It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Are the winners of reality-TV contests instinctive game theorists? Do big-time investors see things that most people miss? What do great poker players know that you don't? Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

    For that reason . . . this book deserves a much wider audience than those interested in nineteenth-century military history. Readers will be particularly grateful for the editor’s careful explanation of terms that are easily mistranslated in English, and for concise and useful footnotes and bibliography. A model of fine editing.”—Foreign Affairs Magazine “This valuable work ably compiles the selected writings on the art of war of one of military history’s greatest geniuses. [Moltke’s] impact on American military thinking persists, especially in various military staff college curricula. Strongly recommended.”—Armed Forces Journal“A thoughtfully edited, well-translated anthology that merits a place in any serious collection on the craft of war in the modern Western world."—Journal of Military History

    Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the partners -and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to Reach out to entire communities Listen to individual workers and consumers Seize growth opportunities in every market Custom-design a truly satisfying experience that benefits everyone involved Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today. For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

    From his learned wisdom as a veteran SEAL, the author guides the reader through the keys to leadership success and the role of a leader in building a well-organized, competent, resourceful group of professionals who work together creatively to achieve results.The business world can be ruthless, but with the team secrets of the best of the best you can expect fast results, improved cooperation, and production.

    David Hebditch and Ken Connor examine, with a critical eye, successful as well as failed coup attempts throughout the twentieth century with the aim of showing their readers just what it takes to swiftly and soundly overthrow a government. Exploring coups from Nigeria, to Cuba, to Iraq, and with true stories of SAS combat written by Ken Connor, the book gives an insightful glimpse into this violent and rarely-seen world of shifting power.How to Stage a Military Coup is a unique textbook for the armchair revolutionary, as well as a practical guide for the idealist with a soft spot for the sound of artillery fire. From evaluation of the political climate and investigation of potential allies, to recruiting and training personnel, to strategies for ensuring timely transfer of power, the book leaves no aspect of the coup d'etat unexamined. The book also includes appendixes, notes, and a world map of coups d'etat.

    Taking a functional approach and looking at issues from both times of war and of peace, editors John Baylis, James J. Wirtz, and Colin S. Gray analyze the conflicts themselves--as well as what can be learned from them. This new edition covers topics such as intelligence and strategy, strategic studies and its critics, as well as strategy in practice, providing a comprehensive and insightful collection of contributions from a team of leading experts in the field. FEATURES * Provides a more comprehensive analysis of strategic studies than any other text in its market * Brings together contributions from international experts * Incorporates excellent learning features throughout, including readers' guides, key points, questions, suggestions for further reading, and boxes * Accompanied by a comprehensive Companion Website (www.oup.com/uk/orc/bin/9780199548873) with case studies, weblinks, PowerPoint lecture slides, and a (password-protected) Test Bank of multiple choice questions NEW TO THIS EDITION * Expanded coverage of key issues such as intelligence, critics of strategic studies, and strategy in practice * New chapters on intelligence and strategy, strategic studies and its critics, and the practice of strategy * New case studies for the online resource centre, including a case on the 2006 war in Lebanon and a case on the Gaza conflict

    . . needs to be immersed in classic texts from Sun Tzu to Thucydides to George Kennan, to gain real-world experience through internships in the realms of statecraft, and to bring this learning and experience to bear on contemporary issues.”This fascinating and engaging introduction to the basic concepts of the international order not only defines what it is to build a civil society through diplomacy, justice, and lawful governance but also describes how these ideas emerge from and reflect human nature.

    But before he was a security contractor, Tanto was a US Army Ranger from 2nd Battalion 75th Ranger Regiment. In The Ranger Way, Tanto shares stories from his training experiences that played a role in his team's heroic response in Benghazi on September 11, 2012. Being a Ranger is, by design, not for everyone, but anyone can use the expectations and techniques of Ranger culture to achieve personal victory. Tanto shows you how to define your mission, set goals that are in alignment with your values, and develop a battle plan that will maximize your chances of success. You will learn why you should never quit and why that is different from never failing. Tanto uses his experiences in Basic and Ranger Training to explore how to deal with mistakes and disappointment like a leader, accept responsibility, and turn every obstacle into an opportunity for growth. You will learn why service and sacrifice will help you succeed-and how the power of humility, strength, faith, and brotherhood will sustain you on the road to accomplishing your mission.

    Thaler, and Cass R. Sunstein: a revelatory look at how we make decisionsNew York Times bestsellerNamed a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

    Instead, he argues in this timely book, we must be prepared to adapt tactics to each conflict, or lose the ability to protect ourselves and our way of life. General Smith draws on his vast experience as a commander in the 1991 Gulf War, in Bosnia, Kosovo and Northern Ireland, to give us a probing analysis of modern war and to call for radically new military thinking. Why, he asks, do we use armed force to solve our political problems? And how is it that our armies can win battles but fail to solve the problems? From Iraq to the Balkans, and from Afghanistan to Chechnya, Smith charts a stream of armed interventions that have failed to deliver on promises of resolution. He demonstrates why today's conflicts must be understood as intertwined political and military events. He makes clear why the current one-size-fits-all model of total war, fought out on battlefields, that politicians still cling to must be abandoned in favor of new strategies that take into account the fact that wars are now fought among civilian populations. And he offers a compelling new model for how to fight these battles--and secure our world. Clear, incisive and provocative, "The Utility of Force" will fundamentally change the way we understand war.

