Never Eat Alone: And Other Secrets to Success, One Relationship at a Time


Keith Ferrazzi - 2005
    As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships--so that everyone wins. In "Never Eat Alone," Ferrazzi lays out the specific steps--and inner mindset--he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington's corridors of power to Hollywood's A-list, leading to him being named one of Crain's 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum. Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with "networking." He then distills his system of reaching out to people into practical, proven principles. Among them: Don't keep score: It's never simply about getting what you want. It's about getting what you want and making sure that the people who are important to you get what they want, too. "Ping" constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time--not just when you need something. Never eat alone: The dynamics of status are the same whether you're working at a corporation or attending a society event-- "invisibility" is a fate worse than failure. In the course of the book, Ferrazzi outlines the timeless strategies shared by the world's most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama. Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a "conference commando," and more, "Never Eat Alone" is destined to take its place alongside "How to Win Friends and Influence People" as an inspirational classic.

Coffee with Plato


Donald R. Moor - 2007
    Travel back to ancient Greece with Professor Emeritus of Philosophy Donald R. Moor and author Robert M. Pirsig ("Zen and the Art of Motorcycle Maintenance") to meet this legendary thinker. In addition to expanding upon his famous allegory of the cave, Plato talks about learning through dialogue, the primacy of good and the price of wrong doing, democracy, freedom and censorship, women's equality, love, and mathematics, and the search for truth.

Shameless Exploitation in Pursuit of the Common Good


Paul Newman - 2003
    E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman’s Own became a major player in the food business. The company’s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic “Odd Couple†style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company’s profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps.With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)


Michael Masterson - 2009
    What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.

The Anthropocene Reviewed


John GreenJohn Green - 2021
    In this remarkable symphony of essays adapted and expanded from his ground-breaking, critically acclaimed podcast, John Green reviews different facets of the human-centered planet - from the QWERTY keyboard and Halley's Comet to Penguins of Madagascar - on a five-star scale.Complex and rich with detail, the Anthropocene's reviews have been praised as 'observations that double as exercises in memoiristic empathy', with over 10 million lifetime downloads. John Green's gift for storytelling shines throughout this artfully curated collection about the shared human experience; it includes beloved essays along with six all-new pieces exclusive to the book.

#Girlboss


Sophia Amoruso - 2014
    Sophia Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school— a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward ten years to today, and she’s the founder and executive chairman of Nasty Gal, a $250-million-plus fashion retailer with more than four hundred employees. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers. #GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.' to 'In the New York Times bestseller that the Washington Post called "Lean In for misfits," Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world Sophia Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school—a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward ten years to today, and she’s the founder and executive chairman of Nasty Gal, a $250-million-plus fashion retailer with more than four hundred employees. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers. #GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.'

Play Hungry: The Making of a Baseball Player


Pete Rose - 2019
    As baseball's Hit King, he shattered records that were thought to be unbreakable. And during the 1970s, he was the leader of the Big Red Machine, the Cincinnati Reds team that dominated the game. But he's also the greatest player who may never enter the Hall of Fame because of his lifetime ban from the sport. Perhaps no other ballplayer's story is so representative of the triumphs and tragedies of our national pastime.In Play Hungry, Rose tells us the story of how, through hard work and sheer will, he became one of the unlikeliest stars of the game. Guided by the dad he idolized, a local sports hero, Pete learned to play hard and always focus on winning. But even with his dad's guidance, Pete was cut from his team as a teenager--he wasn't a natural. Rose was determined, though, and never would be satisfied with anything less than success. His relentless hustle and headfirst style would help him overcome his limitations, leading him to one of the most exciting and brash careers in the history of the sport.Play Hungry is Pete Rose's love letter to the game, and an unvarnished story of life on the diamond. One of the icons of a golden age in baseball, he describes just what it was like to hit (or try to hit) a Bob Gibson fastball or a Gaylord Perry spitball, what happened in that infamous collision at home plate during the 1970 All-Star Game, and what it felt like to topple Ty Cobb's hit record. And he speaks to how he let down his fans, his teammates, and the memory of his dad when he gambled on baseball, breaking the rules of a sport that he loved more than anything else. Told with candor and wry humor--including tales he's never told before--Rose's memoir is his final word on the glories and controversies of his life, and, ultimately, a master class in how to succeed when the odds are stacked against you.

