Elite athletes have known this for decades and now science is learning why it s true. In his fascinating new book "How Bad Do You Want It?," coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald s fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential."How Bad Do You Want It?" reveals new psychobiological findings including: Mental toughness determines how close you can get to your physical limit. Bracing yourself for a tough race or workout can boost performance by 15% or more. Champions have learned how to give more of what they have. The only way to improve performance is by altering how you perceive effort. Choking under pressure is a form of self-consciousness. Your attitude in daily life is the same one you bring to sports. There's no such thing as going as fast as you can only going faster than before. The fastest racecourse is the one with the loudest spectators. Faith in your training is as important as the training itself.Athletes featured in "How Bad Do You Want It?" Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John The Penguin Bingham"

    Once and for All During an afternoon of baptizing over 800 people, Pastor Rick Warren realized it was time for change. He told his congregation he needed to lose weight and asked if anyone wanted to join him. He thought maybe 200 people would sign up, instead he witnessed a movement unfold as 15,000 people lost over 260,000 pounds in the first year. With assistance from medical and fitness experts, Pastor Rick and thousands of people began a journey to transform their lives. Welcome to The Daniel Plan. Here's the secret sauce: The Daniel Plan is designed to be done in a supportive community relying on God's instruction for living. When it comes to getting healthy, two are always better than one. Our research has revealed that people getting healthy together lose twice as much weight as those who do it alone. God never meant for you to go through life alone and that includes the journey to health. Unlike the thousands of other books on the market, this book is not about a new diet, guilt-driven gym sessions, or shame-driven fasts. The Daniel Plan shows you how the powerful combination of faith, fitness, food, focus, and friends will change your health forever, transforming you in the most head-turning way imaginably---from the inside out.

    If you have ever been frustrated by failure after failure to count calories, this dietary approach is for you. Dr. Ludwig's approach allows calories to work for you. Dr. Ludwig goes into detail of how he has scientifically discovered the fact that not all calories are equal.Through a series of three phases the Always Hungry eating plan allows the dieter to conquer the cravings that always sabotage the best diet plans on the market. This is not a one week diet trip that you will jump off at first trouble, rather, this is a three phase life journey that will enhance your life and free you from eating foods (even food thought to be good like low-fat foods) that hold your body hostage.

    Allen Carr’s innovative Easyway method—which he discovered after his own 100-cigarette-a-day habit nearly drove him to despair—has helped millions kick smoking without feeling anxious and deprived. That’s because he helps smokers discover the psychological reasons behind their dependency, explains in detail how to handle the withdrawal symptoms, shows them how to avoid situations when temptation might become too strong, and enables them to stay smoke-free. Carr discusses such issues as nicotine addiction; the social “brainwashing” that encourages smoking; the false belief that a cigarette relieves stress; the role boredom plays in sabotaging efforts to stop; and the main reasons for failure. With this proven program, smokers will be throwing away their packs for good.

    Stop eating and training like one.Because most nutrition products and training plans are designed for men, it’s no wonder that so many female athletes struggle to reach their full potential. ROAR is a comprehensive, physiology-based nutrition and training guide specifically designed for active women. This book teaches you everything you need to know to adapt your nutrition, hydration, and training to your unique physiology so you can work with, rather than against, your female physiology. Exercise physiologist and nutrition scientist Stacy T. Sims, PhD, shows you how to be your own biohacker to achieve optimum athletic performance.Complete with goal-specific meal plans and nutrient-packed recipes to optimize body composition, ROAR contains personalized nutrition advice for all stages of training and recovery. Customizable meal plans and strengthening exercises come together in a comprehensive plan to build a rock-solid fitness foundation as you build lean muscle where you need it most, strengthen bone, and boost power and endurance. Because women’s physiology changes over time, entire chapters are devoted to staying strong and active through pregnancy and menopause. No matter what your sport is—running, cycling, field sports, triathlons—this book will empower you with the nutrition and fitness knowledge you need to be in the healthiest, fittest, strongest shape of your life.

    Eight Weeks to Optimum Health lays out Weil's week-by-week, step-by-step plan that will keep the body's natural healing system in peak working order. It covers diet, exercise, lifestyle, stress & environmental aspects of daily living that affect health & well-being. It includes up-to-date findings on such subjects as cholesterol, antioxidants, transfats, toxic residues, soy products, vitamins & supplements, together with a source list of information & supplies. You'll learn how to develop eating habits for well-being; start an effective exercise program based on walking & stretching; work with breathing patterns to decrease stress & improve energy; solve sleeping problems; eliminate toxins; minimize environmental hazards in daily life. Plus: programs tailored to the specific needs of pregnant women, seniors, overweight people & those at risk for cancer.If there is a heaven, sixtysomething Weil is headed there, but if he practices what he preaches, probably not for some time yet.--London TimesDr Andrew Weil is an extraordinary phenomenon.--Washington Post

