A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

    Born on a farm in rural Michigan three weeks after the battle of Gettysburg, Ford hated everything about farming as soon as he could understand what it was about. So he turned his attention to the farm machinery that made the family farm run, and never looked back. It was his love of machines, then engines, and finally automobiles that Henry Ford is best known for. He designed and manufactured cars which would transform not just his family's little farm, and not just the city of Detroit. The automobile would change the world; ushering in a whole new way of living one's life. A modern life, to be sure. Beneath this diligent tycoon, lay a man of many contradictions. He worked hard to give the average American an affordable car and believed that mass consumerism was the key to keeping the world safe from war. Yet he opposed labor unions, supposedly sired a son with another woman, and was an enthusiastic anti-Semite. Inside you will read about... ✓ Henry Ford's Early Years ✓ Ford's Love for Engines ✓ The Ford Motor Company and the Model T ✓ Disdain of Labor Unions ✓ The Anti-Semite Problem ✓ Later Years and Death And much more! Follow along as you come to know Henry Ford, the man responsible for putting America and the world behind the wheels of their own cars. Was this man a genius or a dominator? Did he want those around him to live free lives with the things he invented or was he only satisfied when people read his newspaper and obeyed his advice? Read on, and form your own conclusion.

    Pink, author of TO SELL IS HUMAN and DRIVE "The Ballé books are a great way to get started or to speed up your pace of transformation, personal and organizational." —Jim Womack, Founder of Lean Enterprise Institute In their new business novel Lead With Respect, authors Michael and Freddy Ballé reveal the true power of lean: developing people through a rigorous application of proven tools and methods. And, in the process, creating the only sustainable source of competitive advantage—a culture of continuous improvement. In this engaging and insightful story, CEO Jane Delaney of Southcape Software discovers from her sensei Andy Ward that learning to lead with respect enables her to help people improve every day. “For us, lean is all about challenging yourself and each other to find the right problems, and working hard every day to engage people in solving them,” he says. Lead With Respect’s timely message brings a new understanding of lean. While lean has become essential for companies to compete in today’s global economy, most practitioners see it as a rigorous focus on process to produce higher quality goods and services—a limited understanding that fails to realize the true power of this approach. This new novel by the Ballés, the third in a series that includes Shingo Research Award-winners The Gold Mine and The Lean Manager, breaks new ground by sharing huge amounts of practical information on the most important yet least understood aspect of lean management: how to develop people through a rigorous application of lean tools. You’ll learn: • How to apply Lead With Respect attitudes to the lean tools you are using now so that you develop a truly sustainable lean culture. • What specific steps to follow to make lean leadership behaviors daily habits. • How to manage with respect through the emotion, conflict, tension, and self-doubt that you’ll face during a lean transformation.

    When we listen, we can notice that there are seven main lessons he encourages for people to learn. By learning and implementing these lessons and habits into your everyday life, you can increase your likelihood of achieving your goals and manifesting your dreams into reality. These habits work in both your personal life, as well as your career life, and will assist you in making the most of any opportunity. It is important to realize that you must work simultaneously on your personal and business lives to achieve success in either, because as Anthony says: “Success without fulfillment is failure.” You cannot truly succeed in one, if you are unhappy and failing within’ the other.

    But when she discovers the sweet side of her childhood friend, Anthony, she finds herself trapped in a dilemma. Anthony has found pleasure in teasing his best friend’s little sister. But, when one day he takes it too far and she walks off leaving him standing in front of the crowd, embarrassed and furious as he is, Anthony starts plotting his revenge, until the moment he realizes his heart beats only for her. Will he manage to make up for the chaos he has created? Will they follow their instincts and find their path to true love?Bride for the Sake of DutyEleanor has wished for true love ever since she was a little girl, but she has no other choice but to marry a man she knows nothing about, due to her father’s definite will. To make matters worse, her new husband leaves right after their nuptials for a trip overseas. When he returns after two years, he’s even more handsome than she remembers, but he still remains a complete stranger to her. Now that he is finally back home, Eleanor’s husband, Miles will find himself longing for something more than the sea. Will he finally find a place to call home in Eleanor’s eyes? Could Eleanor and Miles make up for the lost time and eventually fall in love?A Beauty for the Scarred DukeWhen the Earl of Upperton sells off his daughter Isabella as a bride for the disfigured Elliot Covington, Isabella feels terrified. Due to marry a man she has never met and whom she has believed to be a monster, she truly believes her life is over. What she has yet to discover, though, is that beneath the scars, there is a caring and kind gentleman. Isabella starts seeing Elliot’s inner beauty, but the moment they both realise they are meant to be together, outside powers will try to tear them apart. Will the Duke be able to let go of the pain and guilt that has swallowed him whole? Will two heartbroken souls find love when least expected?Her Duke in the MakingAnne believes to have found her other half until she finds herself obliged to prepare the new Duke of Somerset for his first Season. The handsome Duke, who has recently returned from America, has to adjust to a new lifestyle and be taught proper British manners. Luckily for him, Anne agrees to be his mentor, but with a condition; he will need to help Anne convince her family that Lord Rawley is the perfect match for her. Their plans will take an unexpected turn, though, when the Duke falls hopelessly in love with the enchanting woman and realises that it might be destiny that brought them together. Could Anne’s unusual agreement with the dashing Duke lead to more than she ever dreamt of?Kind Ella and the Charming DukeAfter her father’s death, Ella is devastated when her mother marries the Earl of Dandridge.The Earl is the cold hearted father of two spoiled young ladies in search of a suitor. When Rufus, Duke of Hillington, is reported to be searching for a suitable bride, the Earl will plot the most appalling schemes to hide Ella away. Ella’s rebellious heart makes her defy the orders to abstain from the Duke’s masquerade ball. After encountering the mysterious lady, Rufus cannot take his mind off of her. Will Ella and Rufus escape the Earl’s evil plans? Will they eventually have the happily-ever-after they both deserve?If you love clean Regency romances that feature dynamic and inspiring women of the era and determined, yet charming, male protagonists, then you are going to love this collection!

