Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    This book examines the reasons for those views, and explains why ideologies deserve respect as a major form of political thinking. It investigates the centrality of ideologyboth as a political phenomenon and as an organizing framework of political thought and action. It explores the changing understandings of ideology as a concept, and the arguments of the main ideologies. By employing the latest insights from a range of disciplines, the reader is introduced to thevitality and force of a crucial resource at the disposal of societies, through which sense and purpose is assigned to the political world.

    They are the oldest forms of life and the most prolific of all living organisms, inhabiting every part of the Earth's surface, its ocean depths, and even such inhospitable places as boiling hot springs. In this Very Short Introduction, bacteriologist Sebastian Amyes explores the nature of bacteria, their origin and evolution, bacteria in the environment, and bacteria and disease. Amyes discusses some of the major infections caused by bacteria-bacteria causes pneumonia, diphtheria, cholera, and many other diseases-and shows how these pathogens avoid the defences of the human body. But the book looks at all aspects of bacteria, not just the negative side, stressing the key benefits of bacteria, which have been harnessed to preserve food, dispose of waste and to provide compost for horticulture. Indeed, life for man and for many animals would be impossible without bacteria. Amyes also offers a glance into the future, describing how bacteria might be manipulated to perform tasks that they previous were unable to perform and discussing the recent construction of a completely synthetic bacterial cell. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    Agnosticism emerges here as a much more sophisticated, and much more interesting, attitude than a simple failure to either commit to, or reject, religious belief. Le Poidevin challenges the common wisdom about agnosticism among both believers and atheists, and invites the reader to rethink their own position on the issues. Indeed, in arguing in favor of agnosticism as a respectable position to take, this stimulating and provocative guide takes issue on many points with the assertions of prominent atheists such as Richard Dawkins.

    Rarely is there a response from experts in the fields of language and language development. In this book Laurie Bauer and Peter Trudgill have invited nineteen respected linguists from all over the world to address these "language myths"--showing that they vary from the misconceived to the downright wrong. With essays ranging from "Women Talk Too Much" and "In the Appalachians They Speak Like Shakespeare" to "Italian Is Beautiful, German Is Ugly" and "They Speak Really Bad English Down South and in New York City," Language Myths is a collection that is wide-ranging, entertaining, and authoritative.

    "It can be exhilarating, appealing, inspiring, chilling. It is never viewed with indifference: beauty demands to be noticed; it speaks to us directly like the voice of an intimate friend." In a book that is itself beautifully written, renowned philosopher Roger Scruton explores this timeless concept, asking what makes an object--either in art, in nature, or the human form--beautiful. This compact volume is filled with insight and Scruton has something interesting and original to say on almost every page. Can there be dangerous beauties, corrupting beauties, and immoral beauties? Perhaps so. The prose of Flaubert, the imagery of Baudelaire, the harmonies of Wagner, Scruton points out, have all been accused of immorality, by those who believe that they paint wickedness in alluring colors. Is it right to say there is more beauty in a classical temple than a concrete office block, more beauty in a Rembrandt than in an Andy Warhol Campbell Soup Can? Can we even say, of certain works of art, that they are too beautiful: that they ravish when they should disturb. But while we may argue about what is or is not beautiful, Scruton insists that beauty is a real and universal value, one anchored in our rational nature, and that the sense of beauty has an indispensable part to play in shaping the human world. Forthright and thought-provoking, and as accessible as it is stimulating, this fascinating meditation on beauty draws conclusions that some may find controversial, but, as Scruton shows, help us to find greater meaning in the beautiful objects that fill our lives.

    Written in short, carefully numbered paragraphs of extreme brilliance, it captured the imagination of a generation of philosophers. For Wittgenstein, logic was something we use to conquer a reality which is in itself both elusive and unobtainable. He famously summarized the book in the following words: 'What can be said at all can be said clearly; and what we cannot talk about we must pass over in silence.' David Pears and Brian McGuinness received the highest praise for their meticulous translation. The work is prefaced by Bertrand Russell's original introduction to the first English edition.

