And he's learned and experienced more about the real world and how things really work than most people could imagine.

    Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’snine sources of power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday morning.Surprisingly, a good strategy is often unexpected because most organizations don’t have one. Instead, they have “visions,” mistake financial goals for strategy,and pursue a “dog’s dinner” of conflicting policies and actions.Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding yourown thinking.Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.From the Hardcover edition.

    These highly-trained, easily-deployable, and widely-skilled infantrymen specialize in airborne assault, raids, recovery of personnel and equipment, and airfield seizure, among other difficult and dangerous missions. Drawing from over two centuries of bloody lessons learned in special operations combat, this guide gives modern soldiers the best advice possible. In straightforward language and a no-frills style, it covers deception, stealth, communications, escape and evasion, ambush operations, perimeter defense, counterintelligence, and much more. Handy and concise, this manual was designed so Rangers could easily carry it into the field. Now it is the ultimate resource for anyone who wants to know how Rangers think and work.

    Describes the struggle against entrenched ineffiency and corruption in the military, and recounts the author's own experiences trying to get equipment tested under conditions that resemble combat.

    Alexander, Hannibal, Caesar—each was a master of war. Each had to look beyond the battlefield to decide whom to fight, when, and why; to know what victory was and when to end the war; to determine how to bring stability to the lands he conquered. Each general had to be a battlefield tactician and more: a statesman, a strategist, a leader.Tactics change, weapons change, but war itself remains much the same throughout the centuries, and a great warrior must know how to define success. Understanding where each of these three great (but flawed) commanders succeeded and failed can serve anyone who wants to think strategically or has to demonstrate leadership. In Masters of Command, Barry Strauss explains the qualities these great generals shared, the keys to their success, from ambition and judgment to leadership itself.The result of years of research, Masters of Command is based on surviving written documents and archeological evidence as well as the author’s travels in Italy, France, Greece, Turkey, and Tunisia in the footsteps of Alexander, Hannibal, and Caesar.

    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    Nagl--a veteran of both Operation Desert Storm and the conflict in Iraq--considers the now crucial question of how armies adapt to changing circumstances during the course of conflicts.

    Today around the globe, at least thirty nations have weapons that can search for and destroy enemy targets all on their own. Paul Scharre, a leading expert in next-generation warfare, describes these and other high tech weapons systems—from Israel’s Harpy drone to the American submarine-hunting robot ship Sea Hunter—and examines the legal and ethical issues surrounding their use. “A smart primer to what’s to come in warfare” (Bruce Schneier), Army of None engages military history, global policy, and cutting-edge science to explore the implications of giving weapons the freedom to make life and death decisions. A former soldier himself, Scharre argues that we must embrace technology where it can make war more precise and humane, but when the choice is life or death, there is no replacement for the human heart.

    

    But the Star Wars saga has as much to say about successful strategies and real-life warfare waged in our own time and place. Strategy Strikes Back brings together over thirty of today’s top military and strategic experts, including generals, policy advisors, seasoned diplomats, counterinsurgency strategists, science fiction writers, war journalists, and ground‑level military officers, to explain the strategy and the art of war by way of the Star Wars films. Each chapter of Strategy Strikes Back provides a relatable, outside‑the‑box way to simplify and clarify the complexities of modern military conflict. A chapter on the case for planet building on the forest moon of Endor by World War Z author Max Brooks offers a unique way to understand our own sustained engagement in war-ravaged societies such as Afghanistan. Another chapter on the counterinsurgency waged by Darth Vader against the Rebellion sheds light on the logic behind past military incursions in Iraq. Whether using the destruction of Alderaan as a means to explore the political implications of targeting civilians, examining the pivotal decisions made by Yoda and the Jedi Council to differentiate strategic leadership in theory and in practice, or considering the ruthlessness of Imperial leaders to explain the toxicity of top-down leadership in times of war and battle, Strategy Strikes Back gives fans of Star Wars and aspiring military minds alike an inspiring and entertaining means of understanding many facets of modern warfare. It is a book as captivating and enthralling as Star Wars itself.

    Echevarria II presents a fascinating account of the "art of the general." Drawing on historical examples, from Hannibal's war against Rome to Napoleon's victory at Austerlitz, from the Allies' campaign to overwhelm Hitler's fortress to the terror attacks of September 11, Echevarria vividly describes the major types of military strategy and their advantages and disadvantages.Clear and engaging, this book shows that military strategy is essential for understanding major events of the past and becomes even more critical today, in a world increasingly threatened by weapons of mass destruction, terrorist attacks, and new dimensions of conflict such as cyberwar and space.

    Not simply revised, but completely re-written, the Second Edition of this classic text is a fresh reinterpretation of the theories and events surrounding the Cuban Missle Crisis, incorporating all new information from the Kennedy tapes and recently declassified Soviet files. Essence of Decision Second Edition, is a vivid look at decision-making under pressure and is the only single volume work that attempts to answer the enduring question: how should citizens understand the actions of their government?

    Outnumbered forty to one, they pursued the enemy army across the mountainous Afghanistan terrain and, after a series of intense battles, captured the city of Mazar-i-Sharif, which was strategically essential to defeat their opponent throughout the country.The bone-weary American soldiers were welcomed as liberators as they rode into the city, and the streets thronged with Afghans overjoyed that the Taliban regime had been overthrown.Then the action took a wholly unexpected turn. During a surrender of six hundred Taliban troops, the Horse Soldiers were ambushed by the would-be POWs. Dangerously overpowered, they fought for their lives in the city’s immense fortress, Qala-i-Janghi, or the House of War. At risk were the military gains of the entire campaign: if the soldiers perished or were captured, the entire effort to outmaneuver the Taliban was likely doomed.Deeply researched and beautifully written, Stanton’s account of the Americans’ quest to liberate an oppressed people touches the mythic. The soldiers on horses combined ancient strategies of cavalry warfare with twenty-first-century aerial bombardment technology to perform a seemingly impossible feat. Moreover, their careful effort to win the hearts of local townspeople proved a valuable lesson for America’s ongoing efforts in Afghanistan.

    a strong and stimulating book. It has no rival in either scope or quality. For libraries, history buffs, and armchair warriors, it is a must. For political science students, career diplomats, and officers in the armed services, its reading should be required." --History"A particularly timely account." --Kansas City Times"It reads easily but is not a popularized history... nor does the book become a history of battles.... Weigley's analyses and interpretations are searching, competent, and useful." --Perspective

     The annals of history are littered with horribly bad military leaders. These combat incompetents found amazing ways to ensure their army's defeat. Whether it was a lack of proper planning, miscalculation, ego, bad luck, or just plain stupidity, certain wartime stratagems should never have left the drawing board. Written with wit, intelligence, and eminent readability, How to Lose a Battle pays dubious homage to these momentous and bloody blunders, including: Cannae, 216 B.C.; the bumbling Romans lose 80,000 troops to Hannibal's forces. The Second Crusade; an entire Christian army is slaughtered when it stops for a drink of water. The Battle of Britain; Hitler's dreaded Luftwaffe blows it big-time. Pearl Harbor; more than one warning of the impending attack is there, but nobody listens. How to Lose a Battle includes more than thirty-five chapters worth of astonishing (and avoidable) disasters, both infamous and obscure; a treasure trove of trivia, history, and jaw-dropping facts about the most costly military missteps ever taken.