Is 'alright' all right? You'll find out right here. From dangling clauses to gerunds, you'll also discover why Santa's helpers are subordinate clauses.In Have You Eaten Grandma?, he waxes lyrical about the importance of language as, after all, it is what we use to define ourselves and is ultimately what makes us human.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Ryle's linguistic analysis remaps the conceptual geography of mind, not so much solving traditional philosophical problems as dissolving them into the mere consequences of misguided language. His plain language and esstentially simple purpose place him in the traditioin of Locke, Berkeley, Mill, and Russell.

    Phil Tufnell, aka 'Tuffers', is the much-loved English cricketer from the 1990s who has now become one of this country's favourite broadcasters. Not cast from the same mould as other players of his generation, Tufnell became a cult figure for his unorthodox approach to the game ... and to life in general. 'Tuffers' Cricket Tales' is a collection of the great man's favourite cricket stories that will amuse and inform in equal measure. Tufnell's unmistakably distinctive voice, as heard to such good effect on 'Test Match Special', steers fans through dozens and dozens of terrifically entertaining and insightful anecdotes, garnered from his 25-year playing and broadcasting career. He introduces a cast of genuinely colourful characters found in dressing-rooms and commentary boxes from around the world, and in the process offers a uniquely warm and quirky homage to his sport. A perfect Father's Day gift for all cricket fans.

    The book begins with an excerpt from Maxwell Bennett and Peter Hacker's Philosophical Foundations of Neuroscience (Blackwell, 2003), which questions the conceptual commitments of cognitive neuroscientists. Their position is then criticized by Daniel Dennett and John Searle, two philosophers who have written extensively on the subject, and Bennett and Hacker in turn respond.Their impassioned debate encompasses a wide range of central themes: the nature of consciousness, the bearer and location of psychological attributes, the intelligibility of so-called brain maps and representations, the notion of qualia, the coherence of the notion of an intentional stance, and the relationships between mind, brain, and body. Clearly argued and thoroughly engaging, the authors present fundamentally different conceptions of philosophical method, cognitive-neuroscientific explanation, and human nature, and their exchange will appeal to anyone interested in the relation of mind to brain, of psychology to neuroscience, of causal to rational explanation, and of consciousness to self-consciousness.In his conclusion Daniel Robinson (member of the philosophy faculty at Oxford University and Distinguished Professor Emeritus at Georgetown University) explains why this confrontation is so crucial to the understanding of neuroscientific research. The project of cognitive neuroscience, he asserts, depends on the incorporation of human nature into the framework of science itself. In Robinson's estimation, Dennett and Searle fail to support this undertaking; Bennett and Hacker suggest that the project itself might be based on a conceptual mistake. Exciting and challenging, Neuroscience and Philosophy is an exceptional introduction to the philosophical problems raised by cognitive neuroscience.

    Budge gives the history of hieroglyphic writing, its evolution into hieratic and demotic scripts, and the fascinating tale of its decipherment by Young, Champollion, Åkerblad, and others.

    Most parents never forget the moment. But that first word is soon followed by a second and a third, and by the age of three, children are typically learning ten new words every day and speaking in complete sentences. The process seems effortless, and for children, it is. But how exactly does it happen? How do children learn language? And why is it so much harder to do later in life? Drawing on cutting-edge developments in biology, neurology, psychology, and linguistics, Charles Yang's "The Infinite Gift" takes us inside the astonishingly complex but largely subconscious process by which children learn to talk and to understand the spoken word.Yang illuminates the rich mysteries of language: why French newborns already prefer the sound of French to English; why baby-talk, though often unintelligible, makes perfect linguistic sense; why babies born deaf still babble -- but with their hands; why the grammars of some languages may be evolutionarily stronger than others; and why one of the brain's earliest achievements may in fact be its most complex.Yang also puts forth an exciting new theory. Building on Noam Chomsky's notion of a universal grammar -- the idea that every human being is born with an intuitive grasp of grammar -- Yang argues that we learn our native languages in part by unlearning the grammars of all the rest.This means that the next time you hear a child make a grammatical mistake, it may not be a mistake at all; his or her grammar may be perfectly correct in Chinese or Navajo or ancient Greek. This is the brain's way of testing its options as it searches for the local and thus correct grammar -- and then discards all the wrong ones.And we humans, Yang shows, are not the only creatures who learn this way. In fact, learning by unlearning may be an ancient evolutionary mechanism that runs throughout the animal kingdom. Thus, babies learn to talk in much the same way that birds learn to sing.Enlivened by Yang's experiences with his own young son, "The Infinite Gift" is as charming as it is challenging, as thoughtful as it is thought-provoking. An absorbing read for parents, educators, and anyone who has ever wondered about the origins of that uniquely human gift: our ability to speak and, just as miraculous, to understand one another.

    Based on the concept that the ability to create quality nonfiction is a skill that can be learned like any other, The Art of Nonfiction takes readers through the writing process, step-by-step, providing insightful observations and invaluable techniques along the way.In these edited transcripts, Rand discusses the psychological aspects of writing, and the different roles played by the conscious and unconscious minds. From choosing a subject to polishing a draft to mastering an individual writing style--for authors of theoretical works or those leaning toward journalistic reporting--this crucial resource introduces the words and ideas of one of our most enduring authors to a new generation.