    And yet it has excused, and even been thought to justify, the most reprehensible crimes. Why should this be? This Very Short Introduction explores this and other puzzling questions. Do we love someone for their virtue, their beauty, or their moral or other qualities? Are love's characteristic desires altruistic or selfish? Are there duties of love? What do the sciences - neuroscience, evolutionary and social psychology, and anthropology - tell us about love? Many of the answers we give to such questions are determined not so much by the facts of human nature as by the ideology of love. Ronald de Sousa considers some of the many paradoxes raised by love, looking at the different kinds of love - affections, affiliation, philia, storage, agape, but focusses on eros, or romantic love. He considers whether our conventional beliefs about love and sex are deeply irrational and argues that alternative conceptions of love and sex, although hard to formulate and live by, may be worth striving for. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    In the last fifty years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.In The Secret Life of Pronouns, social psychologist and language expert James W. Pennebaker uses his groundbreaking research in computational linguistics-in essence, counting the frequency of words we use-to show that our language carries secrets about our feelings, our self-concept, and our social intelligence. Our most forgettable words, such as pronouns and prepositions, can be the most revealing: their patterns are as distinctive as fingerprints.Using innovative analytic techniques, Pennebaker X-rays everything from Craigslist advertisements to the Federalist Papers-or your own writing, in quizzes you can take yourself-to yield unexpected insights. Who would have predicted that the high school student who uses too many verbs in her college admissions essay is likely to make lower grades in college? Or that a world leader's use of pronouns could reliably presage whether he led his country into war? You'll learn why it's bad when politicians use "we" instead of "I," what Lady Gaga and William Butler Yeats have in common, and how Ebenezer Scrooge's syntax hints at his self-deception and repressed emotion. Barack Obama, Sylvia Plath, and King Lear are among the figures who make cameo appearances in this sprightly, surprising tour of what our words are saying-whether we mean them to or not.

    Yet it is rare to find someone prepared to defend all freedom of speech, especially if the views expressed are obnoxious or obviously false. So where do we draw the line? How important is our right to freedom of speech? In this accessible and up-to-date Very Short Introduction, Nigel Warburton covers a wide range of controversial free-speech issues, from Holocaust denial and pornography to the status of modern copyright law. The book offers a concise guide to many of the vexing issues concerning our right to speak freely, including: Should a civilized society set limits on freedom of speech? How can we balance free speech with the sensitivities of religious and minority groups? How have digital technology and the Internet changed the debate?

    To many it remains the inspiration of our commitments to the betterment of the human condition. To others, it represents the elevation of one set of European values to the world, many of whose peoples have quite different values. But what is the relationship between the historical Enlightenment and the idea of 'Enlightenment', and can these two understandings be reconciled?In this Very Short Introduction, John Robertson offers a concise historical introduction to the Enlightenment as an intellectual movement of eighteenth-century Europe. Discussing its intellectual achievements, he also explores how its supporters exploited new ways of communicating their ideas to a wider public, creating a new 'public sphere' for critical discussion of the moral, economic and political issues facing their societies.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.#443

    Geared toward students, teachers, readers, and writers alike, The Penguin Dictionary of Literary Terms and Literary Theory explains critical jargon (intertextuality, aporia), schools of literary theory (structuralism, feminist criticism), literary forms (sonnet, ottava rima), and genres (elegy, pastoral) and examines artifacts, historic locales, archetypes, origins of well-known phrases, and much, much more. Scholarly, straightforward, comprehensive, and even entertaining, this is a resource that no word-lover should be without.

    He also looks at philosophical issues in particular sciences, including the problem of classification in biology, and the nature of space and time in physics. The final chapter touches on the conflicts between science and religion, and explores whether science is ultimately a good thing.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    He sees him as a philosopher primarily concerned with human freedom, rather than as an economist or a social scientist. In plain English, he explains alienation, historical materialism, the economic theory of Capital, and Marx's ideas of communism, and concludes with an assessment of Marx's legacy.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    The book is conveniently divided into three sections: Section one shows how language is used in multilingual speech communities and explains the varying patterns of language use. Janet Holmes examines how and why languages change within society and highlights the factors that lead to the displacement of one language by another and sometimes the death of a language. Section two explores social reasons for language change, looking at language change in monolingual communities and the features of a variety of dialects. The author shows how and why differing racial and social groups develop and maintain speech variations. The final section assesses how attitudes to language affect speech and shows that linguistic responses depend on a variety of contextual factors - for example, the status of the person being addressed and our re