At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book-Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users-Offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns-Demonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting it-Details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology-Takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions-Shows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

    This foundation to the profession covers the competencies needed by professional librarians and can serve as both introduction to the new student and an update to the veteran.Typically, interested laypeople and students are introduced to the knowledge, skills, and abilities of professional librarians piecemeal or through introductory or core courses. Unlike other fields (e.g., business administration, management), there is no published broad overview of the profession. Almost peculiarly, the basic foundation course in LIS education is about information in context, or libraries and their mission, but not about the competencies of professional librarians as a foundation for future courses.This book fills that gap, whether as an introduction to the profession or as a response to the question What does a librarian do?Here, experts in several fields of library and information science provide introductions to their areas of expertise, covering the competencies needed by professional librarians. Accessible and comprehensive, The Portable MLIS can serve as both an introduction for the new student and an update for the veteran.

    Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library.

    Library and information science students and professionals will find the background and concepts they need to meet today's - and tomorrow's - challenges. TABLE OF CONTENTS: 1. The Information Infrastructure: Libraries in Context; 2. Information Science: A Service Perspective; 3. Redefining the Library: The Impacts and Implications of Technological Change; 4. Information Policy: Stakeholders and Agendas; 5. Information Policy as Library Policy: Intellectual Freedom; 6. Information Organization: Issues and Techniques; 7. From Past to Present: The Library s Mission and Its Values; 8. Ethics and Standards: Professional Practices in Library and Information Science; 9. The Library as Institution: An Organizational View, and 10. Librarianship: An Evolving Profession.

    In straightforward language, the author Shows how to easily set clear expectations for visitors' behavior Presents guidelines for when and how to intervene when someone violates the code of conduct, including tips for approaching an unruly patron Offers instruction on keeping persistent troublemakers under control or permanently barred from the library Gives library staff tools for communicating effectively with its security professionals, including examples of basic documentation The Black Belt Librarian arms librarians with the confidence and know-how they need to maintain a comfortable, productive, and safe environment for everyone in the library.

    In this revised edition that includes coverage of new Web 2.0 and Web 3.0 tools, tablets, and omnipresent wireless devices, Burke demonstrates how to successfully conceptualize, purchase, implement and maintain a library's invaluable tech assets. Highlights in this eagerly anticipated edition include enhanced coverage of e-books and cloud computing. This comprehensive resource should be at the top of the list for any current or future library professional looking to stay at the forefront of technological advancement.

    A library is an ever-changing organism; when done the right way, weeding helps a library thrive by focusing its resources on those parts of the collection that are the most useful to its users. Her handbook takes the guesswork out of this delicate but necessary process, giving public and school library staff the knowledge and the confidence to effectively weed any collection, of any size. Going through the proverbial stacks shelf by shelf, VnukExplains why weeding is important for a healthy library, demonstrating that a vibrant collection leads to robust circulation, which in turn affects library budgetsWalks readers through a library’s shelves by Dewey area, with recommended weeding criteria and call-outs in each area for the different considerations of large collections and smaller collectionsFeatures a chapter addressing reference, media, magazines and newspapers, e-books, and other special materialsShows how a solid collection development plan uses weeding as an ongoing process, making it less stressful and more productiveOffers guidance for determining how to delegate responsibility for weeding, plus pointers for getting experienced staff on boardGives advice for educating the community about the process, how to head off PR disasters, and what to do with weeded materialsIncludes a dozen sample collection development plans, easily adaptable to suit a library’s individual needsFilled with field-tested, no nonsense strategies, this handbook will enable libraries to bloom by maintaining a collection that users actually use.

    R. David Lankes, author of The Atlas of New Librarianship, reminds librarians of their mission: to improve society by facilitating knowledge creation in their communities. In this book, he provides tools, arguments, resources, and ideas for fulfilling this mission. Librarians will be prepared to become radical positive change agents in their communities, and other readers will learn to understand libraries in a new way.The librarians of Ferguson, Missouri, famously became positive change agents in August 2014 when they opened library doors when schools were closed because of civil unrest after the shooting of an unarmed teen by police. Working with other local organizations, they provided children and their parents a space for learning, lunch, and peace. But other libraries serve other communities--students, faculty, scholars, law firms--in other ways. All libraries are about community, writes Lankes; that is just librarianship.In concise chapters, Lankes addresses the mission of libraries and explains what constitutes a library. He offers practical advice for librarian training; provides teaching notes for each chapter; and answers "Frequently Argued Questions" about the new librarianship.

    An authoritative reviewer in her own right, Kathleen Horning provides practical guidelines for reading critically, evaluating an initial response, answering questions raised during the first reading, putting a response into words, balancing description with criticism, and writing reviews for a particular audience.

    Authentic learning with student interaction may seem unattainable in only an hour. But it's not. The keys are communicating clearly with the course instructor, developing a realistic plan, and employing effective teaching strategies. With more than 30 years' combined experience in teaching information literacy, Buchanan and McDonough invite librarians to turn everyday challenges into instruction that is meaningful and relevant for students, supplying the knowledge and tools to make it happen.

    Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she enlarges her best-selling ALA Editions Special Report on the topic and:- Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library- Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling- Addresses the fine points of Facebook, comparing the various types of profiles and accounts- Guides readers in the basics of crafting eye-catching status updates, and other social media best practices- Shows how to manage and monitor accounts, including pointers on dealing with negative feedbackIncluding a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.

    In defiance of doomsayers, Johnson finds librarians more vital and necessary than ever, as they fuse the tools of the digital age with love for the written word and the enduring values of truth, service to all, and free speech. This Book Is Overdue! is a romp through the ranks of information professionals who organize our messy world and offer old-fashioned human help through the maze.

    Students of library and information studies, as well as all working public librarians, will find this the essential source for learning about the successful management and functioning of public libraries throughout the U.S. today. Kathleen McCook, one of the country's leading library educators, compares our library system to those of other nations, details the history of public libraries and information movements, and explains both differing state funding models and state library standards. Dr. McCook discusses the practical functioning of various library programs - information and referral services, discussion groups, genealogy services, and children's, youth, and seniors' programming. Issues of library administration and operation, especially in light of new technology, are explored. State and federal laws, political and educational outreach, and relations with associations and foundations are all discussed in detail.

    A host of specialists have contributed to the collection. This new edition includes more detailed discussion of a wider range of reference-related services including interlibrary loan, document delivery, and readers' advisory services. There is also increased attention to ethical issues and a stronger focus on user-centered services, both face-to-face and mediated by technology. In addition, the authors discuss Web sites of significant value to reference services and the impact of the Internet and World Wide Web on reference services. This carefully designed and readable text explains the essential theory and provides the practical knowledge necessary for an initial reference course. Its broad scope and organizational clarity will benefit students and practitioners.