    Early in their travels, it seems as though Brewer’s greatest challenge will be evading the wrath of a tyrannical captain who has taken an active dislike to him. But when a hurricane sweeps away the captain, the young lieutenant is forced to assume command of the damaged ship, and a crew suffering from low morale. Brewer reports their condition to Admiral Hornblower, who orders them into the Caribbean to destroy a nest of pirates hidden among the numerous islands. Luring the pirates out of their coastal lairs will be difficult enough; fighting them at sea could bring disaster to the entire operation. For the Defiant to succeed, Brewer must rely on his wits, his training, and his ability to shape a once-ragged crew into a coherent fighting force.

    But there was nothing inherently special about them! They only knew to abide by an ancient rule of nature. Nature, in turn, rewarded them with strength, agility, and health.Your lifelong health is largely determined by what goes on inside your body at the microscopic level. Every meal you eat, beverage you drink, and moment of exertion or rest impacts your internal machinery. With the right intake of food, regular exercise, and an occasional break from both, your body begins to experience autophagy. And that is what this book is going show you!This book will teach you about: What is Autophagy and how it works How to age slower and be vigorous throughout your life Which foods make you live longer and build muscle How to promote health and longevity with intermittent fasting the various ways to fast the weight loss effects of fasting How to use autophagic processes to delay or prevent signs of aging Autophagy mistakes to avoid This manual is for everyone who values their life and health. It is for who is young and old alike who value healthy living and would like to keep their bodies and immune systems resilient to all forms of disease attack. The teachings of this manual are your ticket to a long, good life, without the fear of your body failing you any time soon. Buy this book right now and invest in your own health. You don’t have a second to lose! Just Click on “Buy now button” And Start Your Journey Toward a Healthier You Today!

    Topics include discussions about Business Combination, Consolidated Financial Statements - On the date of acquisition, Subsequent to date of acquisition, Financially Distressed Corporations, Accounting for Foreign Exchange.

    His company, HandMade films, went on to make some of the best British films of the 80s (Withnail and I, Time Bandits and Mona Lisa among them), but then things started to go wrong... This is the incredible and often hilarious insiders’ story of what happened...

    Are you ready for these hot billionaire brothers?Billionaire Brother’s Interior DesignerBillionaire Brother’s Club ManagerBillionaire Brother Rock StarBillionaire Brother’s EscortBillionaire Brother’s Fake WifeBillionaire Brother’s ModelBillionaire Brother’s RevengeBillionaire Brother’s WeddingBillionaire Brother’s Second ChanceBillionaire Brother’s HandlerAll have an HEA.

    

    

    

    Wearied by eight years in the bond market and disillusioned by the financial services profession, he decides to get an “honest job” for a change. Before he knows what hit him, Jimmy finds himself waiting on tables of barflies at his local Waffle House.Amidst the glorious chaos of the night shift, the 24-hour diner affords a bevy of comedic experiences as the author struggles to ingratiate himself with a motley crew of waiters and cooks.Unexpectedly, the restaurant also becomes a font of insight into financial markets and the human condition.In a uniquely hilarious and thought-provoking narrative, Waffle Street unravels the enigmas of money, banking, economics, and grits once and for all. As they laugh heartily at the author’sexpense, readers will develop a profound appreciation for the first principle of economics: there really is no such thing as a free lunch.

    Heavenly Sword and Dragon Slaying Sabre, competing with each other. Peacock Plume and Tyrant Spear, each with their own style. The youngest Sword Crafting Master on Earth had been reborn from another world. With Nine Suns Divine Stove and a scroll of Divine Equipment, he was like a fish in water, standing at the pinnacle of the martial way. The strongs were like the forest, he was the master of ups and downs!