It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

    She very eloquently shows us why and how education needs to change...Teacher made me laugh and cry. I loved it!' - Kathy Margolis, former teacher and activist.Watching children learn is a beautiful and extraordinary experience. Their bodies transform, reflecting inner changes. Teeth fall out. Knees scab. Freckles multiply. Throughout the year they grow in endless ways and I can almost see their self-esteem rising, their confidence soaring, their small bodies now empowered. Given wings.They fall in love with learning.It is a kind of magic, a kind of loving, a kind of art.It is teaching.Just teaching.Just what I do.What I did.Past tense.In 2014, Gabrielle Stroud was a very dedicated teacher with over a decade of experience. Months later, she resigned in frustration and despair when she realised that the Naplan-test education model was stopping her from doing the very thing she was best at: teaching individual children according to their needs and talents. Her ground-breaking essay 'Teaching Australia' in the Feb 2016 Griffith Review outlined her experiences and provoked a huge response from former and current teachers around the world. That essay lifted the lid on a scandal that is yet to properly break - that our education system is unfair to our children and destroying their teachers. In a powerful memoir inspired by her original essay, Gabrielle tells the full story: how she came to teaching, what makes a great teacher, what our kids need from their teachers, and what it was that finally broke her. A brilliant and heart-breaking memoir that cuts to the heart of a vital matter of national importance.

    But are your busiest days really the ones that make you feel the most accomplished? If all of your hard work isn't working, it might be time to question the common assumption that "busy" = "productive." After reaching breaking points in their careers, business coach John Fitch and AI researcher Max Frenzel both learned the critical importance of taking time off. Now these former workaholics are here to help you revolutionize the way you get things done.Time Off: A Practical Guide to Building Your Rest Ethic and Finding Success Without the Stress reveals how history's greatest minds, as well as some of the most successful leaders, thinkers, and creatives of today, found success by practicing a more balanced approach to work and life. Embracing their insights on how constant hustle can be your worst enemy, you will realize that time off means much more than just taking a break. By learning how to slow down, you will rediscover a more fulfilled and versatile version of yourself and unlock your true creative potential.In Time Off, you'll discover:The most effective methods to reclaim leisure, while increasing productivity and creativityWhy your work ethic needs to be supported by an equally solid rest ethicTactics for getting away from the work without the dreaded guiltWhy time off and leisure will be key competitive advantages in the future of workHow to thrive alongside AI and use technology to become more humanThe many ways in which time off improves your leadership skills, and much, much more!Reshaping the way you think about work and leisure, Time Off is a reinvigorating guide to doing more by laboring less. If you like relatable personal anecdotes, historically-sound approaches to downtime, and scientifically-backed strategies for increasing your creativity, then you'll love John Fitch and Max Frenzel's life-changing resource.Get Time Off - for yourself or as a gift to the busy people in your life - as a healthy reminder to put down the busywork and pick up what actually matters most to you.

    What will she do? And what are the implications for her behavior later in life?The world's leading expert on self-control, Walter Mischel has proven that the ability to delay gratification is critical for a successful life, predicting higher SAT scores, better social and cognitive functioning, a healthier lifestyle and a greater sense of self-worth. But is willpower prewired, or can it be taught?In The Marshmallow Test, Mischel explains how self-control can be mastered and applied to challenges in everyday life—from weight control to quitting smoking, overcoming heartbreak, making major decisions, and planning for retirement. With profound implications for the choices we make in parenting, education, public policy and self-care, The Marshmallow Test will change the way you think about who we are and what we can be.

    Sal Severe, the parenting guru and bestselling author of "How to Behave So Your Children Will, Too!" Based on Dr. Severe's philosophy that a child's behavior is often a reflection of parents' behavior, "How to Behave So Your Preschooler Will, Too!" will teach parents with children between the ages of three and six to adjust their behavior to better handle: * Fussing at bedtime * How to set limits * Tantrums * Crying scenes when leaving a play date * Sibling rivalry * Preparing to start school * Toilet training * And more With practical and easy-to-implement suggestions, this book shows parents how to manage anger, prevent arguments, and promote their child's physical, emotional, and language development. It is certain to become a bible for stressed-out, exhausted parents everywhere.

    Enthusiastically praised by parents and professionals around the world, the down--to--earth, respectful approach of Faber and Mazlish makes relationships with children of all ages less stressful and more rewarding.Recently revised and updated with fresh insights and suggestions, How to Talk so Kids Will Listen & Listen so Kids Will Talk is full of practical, innovative ways to solve common problems and build foundations for lasting relationships.

    Indeed, logic goes to the very core of what we mean by human intelligence. In this concise, crisply readable book, distinguished professor D. Q. McInerny offers an indispensable guide to using logic to advantage in everyday life. Written explicitly for the layperson, McInerny’s Being Logical promises to take its place beside Strunk and White’s The Elements of Style as a classic of lucid, invaluable advice. As McInerny notes, logic is a deep, wide, and wonderfully varied field, with a bearing on every aspect of our intellectual life. A mastery of logic begins with an understanding of right reasoning–and encompasses a grasp of the close kinship between logical thought and logical expression, a knowledge of the basic terms of argument, and a familiarity with the pitfalls of illogical thinking. Accordingly, McInerny structures his book in a series of brief, penetrating chapters that build on one another to form a unified and coherent introduction to clear and effective reasoning.At the heart of the book is a brilliant consideration of argument–how an argument is founded and elaborated, how it differs from other forms of intellectual discourse, and how it critically embodies the elements of logic. McInerny teases out the subtleties and complexities of premises and conclusions, differentiates statements of fact from statements of value, and discusses the principles and uses of every major type of argument, from the syllogistic to the conditional. In addition, he provides an incisive look at illogical thinking and explains how to recognize and avoid the most common errors of logic.Elegant, pithy, and precise, Being Logical breaks logic down to its essentials through clear analysis, accessible examples, and focused insights. Whether you are a student or a teacher, a professional sharpening your career skills or an amateur devoted to the fine points of thought and expression, you are sure to find this brief guide to effecting reasoning both fascinating and illuminating.From the Hardcover edition.

