Book picks similar to
M: Marketing by Dhruv Grewal


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Assessing Learners with Special Needs: An Applied Approach


Terry Overton - 1991
    Each chapter starts out with a chapter focus that contains CEC Knowledge and Skills Standards that show you what you are expected to master in the chapter. Concepts are presented in a step-by-step manner followed by exercises that help you understand each step. Portions of assessment instruments, protocols, and scoring tables are provided to help you with the practice exercises. Additionally, you will participate in the educational decision-making process using data from classroom observations, curriculum-based assessment, functional behavior assessment, and norm-referenced assessment. New to the seventh edition: An emphasis on progress monitoring, including progress monitoring applied to the acquisition of knowledge and skills presented in this text The assessment process according to the regulations of IDEA 2004 A separate chapter on transition issues and assessment A separate chapter on assessment in infancy and early childhood A new chapter on the measurement aspects of Response to Intervention Increased consideration of students from culturally and linguistically diverse backgrounds in the assessment process

Understanding Abnormal Behavior


David Sue - 1981
    The first abnormal psychology book to present a thoroughly integrated multicultural perspective--based on the authors' view that cross-cultural comparisons can greatly enhance the understanding of disorders--the text provides extensive coverage and integration of multicultural models, explanations, and concepts. The book also helps you gain an understanding of abnormal behavior as scientific and clinical endeavors, while providing insight into the tools that mental health professionals use to study and treat disorders.

Operations Management For Competitive Advantage


Richard B. Chase - 2000
    The text provides comprehensive coverage, from high-tech manufacturing to high touch services with a balanced treatment. Chase, Jacobs, and Aquilano also thoroughly integrates and discusses current issues such as globalization; supply chain strategy, E-business, and ERP. The concepts are illustrated by using abundant real world examples, articles, illustrations, problems and cases. Technology is integral to the success of this course, as such, CJA also provide students and instructors with an innovative array of leading edge technology learning and teaching tools.

Write and Grow Rich: Secrets of Successful Authors and Publishers


Alinka RutkowskaDaniel Hall - 2018
     24 successful authors. 24 stories to help you turn books into a six-figure calling. Have you tried all the entrepreneurial tricks only to end up back where you started? Are you passionate about an idea that you want to share with the world? Do you wish you could turn a single book into something more? Bestselling author Alinka Rutkowska started with one book and transformed it into a successful six-figure business. But she isn't the only one. Join her and 23 other powerful author entrepreneurs as they share "how they did it" in this once-in-a-lifetime collection of true stories. In Write and Grow Rich, you'll discover how this incredible group of authors, marketers, teachers, and trainers turned the corner with the power of writing behind them. By sharing their best practices, authors Adam Houge, Daniel Hall, Caitlyn Pyle, Marc Guberti, Bryan Cohen, Kristen Joy, and many more provide a roadmap to the steps you need to take to join their ranks. Inside, you'll learn which so-called expert advice to avoid and their little-known tools for faster, more resilient success. In Write and Grow Rich, you'll discover: What these authors would've done differently if they were starting their businesses today How they cope with overwhelm and how you can use this overload as an advantage Key factors for book-based success in a variety of industries How quickly you can expect to start profiting off your writing The skills you should start cultivating to take your business to the next level, and much, much more! Write and Grow Rich is a jam-packed handbook for making your words worth more than you ever dreamed possible. If you like expert guidance, multiple points of view, and down-to-earth education from entrepreneurs who've made it, then you'll love Alinka Rutkowska's authorpreneurial anthology. Buy Write and Grow Rich to start applying time-tested wisdom to your business today! Full contributing authors list: Alinka Rutkowska, Adam Houge, Alexa Bigwarfe, Amy Collins, Bryan Cohen, Caitlin Pyle, Claire Diaz-Ortiz, Christine Kloser, Daniel Hall, Donna Kozik, Debbie Drum, Derek Doepker, Derek Murphy, Jason Ladd, Jyotsna Ramachandran, Kirsten Oliphant, Kristen Joy, Lise Cartwright, Marc Guberti, Matt Stone, Sally Miller, Steve Alcorn, Summer Tannhauser, Susan Friedmann.