    and coalition forces in Afghanistan, walked with President Hamid Karzai through a small rural bazaar. As Afghan townspeo­ple crowded around them, a Taliban rocket loudly thudded into the ground some distance away. Karzai looked to McChrystal, who shrugged. The two leaders continued greeting the townspeople and listening to their views. That trip was typical of McChrystal’s entire career, from his first day as a West Point plebe to his last day as a four-star general. The values he has come to be widely admired for were evident: a hunger to know the truth on the ground, the courage to find it, and the humility to listen to those around him. Even as a senior commander, McChrystal stationed him­self forward, and frequently went on patrols with his troops to experience their challenges firsthand. In this illuminating memoir, McChrystal frankly explores the major episodes and controversies of his eventful career. He delves candidly into the intersection of history, leadership, and his own experience to produce a book of enduring value. Joining the troubled post-Vietnam army as a young officer, McChrystal witnessed and participated in some of our military’s most difficult struggles. He describes the many outstanding leaders he served with and the handful of bad leaders he learned not to emulate. He paints a vivid portrait of the traditional military establishment that turned itself, in one gen­eration, into the adaptive, resilient force that would soon be tested in Iraq, Afghanistan, and the wider War on Terror. McChrystal spent much of his early career in the world of special operations, at a time when these elite forces became increasingly effective—and necessary. He writes of a fight waged in the shadows by the Joint Special Operations Command (JSOC), which he led from 2003 to 2008. JSOC became one of our most effective counterterrorism weapons, facing off against Al Qaeda in Iraq. Over time, JSOC gathered staggering amounts of intelligence in order to find and remove the most influential and dangerous terrorists, including the leader of Al Qaeda in Iraq, Abu Musab al-Zarqawi. The hunt for Zarqawi drives some of the most grip­ping scenes in this book, as McChrystal’s team grappled with tricky interrogations, advanced but scarce technology, weeks of unbroken surveillance, and agonizing decisions. McChrystal brought the same energy to the war in Afghanistan, where the challenges loomed even larger. His revealing account draws on his close relationships with Afghan leaders, giving readers a unique window into the war and the country. Ultimately, My Share of the Task is about much more than war and peace, terrorism and counterin­surgency. As McChrystal writes, “More by luck than design, I’d been a part of some events, organizations, and efforts that will loom large in history, and more that will not. I saw selfless commitment, petty politics, unspeakable cruelty, and quiet courage in places and quantities that I’d never have imagined. But what I will remember most are the leaders.”

    His life and this book remind us that America remains the land of the brave and generous.” — Tom Brokaw Like many young idealists, Eric Greitens wanted to make a difference, so he traveled to the world’s trouble spots to work in refugee camps and serve the sick and the poor. Yet when innocent civilians were threatened with harm, there was nothing he could do but step in afterward and try to ease the suffering. In studying humanitarianism, he realized a fundamental truth: when an army invades, the weak need protection. So he joined the Navy SEALs and became one of the world’s elite warriors. Greitens led his men through the unforgettable soul-testing of SEAL training and went on to deployments in Kenya, Afghanistan, and Iraq, where he faced harrowing encounters and brutal attacks. Yet even in the deadliest combat situations, the lessons of his humanitarian work bore fruit. At the heart of this powerful story lies a paradox: sometimes you have to be strong to do good, but you also have to do good to be strong. The heart and the fist together are more powerful than either one alone. “If you're restless or itching for some calling you can't name, read this book. Give it to your son and daughter. The Heart and the Fist epitomizes — as does Mr. Greitens's life, present and future — all that is best in this country, and what we need desperately right now.” — Steven Pressfield, author of Gates of Fire “Vivid and compelling . . . a great read.” — Washington Times A Hudson Booksellers Top Ten Nonfiction Book of the Year A USA Today and Publishers Weekly Bestseller WITH A NEW AFTERWORD

    He shows how combating the shutdown of the world's oil, high-tech, and financial markets could cost us the thing we've come to value the most--worldwide economic and cultural integration--and what we must do now to safeguard against this new method of warfare.

    Each of us struggles every day to define and defend our sense of purpose and integrity, to justify our existence on the planet and to understand, if only within our own hearts, who we are and what we believe in. Do we fight by a code? If so, what is it? What is the Warrior Ethos? Where did it come from? What form does it take today? How do we (and how can we) use it and be true to it in our internal and external lives? The Warrior Ethos is intended not only for men and women in uniform, but artists, entrepreneurs and other warriors in other walks of life. The book examines the evolution of the warrior code of honor and "mental toughness." It goes back to the ancient Spartans and Athenians, to Caesar's Romans, Alexander's Macedonians and the Persians of Cyrus the Great (not excluding the Garden of Eden and the primitive hunting band). Sources include Herodotus, Thucydides, Plutarch, Xenophon, Vegetius, Arrian and Curtius--and on down to Gen. George Patton, Field Marshal Erwin Rommel, and Israeli Minister of Defense, Moshe Dayan.

    Features chapters on finance, marketing, accounting, strategy, quantitative analysis, operations, economics, organisational behaviour, and ethics, all revised to reflect the contemporary corporate culture and economic climate.