The Book of Business Awesome is designed as two shortbooks put together--one read from the front and the other readfrom the back when flipped over. Covering key business conceptsrelated to marketing, branding, human resources, public relations, social media, and customer service, The Book of BusinessAwesome includes case studies of successful businesses thatgained exposure through being awesome and effective. This bookprovides actionable tools enabling readers to apply the conceptsimmediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreckstories of unsuccessful businesses and showcases what not todo.Key concepts include the power of peripheral referrals and howto create content for your "third circle"Explains how to re-recruiting your employees and re-court yourcustomersEnsure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your businesstoday.

    I SEE MYSELF IN MY FANS AND MY FANS SEE THEMSELVES IN ME. I CALL THEM LITTLE MONSTERS BECAUSE THEY ARE MY INSPIRATION.” —LADY GAGA   Famous for her avant-garde outfits, over-the-top per­formances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans.   She’s one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.   In Monster Loyalty marketing expert Jackie Huba explores Gaga’s biography and fan philosophy and iso­lates the seven lessons any business can learn from her. For instance…Focus on your One Percenters: Lady Gaga is  investing today in the audience she hopes to have twenty-five years from now. She spends most of her efforts on just 1 percent of her base, the highly engaged superfans who spread her message. Lead with values: Gaga stands out not just for her music but also for her message that it’s okay to be yourself and to love others for who they are. When you connect with customers beyond just providing a product or service, you create a lasting bond. Give them something to talk about: Whether she’s wearing a meat dress or delivering jaw-dropping performances, Lady Gaga knows what will get people talking. Making your business word-of-mouth-worthy cuts down on advertising costs and spreads buzz faster than anything else.   Love her or hate her, you can’t ignore Lady Gaga. And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty.

    The author shows how each manager must be a human resource problem solver. The tenth edition emphasises the most relevant and up-to-date practices.

    Complete with exclusive photos and stories from his childhood as well as lots of behind-the-scenes fun, Austin's first official book will give you the glimpse into his life you can't get by following him on Twitter. Mahomies, this book is for you!

    It’s not a lofty book. It’s an affordable resource that feels like a sit-down with someone who has real answers to share.

    Once Lil C decides he wants to help her and the other Pitbulls run Emerald City, he will not take no for an answer. He pushes the subject so much, their seemingly in tact relationship begins to falter. Yvette tries to maintain control of her relationship with Chris by not being in the relationship. When Chris makes an unexpected move, it causes her to question her feelings and her sexuality. Will being tough get her through an even tougher moment in her life? Carissa has two loves. One makes her feel high, and the other makes her crazy for him. But when she discovers that their private sex life is not so private, she questions who he really is and what he really wants. Kenyetta was never able to fully recover over the loss of Dyson, and because of it, she meets another man who may not be the best choice. And when she betrays her friends she realizes life is more difficult than she can deal with and feels she needs an out. Lil C grows up quickly in this novel, and he thinks he has it all figured out. But a threat he made to Tamir, of the Black Water Klan, causes him to grow up even faster. When an offer is placed on the table to be the drug dealer outside of Emerald, he battles with whether he ll accept and before long realizes he s also in a serious battle for his life.

    No matter how Archie came into her life, or the fact he's a little different from other children, he is precious and loved. He is hers, after all. Especially because she’s never told anyone who the father of her son is.So when Dawn’s twin brother David and his wife Rebekah are struggling to have their own child, Dawn agrees to become their surrogate, as it is the one thing she can do to help.However, creating the perfect family doesn’t always go to plan and when Dawn realises just how much her nephew needs his mother, she begins to wonder if the time has finally come to confront the past she has kept secret for so long.From the author of Waiting for You comes a story of friendship, motherhood and hope.What reviewers are saying about ‘All That is Left of Us’‘a truly mesmerising read’ - Vikbat‘A beautiful book jam packed with emotions.’ - Jessica (Goodreads)‘I can't use enough words to say how much I loved this book.’ - Sylvia (Goodreads)