    It aims to reach students who have already done an introductory philosophy course.Topics covered include perception and reflection as grounds of knowledge, and the nature, structure, and varieties of knowledge. The character and scope of knowledge in the crucial realms of ethics, science and religion are also considered.Unique features of Epistemology: * Provides a comprehensive survey of basic concepts and major theories* Gives an up-to-date account of important developments in the field* Contains many lucid examples to support ideas* Cites key literature in an annotated bibliography.

    This work traces his understanding of the cognitive realities involved in the use of language and the technical apparatus needed to represent it.

    He constructs the story like a detective novel, putting pieces of clues together to form the whole puzzle and he makes an incredibly exciting job of it. He writes for the lay reader but he is far from condescening. His language is a joy to read. I agree with BlairBurton that the book is wildly entertaining but I resented his reference to the author as 'the premier theorist of crackpot science.' Velikovsy's 'crackpot' theories are yet to be disproved and his predictions have the uncanny habit of being proved right so that the world of the scientific community is as shaky as the description of the earth in "Worlds In Collision!" Readers will find great rewards in reading all of his works and judging for themselves. While "Oedipus and Akhnaton" is the least 'scientific' of his works it is no less fascinating and eminently readable.

    Philosophy starts with questions, but attempts at answers are just as important, and these answers require reasoned argument. Cutting through dense philosophical prose, 100 famous and influential arguments are presented in their essence, with premises, conclusions and logical form plainly identified. Key quotations provide a sense of style and approach. Just the Arguments is an invaluable one-stop argument shop. A concise, formally structured summation of 100 of the most important arguments in Western philosophy The first book of its kind to present the most important and influential philosophical arguments in a clear premise/conclusion format, the language that philosophers use and students are expected to know Offers succinct expositions of key philosophical arguments without bogging them down in commentary Translates difficult texts to core arguments Designed to provides a quick and compact reference to everything from Aquinas' "Five Ways" to prove the existence of God, to the metaphysical possibilities of a zombie world

    Captain Shore’s enthusiasm for firearms and especially for rifles led him to take every possible opportunity to try out different weapons, ammunition and methods of shooting. His interest was combined with sound common sense, and he would never countenance a rumour about a particular weapon or incident unless he was able to confirm it for himself.As a result everything in this book is based on his personal experience. In World War II Captain Shore took part in the British landings at D-Day, and fought in Normandy and northern Europe. He came across many different weapons in varying condition, some of the worst being those used by the Dutch and Belgian resistance fighters. He was keen to learn from experienced snipers and then to train others, and he became an officer sniping instructor at the British Army of the Rhine Training Centre.He shares a wealth of first-hand knowledge of different rifles, pistols, machine guns, ammunition, telescopes, binoculars and all the equipment a sniper should carry. This is not only an account of sniping in World War II but also a guide to all aspects of sniping based on personal knowledge and experience in training and battle. Illustrated heavily with photos, pictures and other illustrations of snipers, their weapons and their tactics.

    The unique on-line grading services instantly grades solutions to hundred of computer exercises. It is specially devised to be used by philosophy instructors in a way that is useful to undergraduates of philosophy, computer science, mathematics, and linguistics.The book is a completely rewritten and much improved version of The Language of First-order Logic. Introductory material is presented in a more systematic and accessible fashion. Advanced chapters include proofs of soundness and completeness for propositional and predicate logic, as well as an accessible sketch of Godel's first incompleteness theorem. The book is appropriate for a wide range of courses, from first logic courses for undergraduates (philosophy, mathematics, and computer science) to a first graduate logic course.The package includes four pieces of software:Tarski's World 5.0, a new version of the popular program that teaches the basic first-order language and its semantics; Fitch, a natural deduction proof environment for giving and checking first-order proofs;Boole, a program that facilitates the construction and checking of truth tables and related notions (tautology, tautological consequence, etc.);Submit, a program that allows students to submit exercises done with the above programs to the Grade Grinder, the automatic grading service.Grade reports are returned to the student and, if requested, to the student's instructor, eliminating the need for tedious checking of homework. All programs are available for Windows, Macintosh and Linux systems.Instructors do not need to use the programs themselves in order to be able to take advantage of their pedagogical value. More about the software can be found at lpl.stanford.edu.The price of a new text/software package includes one Registration ID, which must be used each time work is submitted to the grading service. Once activated, the Registration ID is not transferable.

    Secrets of a Sparrow, her inspirational and intimate memoir, which takes its title from a favorite spiritual her mother sang to her, focuses on just that: the pain and pleasure of getting to number one and staying there, along with the lessons learned and the lessons taught. Diana Ross's onstage electricity and allure are here transposed to the page. With earthiness and humor, the lady looks back - and she isn't singing the blues. On the contrary, she's writing in a clear, confident voice about the life she's worked so hard to build - the early struggle followed by supreme success, the two marriages and five children, the Oscar nomination and countless music honors, the brilliant business acumen. Secrets of a Sparrow gives us the three-dimensional self-portrait of a glamorous woman who prizes her role as wife and mother every bit as much as her spectacular career, to whom love is right up there with fame. Always true to herself, Diana Ross is the ultimate entertainer, aiming to please but never compromise - and she's not about to start now. Elegantly designed and filled with memorable photographs - many never seen before - Secrets of a Sparrow is as stunning as Diana Ross herself.