than the gross domestic product of the United States.