    Elizabeth Blackburn discovered a biological indicator called telomerase, the enzyme that replenishes telomeres, which protect our genetic heritage. Dr. Blackburn and Dr. Elissa Epel's research shows that the length and health of one's telomeres are a biological underpinning of the long-hypothesized mind-body connection. They and other scientists have found that changes we can make to our daily habits can protect our telomeres and increase our health spans (the number of years we remain healthy, active, and disease-free).THE TELOMERE EFFECT reveals how Blackburn and Epel's findings, together with research from colleagues around the world, cumulatively show that sleep quality, exercise, aspects of diet, and even certain chemicals profoundly affect our telomeres, and that chronic stress, negative thoughts, strained relationships, and even the wrong neighborhoods can eat away at them. Drawing from this scientific body of knowledge, they share lists of foods and suggest amounts and types of exercise that are healthy for our telomeres, mind tricks you can use to protect yourself from stress, and information about how to protect your children against developing shorter telomeres, from pregnancy through adolescence. And they describe how we can improve our health spans at the community level, with neighborhoods characterized by trust, green spaces, and safe streets. THE TELOMERE EFFECT will make you reassess how you live your life on a day-to-day basis. It is the first book to explain how we age at a cellular level and how we can make simple changes to keep our chromosomes and cells healthy, allowing us to stay disease-free longer and live more vital and meaningful lives.

    Yoga is from the Sanskrit root meaning “union,” and a sutra is a thread or aphoristic verse. The basic questions “Who am I?” “Where am I going?” “What is the purpose of life?” are asked by each new generation, and Patanjali’s answers form one of the oldest and most vibrant spiritual texts in the world. He explains what yoga is, how it works, and exactly how to purify the mind and let it settle into absolute stillness. This stillness is our own Self. It is the indispensable ground for Enlightenment, which is the ultimate goal of all our aspirations.Alistair Shearer’s lucid introduction and superb translation, fully preserving Patanjali’s jewel-like style, bring these ancient but vital teachings to those who seek the path of self-knowledge today.Bell Tower’s series, Sacred Teachings, offers essential spiritual classics from all traditions. May each book become a trusted companion on the way of truth, encouraging readers to study the wisdom of the ages and put it into practice each day.

    Hague and Hunter base their methods on the four fundamental components of all human movement--balance, force, time, and space--and explain how to apply these principles to achieve efficient results. The DVD presents live demonstrations of training exercises and features an original documentary of a 5.14a/b redpoint attempt by Adam Stack and Chris Lindner. Includes 52 practical training exercises designed to advance technique, detailed anatomical illustrations that explain climbing physiology and an 85-minute DVD that shows concepts in action.

    As well as a 12-week plan that puts all your healthy intentions into action, The Feelgood Plan is packed with practical advice and interactive quizzes to help you conquer cravings, emotional eating, and find a way to fit exercise into even the most jam-packed diary.

    John 'Lofty' Wiseman presents real strategies for surviving in any type of situation, from accidents and escape procedures, including chemical and nuclear to successfully adapting to various climates (polar, tropical, desert), to identifying edible plants and creating fire. The book is extremely practical and is illustrated throughout with easy-to-understand line art and diagrams.

     The Program: THE MERIDIAN FLEXIBILITY SYSTEM® provides stretches for 16 unique muscle groups with physiological and psychological benefits.

    That is to say, for us humans who live lives of such relative security that we cultivate our strength and power more out of pride and for a sense of accomplishment than out of an absolute need to survive in the wild. The professional athlete hones his body to function well in a sports event-rather than to emerge safe from a life-or-death struggle. And even those in our military and LEO rely more on the security of their weapons and armor than on their own personal, raw power and brute strength to carry the day. There remains one environment where exuding the necessary degree of authoritative strength and power can mean the difference between life or death: the maximum security prison. In maximum security, the predator preys on the weak like we breathe air. Intimidation is the daily currency. You either become a professional victim or you develop that supreme survival strength that signals the predator to stay at bay.Paul Wade spent 19 years in hell holes like San Quentin, Angola and Marion. He entered this world a gangly, terrorized weakling and he graduated to final freedom, pound-for-pound one of the strongest humans on the planet. Paul Wade dedicated his prison life to the cultivation of that supreme survival strength. And ironically, it is in America's prisons that we can find some of the great, lost secrets of how to get immensely powerful and strong. Paul Wade mined these secrets as if his life depended on it-and of course in many ways it did.Finally free, Paul Wade pays his debt to society-not just with the horrors of his years in the hole-but with the greatest gift he could possibly give us: a priceless set of progressions that can take ANYONE who has the will from abject weakling to strength specimen extraordinaire.

     Are you ready to work miracles? Gabrielle Bernstein believes that simple, consistent shifts in our thinking and actions can lead to the miraculous in all aspects of our daily lives, including our relationships, finances, bodies, and self-image. In this inspiring guide, Gabrielle offers an exciting plan for releasing fear and allowing gratitude, forgiveness, and love to flow through us without fail. All of which, ultimately, will lead to breathtaking lives of abundance, acceptance, appreciation, and happiness. With May Cause Miracles, readers can expect incredible transformation in 40 powerful days: simply by adding up subtle shifts to create miraculous change.

    Gut, an international bestseller, gives the alimentary canal its long-overdue moment in the spotlight. With quirky charm, rising science star Giulia Enders explains the gut’s magic, answering questions like: Why does acid reflux happen? What’s really up with gluten and lactose intolerance? How does the gut affect obesity and mood? Communication between the gut and the brain is one of the fastest-growing areas of medical research—on par with stem-cell research. Our gut reactions, we learn, are intimately connected with our physical and mental well-being. Enders’s beguiling manifesto will make you finally listen to those butterflies in your stomach: they’re trying to tell you something important.