    

    

    Covering the period from the 1930s to the 1980s, O’Reilly and Dugard trace the prohibition-busting bank robbers of the Depression Era, such as John Dillinger, Bonnie & Clyde, Pretty Boy Floyd and Baby-Face Nelson. In addition, the authors highlight the creation of the Mafia Commission, the power struggles within the “Five Families,” the growth of the FBI under J. Edgar Hoover, the mob battles to control Cuba, Las Vegas and Hollywood, as well as the personal war between the U.S. Attorney General Bobby Kennedy and legendary Teamsters boss Jimmy Hoffa.O’Reilly and Dugard turn these legendary criminals and their true-life escapades into a read that rivals the most riveting crime novel.

    Many of them believe they have the Next Big Thing. But very few startups live to see five years, and even fewer make it to ten. Even fewer still go on to become a global success stories.This book is a practical guide to evaluating your business idea and a must-read for all aspiring entrepreneurs.You’ll learn:-that if your new venture doesn’t follow the 10x Rule, you should not quit your day job and why-how early customer development can transform a good idea into a great opportunity-which opportunities are worth selling everything forBrad Feld and Dr. Sean Wise have been assessing startup opportunities for more than two decades. They have witnessed more than 30,000 pitches and participated in more than 500 startup launches. Now two of North America’s leading minds in venture capital share how they determine which startups will succeed and which will fail.This book is indispensable for anybody who has ever thought about starting a business or fumbled their way through giving advice about starting a business.

    Over 80 per cent of adults in the UK use caffeine every day, but when does this habit become a reliance? Caffeine is a bitter addictive drug which attacks the central nervous system and makes you jittery. Fooling you into thinking you are more alert, caffeine will often disrupt your sleep and actually increase overall fatigue. Quite simply, it's bad for you with no real benefits.In The Easy Way to Quit Caffeine, Allen Carr addresses the difficulties that coffee-drinkers and soda consumers face in trying to quit caffeine. By explaining what caffeine does to your body, and providing simple step-by-step instructions to free you from your addiction, Carr shows you how to lead a happier, healthier and more chilled life.

    After years of being a victim of domestic violence, Skye is caught between their extravagant lifestyle and his controlling behavior, but knows she has to get out. In a desperate attempt, Skye flees the abusive marriage with her three children in tow, and vows never to go back. She even begins a new life with a new identity, but lives in fear, knowing that Sandino won t rest until he finds them. Brace yourself as a shattered woman is determined to rebuild her life and protect her family at all cost, even if it means death. Besides, who wouldn t fight against their most treacherous enemy; even if it is your own husband?

    Time to move up.When Donald was a kid in the late 60's on the South Side of Chicago, he had a Schwinn Sting Ray bike. Everyone did. But everyone else had a five-speed. Donald's was a three-speed. It was good enough, as was explained by his parents, just as their Ford Maverick wasn't the neighbor's Le Mans, but it was good enough. And that's the way Donald was taught to live his life. It was a three-speed life. It was good enough. He marries Emily because she's good enough. Emily marries Donald because that's what she had planned, and she is not going to experience divorce as did her parents. Donald opens a law practice with his two best friends and roommates from college because it's good enough.Then the Roths meet their son's future in-laws and everything changes. Donald wonders if, in fact, he could get that five-speed.In this hilarious and thought-provoking novel, the whole concept of morals and convention is turned inside out. Everything is perception. If you like Richard Russo, Tom Perotta, and Jonathan Franzen, you're going to love this book.

    Her mother, a distant relative of William Faulkner, told neighbors and family that her daughter had died. The two never saw each other again. Nearly twenty-five years later, after building her own family and happy home life, a lawyer called to say her mother was dead. In this story about the fragility of memory and the complexity of family, Beam decides to look back at her own dark history, and for the secret to her mother’s madness.