Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

    In cultivating a deep understanding and appreciation of Objective-C, its frameworks and ecosystem, one is able to create apps that delight and inspire users. Combining articles from NSHipster.com with new essays, this book is the essential guide for modern iOS and Mac OS X developers.

    

    Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn: The four free ways to appear on the first page of Google How to identify keywords that will drive hordes of hungry traffic to your website The key to seeing ranking gains in just weeks Why snooping on your competitors is crucial, and how to steal the good bits. Section 2: Your Website Transform your website’s ranking by: Structuring it to make it easy for Google AND visitors to use Using content to 10x your traffic Transforming your blog into a sales generator Avoiding the SEO pitfalls that can do more harm to your website than good Section 3: Promoting Your Website You’ll find out: The exact process that took one business from 35 to 3,450 leads a month How to get links from national newspaper websites The easy way to pitch content sounding desperate How to get links from social media Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you: Put everything into a comprehensive strategy Pick the key tasks to get results if you’re low on time Learn which metrics to track and which to ignore Implement three key practices that will ensure long-term improvement, whatever Google throws at you "But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.

    Most of us have unfinished business that might make us feel like we walk around dragging a heavy ball with a chain connected to our ankle. When you declutter and possibly downsize, you can free yourself of weighty matters that tie you down physically, mentally, emotionally, and spiritually.Lighter Living explains why you might want to simplify your home and your life. It shows you how to declutter and then organize what you keep. Finally, you are given a vision for lifelong decluttering and how it can lead to well-being and peace of mind.

    But aren't you curious about what else the Web can do for you? Or if there are better, faster, or easier ways to do what you're already doing? Let the world's foremost technology writer, Mark Frauenfelder, help you unlock the Internet's potential--and open up a richer, nimbler, and more useful trove of resources and services, including:EXPRESS YOURSELF, SAFELY. Create and share blogs, podcasts, and online video with friends, family, and millions of potential audience members, while protecting yourself from identity theft and fraud.DIVIDE AND CONQUER. Tackle even the most complex online tasks with ease, from whipping up a gorgeous Web site to doing all your work faster and more efficiently within your browser, from word processing to investing to planning a party.THE RIGHT WAY, EVERY TIME. Master state-of-the-art techniques for doing everything from selling your house to shopping for electronics, with hundreds of carefully researched tips and tricks.TIPS FROM THE INSIDERS. Mark has asked dozens of the best bloggers around to share their favorite tips on getting the most out of the Web.

    She also suggests when to switch toilet-training methods. The anecdotes in each chapter's "Stories from the Bathroom" illustrate how different approaches can make toilet training successful and trouble-free for both parents and children. And if you're on the receiving end of criticism regarding your child's toilet-training (you know, the "But all my children were potty-trained by the time they were..."), you'll appreciate Faull's tips on handling unsolicited advice.

    Title: Play Ukulele Today! Level 1 Binding: Paperback Author: Tagliarino, Barrett Publisher: Hal Leonard Corporation

    

    From an Ombre Painted Canvas and Ribbon Chandelier to Chalkboard Frames and Sequin Curtains, this guide shows you how to create the fabulous room decor crafts that you've spotted in magazines and online on your Tumblr dashboard. With just a few simple tools and Smith's guidance, you'll turn your bedroom into a super cool space your friends will envy. Every page also includes step-by-step photographs that guide you through the process, so you'll never have to worry about how your projects will come out.Filled with easy-to-follow instructions for 50 imaginative ideas, DIY Bedroom Decor helps you transform your current space into the bedroom of your dreams!

    Like the previous editions, this one tells you how you can make maple syrup right in your own backyard without having to build a sap house or buy buckets, holding tanks, evaporators and other expensive paraphernalia. Provides detailed "how-to" information, and makes some new and noteworthy revelations-including tips sugarers across the country have shared with the author.

    Practical commonsense answers and real life examples, logical and realistic strategies, and innovative behaviour modification tools that work in the real world - all from a parent and family therapist who's seen almost everything there is to see and offers some hard-won battlefield wisdom. Written in down-to-earth language, this book needs to be handed out at birth, an essential guide for the struggling parent who knows family life can and should be better. Clinical psychologist, bestselling author, and father of two, Nigel Latta specializes in working with children with behavioural problems, from simple to severe. A regular media commentator and presenter, he has had three television series adapted from his books - BEYOND tHE DARKLANDS, tHE POLItICALLY INCORRECt PARENtING SHOW and tHE POLItICALLY INCORRECt GUIDE tO tEENAGERS (all of which screen in New Zealand and Australia) - and has had a regular parenting segment on National Radio.

    The author charts such areas as the physical, intellectual, verbal and emotional changes the child is going through, and examines the emotional and psychological developments the father may be experiencing.

    Construct joysticks, buttons, and trackballs; build the console and cabinet; install and configure the software; crank up the speakers; and wham Step across the time-space continuum and enjoy all those classic games, plus dozens of new ones, whenever you like. Start Here 1. Plan for your space and budget2. Design and build the cabinet3. Construct the controllers4. Build the console5. Pick an old game's brain6. Install the emulator7. Convince a PC it's a game8. Connect a monitor and speakers9. Add a marquee10. GO PLAY Includes diagrams, detailed instructions, essential software, and more CD-ROM Includes* Complete cabinet plans and diagrams* MAME32 software* Paint Shop Pro? evaluation version* Links to hundreds of arcade cabinet projects

    White takes the reader step by step through the process of making natural soaps for family, friends, and for profit. Easy to understand and master. This second edition includes extended directions for first time soap makers, new recipes, how to make soap in small and large batches and a guide to using essential oils. Includes tips and advice for how to cut and cure soap, how to sell your soaps, packaging and labeling, and how to set up at a craft fair or market. Over 45 soap recipes from luxurious to economical.