Management


Brian Tracy - 2014
    What they do and how they do it is the key determinant of corporate success. Want to become invaluable to your company? Boost your managerial skills. The good news is that great managers are made...not born. When you discover what the most successful managers know, you will unlock the secrets to turning even ordinary employees into extraordinary performers. Now with this handy little book, success expert Brian Tracy reveals how anyone can easily: Set performance standards ● Delegate productively ● Define key result areas ● Concentrate attention and resources on high-payoff activities and eliminate distractions ● Hire and fire effectively ● Build a staff of peak performers ● Hold meetings that work ● Foster team spirit ● Communicate with clarity ● Negotiate successfully ● Remove obstacles to performance ● Set the right example ● Make good decisions quickly ● And more Filled with practical, proven techniques and tools, this essential guide shows you how to bring out the best in your people--and hit new heights in your own career.

Pharmacology for Nursing Care


Richard A. Lehne - 1990
    It provides the background needed to understand related drugs currently on the market, as well as drugs yet to be released. In simplifying a complex subject, this text focuses on the essentials of pharmacology. Large print is used to show need-to-know information, and small print is used for nice to know material. At the end of each chapter, a summary of major nursing implications helps in applying the material to real-world situations. This edition includes a new companion CD-ROM featuring NCLEX(R) examination-style review questions, a variety of electronic calculators, and animations depicting drug mechanisms and effects.Uses a prototype drug approach that places a strong emphasis on understanding over memorization - equipping students with the knowledge to learn not only about related drugs currently on the market, but also about those drugs that will be released once the student begins practice.Summaries of Major Nursing Implications at the end of each chapter provide an in-depth look at assessment, implementation, and ongoing evaluations.Utilizes large print for essential information and small print for nice-to-know information to help both faculty and students focus their limited classroom and study time on understanding the essentials.Concise drug summary tables present detailed information on individual drugs, including class, generic and trade names, dosages, routes, and indications.Key Points at the end of each chapter summarize content in a bulleted format to help students review important concepts.Prototype drug discussions employ a clear and consistent format with separate headings for Mechanism of Action; Pharmacologic Effects; Pharmacokinetics; Therapeutic Uses; Adverse Effects; Drug Interactions; and Preparations, Dosage, and Administration.An attractive full-color design adds visual interest, highlights key information, and facilitates student learning.Drugs for Multiple Sclerosis and Drugs for Hemophilia chapters.Drugs for Erectile Dysfunction and Benign Prostatic Hyperplasia chapter covers newsworthy drugs such as Viagra and Levitra.Special Interest Topics boxes on current issues in pharmacology, such as Medication-Overuse Headache: Too Much of a Good Thing and Face Time with Botox.Adult Immunization appendix summarizes the latest information on immunizations.Numerous new illustrations show drug mechanisms and effects, and depict topics such as histologic changes in Alzheimer's disease and the movement of drugs following GI absorption.

Al-kitaab Fii Ta'allum Al-Arabiyya: A Textbook for Arabic, part two


Kristen Brustad - 1997
    Newly recorded colloquial audio and video materials also accompany each lesson and continue the story of Maha and Khalid and their travels to Cairo with brief explanatory vocabulary and notes provided in the text. The appendices include grammatical reference charts, an Arabic-English glossary, and a grammar index. The materials cover approximately 150 contact hours of instruction, and students who complete Part Two should reach advanced proficiency.Each lesson in Part Two centers on a text that deals with a social, historical, literary, or cultural issue. In addition to the main reading text, students will also find additional authentic texts for reading and listening comprehension, vocabulary and grammar exercises, close listening and speaking activities, and cultural background for the reading.The revised and repackaged Part Two has been restructured to reflect pedagogical developments over the last eight years, updated with new authentic reading and listening texts, and expanded with new video materials. In addition to the speaking, listening, and writing skills emphasized throughout each lesson, more time and emphasis is placed on activating vocabulary and structure with new activities for inside and outside the classroom.FEATURES: - Provides basic texts of printed media to help students connect the written and aural/oral aspects of Arabic - Features intensive reading that is focused on grammar and pronunciation - Contains substantial amounts of drills and exercises to help students memorize and gain active control of an expanded vocabulary - Explores the root and pattern system of Arabic grammar and complex sentence structure using vocabulary, complex texts, and translation exercises - Develops writing skills at the paragraph level to encourage synthesis of vocabulary and grammar - Provides explicit instructions to students and instructors on drills and activities, including recommendations on appropriate exercises for inside and outside the classroom - Interactive DVD contains reading comprehension texts with new material and new listening comprehension material - DVD presents cultural background with illustrations and continues the story of Maha and Khalid using both Egyptian Colloquial Arabic and Modern Standard Arabic