    In Race to Nowhere, Vicki Abeles identified a widespread problem in our nation’s schools: as students race against each other to have constantly higher grades, better test scores, and more AP courses than their classmates, they are irreparably damaging their mental and physical health. Now Abeles taps into this same grassroots community across the nation to find the solutions in Beyond Measure, which publishes simultaneously with the release of her new documentary. Pulling from powerful anecdotes and convincing new research, Abeles presents inspirational, quantifiable success stories and shows how anyone—students, parents, and educators—can effect change. Teachers who cut students’ workload see scores rise; kids discover their own motivation once parents relieve the pressure to perform; schools that institute later start times have well-rested students who are able to learn more efficiently; and schools that emphasize depth over test prep find students more attentive, inventive, and ready to thrive. It’s no secret that our education system is broken, and Beyond Measure inspires parents, educators, and students to take practical steps to fix it—starting today. In so doing, it empowers all of us to redefine learning and success, and to discover the true, untapped potential awaiting our children, not just in college, but in life.

    The cryptic nature of psychological abuse involves repetitious mind games played by one individual or a group of people. Psychological abuse leaves no bruises. There are no broken bones. There are no holes in the walls. The bruises, brokenness, and holes are held tightly within the target of the abuse.

    Maybe you listen to an argument in which neither party seems to hear the other. Or maybe your mind drifts to other matters when people talk to you. People Skills is a communication skills handbook that can help you eliminate these and other communication problems. Author Robert Bolton describes the twelve most common communication barriers, showing how these “roadblocks” damage relationships by increasing defensiveness, aggressiveness, or dependency. He explains how to acquire the ability to listen, assert yourself, resolve conflicts, and work out problems with others. These are skills that will help you communicate calmly, even in stressful emotionally charged situations. People Skills will show you: · How to get your needs met using simple assertion techniques · How body language often speaks louder than words · How to use silence as a valuable communication tool · How to de-escalate family disputes, lovers' quarrels, and other heated arguments Both thought-provoking and practical, People Skills is filled with workable ideas that you can use to improve your communication in meaningful ways, every day.

    Meetings are a crucial part of all our lives, but too often they go nowhere and waste valuable time. In Six Thinking Hats, Edward de Bono shows how meetings can be transformed to produce quick, decisive results every time. The Six Hats method is a devastatingly simple technique based on the brain's different modes of thinking. The intelligence, experience and information of everyone is harnessed to reach the right conclusions quickly. These principles fundamentally change the way you work and interact. They have been adopted by businesses and governments around the world to end conflict and confusion in favour of harmony and productivity. 'An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought' Richard Branson.Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind

    But how do you work those skills into the curriculum? Learn how to use the content you already teach to challenge students to think critically, collaborate with others, solve new problems, and adapt to change across new learning contexts. Help students build the seven habitudes habits of disciplined decisions and specific attitudes they need to succeed."

    This data-from neurologists, child development specialists, anthropologists, educators, historians and business innovators-turns many current assumptions about school-based education upside down.The books factual approach is balanced by quotes and stories from over 100 homeschoolers from the U.S., Canada, Germany, Australia, Ireland, New Zealand, Mexico, India and Singapore. These parents and kids are the true authorities on alternative learning. Free Range Learning demonstrates:that children and teens can best be nurtured outside of restrictive educational systems that we can restore what is heart-centered and meaningful back to a central place in education how networking with others enriches the learning experience for our kids how homeschooling has become a force of positive social change-making the community a better place for everyone.The simple choice to homeschool is much more significant than a homespun method of education. Laura Weldon asks us to consider this choice as participation in a cultural shift toward redefining success and as a form of collective intelligence with major implications for the future of education. Laura Grace Weldon writes for national publications about learning, sustainability and spirituality. She is a long-time columnist with Home Education Magazine, and an award-winning poet. Laura lives on a small farm with her husband and their four homeschooled children. Her background includes teaching conflict resolution and developing community enrichment workshops.

    It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South. Rebel Ideas will strengthen any team or organisation, but has dozens of personal applications, too: from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.

    Through their adventures, Ripley discovers startling truths about how attitudes, parenting, and rigorous teaching have revolutionized these countries’ education results.In The Smartest Kids in the World, Ripley’s astonishing new insights reveal that top-performing countries have achieved greatness only in the past several decades; that the kids who live there are learning to think for themselves, partly through failing early and often; and that persistence, hard work, and resilience matter more to our children’s life chances than self-esteem or sports.Ripley’s investigative work seamlessly weaves narrative and research, providing in-depth analysis and gripping details that will keep you turning the pages. Written in a clear and engaging style, The Smartest Kids in the World will enliven public as well as dinner table debates over what makes for brighter and better students.