Notes From a Very Small Island


Anthony Stancomb - 2015
    Full of acute observation, uncontrollable humour and a rousing climax.’ - Country Life ‘To his credit Stancomb resists the stereotype of the closed-minded British expatriate.’ - Independent on Sunday - Pick of the paperbacks ‘A thoroughly good read ---An endearing tale of a roller coaster ride.’ - Croatia Online ‘This is not a tale of your usual English couple. This is such a fantastic read ... both humorous and thought provoking.’ - Travellingbookjunkie ‘The author presents this quirky little tale in an honest way, even when he is on the receiving end of a joke. You don’t need to make a break with your past to enjoy this book. It is a fascinating, humorous and totally believable read.’ - Robin’s Reviews ‘A good read. I enjoyed best the humorous bits.’ Tony Rossiter (author of It’s Only a Bloody Game) ‘A good read.’ - Tariq Ali Notes From a Very Small Island is the follow-up to the bestselling ‘Under a Croatian Sun’, which tells the story of a couple upping sticks and leaving their humdrum life in London for blue skies and café life on an island in Croatia. In this second book, the couple continue their attempts to fit in with the village community, but it’s not always easy, and more often than not their endeavours involve them in in hilarious disasters. They also now try to start some projects up, but they have to battle with maddening ex-communist authorities and highly suspicious locals. However, through this, they get to see the crippling legacies that communism and the recent war have left in the lives of their new neighbours. Although largely a light hearted tale, the book is also a heartfelt insight into a community trying to adjust to being members of the EU and the ways of the Western World.

You're Making Me Hate You: A Cantankerous Look at the Common Misconception That Humans Have Any Common Sense Left


Corey Taylor - 2015
    In the tradition of the late great George Carlin, New York Times bestselling author and lead singer of Slipknot and Stone Sour Corey Taylor sounds off in hilarious fashion about the many vagaries of modern life that piss him off.Whether it’s people’s rude behavior in restaurants and malls, the many indignities of air travel, eye-searingly terrible fashion choices, dangerously clueless drivers, and—most of all—the sorry state of much modern music, Taylor’s humor and insight cover civil society’s seeming decline—sparing no one along the way, least of all himself.Holding nothing back and delivered in Taylor’s inimitable voice, You’re Making Me Hate You is a cathartic critique of the strange world in which we find ourselves.

100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)


Andy Maslen - 2011
    

Confessions of a Conjuror


Derren Brown - 2010
    Now you can climb inside and wander around. Find out just how Derren's mind works, see what motivates him and discover what made him the weird and wonderful person he is today.Obsessed with magic and illusions since childhood, Derren's life to date has been an extraordinary journey and here, in Confessions of a Conjuror, he allows us all to join him on a magical mystery tour - to the centre of his brain... Taking as his starting point the various stages of a conjuring trick he's performing in a crowded restaurant, Derren's endlessly engaging narrative wanders through subjects from all points of the compass, from the history of magic and the fundamentals of psychology to the joys of internet shopping and the proper use of Parmesan cheese.Brilliant, hilarious and entirely unlike anything else you have ever read before, Memoirs of a Mentalist is a complete and utter joy.

Boris Johnson: The Gambler


Tom Bower - 2020
    His ruthless ambition was evident from his insistence, as a three-year-old, that he would one day be 'world king'. Eton and Oxford prepared him well for a frantic career straddling the dog-eat-dog worlds of journalism and politics. His transformation from bumbling stooge on Have I Got New for You to a triumphant Mayor of London was overshadowed only by his colourful personal life, brimming with affairs, scandals and transgressions. His ascent to Number 10 in the wake of the acrimonious, era-defining Brexit referendum would prove to be only the first act in an epic drama that saw him play both hero and villain - from proroguing parliament to his controversial leadership of the Covid-19 Crisis, all against the backdrop of divorce, marriage, the birth of his sixth child, revolts among Tory MPs and the countdown to Brexit.Yet despite his celebrity, decades of media scrutiny, the endless vitriol of his critics and the enduring adoration of his supporters, there is so much we've never understood about Boris - until now. Previous biographies have either dismissed him as a lazy, deceitful opportunist or been transfixed by his charm, wit and drive. Both approaches fall short, and so many questions about Boris remain unanswered.What seismic events of his childhood have evaded scrutiny? How has he so consistently defied the odds, proved his critics wrong, and got away with increasingly reckless gambles? What were his real achievements and failures as Mayor of London, what was really going on during his time as Foreign Secretary, and why did he write two articles for the Telegraph, one in favour of Leave and the other for Remain? How have the women in his life exerted more influence than any of us realise, and why is his story ultimately one overshadowed by family secrets?Based on a wealth of new interviews and research, this is the deepest, most rounded and most comprehensive portrait to date of the man, the mind, the politics, the affairs, the family - of a loner, a lover, a leader.Revelatory, unsettling and compulsively readable, it is the most timely and indispensable book yet from Britain's leading investigative biographer.

The Yoga Stripper: A Las Vegas Memoir of Sex, Drugs and Namaste


Laila Lucent - 2012
    You’re going to want to take notes.” Jobless, heartbroken and broke, new college graduate Laila Lucent packs up her car and drives alone across the country to her new life as a Las Vegas stripper. In an empowering, intelligent and hilarious memoir of self-discovery, 22-year-old Laila takes us deep inside the best, most infamous, strip club in Las Vegas, the Spearmint Rhino. From living with homeless drug addicts, to practicing yoga on the beaches of Costa Rica, from threesomes with wealthy foreigners, to dancing at the best music festivals in the world, The Yoga Stripper is a wickedly funny reverse fairy tale where morality is flexible, money is fast, and clothing is discouraged.

John Lennon, My Brother


Julia Baird - 1988
    

Perfect Pitch: The Art of Selling Ideas and Winning New Business


Jon Steel - 2006
    He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.